Host, I’m Here To Accompany You To Pretend
Chapter 619:
After thinking for a while, Sanjiu asked: "Miss Coladia, what does your chamber of commerce do?"
Sanjiu asked this question mainly because he wanted to get some information. After all, the political status of a country can basically be seen from the country's business model.
After hearing this, Coladia thought that Sanjiu wanted to know the strength of her chamber of commerce, so she very actively introduced her to her about the situation of her chamber of commerce and explained to her how she would sell these bath products.
"Miss Sanjiu, our Chamber of Commerce plans to turn these bath products into a high-end luxury brand, specially sold to wealthy businessmen and nobles..."
Um?
Sanjiu raised her hand to interrupt Clodia.
"Wait a minute, Miss Clodia, I don't understand this place. Why should it be sold specifically to nobles and wealthy businessmen? What about ordinary people's money?"
Hearing this, Clodia sighed in her heart. It seems that Miss Nakano still doesn’t know much about business.
"Ms. Nakano, I know what you mean, but if you think about it carefully, if you want to sell it to ordinary people, the price of these bath products will inevitably drop. By then, everyone will be able to use it, but in this case, what will happen to these bath products? Can supplies still establish a brand effect? If they cannot establish a brand effect, how can those rich people spend a lot of money to buy this thing? "
Sanjiu was silent for a while and then replied: "Then why not make a luxury version?"
Coladia was stunned immediately.
What is the light luxury version?
Chapter 1000: Give a little capital shock to another world
"Ms. Nakano, what do you mean by this light luxury version?" Coladia asked doubtfully.
She has been in business with her father for many years and has never heard of such a term.
"Well, how should I put this... Simply put, it is a reduced version. However, it would be awkward to call it a reduced version, so I changed it to the light luxury version, which means a luxury product that ordinary people can afford."
Clodia looked confused and couldn't turn around for a while.
"What's the point of this?"
"Yes! If you think about it, as long as there are two versions every time it is sold, a luxury version and a light luxury version, this will form a contrast. The rich will definitely buy the luxury version for the sake of face, while ordinary people will buy the luxury version for the sake of pursuit. Brands will also consider relatively affordable affordable luxury versions, so that both the rich and ordinary people can make money.”
Clodia was stunned after hearing this. Is there such an operation?
This new sales concept has brought a great impact to Clodia!
After thinking carefully for a while, she discovered that Sanjiu's suggestion could not only be used on this bath product, but could also be applied to any other product intact!
The meaning of the word “affordable luxury version” was a bit unclear when I first heard it, but after I calmed down and savored it carefully, I realized that this word is so beautiful!
If you just go for the reduced-spec version, I don’t know how much higher the price will be. But if you call it the affordable luxury version, you can get a price premium of at least 30%!
The name has the word "luxury" in it, so it shouldn't be more expensive!
And people are probably more inclined to buy the affordable luxury version than the reduced version.
One sentence not only increased sales, but also made the product price premium by at least 30%! What kind of sales master is this!
Clodia couldn't understand how Sanjiu, a sixteen-year-old girl, came up with this idea. Is she really a genius? !
In fact, Sanjiu is not a genius. This can be seen from her usual results. Recently, because she is too addicted to historical readings, coupled with the time difference after time travel, her test scores in subjects other than history are not only Instead of improving, we are still regressing!
And she knows nothing about sales!
The reason why she can say this so easily is not because she has mastered any sales secrets, but because this is what merchants do nowadays, and she just borrowed a little bit from it.
Clodia thought about Sanjiu's idea carefully. She was quick in thinking and quickly realized the disadvantages of this approach.
"Ms. Nakano, although your idea is brilliant, there is also a big problem in it."
"what is the problem?"
“The release of the affordable luxury version was fine at the beginning, but as time went by, the market became flooded with a large number of affordable luxury products of this brand, and people’s impression of the brand will also be affected by these affordable luxury products. By then, will this brand still be high-end?”
This is just like a painter's painting. Why is the price of a painter's painting so different between his lifetime and his death? Is it because people's aesthetics have changed?
No! It's because it's out of print!
Once rare things become no longer rare and even everyone has one, then can this thing still be considered high-end? This is an unsolvable question in Clodia's opinion.
At this time Sanjiu gave the answer.
"It's very simple. At that time, you just need to set up a subsidiary."
"Sub... subsidiary company?"
Clodia was confused again.
"That's right, it's a subsidiary. Miss Clodia, do you know what a share is?"
Clodia nodded.
The market economy in their world is much more developed than RE0, and the concept of share dividends has initially appeared.
"Now that you know the shares, the rest is easy to explain. We call the original company the parent company, and the subsidiaries that are fully controlled by the parent company are called subsidiaries."
"By establishing a subsidiary, the high-end and mid-to-low-end can be divided into two different brands. From now on, the parent company will focus on high-end products, while the subsidiary will be responsible for the mid-to-low-end products. In this way, while eating the mid-to-low-end market, It will not affect the brand effect in the high-end market.”
Clodia looked at Sanjiu blankly and couldn't say a word.
If she was just a little skeptical just now, she is sure now.
This Miss Nakano, she is really a genius!
And he is the kind of business wizard who is rare to see in a century!
Each of these routines can be published as a book! She has already thought of a name, it’s called "Marketing"!
Toiletries and the like are no longer important. Those are just small profits. The knowledge in Miss Nakano’s mind is what can be used for a lifetime!
Now that the wise man is ahead, Clodia must consider whether this will be her only chance to study in this life.
Thinking of this, she sat upright and said respectfully like a student: "Ms. Nakano, your idea is indeed very good, but what should we do if sales are poor in the final implementation?"
"Then let's do promotion." Sanjiu replied immediately.
"Ah?" Coladia was stunned for a moment and then said hurriedly: "Miss Nakano's method won't work, right? Not to mention those subsidiaries that make mid- to low-end brands, but if the parent company that makes high-end brands also engages in promotions, , that will greatly impact the brand effectiveness!”
"In this case, all you need to do is create a clever name. Choose a special day at the end of each year, such as November 11th or December 12th, to hold a wave of activities. Of course, this activity cannot be said to be a promotion but a promotion. It’s about giving back to consumers!”
"In the long run, consumers will naturally become accustomed to buying reduced-price products during this period. We can take the opportunity to clear out inventory at the end of the year, which will solve the problem of poor sales."
Now let alone Clodia, even Clifford on the side was deeply shocked!
This is not doing business, this is clearly treating consumers like leeks! And it still needs to be cut every year!
When he was young, he always thought that robbery was the fastest way to make money.
But it wasn't until now that he realized that he was too young at that time!
Are you kidding me? Robbery can happen faster than this!
"In addition to Double Eleven promotions, we can also find some celebrities to sell products specifically. This is called bringing goods! In addition, we can also..."
The more Sanjiu said, the more strange the way Clifford looked at her was. It wasn’t until she accidentally turned her head and saw the strange look in the other person’s eyes, as if he were looking at a vampire, that Sanjiu suddenly woke up!
What on earth are you talking about!
Looking at Sanjiu Koldia who suddenly stopped explaining, she looked puzzled.
"Miss Nakano, why don't you say anything?"
Sanjiu wiped the sweat from his forehead and replied: "Because everything that needs to be said has been said."
"Yeah?"
Clodia looked confused. Although Sanjiu said that she had said everything she could, her intuition told her that the knowledge in Sanjiu's mind was far more than that!
It can only be said that her intuition is indeed very accurate. Sanjiu does still have many things hidden, such as hunger marketing, securities trading, and listing.
But she didn't dare to say any more, she was afraid that if she continued to say it, she would really become a street lamp pendant!
Chapter 1001 Hua Xizi is so expensive
Clodia thought about it carefully and felt that Sanjiu probably had other tricks, and the reason why she was unwilling to continue talking was probably because she was not her disciple, so she was hiding her clumsiness.
Clodia sighed regretfully in her heart.
I'm afraid there will never be a study plan like this again, but she didn't complain about anything. She and Sanjiu were not related, so it was an act of kindness that they were willing to share these marketing secrets with her!
Moreover, these marketing routines are all methods that can peak the industry structure. Even if she only learns a little bit, it will be enough to benefit her throughout her life.
Thinking of this, Clodia quickly adjusted her mentality and brought the topic to bath products again.
"In that case, let's not talk about marketing and continue talking about toiletries. Miss Nakano, what do you think about my cooperation proposal?"
Sanjiu was silent for a while and then replied: "I'm very sorry, Miss Coladia, but I don't have any channels to purchase these bath products."
Bath supplies such as soap and shampoo are indeed ubiquitous in supermarkets, but the problem is that she is in a different world now!
If she wants to get these things, she has to go back to the real world, but if she can really return to the real world, she will continue to stay in this ghost place!
Hearing Sanjiu's words, Clodia showed a look of disappointment on her face.
"Is that so? It's such a rare thing. How can it be obtained so easily?"
"...Actually, it's not impossible."
Um? What's the meaning? Didn’t you just say that there are no purchase channels?
Seeing Clodia's puzzled expression, Sanjiu pointed to the bath products on the table and explained: "Things like shampoo and shower gel are indeed unique and will be gone after they are used up. But if it is soap, That’s not necessarily the case.”
"How do you say this? Miss Nakano, do you have a way to get the soap?"
"No, I can't get it in stock, but if it's a production method, I might know it."
"What! Miss Nakano, do you actually know how to make soap?"
Sanjiu nodded.
Why does Sanjiu know how to make soap? Of course it wasn't because she was bored and read some time travel manual, but because the teacher talked about it in class!
College students may have given this knowledge back to their high school teachers, but Sanjiu, as a working high school student, still remembers that it is the saponification reaction!
Saponification reaction can be said to be a medium-sized test point. Not long ago, her chemistry teacher mentioned it when he was teaching about esterification reaction. Although she didn't understand the principle of the reaction, she still remembered the reaction formula clearly. .
Fat + alkali----->higher fatty acid salt (soap) + glycerin.
This formula basically explains how saponified products are made. Even a scumbag like Sanjiu can figure out how to make handmade saponified products from it.
Although there may not be industrial alkali in this world, there is always a way to solve the alkali by pounding it with limestone. As for the fragrance, you can use plant essential oils or spices.
After going through the rough production process of local soap in her mind, Sanjiu sighed softly.
She never thought that she would be able to use the knowledge she learned at school in another world. Maybe this means learning mathematics, physics and chemistry well enough to travel around the world without fear.
Clodia didn't know what Sanjiu was sighing. At this time, she was thinking about how to deal with cooperation.
If their chamber of commerce directly purchases goods from Sanjiu, then the relationship between them should be regarded as suppliers and dealers. But if they produce with the technology provided by Sanjiu, it will be another situation.
Clodia frowned and pondered for a while and then said: "Ms. Nakano, if you plan to sell the soap making technology, what is the price in your mind?"
"this…"
Sanjiu couldn't answer for a while. She didn't know anything about prices in this world, so she knew how much this thing should be sold for.
After hesitating for a while, Sanjiu said cautiously: "Can we not buy it out directly, but make a technical investment?"
Technology investment?
When Clodia heard this new word, she was startled again, and then she felt a sense of emotion in her heart.
As expected of Ms. Nakano, she always says something that goes beyond common sense.
The term "technical investment" is not difficult to understand. After thinking for a while, Kolodiya said: "If that's the case, Ms. Nakano, then we will make a joint venture brand. Our chamber of commerce will be responsible for production and sales, and you will be counted as a technology investor." Do you think it’s okay to own 50% of the shares?”
Sanjiu nodded: "No problem."
Although she doesn't know much about the market conditions, 50% of the equity is not low by any means.
"Okay, since Miss Sanjiu thinks it's ok, then I'll go prepare the contract."
With that said, Kolodiya quickly left the room as if she was afraid that Sanjiu would regret it, and then brought a contract in less than half an hour.
"Ms. Nakano, I brought the contract. You can see if there are any problems."
"Uh, okay."
Sanjiu took the contract from Clodia and looked at it carefully.
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