Great Power Army Reclamation
Chapter 887 Wang Lina’s sales strategy
If we compare clothing with coal mines, Erhong actually still likes to make clothing. It was only because the profit difference between the two was so great that she had to give up.
"In Wangfujing, it happens to be in the business district, surrounded by shops." Ye Yuze said with a smile. Seeing the second sister's expression, he knew that the second sister was attracted.
"What about my coal mine?" Erhong was still reluctant to give up the coal mine. After all, the profit was not comparable to that of ordinary industries.
"Silly girl, it will take more than a year before that place is built. You can start selling the ore now and arrange the people below."
Ye Yuze knew that the second sister had a good relationship with Biaozi, and she would definitely not just sell the mine and leave.
The two people discussed it, and Erhong decided to give Biaozi some shares and let Biaozi take over as the legal person. She will start withdrawing funds from the mine now, and until they start buying new mines, she will no longer participate.
Ye Yuze was very supportive of her idea. Ye Yuze had never been too supportive of the coal mine business, and Erhong had complied with his wishes this time. Of course, there is no need to detail the love that one night had, because it would hurt my back if I talked about it too much.
Wang Lina's sales are very good, this woman has a very strong character. No matter where I went to discuss business, I never showed humility. Instead, it’s like you’ll regret it if you don’t buy it.
When Li Lindong and the others started installing the equipment, her sales department had already started selling. At that time, even the shadow of the car was not visible.
She knows that Mayor Sun is very concerned about car factories, so she often plays this card when going to state-owned enterprises to sell. Many companies have to buy face.
And her sales philosophy is also easier to impress, that is, three guarantees and free repairs will be implemented within one year after the new car is sold.
Of course, this was decided after discussing with Li Lindong. Both of them understand the quality of Warrior cars, so they are not worried. Even if there are occasional minor problems, it is not troublesome to repair them.
In fact, this point just pokes at the weakness of Chinese-made cars. Now Tatola and Steyr have begun to dominate the domestic market, but their biggest problem is that they have too many minor problems. From time to time the car will stall.
Although truck drivers of that era knew how to repair their cars, who would be willing to open the hood of the engine to get a lot of oil? Moreover, some accessories require the help of tools and cannot be repaired by the driver himself.
Wang Lina targeted other people's weaknesses, so her sales results are very gratifying. And her men are all women soldiers, all of them are not only beautiful, but also eloquent, and they can also drink.
This kind of sales team is the only one in Guangzhou. At that time, salespeople were still called buyers, and they had the image of wearing very ordinary clothes and traveling around the world carrying canvas bags.
Because it is Sun Jixiang's name, companies will naturally come to him to learn about the situation of the automobile factory. In fact, after Wang Lina came back from Northern Xinjiang, she reported to him the situation in Northern Xinjiang and introduced all the detailed data to him in detail.
Introducing data to non-professionals is naturally not about citing data from experts. Instead, tell him how many cars were sold in total, what is the repair rate, what is the maximum overload capacity, etc.
At that time, the most common phenomenon in China's transportation industry was overloading, that is, small horses and large carts. The load capacity of fifteen tons is obviously twenty tons, twenty-five tons.
There is no way, there are too many goods and too few cars. Dora Run is a popular slogan in the transportation industry. These advantages are shared by Warrior brand cars.
Because the biggest feature of Soviet products is their solid leather, which will not affect their use no matter what the environment. The Warrior car first inherited these advantages and then improved on this basis.
For example, its rough workmanship and oil consumption have all been corrected one by one. Even the appearance and driving comfort can catch up with European and American cars.
When Wang Lina came back, she specially brought back fifty cars. She did not sell these cars, but gave them to large companies who were interested in buying them for trial use. This method was undoubtedly the most successful.
Even if everyone didn't want to buy the new product, their curiosity was piqued after being praised by Wang Lina. Now that there is a free trial, everyone will naturally try the performance, including the leaders of these units.
As a result, something went wrong as soon as I tried it. There was nothing I could do about it. Who made the Warrior brand car so comfortable to drive? The weather in Guangzhou was very hot at this time, but when the air conditioner was turned on, they were more comfortable than they were in the office and were reluctant to come down.
There is also a fatal flaw of the heavy trucks of that era, that is, most of the steering wheels have no power assist. Every time he turned a corner, the driver wanted to stand up and move hard to turn the corner. Therefore, there is no way for a woman to drive a heavy truck or make a bend.
The Warrior car has already had power assist. No matter what the bend, you can just turn the steering wheel with one hand, which is easier than driving a car.
In this way, regardless of whether there are other problems with this car, the driving comfort has already conquered the driver and his leaders, and they are rushing to drive this car.
In the end, it had to be assigned to the master with the most senior qualifications and the best skills from the leading branch. It is said to be used for experiments to examine the various indicators of this car in detail. The controversy was put aside.
Facts have proved that Wang Lina's trick is very effective. By the time the Guangzhou branch started production, there were already orders for 5,000 vehicles.
You must know that at that time, every unit had its own transportation team, and 5,000 vehicles alone in Guangzhou city were just a drop in the bucket.
But at this time, Wang Lina had already begun to take her team out of Guangzhou. We already have a base of 5,000 vehicles. How is the brand effect? Just let it ferment slowly on its own.
The goal Wang Lina has set for herself is that Warrior brand cars will occupy the entire Guangdong market within three years, with sales of at least one million units.
This goal is undoubtedly an astronomical figure, and it is unimaginable for many domestic manufacturers. If they can sell 10,000 cars a year, they can all recite Amitabha.
The reason why Wang Lina set herself such a high standard was actually not just for the Guangzhou branch. At present, the Guangzhou branch has only launched a 15-ton truck assembly line.
Production lines for other models such as 20 tons, 25 tons, and up to 40 tons load capacity have not been launched. At present, 15-ton heavy trucks are the main force in domestic transportation. The annual production capacity of the Guangzhou plant is only about 100,000 vehicles.
After returning from northern Xinjiang, Wang Lina decided to take over all sales of Warrior heavy trucks. Because at this time, they were still selling internally in Beijiang.
Compared with the quality and reputation of the car, the sales price is obviously low. After several months of getting along, Wang Lina and Li Lindong also developed feelings for the people in the Corps. But in other provinces, they won't sell it so low.
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