Great Power Army Reclamation

The company has only been open for a week, and design drawings are flying in like snow flakes. Naturally, there is a mixed bag of good and bad. Many people who don’t know any design knowledge want to draw the design drawings for you in the form of comics, which makes Yu’e and Niva confused. I also couldn’t laugh or cry.

Screening of first drafts is relatively simple, as the technical school has a major in fashion design. As for the students in the same class, this matter is completely left to them.

However, as long as the design drawings are submitted, Yu'e will tell them to reply. This operation is also simple. Lavender has its own website, and the selection is open to the public, so there is no need to keep it secret. Just publish the reasons for not selecting the drawings.

All works are put on the website, which is open and transparent. This also prevents companies from using other people's products but not admitting it.

Seeing the Lavender Company doing this, everyone suddenly became more motivated. Especially those talented people who could not work in this industry because of academic qualifications, certificates, etc., suddenly had the opportunity to show their talents.

Within a month, the company adopted more than 30 clothing styles, both for men and women. The copyright fee is not high, 50,000 yuan, because there is also a sales commission, which is only one yuan per piece of clothing.

As a result, more than a dozen styles were sold and the sales were very good, creating more than a dozen millionaires at once. This incident caused a sensation in the entire clothing industry, and the lavender brand quickly attracted people's attention.

Chinese people like to follow the trend. After seeing the success of lavender, some colleagues have followed suit. However, the practitioners are mixed, and most of them are making imitations. How can they have the habit of paying others for designs? For a time, various copyright lawsuits were going on in a mess, which can be regarded as earning enough attention.

And some more formal companies, because they have their own design teams and styles, are very resistant to external elements, so after a few months of struggling, they lost interest.

On the contrary, Yu'e and the others chose looks every day, and then found factories to process them. They only used their own sales channels and quickly made the lavender brand famous.

However, most of their sales channels are abroad, and the lavender brand has long been known to domestic users due to public opinion, so wholesale merchants are constantly coming to them, wanting to represent their products.

The two of them hesitated about this matter for a long time, mainly because they were uneasy. The domestic clothing industry has always been in a barbaric growth stage. As long as the clothing on the market looks good, it will be flooded with all kinds of imitations. People have no design fees. If you use cheap materials, your genuine ones will be blown away.

Therefore, in the current wholesale market, shops are heavily guarded, and peers are strictly prohibited from entering each other's shops. If they enter, they will have to fight. There is no way, no one wants their manufacturer's goods to be counterfeited, it is also their own loss!

Facing such a market, neither Yu'e nor Niva are particularly strong people, so it is inevitable to feel frightened. A shipment of goods and a wave of lawsuits are not called business, they are called legal teams.

In the end, it was Wang Lina who gave them an idea. Instead of looking for an agent, open a specialty store and learn from the models of big foreign brands.

But the price would be high. Every city needs to have a store and hire people to manage it. Two people don't have the confidence to run such a big stall.

Seeing how cowardly the two of them were, Wang Lina was too lazy to talk to them and directly sent Mei Ting over to help them run the matter.

After Mei Ting understood their ideas, she decisively decided to invite bids nationwide for franchising. Anyone who wanted to represent the Lavender brand must pay a one-time franchise fee of 300,000 to the Lavender company. Of course, this 300,000 is a deposit. , enjoys the right to represent all lavender products.

Moreover, slow-selling products can be exchanged once. The reason for limiting the number of times is to prevent franchisees from endless exchanges, and finally squeeze all the inventory to the company, so that no amount of money is enough to compensate.

Yu'e looked at her cousin in surprise. When she came home for the first time, she was still sitting in a wheelchair with a melancholy look on her face. After just a short time, she already had the demeanor of a strong woman.

Naturally, her plan was immediately adopted by Yu'e and Niva. Like last time, they launched a publicity campaign.

At any rate, the current public opinion methods have become diversified, and Lavender's own website is a website that attracts a lot of attention. The current click rate is already calculated as one million times a day, so the information can be published on its own website.

Not long after it was released, Ye Feng called. It turns out that Tencent and Baidu, which are currently shareholders of Zizi Company, have helped Yu'e and the others to publicize it and put it on hot searches. For a while, the entire Internet was filled with advertisements about Lavender Company.

Mei Ting was so depressed that she complained: "Sister-in-law, I don't even have a chance to show off my talent."

Niva gave her a big hug and comforted her: "You don't have to show it, we also know that you are talented. Where would you have gotten this idea without you?"

Yu'e also quickly agreed, which may have dampened the enthusiasm of this cousin. Now, Yu'e has to admit that she is really behind the times. At least in terms of business, she and Niva are behind the times.

The idea came from my son, and the planning was done by my cousin. She and Niva seemed to have reviewed the drawings. At least they were not behind in this aspect, otherwise they would have to pay for it.

As a result, before I finished sending my emotion, the call came again. It was Ye Yuze. This guy actually saw their advertisement. He told her one thing on the phone, that is, the store must buy it. Don't be afraid of spending money, because land prices have been the fastest growing commodity in recent years. According to Ye Yuze's It is estimated that even if you lose money after a few years of operation, the added value of the store purchased can make up for this loss.

Of course, this matter cannot be discussed with Niva. Brother Real Estate has branches in various provinces, and buying a group of shops is not something that can be easily accomplished. Even if it doesn't exist, what's the point of building it yourself?

This was the first time that Ye Yuze cared about his wife's career, which moved Yu'e. She thought that she would make him angry if she insisted on not going to Boston this time, but she didn't expect that he could become a father safely, which was quite good. Competent.

When Ye Yuze spoke, all branch offices responded positively. As a joke, the big BOSS spoke. Who dares not to do their best? As a result, a group of shops soon came under Yu'e's name. And decorate it according to the style designed by Yu'e and others.

They worked quickly and it was completed in ten days, so a strange phenomenon appeared in many places, that is, the signs of lavender shops were hung up, but they didn’t know who the boss was?

Of course, the store will not be used for free. Franchisees also have to pay rent. The decoration fee can be nominal, but not much.