Great Power Army Reclamation
Chapter 1279 Aunts entering the retail industry
This plum blossom really didn't know, so she looked at Martha. Martha introduced LIDL's operating model in Europe in detail, and also introduced a series of achievements of her father Dieter Schwartz, including driving Wal-Mart out of Europe.
She originally wanted to explain how difficult it was for LIDL to develop to what it is today, hoping that her mother-in-law would be kind to her. Unexpectedly, Mei Hua's eyes lit up after hearing this, her fighting spirit was high, she patted the table and said:
"Okay, then let's follow this idea and drive Wal-Mart out of China!"
Martha was confused: "Mother-in-law, what about our LIDL?"
"Cooperate! Your side specializes in imported products and high-end products, but these convenience stores only sell fresh food and daily necessities. Let's drive Wal-Mart out of China together!"
Looking at the fighting plum blossoms, Martha shrugged at Erhong. Did she offend a female tyrannosaurus?
However, the family can only cooperate and not fight. Even if Erhong and Masha don't want to, they can only sit down and talk to Meihua.
Let’s talk about the cooperation model first, and then talk about the differentiation of products. That is, each city has a LIDL main store, and then vigorously develops convenience stores. The products of the main store and the products of the convenience stores must be strictly separated. To ensure that there is no conflict between customers on both sides.
However, this matter must be reported to Dieter Schwarz. After all, he is the founder and creator of LIDL.
Unexpectedly, after hearing this, Dieter Schwarz was not only not angry, but actually very excited. Didn't care at all about the reduction in shares.
You know, Meihua’s Junken Supermarket wants half of the shares, while Masha and Erhong share the other half. This indicates that the Dieter Schwartz family’s shares in China LIDL will be diluted from half to one-quarter.
Martha thought she would have a difficult communication with her grandfather, but she didn't expect that the old man didn't care at all.
Well, these old people are becoming increasingly incomprehensible.
In fact, what they don't know is that Dieter Schwarz is a person who worked hard from a small store bit by bit. No one understands the huge profits of the retail industry better than him.
How else could he, by virtue of his identity as a retailer, crush the bosses of so many large companies and become the richest man in Germany? It doesn’t matter if the store is small, but the quantity is large? The profits added up are staggering.
Since there is no problem with Dieter Schwarz, the next thing is easier to talk about. The development of convenience stores depends entirely on Meihua Company, and LIDL will only assist.
And in places where Junken Supermarket has not developed, LIDL Supermarket still maintains its original independent model. Of course, during the development of Junken Supermarket, LIDL will provide half of the funds needed.
The current honorary chairman of Junken Supermarket is Liu Sannv. After all the terms are drawn up, the lawyers from LIDL will draft a formal contract with the lawyers from Junken Supermarket.
It’s just that Junken Supermarket doesn’t have a lawyer yet, so it has to be fully represented by Meihua. To be honest, this contract is a bit unfair, because the business aspect is basically run by Junken Supermarket.
However, the supply base developed by LIDL can be used by Junken Supermarket, which is a huge help. After all, for the supermarket industry, a reliable supply base is the most powerful guarantee for supermarket operations.
Of course, this is not about eating and drinking. The development of such a large-scale convenience store is naturally not something that can be accomplished overnight.
During this period, LIDL Supermarket can still develop its business normally. In cities where Junken Supermarket has not developed, they have no right to share LiDL's profits.
After the contract was finalized, Erhong and Masha did not leave for the time being. After all, Meihua and the others were new to the retail industry. Compared with veterans like Erhong and Masha, there was naturally a big gap.
Therefore, Erhong and Martha specially called the company's staff responsible for training employees to train these aunts.
I have to admit that people from the army are different from ordinary people. At the very least, they are highly disciplined and quick to accept new things. The 86 women’s army soon became very motivated.
Originally, their sights were only on the infrastructure company, and then on the military reclamation of the city. And now, I’m already looking at the national map. I just don’t know if they ever looked at a world map.
As for Liu Hua, he was not fired in the end. This matter was left after Mei Hua spoke up. Even though this guy has a lot of flaws, he still has some abilities. Staying here can help the aunts do many things.
He and Wang Jianying finally learned about the relationship between the two bosses and Meihua. My intestines almost turned green.
This guy dares to challenge the mother-in-law of two bosses. He is really looking for his own death. But at least there are a lot of adults, so I will just serve these aunts well in the future and make amends for my sins.
Junken City already has a fresh food base from LIDL. Since they cooperated this time, Junken Supermarket naturally took over without hesitation.
However, this does not mean that LIDL will no longer sell fresh food, but that those items with good quality and high prices are sold at LIDL. Junken Supermarket sells mass commodities for civilians.
In addition, the LIDL store is relatively large and has a complete range of products. For a time, the two supermarkets almost dominated the retail market in Junken City. It's basically a one-man business.
Those original small shops are not completely unable to survive, but they have little profit margin. Because they don’t have their own supply base, how can they compete with others?
Slowly, some went bankrupt and some changed careers. There are basically no fakes in the retail market of Junken City.
Now the industrial and commercial and quality inspection departments breathed a sigh of relief. At least there was no trouble caused by fake goods.
Once it happens occasionally, they will warn people to go to Junken Supermarket to buy things in the future, so that this kind of thing won't happen again.
Once the market is rectified, it will develop healthily. The old sisters like Meihua have begun to look at other cities. Naturally, the first place they set their sights on is Tacheng.
In terms of administrative ownership, Junken City is located in YM County, and YM County belongs to the Tacheng area, so this place is the first place that needs to be captured.
This matter was actually discussed beforehand, and there had been disagreements about the expansion of Junken Supermarket. Most people feel that development should start within the corps first and then go to local areas.
However, Meihua and Liu Sannv disagreed. They felt that the city should be used as a base to radiate to the surrounding areas. Only in this way can a complete network be formed, which will allow for better utilization of transportation and production bases.
Since they are powerful officials, they naturally have the final say. The aunts began to attack Tacheng. Tacheng is a local city with a relatively complex personnel structure. I'm sure it will be more difficult to develop. But these aunties will not be afraid.
As the store manager of the LIDL store in Junken City, Liu Hua was naturally recruited by the aunts.
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