Go back to 1980 and enjoy it

Chapter 383 A word that wakes up the dreamer

 After returning from Wuhan, Deng Shirong spent more than a month in Nanning negotiating and negotiating with government personnel headed by a certain leader.

Although Deng Shirong wanted to take care of his hometown by setting up the Naye Deng Group in Nanning, he still needs to get the preferential policies. If he doesn’t want any preferential policies, he is not taking care of his hometown, but just acting as a money-giving boy. .

 Therefore, various preferential policies are necessary.

 In fact, there are reasons why many large companies are unwilling to develop in some backward cities.

In addition to policy aspects and transportation inconvenience, there is another very important reason, which is that some poor and backward places are likely to encounter waves of people coming to "hunt for the autumn wind". After all, the place is too poor and it is rare to come here. Sheep, naturally everyone wants to get a piece of the pie.

 Or maybe the government has previously promised various preferential policies, but then abandoned them after changing leaders.

 In short, this kind of business environment is really incomparable with Shenzhen, a special economic zone that has received much attention.

However, Deng Shirong is not worried at all about the issues that others are worried about.

Because this is not a group company for him alone, but a group company for the entire clan. As long as he operates his duties and does not engage in illegal operations, no matter who provokes him, Deng Shirong dares to directly fall out with him. These thousands of shareholders plus their respective He didn't know what kind of energy the network of connections could unleash.

 But he knows one thing, even the feudal officials may not be able to withstand such a backlash.

 …

I won’t go into details about the specific negotiation process with the local government. Let’s talk about the results directly. Deng Shirong secured the following preferential policies for the Naye Deng Group.

 First of all, Naye Deng Group enjoys the tax benefits of “three exemptions and five half reductions”, that is, corporate income tax is exempted for the first three years and halved for the next five years.

Secondly, there are preferential land use rights. The government allocated a very large piece of land to the Naye Deng Group, with an area of ​​up to 1,000 acres. This is what Deng Shirong strived for, because only he knows how big the future development prospects of the Naye Deng Group are. , just a few dozen acres of land is totally not enough.

If he were not afraid of being too exaggerated, Deng Shirong would still like to fight for more land.

 The use price of these lands is very low, which is also the biggest discount given by the government.

After the two parties negotiated and signed the contract, in order to get the big project of the Naye Deng Group implemented as soon as possible, the government gave the green light all the way, and the various approval processes were at the speed of light. Finally, everything was completed before the year.

After taking over this group company with a registered capital of several hundred million, the government also began to reward merit. Under the operation of his father, Chen Donglai, who had made great contributions, finally succeeded in breaking through the current level and was promoted to one of the leaders of the city. .

The former district chief of Xincheng District is also a veteran, and he also has a background. Taking advantage of Chen Donglai's promotion, he naturally became the top leader.

 Song Yu, a meritorious minister, was also promoted and took over the position of district chief.

 Next, someone else will naturally take her place.

 In short, Chen Donglai’s promotion this time has benefited many people.

 …

After the incident came to an end, Deng Shirong received a call from his third son.

After the father and son greeted each other, Deng Yunsong said: "Dad, this Spring Festival, I will stay in the capital to celebrate the New Year. When my second brother gets married, I will go back to attend the wedding."

Deng Shirong hummed and said, "Your second brother's wedding day is not a holiday. Will it affect your studies if you come back?"

Deng Yunsong said: "It won't affect it."

Deng Shirong said: "As long as it doesn't affect you, you will graduate and start working next year. Have you thought about which department you are going to work in?"

Deng Yunsong said: "I have already thought of two or three goals, and I will decide which one to enter based on the situation."

Deng Shirong said: "Well, you just have to know what you are doing. Anyway, just learn from your second brother. Work in ministries and commissions first. When you reach the provincial level, you can then be sent to work in local areas. This way, your promotion will be faster. Your second brother If nothing else happens, I will be able to become the county magistrate after this Spring Festival.”

Deng Yunsong exclaimed: "It's amazing, my second brother is really amazing."

Deng Shirong said: "Second Brother You can be considered a coincidence. Although I don't know much about the system, I know one thing very well, that is, the sooner you get promoted, the more opportunities will be waiting for you. If you are at the bottom, It takes too much time, and by the time you get promoted, your age has reached the limit, and you won’t be able to do much.”

Deng Yunsong said: "I will work hard in the advanced ministries and commissions and raise the level as soon as possible."

Deng Shirong said: "You need to be urgent strategically, but not tactically. You have to grasp the proportion and rise step by step." Deng Yunsong said: "In officialdom, you need to be cautious at every step. I know this."

Deng Shirong said: "As long as you know, your political sensitivity is no worse than your second brother's. As long as you can work steadily, your future prospects will definitely not be worse than your second brother's."

Deng Yunsong hummed and asked, "Dad, I haven't been back for two or three years. How is the development of the clan now?"

Deng Shirong said: "Everything is going well in the development of the clan. The passenger transport company has been developing. The daily sales of Master Kong's instant noodles have reached 2.5 million packs. The sales of eight-treasure porridge have also opened up. Now the supply exceeds the demand. When the new eight-treasure porridge branch factory is put into operation, it will definitely provide the company with Bring considerable profits.

Also some time ago, I went to Guangzhou and signed a contract with Yangcheng Pharmaceutical Factory, leasing the exclusive rights to operate and use the trademark of Wanglaoji Herbal Tea under the name of the pharmaceutical factory. Next, the company should develop herbal tea, but it will not be big. The scale is such that it is only sold in major cities in Guangdong and Guangxi. "

Deng Shirong answered the third son's question in detail.

In his previous life, his third son was the most outstanding among many sons and daughters. Not only did he thrive in the officialdom, his business vision was much better than that of ordinary people. Some of the investments he made in his spare time made him easily become a millionaire. The rich man is considered to be the best-successful person in Naye Village, bar none.

Now that his third son is even better than in his previous life and has even entered the highest university in the country, Tsinghua University, he is naturally willing to talk more about business matters with his third son.

Deng Yunsong was surprised when he heard this and asked: "Dad, why are you renting the management rights and trademark use rights of Wanglaoji herbal tea? If you want to make herbal tea, why don't you make it yourself, instead of renting other people's brands? If you make this herbal tea If the brand management becomes popular, doesn’t that make people gain money in vain?”

Deng Shirong said: “I have also thought about starting my own brand, but Wong Lao Kat herbal tea is a time-honored brand with a history of more than 160 years. If I create a new brand, my background is a bit different, and I may not be able to compete with others.

As for making this brand popular, I won’t benefit from it in vain. I signed a thirty-year contract with them! "

Deng Yunsong said: "A thirty-year contract is indeed long enough, but after all, this is someone else's brand. When it develops and grows in the future, it will have to be returned to others. It is still not cost-effective! Since Dad, you are worried that you can't compete with someone else's century-old brand. It’s a time-honored brand, so now that you’ve spent money to rent out the exclusive rights to operate and use the trademark of Wong Lao Ji herbal tea, why don’t you just suppress the development of this brand and work hard to develop your own brand?”

 One word wakes up the dreamer!

Deng Shirong suddenly woke up when he heard his third son's words.

  He had really gotten into trouble before. He always felt that the newly created brand did not have the same foundation as the century-old brand. If the same method was used for marketing, Wong Lo Kat herbal tea would definitely be more popular.

In later generations, the sales volume of Jiaduobao surpassed that of Wonglaoji. That was because it was already the Internet era at that time. In addition, Jiaduobao Group was worthy of being the master of Wanglaoji. The advertising slogan was truly classic. The phrase "It's still the same." The recipe still has a familiar taste.” It’s just amazing.

So, you can dislike Wong Lao Kat, but you can’t deny the role played by the Wong Lao Kat formula.

The third son's reminder made Deng Shirong suddenly enlightened. He laughed and said: "Xiao Song, you reminded us very timely this time. The company has rented out the exclusive rights to operate Wong Lo Kat, which is equivalent to removing a powerful person." "Competitors, we really don't need to develop Wong Lo Kat next, but directly promote our own brand of herbal tea, so that we can maximize our profits."

Deng Yunsong was also very excited to be able to help his father, and said: "This is just like raising a child. You work hard to help others raise the child. When the time comes, he will pat his **** and go back to his biological parents' home. It will definitely not be as good as raising a child." My biological children are reliable.”

Deng Shirong chuckled, and then the father and son chatted about home affairs again before hanging up the phone.

Since you have decided to promote your own brand of herbal tea, Master Kong has it ready. It just so happens that the formula of Wong Lao Kat is also available now. It will be OK to go back and find experts in this field to improve the taste so that the taste is close to that of later generations of Wong Lao Kat.

Although I have the idea of ​​​​creating my own brand of herbal tea, the previously set strategy remains unchanged. This era is indeed not suitable for marketing herbal tea. It will not be too late to promote it on a large scale when the time is ripe in a few years.

As for mineral water, although there is no rush to get it now, we can’t wait for the **** to come out before digging pits. We have to lay out the water source base in advance.

 The construction of this water source base requires a lot of investment.

In addition to taking part of the profits of the group in the next few years as dividends, Deng Shirong plans to use most of the rest to build several water source bases. When the water source bases are built, the first CCTV bid winner will also come, and then mineral water will be the first choice. When flying into the sky.

Furthermore, Guangxi’s advantage is fruits, and it’s time to launch various juices.

 As for the group headquarters, we also need to invest in its construction.

 In short, there are still many places that need money. If you need it, you have to find a bank loan.

  After all, no matter in this era or in future generations, is there any group that does not owe money to the bank for its development?

As long as the debt ratio is not too exaggerated, only by borrowing money to lay eggs can you quickly make your business bigger and stronger.

 (End of this chapter)