Go back to 1980 and enjoy it

Chapter 382 Naye Deng Group, sending favors to the Gu family

 After reaching an agreement with the pharmaceutical company, the legal team brought by Deng Shirong will be put to use.

His only one request is that the pharmaceutical company must always fulfill the agreement. It is impossible to see that their company has made Wanglaoji herbal tea popular and then tear up the contract to pick the fruit.

Deng Shirong is well aware of the peak sales of Wong Lao Kat herbal tea, so this loophole must be closed. It is impossible for the other party to break the contract just for a small price.

 In fact, he has also thought about creating his own herbal tea brand, but herbal tea has certain medicinal properties, and the newly created brand is really incomparable to a brand like Wanglaoji that has been passed down for more than 160 years.

It is true that Wong Lao Kat herbal tea is not as well-known across the country as it was at its peak, but as early as a hundred years ago, there were more than 100 Wong Lao Kat herbal tea shops. It was sold in the streets and alleys of Guangzhou and was popular in Guangdong, Guangxi, Shanghai, and Hunan and other regions, and even overseas.

  In 1925, Wanglaoji herbal tea participated in the London Exhibition in the United Kingdom and became one of the first Chinese national brands to go global.

 So, the foundation of a self-created herbal tea brand is really incomparable to that of a time-honored brand with a history of 160 years.

Even if you make your own herbal tea brand popular, if others follow the same marketing strategy, they can overtake you in a corner and undercut your emerging brand.

This brand heritage may not seem important, but when the two sides go toe-to-toe, it becomes extremely important.

 In the previous life, Wong Lao Kat was divided into two branches, one in the mainland and one in Hong Kong. Jiaduobao Group only obtained the operating rights of Hong Kong Wong Lo Kat at the beginning.

Using the same formula, Jiaduobao Group also thought about creating its own brand and named it herbal tea.

 As a result, naturally it cannot be sold.

 Everyone knows what happened later. Jiaduobao Group spends 4.5 million per year to rent the right to use Wanglaoji's trademark.

As the Jiaduobao Group that has made Wonglaoji famous, it is impossible for them to be stupid, but they are still willing to spend so much money to rent the trademark rights of Wonglaoji. It is conceivable that the brand effect of this century-old brand is still there.

This is also the main reason why Deng Shirong does not want to create his own brand, but follows the path of Jiaduobao Group.

To put it bluntly, he is just a native of the countryside. If he did not have the advantage of being a reborn person, in terms of real marketing ability, Jiaduobao Group would just throw him away. Since Jiaduobao Group’s own brands have failed, he relies on his What makes you think you can succeed?

 Now that there is a ready-made path that is 100% successful, why take a path that is not sure whether it will succeed?

As for the theory that Wong Lao Kat became popular and used as a wedding dress, it is a matter of benevolence and wisdom. In the previous life, Jiaduobao had a short lease term for its trademark, so it just made Wong Lao Kat so popular that people came out to pick peaches.

 But in this life, his trademark lease has been extended to thirty years, which means that he can earn more than ten years of peak sales, which is really enough.

 There is no need to be too greedy as a person. There is no need for one person to eat up all the profits.

If Deng Shirong was such a person, it would be impossible for him to lead the entire clan to become rich. Wouldn't it be nice for him to do this by himself and make money?

Of course, in the early 1990s, Deng Shirong did not expect Wanglaoji herbal tea to make money. The main reason was that this era was not yet the era of rapid development of herbal tea. At least it would not be until the late 1990s that the herbal tea market would usher in major development.

Hence, Deng Shirong’s plan is to sell it first in some big cities in Guangdong and Guangxi, as long as he does not lose money.

When the time is right, we can put out the classic advertising slogan "If you are afraid of getting angry, drink Wong Lo Kat", and then find one of the most popular TV series or variety shows of the year to be named for advertising, and you will not be afraid that it will not be popular.

 …

Looking at any category under a food company, if taken alone, there is a chance to grow into a unicorn. With so many unicorns gathered in one food company, it seems a bit nondescript.

 So after returning from Guangzhou, Deng Shirong began to form the Naye Deng Group, incorporating the real estate company, Tenglong Passenger Transport Company and food company that had not yet played a role, and turning them into branches of the group.

 In the future, every time a unicorn is created, a branch will be established, so that there will be no chaos.

 When forming a group company, it is natural to focus on the shares of food companies.

 After all, the scale of food companies is not comparable to that of passenger transport companies.

 Incorporating the passenger transport company into the Naye Deng Group requires supplementing or receiving funds based on the shareholding ratio of the food company.

 For example, Deng Shirong owns 2,000 shares in the food company, and the total number of shares in the food company is 14,588 shares, which means that he owns 13.71% of the shares in the food company.

 Deng Shirong of Tenglong Passenger Transport Company owns 360 shares, and the total number of shares in the company is 2,630 shares, which means that he owns 13.69% of the shares of the passenger transport company.

So, if it is mainly shares in the food company, he will have to make up the 0.02% share difference.

The same goes for other tribesmen. Many tribesmen have a large difference in their shareholdings in the two companies, and they must make up the difference.

 Because the replenishment was for original shares, it was completely insignificant to the current clan members, so the matter was completed quickly.

When planning to establish the Naye Deng Group, Deng Shirong began to consider a question: which city would be better for this group to register?

 If you only consider the development of the group, then the best choice is naturally to go to Shenzhen.

The Shenzhen Special Economic Zone is not just a gimmick, but has real policy support. If the Naye Deng Group is registered in Shenzhen, it can enjoy taxation and all aspects of policy support. In addition, Shenzhen is one of the four major cities in the country in the future. As one of the major heavyweight cities, it is quite cost-effective to choose this place as the group headquarters.

However, as a Guangxi native, Deng Shirong is willing to lend a hand to his hometown. Even if this choice will bring great inconvenience to the development of the group, he will not regret it.

 After all, Guangdong and Guangxi were originally one family, but in later generations Guangxi’s GDP ranked last in the country, while Guangdong’s GDP ranked first for more than 30 consecutive years. The difference is really huge.

Of course, Guangdong’s total GDP is impressive, but the gap between rich and poor is also quite exaggerated. It is basically driven by the two heavyweight cities of Guangzhou and Shenzhen. Unlike Jiangsu, although it has been second in total GDP for many years and has never surpassed Guangdong, its urban development in the province is extremely balanced, and its per capita GDP (provincial) firmly occupies the first place.

As long as the Naye Deng Group develops according to Deng Shirong's plan, it will definitely grow into a super giant group in the future. Once Deng Shirong lets it settle in Guangxi, I believe it will drive the economic development of Guangxi just by the tax revenue it contributes.

What's more, the benefits brought by such a powerful group settling in Guangxi are not just tax revenue, but also many, many hidden benefits.

As long as the leaders can seize the opportunity, not to mention taking Guangxi completely away, at least compared with the previous life, Guangxi will definitely no longer be ranked at the bottom in the national GDP ranking, and at least it will be qualified to squeeze into the middle position.

 That way, Deng Shirong would be truly worthy of his fellow villagers in his hometown when he was reborn.

After thinking about it clearly, Deng Shirong decided to register the Naye Deng Group in Nanning, and the future group headquarters would also be built in Nanning.

 After making this decision, Deng Shirong was ready to take advantage of this opportunity and sell his favor.

In this era of crazy investment promotion, even if the Naye Deng Group has no foreign investment background, it can attract such a group company with a registered capital of several hundred million, I believe it will bring huge benefits to the cadre responsible for investment promotion.

As for how to operate this matter, if Deng Shirong doesn’t understand, there will naturally be people who do.

His future mother-in-law's brother is the secretary of Nanning Xincheng District, and his second son's school sister Song Yu is also the deputy district chief of Xincheng District. If done well, both of them can be promoted to a higher level. It's not impossible.

Thinking of this, Deng Shirong planned to go to Wuhan again. It was also time to send a betrothal gift to the woman's family, and to give this favor away.

 If you want to send a bride price to the bride’s family, you must say hello in advance and talk to the second son.

So, Deng Shirong found the right time and called his second son.

It was the second son who answered the call. After the father and son greeted each other, Deng Shirong said directly: "Yunheng, it has been less than three months since you and Weiwei got married. I plan to send the bride price to you in the next few days. "

Deng Yunheng said: "Dad, I don't understand these either, you just have to make the decision."

Deng Shirong said: "I am telling you that in addition to giving you a betrothal gift, I also plan to give a favor to your future mother-in-law."

Deng Yunheng asked: "What kind of favor do you want to send?"

Deng Shirong said: "I have now integrated the clan's enterprises and are preparing to set up a group company. The company's headquarters is planned to be located in Nanning, with a registered capital of several hundred million. Although I don't understand politics, I also understand that if there is a leader who can pull For such a group company to settle in Nanning, it must be a very impressive political achievement. Isn't Weiwei's uncle the secretary of Xincheng District? If he does it well, maybe he can be promoted to the top! "

Deng Yunheng first praised, then changed the subject and said, "Dad, if this group company is headquartered in Nanning, the tax incentives and policy support it enjoys may not be as good as those in special economic zones!"

Deng Shirong said: "I know this, but after all, Guangxi is our hometown, and I am willing to contribute to the development of my hometown. This is what I am willing to do."

Deng Yunheng sighed after hearing this: "If my hometown develops in the future, the people in my hometown will have to say thank you to dad."

Deng Shirong smiled and said: "Okay, don't put your hat on me. How is your work now?"

Deng Yunheng said: "It went very smoothly, but it was very busy."

Deng Shirong said: "It's better to be busy. If you're not busy, you should worry. That senior Song is also working in Xincheng District. Your brother-in-law can be promoted to deputy county magistrate, and her father has also contributed a lot. This time to "attract investment", If I had the chance, I would give you, my senior, a hand, as a return of favor."

Deng Yunheng said: "Dad, just discuss it with my future father-in-law and mother-in-law."

After talking about business, the father and son chatted a few more about household matters and then hung up the phone.

 Immediately, Deng Shirong dialed the phone number of his future in-laws.

 The person who answered the phone was my future mother-in-law.

After the two parties were polite, Deng Shirong said: "Relatives, I am going to send you the bride price in the near future. By the way, I will discuss the specific procedures for setting up wine with Yunheng and Weiwei. I wonder when is the most convenient time for a visit?"

Mother Gu immediately said: "Relative, if you can come over, you can come at any time that is convenient for you."

Deng Shirong said with a smile: "That's not possible. Weiwei's father works for the country, and often he can't help himself. He is not as free as us ordinary people, so it is best to accommodate Weiwei's father at this time and not affect his work. "

“Relative, you are really particular, so I’ll call and ask first, and I’ll give you an accurate answer later.”

"OK." …

ten minutes later.

　　 Gu’s mother called back and said, “Relative, I’ve asked Lao Gu and he said there are no work arrangements for this Sunday.”

Deng Shirong said: "Then I will visit you on Sunday."

After chatting about the business, the two parties chatted about household matters for a few more minutes before hanging up the phone.

 …

 In a blink of an eye.

 The time has come on Sunday.

In a family home in Wuhan, the mother and daughter of the Gu family got up early and were busy.

Father Gu also gave up all social activities today and made preparations to receive his future in-laws at home.

When the time came to ten o'clock in the morning, Gu's mother said, "Weiwei, it's almost time!"

 “I’ll go down right now.”

Gu Caiwei responded, then washed her hands, went out and went downstairs to the door of the family courtyard to wait to greet her future father-in-law.

Because of her father's status, Gu Caiwei is an absolute celebrity in this family home. She stands at the door of the family home. Everyone who comes in and out, regardless of gender, old or young, greets her politely, and she responds to them all with a smile.

After waiting for about a quarter of an hour, a human-powered tricycle appeared in Gu Caiwei's sight. Sitting behind the tricycle was her future father-in-law.

When the rickshaw stopped, Gu Caiwei walked up to it with a smile and said hello: "Uncle Deng."

Deng Shirong got off the car while carrying various gifts and said hello: "Weiwei, have you been waiting for a long time?"

The bride price for the second daughter-in-law was 10,001 yuan as mentioned before. It means picking one out of ten thousand yuan. This amount will definitely not change. Neither party cares about other gifts. The Gu family just wants to give it according to normal standards.

 Deng Shirong did not plan to give out betrothal gifts in a big way, mainly for families like the Gu family, so they had to pay attention to the impact in this regard.

 So, this time he sent gifts. Apart from the 10,001 yuan, there were only necessities such as tobacco, wine, tea, candies and biscuits, as well as calligraphy, painting, embroidery and other items.

Gu Caiwei reached out to help get the gift and replied: "No, I just came down for a while."

The entrance to the family home is not a place for chatting, so after the two of them greeted each other, they returned home together carrying the gifts.

 When I got home, I was greeted with polite greetings again.

 After they sat down to drink tea, the two parties started to talk about their daily routine.

 After chatting for a while, the Gu family's mother and daughter went into the kitchen to cook, while Deng Shirong drank tea and played chess with Gu's father.

 The game of course is chess. Compared with the complicated game of Go, chess is very simple to learn. Basically, you can understand the rules of chess once you learn the formulas. Whether you can master it depends on your personal talent.

 Deng Shirong's chess level in his previous life was only average, but after his rebirth, his brain seemed to be easier to use, and his chess level also improved accordingly.

However, Gu’s father was obviously an amateur expert, and Deng Shirong lost several games in a row.

Playing chess is the best way to pass the time. The two of them had only played a few games and Gu's mother had already called for dinner.

 Needless to say, the meals are extremely rich.

While eating, Deng Shirong looked at Gu's father and Gu's mother and said, "Our clan is planning to integrate several existing companies into a new group company. The registered capital of this group company should be several hundred million. Weiwei's Isn't my uncle the leader of Nanning New City District? I would like to ask if I can help him if I set up this group company in Nanning? "

As soon as these words came out, the three members of the Gu family couldn't help but be shocked.

They already knew before that Deng Shirong took the lead in establishing two companies in the clan, a passenger transportation company and a food company.

In the food company, Master Kong instant noodles have been launched, a hot product, and even a branch factory has been opened in Wuhan. You can imagine how profitable it is.

However, none of the three members of the Gu family expected that Deng Shirong and his family's company would be so large that they would form a group company.

 Furthermore, the registered capital of several hundred million really surprised the Gu family of three.

Gu's father is worthy of being in the system, and he is quite familiar with the policies of various places. After he was surprised, he answered: "Relative, if Weiwei's uncle can attract such an important group company, it will definitely be a blessing for him." It's very helpful, but I don't think it's necessary.

Although I don’t know much about Nanning’s investment policies, in terms of tax incentives and various policy supports, they are definitely not as good as Shenzhen and other special economic zones. I can’t just set up the group company in Nanning just to help Uncle Weiwei. It has an impact on the development of group companies. "

Gu's mother also echoed: "Yes, relative, you have this heart. I thank you on my brother's behalf, but business must still be based on profit. You cannot set up a group company just to help my brother develop in his career." Nanning, the price paid is too high.”

Deng Shirong smiled and said: "Relatives, I understand what you are saying. Setting up a group company in Nanning is indeed not as good as Shenzhen and other places. But the sage taught that "if you are poor, you can benefit yourself, and if you are prosperous, you can benefit the world." Our clan is now considered to be developed. Well, within my ability, I want to help our old friend from Guangxi. It would be even more perfect if I could provide some help to Uncle Weiwei."

Mother Gu couldn't help but praise: "My relative, you are so broad-minded that few people can match you. No wonder you can raise so many outstanding children."

Gu Caiwei also admires this future father-in-law very much. If you are poor, you can be alone, and if you are rich, you can help the world. This is a simple saying, but few people actually do it.

Father Gu said: "Since you have such ideals and feelings, relative, I won't say much more. This matter can indeed bring a lot of help to Uncle Weiwei. If done well, there is hope of being promoted to a higher level. "

Deng Shirong smiled and said: "It would be great if I can help. I don't know how to operate it specifically. Anyway, I will do what you tell me."

Father Gu naturally had rich experience in this matter and discussed this matter with Deng Shirong while eating.

Mother Gu became even more enthusiastic. The in-laws insisted on getting it, and even before they even got married, they gave her such a big favor.

Her brother's qualifications are already sufficient, he just lacks a brilliant political performance.

Although his father has retired and his influence is not as strong as before, as long as his younger brother has good political achievements and some of the connections left by his father can still play a big role, then promotion is almost a matter of course.

 After one meal, Deng Shirong already knew the basic operation steps.

Next, Uncle Gu Caiwei will take the initiative to contact him, and then the two parties will go through some push and pull to implement this political achievement.

After Gu's father and Deng Shirong talked about the operation steps, Gu's mother suddenly remembered something and asked quickly: "Relatives, my brother's district government has a deputy district chief named Song. I heard that he and Yunheng are alumni of Peking University. Their How is the relationship, you know?”

Deng Shirong said with a smile: "Of course I know, we are all fellow Bobai people, and they have a very good relationship. Her father is the county magistrate of our Bobai County. My eldest son-in-law can be promoted to his current position so smoothly, and her father even appeared It took a lot of effort!”

When Father Gu heard the words, he answered: "At that time, we can also bring District Chief Song with us. He has the status of an alumnus and a fellow villager, and it will be easier to operate."

Deng Shirong asked: "Bringing District Chief Song will not affect Uncle Weiwei, right?"

Father Gu smiled and said, "It doesn't affect it."

By this time, everyone had finished eating and moved to the living room to continue drinking tea.

After chatting about sending favors, the two sides then talked about Deng Yunheng and Gu Caiwei's wedding and the banquet.

Deng Shirong said: "Relatives, according to the customs over there, as long as it is a wedding, it must be done in the morning and not later than 12 noon. Therefore, if the wedding banquet is held, it must be done before 12 noon. Take the bride home to offer to Grandpa Grandfather.

 So, the day before the wedding, we had to take Weiwei to a local hotel to stay, so that the next day would not be delayed. "

Mother Gu said: "That's okay. We Weiwei are getting married, so naturally we have to follow your customs."

Deng Shirong said: "We are separated by more than a thousand kilometers of road. We will inevitably have to travel on the road when picking up the bride. I am afraid that Weiwei and her wedding guests will be wronged."

Mother Gu waved her hand and said, "What's wrong with this? We can just take a plane when the time comes and we don't have to waste too much time on the way."

The two parties went through the wedding ceremony from beginning to end. Deng Shirong mainly discussed it with Gu's mother, while Gu's father and Gu Caiwei just listened.

Originally, the Gu family was very satisfied with Deng Yunheng, their prospective son-in-law. Naturally, there would be no difficulties in the marriage. Everything was easy to discuss. In addition, Deng Shirong came and gave a big favor, so the marriage was discussed in a more harmonious manner.

After the discussion was completed, Gu's father also revealed a little bit, saying that he was already working on it and would try to promote Deng Yunheng as the county magistrate after the year and let him serve as the county magistrate of Fuqing County.

Deng Shirong was naturally very happy after hearing this. If his second son was promoted earlier, he would be able to contact the big boss earlier. This was what he wanted to see.

“My father-in-law said that my son-in-law is half a son, so you should think about his future, so I won’t thank you!”

Deng Shirong laughed, and then promised again: "Anyway, please rest assured that our Deng family will never treat Weiwei badly."

 (End of this chapter)