Entertainment Empire System

In the United States, in Hollywood, Disney boss Michael Ice stood there with confidence and said very excitedly: "This is the most thoughtful big move we have made at Disney. God, I thought this movie will always be used." As for the name "Tennessee", it turned out that the name was changed unexpectedly, which is really regrettable."

As a director, Michael Bay naturally had the obligation to explain at this time. He immediately said: "Sir, if this movie is to use a name like Tennessee, then in terms of this matter, we Just follow the footsteps of Titanic. If this is the case, it will be detrimental to our movie itself. Ours is a war movie, at most a war romance movie, but the focus is still on war.

However, Titanic is different. It is a romance film. Although it is meant to be a disaster film, it is actually a romance film. Therefore, in such a situation, we have no comparison.

Let’s borrow their name from their promotional flyer. That’s no problem. But if in a situation like this, we must always follow the footsteps of the Titanic in publicity, then in a situation like this In terms of things, we were a complete failure.

Maybe our box office will be very high in the first week, but if we continue to use the name Tennessee, it will always give everyone the impression that it is the second part of Titanic. If people see that the movie is not what it is, the audience will be lost quickly in the second week.

Therefore, in a situation like this, we always have to think of this. "

After hearing this, Eisner nodded and accepted this explanation: "Well, actually, I also saw this, so I agreed to change the name to Pearl Harbor. This is something that the United States is unwilling to do. It was mentioned, so if this name is used, will it have an impact on the entire movie? Have you ever thought about this?"

If Ye Ming were standing here, in such a situation, he would definitely tell Eisner that this matter is absolutely certain. Pearl Harbor only had a box office revenue of 190 million in the United States. , you know, the production cost of Pearl Harbor was 1.4 billion.

Such production costs and box office are simply disappointing. Even the global box office of Pearl Harbor was only 250 million. The cost of Titanic is 200 million, and the box office in the United States is 600 million. It can recover the cost and still make profits in the United States alone.

What's more, Titanic's global box office was 1.8 billion U.S. dollars. Compared with Pearl Harbor, it is simply rubbish.

The key point is that the subject matter is not good enough. In fact, in 1970, the United States and Japan co-produced a movie reflecting the events of Pearl Harbor, with an investment of 25 million, but the US box office was only 1,000. It was only 4.5 million, and the global box office did not exceed 30 million. It can be said to have failed miserably.

Therefore, it can be seen that it is conceivable how many Americans like to watch a movie like Pearl Harbor, in which Americans are beaten up.

But director Michael Bay didn't know this. He spent a lot of effort to settle such a matter, so he couldn't show his timidity in front of the boss.

Therefore, Michael Bay directly assured: "President, don't worry, we have conducted market research on this matter in advance, and found that the entire market is still very much looking forward to our movie. I think everyone will go to the cinema." Look at that tragic air battle. This is also one of our major selling points, and I believe the box office will surprise us."

If the director has no confidence in his own movie at this time, then don't expect others to have confidence in the movie at this time.

Therefore, at this time, Michael Bay naturally said that he was very confident. Even if he had no confidence in his heart, under such a situation, he still had to persevere.

Therefore, in front of Eisner, he showed unprecedented confidence.

Eisner also nodded with great satisfaction and said: "If this is the case, then it is the best. I will promote this movie to Disney's 120,000 employees. I hope everyone can support this movie. By then, the market will How about it, we can see the outcome.”

Michael Bay thought for a while and said: "Actually, we are not worried about the US market at all regarding this matter. I believe that the first week will definitely bring us a huge surprise.

But if we talk about overseas, especially in China, it is difficult to say clearly how much revenue our movie will earn at this time.

Regarding a matter like this, no matter how it is said, China is very resistant to foreign movies, and Titanic is an exception. "

President Eisner said with a smile: "Since the Titanic is an exception, I believe that our Pearl Harbor will also become an exception for China. There is absolutely no problem with this. I will use some connections to After all, we at Disney invested in doing this, so at times like this, we will naturally give a lot of help to this movie."

Michael Bay naturally said that he believed in this promise very much. After all, the money was provided by Disney. Therefore, if the publicity was not good, then Disney would not make any money either. He gave up four million in box office. The dividend is actually just for the movie to be released one day earlier. In fact, many of the actors in the movie took a cut of their pay to star in the movie.

Everyone has only one purpose, that is, under such circumstances, how can we shoot Pearl Harbor more quickly.

Now, the time has come to share our joy. Regarding this matter, it can be said that the crew was very attentive to this movie.

Michael Bay thought for a while and said: "How about I take Wu Huaxia to promote it? If the stars of our crew can go there, then I think it will be very helpful to our box office."

Eisner thought for a while and said: "Don't be busy with this matter now. The publicity must keep up. This time we spent 80 million on publicity and we will not be stingy on this matter. But when going to China, this must be done first. The work of promoting the movie in the United States has been done well, and then if you have free time, you can really go to China to promote it well if you have enough time for such a thing."

This is actually a blinder. Of course, the domestic box office in the United States is very important, but under such circumstances, no matter how we do it, the U.S. box office is the most important thing. matter. As for China's box office, that is a dispensable place. Hollywood basically doesn't pay attention to the box office of Chinese movies.

And under such a situation, promoting the US box office is a very reasonable proposal from Eisner. At least in such a social environment, he would not pay attention to China's box office. It seems that Eisner is not willing to mention this matter too much.

Therefore, at a time like this, Ace said with a smile: "Actually, you don't have to worry about being the best. There is no need at all. I have also done some research on China's movie box office, at least for now. , simply means that there is no movie in the same weight class as Pearl Harbor.

Of course, they also chose a movie, saying it was about fighting against Pearl Harbor, but they were simply being naive. What do you think can be done with such a thing? In such a situation, it is not like being crushed by Pearl Harbor.

By the way, the Chinese movie has also been decided. Ye Ming's "Slumdog Millionaire" will be selected to directly fight against Pearl Harbor. You think it's ridiculous or not. The production cost of Slumdog Millionaire was a fraction of the cost of Pearl Harbor, so what's the comparison? "

Disney is very well-informed and knows that Disney must say something about something like this. But they found out that it was indeed Ye Ming’s [Slumdog Millionaire].

At this time, Ace said very proudly: "This thing is simply an insult. If it is said that in such a situation, they use a blockbuster to fight against us, it is also credible for us, but Ye Ming This movie has an urban theme, and there is nothing new about it. But it was sent out to give us a drama. This one has no hope of victory at all."

Has China given up on box office sales during this period? Eisner has also thought of such a thing. Looking for an urban-themed movie to compete with Hollywood blockbusters is definitely a matter of eggs and stones. Therefore, Eisner is not so pessimistic about China's box office situation. Moreover, in such a situation, since it is mine, why can't I buy or sell it?

Michael Bay was very low-key, but when he heard this, he felt relieved.

Therefore, at this moment, Michael Bay thought for a while and then said: If adults say that they have encountered similar things, then at this time, is everyone really worthy of being happy? Without any challenge, there is not much market for an urban film. If it is a martial arts film, it may compete with Pearl Harbor, such as Crouching Tiger, Hidden Dragon. "

At this time, Li Yu's Crouching Tiger, Hidden Dragon gave Westerners a good understanding of Chinese culture.

When it comes to something like this, when Westerners think of good Chinese movies, they always think of Bruce Lee, Cheng Long, and of course Crouching Tiger, Hidden Dragon. Maybe it’s because this movie is so influential.

Michael Bay thought for a while and said: "If this is the case, then there is nothing that can be changed about the date we have set in China. We want the Chinese people to know how powerful our Hollywood blockbusters are. If it is It couldn’t be better than a movie that can crush China.”

Michael Bay is also quite ambitious. Otherwise, he wouldn't work so hard to do everything a director should and shouldn't do.

Therefore, this guy's ambition is to conquer fans all over the world. This is almost an impossible task. Therefore, in such a situation, he suddenly showed such a powerful and domineering expression, which is really expected. Regarding such a matter, in fact, no matter how you talk about some things, a new understanding will be formed.

A brand-new understanding of Michael Bay's ambition. If this understanding takes root, the impact will be quite large.

Eisner is also very confident, and he even said that if the salary is lower than that of the Titanic, then with such a roar, it is Eisner's confidence that can really change this. .

In fact, under such a situation, even the boss of Disney felt quite unhappy when faced with the constant pessimism from the media.

But in the end, Eisner certainly said he learned to compromise. This point is very important, but as the president, as the boss, facing the media and the crew, Eisner still doesn't believe that Pearl Harbor will fail under such circumstances, at least he He will not admit this, he must insist, even if the director has no confidence in his movie, but in a place like this, there are some troubles to change.

At this time, Ye Ming was actually waiting for help in China. Not only did Disney make considerable arrangements for the release of its own movies, but China and Brilliant Film and Television had no plans for their own movies. Ye Ming was also very Attentive.

Not only at such a time, the branches of Huihuang.com all over the world are strongly supporting this movie. Therefore, in such a situation, what really occupies the main position is the income. How? Something that can affect one's own status.

Making money is the last word. This point, no matter what it is, is naturally very important. Ye Ming also deliberately held several meetings, mainly to avoid repeated promotion of movies and repeated use of company resources in such a situation.

Therefore, at this time, Ye Ming is quite confident about the people he trusts in his company, and only then will he recommend them to the company. This is a bit of a leader's benefit and is quite good. (To be continued)