Disaster Artist

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"Cinematic" scoring system?

Is this an April Fools joke? Is this some ridiculous prank? Is this some kind of childish play house game?

How can the sense of film be graded?

absurd!

madness!

ridiculous!

After the Blue Whale press conference was over, there was no doubt that they were directly lost.

The elders in the Lanchuan film industry have yelled at each other. Lu Qian and Blue Whale Films are insulting the film, turning an art into a joke:

If cinematography can be graded, does that mean that inspiration can also be graded? Art can also be graded? Everything can be scored with numbers?

If the viewing experience can be graded, does that mean that emotions can also be graded? Hobbies can also be graded? Ideas can also be expressed in numbers?

Echo's entire concept sounds very bold and innovative, but it can't stand up to scrutiny. If you think about it a little, it is full of loopholes, and even absurd and comical. Yan, furious, set off a mad storm.

So, what about netizens?

Polarization.

Obviously, there are supporters, opponents, and neutral observers, and the chaos of opinions and ideas erupts like a volcano.

Unexpectedly, but logically, those who agree slightly have the upper hand—

As Lu Qian said, for the new generation and the general public, movies are no longer sacred, and have gradually become a part of daily life. At the same time, they are also one of countless entertainment methods. They still respect this art, but have There is no kind of mind to worship.

So, Echo's attempt, in their view, is an experiment in keeping with the times:

Maybe it will succeed, maybe it will fail, maybe it needs to be further run-in, in any case, the first person to eat crabs always needs to take risks.

But at least, "give it a chance, maybe twice, why not?"

Bustling.

disturbed.

The Echo, born out of nowhere, standing on the cusp of the storm, has undoubtedly become a hot spot on social networks.

And, most interesting of all—

More than one wave.

The first wave of discussion frenzy lasted for more than a week, and then slowly calmed down; but after a gap of a week, it started to stir up again, and it was even more popular than before, and it entered the hot search list for the second time. Then it lasted for nearly a week, and then slowly settled down.

Then, after a week’s interval, related discussions started again with green bamboo as the starting point, and spread layer by layer. Although they did not make it to the hot search list on social networks, this time, the discussions on different platforms were significantly expanded and expanded in an all-round way. Come, the result lasted for another ten days before it gradually subsided.

It is unimaginable that every discussion is fraught with daggers and refusing to give an inch. The sharpness of words can feel the red face and blue veins behind the Internet. Even if you don't roll up your sleeves and fight directly, the sword, light and sword shadow revealed between the lines is in the background. spread on the Internet.

This craze will last for a long time.

As Lu Qian expected, the biggest controversy was Lu Qian himself.

Some people think that Lu Qian is a betrayal. He has always admired the sense of film, and spared no effort to call on the audience to enter the cinema to appreciate his works. However, now he has established a streaming media platform himself, which is simply shameless and outrageous.

Some people believe that it is precisely because of Lu Qian's unique understanding of film that this attempt is more and more worth looking forward to. They believe that Lu Qian will not push the audience outside the cinema, but will use a roundabout way to promote films and discuss film studies. The ultimate goal is to get the audience back to the cinema and enjoy the movie again.

The same starting point, but evolved into two viewpoints, with Lu Qian as the center, burning up in a frenzy.

Thanks to this, the popularity of the echo never came down, and it lasted for more than a month.

Then--

May 2nd finally came.

Today is the day the Echo was officially launched.

It's really worth mentioning, and everyone's attention.

On top of that, it's a Monday, no movies are showing, and the weekend craze has just faded, which brings more attention to it.

According to the schedule announced by Blue Whale Pictures, they will be very busy for the next two months.

In the first week, two new original series were launched at the same time.

Next, a new set of original series goes live every week for a full eight weeks.

Next, a new original movie comes online every week for four weeks.

In other words, three months, ten episodes, and four movies, Echo has made a very detailed and thorough plan to ensure that the original content can keep up.

So what about three months later?

Xiu Zhongjun did not announce it at the press conference, but left a mysterious message, "stay tuned."

Although not explicitly stated, media reporters can also guess:

Probably out of stock.

Blue Whale Pictures has been preparing the streaming media platform for more than a year, and every move is under the eyes of industry insiders, and it is clear at a glance how much inventory is available.

After three months of concentrated outbreaks, it should be necessary to adjust the rhythm a little.

Why three months?

Because Blue Whale Pictures announced the first batch of membership plans, "free for three months", after three months, you can freely decide whether to continue the paid subscription.

This is the reason why Blue Whale Films concentrated all its energy in the first three months to release——

They need to establish word of mouth, need to open up the market, and need a comprehensive layout.

Not a single step can go wrong.

From this point of view, is Blue Whale Films a little... too hasty?

In fact, Blue Whale Pictures can wait and see, for example, wait for half a year or a year, and make sure that the development of its own original dramas has been stabilized~www.wuxiaspot.com~ Then you can expand the layout with ease, why bother In a hurry?

Or, there is no need to release all the inventory in three months, you can slow down and squeeze out the toothpaste little by little, why be so anxious?

In this regard, Xiu Zhongjun gave different answers:

opportunity.

It's all about timing, and it's all streaming platforms, so why does it have to be now? Would it be different if it was earlier or later?

The answer is yes.

The main core reason is that the changes in the awards season disrupted the deployment, so that Blue Whale Pictures was exposed to Lanchuan's vision, and their every move was under tremendous pressure.

It is true that they can continue to follow the steps, but the coveted Streamer Films, as well as the silently deployed Magic Films, Lion Films, etc., if they continue unhurriedly, the advantages they have finally built up may be destroyed. in once.

As guessed by industry insiders, Blue Whale Pictures chose to launch Echo in May, hoping to seize the opportunity to seize the opportunity of "raid 2" to make history.

Give it a go!

Xiu Zhongjun's idea was approved by Ji Xu and Lu Qian, so he completely let go and boldly implemented it.

Although the Echoes will face a series of severe tests, at the same time, this is their best chance to break the deadlock.

Now, everything is ready, only the east wind is owed—

Dongfeng, what is it?

work.

In the final analysis, the fundamental reason for the streaming media platform to attract subscribers is the works, the works with high quality and quantity, which is the core of retaining users.

From cable TV to paid subscriptions, this iron law has never changed.