Disaster Artist

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Echo, here we come!

Previously, two views were generally popular in the industry, although not everyone thought so, but they dominated the absolute mainstream.

One, they think, the so-called streaming media platform is just a gimmick, a prop to show the ambition of Blue Whale Pictures.

Just like a business plan, from the blueprint depicted in the text, it looks gorgeous and beautiful, but in fact, it is just a means to attract funds from venture capital companies.

In other words, the streaming media is just talking about it. In fact, Blue Whale Pictures will still break through from the distribution channel. Before that, in order to avoid getting into the dilemma of the gate film industry, they have initially established the distribution channel, right?

One, they think, the streaming platform is a breakthrough attempt, but Blue Whale Pictures doesn't take it seriously.

Looking at Lu Qian's posture, you can see that he has emphasized on more than one occasion, "Let the film return to the film", and the close connection between Blue Whale Pictures and the Dome Cinema is further proof:

Lu Qian still believes in traditional theater chains and firmly believes that movies should belong to the big screen, so how could he create a streaming media platform in person?

The so-called streaming media plan is more like an attempt by Blue Whale Pictures to gain a firm foothold in Lanchuan. After all, Blue Whale Pictures has almost no chance of winning against the top seven film companies in the pyramid, and some sideways can open up the situation. But Lu Qian definitely didn't care about this matter.

Whether it is the former or the latter, the turbulence of the awards season seems to confirm the speculation of industry insiders, and all the signs are showing:

The streaming media platform of Blue Whale Pictures is more like a "showcase" and lacks substantial breakthroughs.

These film companies, almost all of them, hold high-level meetings every year and come up with one after another "mirage"-like grand ideas.

However, how many can actually make it? How many of those who died on the way of preparations, those who stopped at the conception stage, and those who cooperated with their superiors to act like?

Not surprising.

To put it simply, people in the industry did not understand the meaning of the existence of streaming media platforms, nor did they understand the ideas of Lu Qian and Blue Whale Pictures—

Of course, this is also normal. If they understand, it will not be Blue Whale Pictures' turn to do this.

However!

Echo, came out.

In the industry, there was an uproar, people could hardly believe their eyes, and even some people still insisted that this should be a face project.

But Lu Qian had a different idea about it.

At the official press conference of Blue Whale Pictures, Lu Qian did not appear, but he recorded a video to introduce everyone into the world of Echo.

"Hello everyone, I'm Lu Qian, the movie betrayal."

The beginning is a self-deprecating little humor.

"Believe me, like many directors, I hope that the audience can stay in the movie theater, rather than enjoy a movie at home on the computer and mobile phone."

"But at the same time, I also have a different understanding of the changes and development of the times. The meaning of the film at the beginning of its birth has changed after a hundred years of development."

"We have to admit one thing. Once upon a time, we watched movies with a pilgrimage mentality, just as young people now watch operas, ballets, and art exhibitions; now, movies are becoming a part of our lives, not just It’s just a simple means of entertainment, and it’s also an important part of pop culture.”

"It also means that the role that movies play in our lives has quietly changed."

"It was with this consideration that the Echo was born."

Lu Qian is Lu Qian.

The dry and rough truth, but in the lightness and ridicule of the hand, let the audience into it in a simple way, which is why Xiu Zhongjun insisted that this matter must be done by Lu Qian——

Not only because of Lu Qian's appeal, but also because of Lu Qian's personality.

The same words, Xiu Zhongjun and Lu Qian said, are two different things.

Later, Lu Qian continued to have a "face-to-face" communication with the audience:

Movies like "Unfriending" are actually the most perfect viewing environment, not on the big screen, but in one's own bedroom, watching on a laptop.

Movies like "The Raid 2", of course, people can watch on their phones, but the phone screen and the big movie theater screen are two movies at all.

"...Believe me, I'm also a younger generation, and I know some ideas of young people about viewing conditions."

"It is precisely because of this that I sincerely hope that the audience can use the Echo platform to further understand the difference between the viewing environment and the environment."

"Why do we keep insisting that watching the same movie on a mobile phone, on a computer, or in a movie theater can bring different viewing experiences?"

"Some movies, using mobile phones and computers as platforms, are becoming our daily life; but some movies still belong to the big screen, and those directors who are still tirelessly making big screen movies, including me, have been waiting for the audience in the cinema. arrival."

"After waiting for the echo to go online, I look forward to the audience giving their own answers. If you don't like it, you are welcome to shoot me on the Internet."

"I know that countless directors, actors, movie theater managers, and movie lovers are now waiting to criticize me. I think I need to avoid the limelight, so I refuse to communicate on the spot. After I say what I want to say, the press conference It's over, fine, here it is."

At the end, it is still a typical land diving mode.

Later, Xiu Zhongjun was still at the press conference and tried to call Lu Qian, but the call was actually connected, and Lu Qian's lowered voice came from the opposite side.

He only said one sentence.

"To shut up."

Then, the phone hangs up... hang up... hang up...

The whole place burst into laughter.

Xiu Zhongjun did not panic at all. Facing the laughter of the audience, he said, "The director has already warned me, so I am not panic at all~www.wuxiaspot.com~ Really."

Breaking the fourth wall and telling the audience the "script" directly, this is a performance, and the result is even more joyful laughter.

Xiu Zhongjun also took advantage of the situation and said,

"Echo's categorization of films will be slightly different."

Echo, in addition to the basic classification of genre, time, era, etc., there is also a new option, "Cinema Sense", which will be marked differently for each movie.

From one star to five stars, one star means you can watch it anytime, anywhere; five stars means it is most suitable for movie theater viewing.

It can be understood in this way that if it is one star, then watching it on the subway with a mobile phone will have very little impact; if it is five stars, the true charm of the movie can only be felt in the cinema.

This evaluation system is also the largest and most cumbersome project that Echo has spent time and invested in.

Echo, the scoring will be completed through the comprehensive consideration of the two systems of digital algorithm and manual review.

Digital algorithm, as the name suggests, the computer will give objective scores through audio-visual effects such as light, color, sound effects, soundtrack, picture quality, frame and so on.

For manual review, a team of 50 people is hired to watch the movie and rate each movie, and finally get a comprehensive average score.

The two scores each account for 50% of the total. From both numerical and emotional aspects, a comprehensive evaluation of "movie sense" is obtained, the final score of the movie is determined, and official certification is given.

Obviously, this is an attempt and a subversion——

When people are still discussing what "movie sense" is, Blue Whale Pictures has gone a step further and launched a new attempt with a streaming media platform.

boom!

Boom boom boom!

The heated discussion exploded.