Disaster Artist

Blue Whale Films cooperated with Chaotuo Cinema, from the retro action movie retrospective to the end of the "raid" premiere weekend, unconventional way to open up a road to release, however, it really succeeded!

After "unfriending", it created a heat wave again. In addition, Blue Whale Pictures already held the distribution contract of Bridgewater Pictures and occupied an innate advantage, which also broke the balance of cooperation negotiations. The process of re-signing the distribution channel of Whale Pictures has entered a new stage in a thousand miles.

However, not all theaters buy it, and the game of interest is not that simple.

Belden Group and Wiener Cinema are not fooled, and they are always in a hurry. Although they also want the dividends of the "raid", the one who wants to use the "raid" to gain a firm foothold is the Blue Whale Films. , showing the demeanor of a large company. In any case, Belden Group is also a giant crocodile that can be on an equal footing with Fantastic Films and Streamer Films.

At this point, it was time for Xiu Zhongjun to show his abilities.

In the end, Xiu Zhongjun agreed to the contract requirements of Belden Group and Wiener Cinema after weighing it, but he was not obedient, and still won more rights for Blue Whale Pictures in the details, and continued to challenge The bottom line of the two major theaters has also caused a headache for the other's professional team——

Blue Whale Pictures is a small three-person negotiating team, but Belden Group is a negotiating team of 17 people. As a result, Xiu Zhongjun was still able to stay ahead.

Not trivial.

According to rumors, after the contract was signed and sealed, Belden Group secretly poached and made an attractive offer to Xiu Zhongjun, but Xiu Zhongjun refused.

This tug-of-war lasted three days before and after—

In fact, compared to the previous stagnant negotiations for several months, the progress of the negotiations has been rapid, and then finally the adjusted distribution contract of Blue Whale Pictures was officially finalized, and they signed a five-year distribution agreement with the eight major theater chains.

Although the specific content is unknown, it is certain that Ji Xu is very satisfied, very very very satisfied.

At this point, the distribution department of Blue Whale Pictures has also gained a firm foothold, and the entire publicity and distribution work has finally been on the right track. They immediately announced the next screening plan of the "raid".

Different from the step-by-step expansion of "Unfriend", "Raid" was selected in one step. It was screened in 700 theaters in the first week, and all 4,300 theaters were released in the next week. This is the current blueprint. The upper limit of the distribution capabilities of Whale Pictures can be seen from the side of their confidence in the film

In fact, the confidence of Blue Whale Pictures is not without reason, because the opening weekend of "The Raid" has already ushered in a full-scale outbreak.

In the first week of December, in the box office competition in the global film market, "Boss Overdrive" deserved to be the biggest focus, because "Raid" was only screened in 700 theaters, compared with "Boss Overdrive" in 5,500 theaters around the world. The scale level of the full release is really far away, and the two are not on the same level at all.

Therefore, the general opinion in the industry believes that "Boss Speeding" can easily win the championship, and whether "Raid" can reach the top five still needs to see the performance of other competitors——

There is no way, the limitation of the number of screening venues, this is the essential gap.

However, because of word of mouth, it is also a question mark how much data can be generated during the premiere weekend of "Boss Overspeed", and what kind of answers can "Raid" hand over in the screening stage, which is also the focus of attention.

"Boss Overspeed" was released in advance on Wednesday. Judging from the box office figures on Wednesday and Thursday, Fan Li's audience base is indeed very good. The figures of 20 million on Wednesday and 30 million on Thursday are not amazing, but considering the premiere The influence of word of mouth, this is already a performance worthy of applause.

So, what about the three-day weekend?

Friday, 25 million; Saturday, 15 million; Sunday, 10 million.

At a glance!

The single-day box office data of "Boss Overspeed" for three days over the weekend continued to plunge at a speed visible to the naked eye. The situation was very bad. It poured a bucket of cold water on the crew that was carrying out a full-scale promotion.

Objectively speaking, for movies that premiere on Wednesday, because most of the traffic has already poured into the theater on Wednesday and Thursday, the weekend box office data is often directly affected, so you should still look at the box office data for the first five days; but the "boss overspeed" box office The worst and scariest part isn't here—

One-day data tumbled on Saturday.

According to common sense, Friday is still a working day, and Sunday is due to the need to go to work the next day, so Saturday is often the day when the audience is the most concentrated, and the box office curve of "Saturday is greater than Friday is greater than Sunday" is the norm.

Occasionally, in special circumstances, for a movie with a huge fan base like a superhero, in order to see the movie for the first time and then share my thoughts through social networks, the box office trend of "Friday is greater than Saturday is greater than Sunday" is also normal.

Of course, in the case of "unfriending", which is not obvious in the early stage, and the word of mouth gradually rises in the later stage, there will also be a rare box office curve of "Sunday is greater than Saturday greater than Friday".

However, the Saturday box office of "Boss Overdrive" plummeted by 40% compared to Friday, especially when the single-day box office performance on Friday was lower than expected.

At this moment, I can deeply feel the negative impact of bad word of mouth, and the power of fans in the circle cannot restore the loss of the market; more importantly, "Boss Overspeed" also needs to face the positive impact of powerful opponents. , even if the "raid" is just a click, the impact is direct.

On the other hand, the "raid", from the retrospective to the premiere, to the word-of-mouth frenzy, and finally to hunger marketing, the audience's enthusiasm has been soaring and fully detonated——

In fact, not all audiences are interested in the "raid", but the point-and-click strategy can ensure that interested audiences can enter the cinema as soon as possible, so that other audiences who are not interested are also attracted and ask for help. And the psychology of not being able to hook out their interest.

So, what about the box office data?

Friday, 57 million.

What?

The single-day box office of 700 theaters has easily killed "Boss Overspeed". You must know that the latter's screening venue is a super-large public screening of 5,000-level, but it was easily crushed by "raid". This...this Not quite right?

However, the hurricane of the "raid" still did not stop.

Saturday, 79 million; Sunday, 59 million.

"Saturday is greater than Sunday is greater than Friday", "Raid" walked out of a magical box-office trend curve in the opening weekend, and finally took a box office figure of 159 million in three days on the weekend.

Wait ~www.wuxiaspot.com~ how much?

One hundred and ninety-five million!

This also means that the box office of a single hall is close to an astonishing 2.8 million!

Incredible!

incredible!

Incredible!

Are these numbers real?

boom! Boom boom boom! Boom!

The global film industry has been shocked. Although people more or less expected that the box office performance of "Raid" should be good, it may not even be inferior to "Boss Overspeed"; but the final hot figures still cut off all voices, Surprise, admiration, shock, astonishment, etc. all disappeared.

stunned.

A set of data that makes people doubt their eyes, officially announced the debut of "raid"!