Diamond company shoots commercials, you shoot Titanic

The crowd continued to move forward.

When they were almost at the door of a pancake shop, two girls dressed as tourists in their twenties walked out of the door.

The girl with ponytails in front yawned and saw a group of seven or eight people walking towards them.

The four people were dressed in suits and the auntie standing in the middle looked very... elegant and noble.

They were obviously here on business. The others were probably civil servants in the same group.

She also wanted to take the civil service exam, but she didn't want to take another look at it at this time.

After all, taking a look at it would remind her of the quantitative relationship in the civil service exam that gave her a headache.

The girl yawned again and looked away, "Let's go quickly, I'm so sleepy, I want to drink coffee."

As she said that, she held up her parasol and walked towards the alley next to her.

"Hey, Miaomiao, slow down." The girl behind her trotted up, pulled her sleeve, glanced at Chen Xiao and his group, and whispered, "Miaomiao, do you think that person looks like Chen Xiao?"

Miaomiao quickly turned her head, opened her eyes and searched carefully, "Daodao? Where?"

The companion raised his hand and pushed her head to the south, pointing at the group and said, "That one."

"Ah, it really looks like it." Miaomiao took a look, "But it's probably the son or subordinate of the aunt next to him? How could he meet Daodao? What are you daydreaming about?"

She glanced at the group, yawned and continued to move forward.

No more looking, I want to sleep if I look at it any more.

The girl who was traveling with her nodded and walked along the alley with her toward the street next to her. "Yeah, I saw the news yesterday saying he was in Shaanxi Province. He looks like him."

Miao Miao sighed, "It would be great if it was really him. I want an autograph."

"Let him sign for you, 'You will definitely pass the exam,' right?"

Miao Miao nodded heavily, looked up at the sky, and said confidently, "No, I want him to sign for me, 'You must study 12 hours a day', take it home, frame it, and hang it on the wall. I can do 1,000 quantitative relations a day! It's a pity that it's not. Forget it, let's go drink milk tea. Let's go!"

...

Behind them.

He Shulan smiled and said, "Director Chen, I am actually in charge of cultural relics protection, archaeology, and intangible cultural heritage protection. If you want to focus on protecting traditional culture, it's really a good match. Maybe we will contact each other frequently in the future."

"Thank you, Director He, I don't understand it very well either. I need your advice."

He Shulan smiled.

However, she was happy.

She did not forget Chen Xiao's identity as a businessman, and added: "However, we also pay attention to tourism income. The person in charge did not come today because the superiors came to inspect and he was really busy."

Chen Xiao said politely: "Don't worry about us, everyone should focus on business."

As they chatted, they walked to a blue-gray two-story building.

On the second floor of the building, there were wide strips of green, pink and blue cloth, with the three big characters "Da Ranfang" printed from right to left.

He Shulan looked at the building and briefly introduced the "Silk Town" and its tourism promotion model to Chen Xiao.

Then he asked: "Director Chen, can you tell me about your company's ideas or directions?"

Chen Xiao continued to walk forward with everyone, saying:

"We want to build a theme park here. It is different from most scenic spots. It is similar to our film industry. It provides people with dreams, or it is an extension of movies and TV works."

He Shulan nodded.

She did a lot of homework before coming.

The People's Daily mentioned that the Chinese tourism market can be roughly divided into 25 different types of tourism products.

Among them, theme parks are called the jewel in the crown of the tourism industry.

She echoed: "I have also heard similar statements. Movies are dream machines, and theme parks are the junction of reality and dreams."

Chen Xiao continued: "However, theme parks that are closely related to the film and television industry also have a problem."

He Shulan tilted her head and asked: "It requires a big IP, and the iteration cycle is fast, right?"

Chen Xiao continued to explain:

"Yes. According to the survey of our real-life entertainment department, the product cycle is about three years, so we must continue to invest and iterate."

"Just like the Taoyuan Island Tourism Base, it is currently on fire, but after a year or two, the movie gimmick will weaken and the heat will also decline."

"So, we plan to use the name of Oriental Media to build a theme park, divided into different areas, and each new movie will inject new blood into the theme park."

He Shulan nodded.

The two continued to walk and talk.

They talked calmly

, while Tang Rui, who was not a cultural tourism person, suddenly realized something after listening to the conversation between the two.

It has been four years since the country began to emphasize the development of cultural industries.

All places are developing culture and engaging in cultural creation, but in the field of traditional culture, only the Forbidden City is doing well and is well-known throughout the country.

In this way, an important reason is the brand.

The theme parks established by some foreign animation companies are also the same.

Use animation characters one by one to continuously inject new blood into the theme park.

And these animation characters have a common company and a common brand.

In this way, in the current domestic film and television industry, Oriental Media is really the most suitable for this.

After all, their hit movies are one after another.

Listening to Chen Xiao's meaning, it should be intended to divide theme parks into two categories: traditional culture and modern culture.

The former relies on works such as "Farewell My Concubine", "To Live" and "The Divine Chef Xiao Fugui", and the latter relies on works such as "The Truman Show" and "Frozen".

As long as the filming continues and the popular film and television works continue, the theme park will not lack gimmicks and hot spots.

In this kind of traditional culture theme park, adding traditional culture will increase their exposure, provide income, and save some endangered cultures!

Oh my god, this is a great move!

Write an article, write an article!

Today's trip is really worth it!

Chen Xiao, Chi Yu and others walked a distance with them and had a simple tea in a teahouse.

After chatting for a while, they said goodbye to He Shulan and the other four, and went to the hotel near the shooting location to check in.

On the other side, He Shulan just got on the official car and her cell phone rang.

After pressing the answer button, the director's voice came from the speaker, "Shulan, how was the conversation? Did you mention the profit issue?"

"Yes. We have agreed to protect traditional culture and increase tourism income. Tang Rui will publish a report on the city's official account tonight."

"Publish a report?"

The director on the other end of the phone was stunned, and then said happily: "You mean, we have reached a preliminary agreement on protecting traditional culture, and Chen Xiao agrees to publish a report?"

"That's right."

The director got up from the leather chair, put his hands in his pockets, walked to the window, and looked at Zhoucun District in the distance.

How can that be Zhoucun District?

That's simply a promotion announcement!