Diamond company shoots commercials, you shoot Titanic

At the same time, the meeting in the meeting room of the Municipal Bureau of Culture and Tourism had just ended.

The leaders left the meeting room with their notebooks, chatting about work.

At the main seat, the director was putting a pile of meeting documents into a folder.

The deputy director in charge of the development of homestays and the creation of high-end tourist attractions moved his seat and sat next to the director, asking: "Director, it's three o'clock. The crew of "To Live" should be here, right? Should we go over?"

"They're here. Shulan and Tang Rui are going to Zhoucun District with them." As he said that, the director closed the folder.

The deputy director frowned slightly and said in surprise: "Shulan? You let her go. Is this appropriate?"

Director He is in charge of cultural relics protection, archaeology, and cultural relics.

This seems to be a good match.

But the problem is...

Although Chen Xiao is a policy consultant for the Ministry of Culture, he is a consultant in the field of film and television.

He is essentially a businessman.

Businessmen value profit.

Letting the deputy director in charge of cultural relics protection go there may not hit the profit-seeking mind.

The deputy director frowned and persuaded:

"Director, why don't we go there too?"

"Do you remember the year before last? The country just issued a policy to strengthen cultural construction. At that time, an entertainment company wanted to set up a project in our city. We took out the policy and discussed protecting traditional culture. Later, they felt that we were making big promises and asked them to make excessive sacrifices, so they packed up and ran away."

"This time, we can't let the same thing happen again."

"And I heard that Taoyuan Island Tourism Base is quite profitable."

"Even if we bring out the identity of policy consultants and ask him to make contributions, he will agree on the surface, but he will still have a grudge, right?"

"Why don't I go there? He is a businessman after all. We have to stand in his perspective and talk more about how to make money and how to bring him benefits, right?"

The director glanced at him, smiled and stood up.

The deputy director was right. It is indeed necessary to pay attention to methods and means.

Their primary goal is to respond to policy documents, vigorously develop cultural industries, and protect traditional culture. The second is to increase tourism income.

But when talking about cooperation with businessmen, profit must be put first.

"Don't worry, I've told Shulan that she knows the importance of this matter. She will try her best to protect traditional culture on the basis of meeting the profit needs of Oriental Media. Besides, we can't spare the time for inspection these two days."

The deputy director nodded and sighed.

He really can't spare the time for inspection of homestays and scenic spots these two days.

I hope Shulan can talk more about profit.

...

On the other side, Chen Xiao and others came to the filming location - Zhoucun Street.

As soon as Chen Xiao got off the car, he saw an ancient archway standing at the entrance of the street.

The gray-white column body is covered with green brackets, and above it is a golden tile cap, which is carved with exquisite dragon patterns and traditional cultural patterns, which looks solemn and full of historical atmosphere.

Passing through the archway, most of the buildings on both sides are two-story. Most of them are traditional commercial buildings, and there are also a few Western-style buildings and architectural styles that combine Chinese and Western styles during the Republic of China.

Nowadays, it is not the peak tourist season, and the street is a bit deserted. The cloth signs on the street fluttered in the wind, looking a little lonely.

This time the crew will not use the entire street, only the middle section of the street to the dry dock archway.

Walking into the street, the two sides exchanged greetings again. Seeing that they were about to reach the shooting area, He Shulan changed the topic and said:

"Director Chen, this is a scenic spot. Although the number of visitors is not large, there is still some income."

"This time Oriental Media plans to shoot here, and we welcome it very much."

"As we said in the email, we hope that the shooting location and the scenic spot can drive each other and achieve mutual benefit and win-win results. We have initially thought of some measures."

He Shulan walked to the second floor building on the side, "For example, after the shooting is over, you can set up a movie theme tour at this location to introduce the movie shooting scenes and behind-the-scenes stories to attract the screen and tourists."

"You can also set up an interactive experience area to reproduce classic scenes, so that tourists can participate in person and take photos and check in."

"In addition, theme activities such as movie screenings, cultural exhibitions such as props and costumes, and sales of derivatives can also bring us good income."

While introducing, He Shulan looked at the century-old blue-gray walls and sighed silently in her heart. She understood that businessmen value profit.

Not to mention businessmen, she herself is also very aware of the importance of the economy.

For example, in the past few years, the Forbidden City did not have enough funds to protect cultural relics, and millions of cultural relics needed to be repaired. Later, it relied on commercialization to make money.

After getting the money, they will be restored and maintained one by one and displayed to the public.

Commercialization and protection complement each other.

It's just that... I hope it won't be over-commercialized and become a tourist attraction with high prices, destroying this century of accumulation.

Chen Xiao listened to her and nodded occasionally.

After she finished speaking, Chen Xiao said:

"Director He, I am very grateful for the measures that the Cultural and Tourism Bureau has come up with. They are all good. But in addition, I also hope to focus on cultural protection and use the gimmick of the filming location to build a traditional cultural experience base nearby."

"Some intangible cultural heritages in Shandong Province, such as Weifang kites, tin carvings, Shandong drums, Liuzi opera, Qinshu, woodblock New Year paintings, Shandong brocade, Yingge Liushu, and Huagu, are concentrated here. For intangible cultural heritages in other provinces, some artists can also be invited to come and take charge."

"I don't care much about money, but I still want to put the protection of traditional culture first."

He Shulan was slightly stunned.

Don't care much about money?

Is this the awareness of a policy advisor?

Ah, the director asked her to study for several days how to achieve mutual benefit and win-win, to make money and protect traditional culture. Look at their awareness!

Directly focus on protecting culture.

Coincides with theirs. The first priority is to protect culture, followed by profit.

It's really a waste of several days.

He Shulan exclaimed: "I heard that Director Chen donated more than 20 million to the children. Now I see that his vision and sense of responsibility are really admirable."

Tang Rui on the side echoed: "If others say they don't care about money, I really want to laugh, but Director Chen said this, I really believe it."

The two sighed, but didn't notice that at the moment Chen Xiao said "I don't care about money", Chi Yu pursed his lips and took a deep breath.

He was trying hard to control his eyebrows that wanted to take off, and sighed in his heart:

Oh, if I hadn't known you for more than a year, I would have been fooled by you.

You don't care about money?

Are you kidding me?

Obviously, he wants to use small money to make big money, right?

People who can make big money are often not following the trend, but grasping the trend that will take off in the future.

As the director assistant assigned to Chen Xiao by the Ministry of Culture, he also knows that technology is developing too fast, and the next step is to focus on developing culture, which is a long-term job.

The boss may have the idea of ​​making a contribution, but he definitely wants to exploit the market gap.

Now that the traditional cultural tourism base has been built, the real-life entertainment department of Oriental Media may be able to stand on its own in the future.

Thinking so in his heart, he sighed to the art director beside him:

"Oh, Director Chen really has a sense of social responsibility!"