Diamond company shoots commercials, you shoot Titanic

The new film was released, but the new one was not.

"Okay, prepare well! Explain the theme carefully and send it out when the time comes."

"Yes, yes." The person in charge sent the boss away with a smile.

After closing the door, he turned back and frowned, pointing at the four people in the row at the edge, "You four, analyze the meaning of his new film carefully!"

The four people smiled bitterly and nodded.

The meaning of the new film... that's an art film, and you may not understand it even if you watch the feature film once.

How can they analyze it with the existing resources?

But what can I do if the leader arranges it? Just go for it.

...

Six days later, 11:30 noon.

Four employees of Aile Media stood outside the ticket gate of the cinema with sad faces waiting for the premiere to start.

Generally speaking, the premiere starts at 0:00, which is conducive to calculating the box office, but it can also be set at other times for fans to watch.

So the domestic premiere is scheduled at 12:00.

As for the overseas market, it is scheduled to premiere at 0:00 on the 20th or 21st to ensure that the overseas box office data is relatively good.

It is now 11:30 in the middle of the night in the eastern part of the United States.

In another half an hour, the cinema here will screen "The Truman Show" at the same time as the cinema in China.

Two men are sitting in the VIP lounge of a luxury cinema in New York.

The two are Walker, the marketing director of Peak Entertainment, who are on a business trip, and John, the director of the market research department.

At 0:00 today, their company's new version of "The Little Mermaid" will also be released.

The two have nothing to do, so they decided to come and see the company's movie and the premiere of "The Truman Show" in person.

John, the director of the market research department, asked, "Has your sales department prepared the promotional materials?"

"Well, we mainly start from three points. The first is cultural differences. For example, their country emphasizes unity, while we value individualism. We should seize this point to make a fuss."

In the promotional video, he saw that Truman had close friends and many people cheered him on, which probably emphasized the power of the collective.

In short, it is to emphasize ideological differences so that the audience will not buy it.

The first is to suppress Oriental Media, and the second is to make the audience flow to "The Little Mermaid" in the same period.

Walker continued:

"The second point is to emphasize that they lack care for special groups, unlike our heroine who also uses minority groups."

"For the third point, try to attribute the highlights to Chazelle's New Era Pictures."

Hearing this, John nodded.

To deal with a mere art film, three-pronged approach is almost enough.

He raised his hand and looked at his watch, "There are still twenty minutes, let's go to the VIP theater."

"Okay."

As soon as the two went out, they met a group of fashionably dressed girls.

Walker smiled at John and said, "I know that our company's love story will definitely attract young girls. After all, the prince is handsome."

Just after he finished speaking, he heard the disgusted conversation of two girls on the side.

"Linda, look at the poster of "The Little Mermaid". Peak Entertainment is crazy. If I were a prince, I would definitely marry the villain princess."

"You are obsessed. You only watch it if you are sick. Do you think the prince is blind the whole time?"

"We don't have to have a certain skin color. At least choose a beautiful one. Even if it doesn't match the original, at least don't make me feel that the prince is blind."

"What do you think of them? They have to use specific actors. Can't they create a suitable role?"

"Hehe, the screenwriter is not good enough."

Hearing the two people's complaints.

Walker was embarrassed.

Damn, he was slapped in the face just after he finished speaking.

"Let's go." John sighed and walked towards the VIP theater.

Alas, it seems that choosing a beautiful male lead and female second can't offset the impact.

Walker followed and whispered, "It's okay. There is only one fairy tale this year. Even if they don't watch it, their children will. We don't need to care."

"Yeah."

...

At the same time.

At 11:45 in China, major theaters also began to check tickets.

It was summer vacation and Sunday, so fans accumulated from the previous movies came to watch.

In addition, with the reputation of two well-known directors, some movie lovers also came to watch the premiere.

As a result, the premiere of major theaters was almost full.

However, the sales of subsequent shows were not very good for the time being.

Many passers-by were worried that the film had too much artistic elements, with three or four hundred floors, which was too high to be comfortable, so they were still waiting for feedback.

As the ticket checking progressed, four workers from Aile Media sat in the corner of the last row with their computers. The four looked at each other, sighed, and each

Open the notebook.

Soon, the screen went dark, and the premiere officially began.

In the United States, the screen in front of Walker and John also began to play the film.

Walker crossed his legs and looked up at the screen.

The picture was a little blurry, it seemed to be an interview video.

A man said to the camera:

"We don't want to watch actors pretending anymore, and we are tired of explosions and computer special effects."

"Although Truman lives in a fictional world, he himself is not fake at all. He has no script and no cue cards."

"This reality show may not be a masterpiece, but it is real life."

The picture turned, and a TV appeared on the screen, with "Live Broadcast" marked in the lower right corner.

A young man in the TV looked at the camera.

At the same time, humming and melodious piano sounds came from the speakers.

The young man said, "I can't do it anymore. You continue."

The screen went black, and the cast list appeared: Truman played himself.

Truman continued, "Don't give up, man. Even if your legs are broken, you have to reach the top of the mountain."

The screen went dark again, and the credits continued to play.

Created by Christof (the name of the producer and director).

The director appeared again, "Many viewers watched him all night to find comfort."

The camera turned, and Truman on the TV said, "You are crazy, do you know?"

...

Seeing this, John, the director of the market research department, frowned slightly and sat up straight.

Why is this opening subtitle a bit strange?

The opening subtitles usually introduce the producer, director, producer, actors, etc.

It did introduce.

But it is not the producer, Chen Xiao, Chazelle, Jin Rui, etc.

But Truman plays Truman? Christof?

This is...

John tilted his head slightly: "Play within a play?"

Walker, the director of the sales department, looked a little ugly, and lowered his voice and said, "It should be."

Seeing this, Walker already felt something was wrong.

Truman plays Truman.

The meaning of his name is obvious, he is a real person.

And the producer and director Christof is even more obvious, he must be related to Christ.

Christ means Christ.

And the words used are not the common production and director.

But creation.

Christof creates.

Walker whispered: "Is Christof a god? Or is it a homonym of Christoff (Christ leaves), which means he has no divinity and is a false god?"

"Not sure, let's wait and see."

Walker nodded, frowned and looked at the screen.

Just looking at this beginning, maybe their previous judgment that this movie could not penetrate into Western culture was a mistake...

Half a minute after the release, he had a hunch that perhaps the first promotion plan would be scrapped.