Cultivator Returns to the City
Chapter 98 Pricing
After a trial production, Yin Xiu, Ji Xueqing and others packed all the beauty pills and scar removal liquid that were produced in the trial production, and temporarily sealed them in the warehouse prepared by the factory.
Zhao Yan and Wang Mei and other Xianzi employees each got two bottles of beauty pills and two bottles of scar removal liquid to go back.
In addition, Ji Xueqing asked the two of them to take some more, and they handed over the company's two products one by one to the rest of the employees who were not called today.
There are also two bottles per person, so everyone can try it out.
After returning from the factory, Ji Xueqing discussed with Yin Xiu the pricing of products when they are launched in the future.
Since our products work so well, the pricing can't be lower. Compared with the prices of those top beauty brands, even if we are just new brands and new products, I don't think we can be worse than them in terms of price!
Ji Xueqing said.
Jiang Shun said: Well, Xueqing is right. Now, which of the top brands of beauty products are not hundreds of thousands of dollars? In terms of effect, they are far less than beauty pills.
Moreover, those beauty products are basically only for a certain part of the beauty, such as whitening, moisturizing, removing eye bags...etc. To buy those brands of products, you need to buy many different types of products at the same time. To achieve 'all-round' beauty.
In contrast, our beauty pills work from the inside out. By eliminating toxins from the body, the overall condition of the human body can be improved, and the effect of 'all-round' beauty can be achieved...
Jiang Shun has been taking a beauty pill every day like Ji Xueqing these days. After these days, she herself has deeply realized the powerful effect of the beauty pill.
Her skin is obviously much better than when she first came to Yinhai. The complexion is ruddy, the skin is delicate and lustrous, full of elasticity, even if there is no makeup at all, and the face is completely upside down, it is also beautiful~
I can't see the yellowish complexion, dull complexion, and slightly rough pores that ordinary women have when they don't wear makeup.
During this time, Jiang Shun and Ji Xueqing almost stopped wearing makeup when they went out.
In particular, Jiang Huan has clearly felt that his sleep quality is much better than before, and his whole person's spirit is also better.
These are obviously the effects of beauty pills.
Then how much do you think the price should be appropriate? Yin Xiu asked, looking at Jiang Shun with a light smile.
Jiang Shun blinked and said, I think, although there are only seven pills in a bottle, it's only a week's supply, but it has to be priced at 888 anyway!
As for the scar remover... I think you can sell a bottle of 1888!
After all, our scar removal solution can perfectly remove all kinds of scars. This is for those who have obvious scars due to various serious burns, knife wounds, falls, etc., but 'Supreme Spirit' Medicine'. I don't know how many people have tried their best to get rid of some serious scars on their bodies.
So, a bottle of 1888 scar remover is not expensive at all...
Jiang Huan talked eloquently.
Although the scar removal liquid is only a mere 30ml bottle, Jiang Huan is quite right. In terms of the effect of the scar removal liquid, it is really nothing to sell a bottle of less than 2,000.
It can even be regarded as a 'people-friendly price'.
Ji Xueqing couldn't help but look at Yin Xiu and laughed. Both of them are engaged in the beauty product industry, and their understanding of this is naturally no worse than Jiang Huan, especially Ji Xueqing.
After all, the cost of our two products is not high, and the price you mentioned is almost the same. If it is too expensive, it is not suitable. Especially since we are only a brand-new brand product, the price that is too high is very difficult at the beginning. It is difficult to open the market, but in the future, we can specially produce some 'hardcover products' with better effects for high-end customers...
Speaking of this, Ji Xueqing couldn't help looking at Yin Xiu and said, It doesn't need to be much better, as long as it is stronger than these, then we can make the packaging more beautiful, and naturally we can sell it at a high price.
Yin Xiu, can this be achieved in the formula?
Hearing Ji Xueqing's question, Yin Xiu nodded lightly and replied, There is no problem with this. In fact, it is very simple to operate. As long as the raw materials are carefully selected and only high-quality raw materials are used, then the beauty-enhancing pills can be produced. The quality is naturally much better. The formula can be achieved without any changes at all...
According to Yin Xiu's strict selection of materials, even the mass-produced beauty pills are basically close to the batch of beauty pills he made by hand.
This is already about 20-30% stronger than this batch of trial production today.
Well, that's fine! Ji Xueqing said, If we really make high-end 'hardcover' products in the future, we naturally have to let customers feel the difference between the 'hardcover' products and ordinary products, so that they can I think it's worth the high price.
Well, that's the reason. You have to make people feel that it's worth the money to last a long time. Yin Xiu agreed.
At this time, Jiang Shun asked, Xueqing, how much do you plan to price the product?
She just said it casually, and she didn't ask Ji Xueqing this question specifically, so she was a little curious.
Ji Xueqing looked at Yin Xiu and said, If Yin Xiu thinks there is no problem with you, I plan to set the price of the beauty pill at 998 a bottle, and the scar removal liquid will be priced at 1888 a bottle according to what Twinkle said.
When the product has just been launched and is in the market opening stage, we can adopt a certain discount strategy, such as a 30% or 20% discount. After the market gradually accepts and recognizes our products, we can resume the price sale depending on the situation...
998, this is 110 higher than the 888 that Jiang Shao said!
After all, beauty pills are consumables. There are only seven capsules in a bottle, which is only enough to take for a week. The price is indeed not low.
After all, if you want to take it continuously for a month, you need at least four bottles. That's nearly four thousand dollars!
The spending power of ordinary urban white-collar workers can only hold one or two bottles a month.
However, with the effect of Yangyan Pills, the effect can be seen in three or four days, and the amount of one bottle can basically improve the overall physical condition of the user.
If the consumption capacity is not enough to support continuous consumption for a whole month, even one or two bottles a month is enough to keep the body in a good state.
Moreover, with the use of beauty pills, other beauty products can also save a lot.
With some discounts available for promotions when appropriate, this price is not too expensive. At least the consumer market in first- and second-tier cities is still huge.
In the whole of China, although Yinhai has not reached the level of first-tier cities, it is also one of the second-tier cities with the strongest economic spending power, and it is hardly inferior to several major first-tier cities.
For the time being, Xianzi's energy can only focus on the Yinhai market. On the contrary, in the future, we can consider getting another low-priced sub-brand to seize the low-end market.
If a brand is positioned in the low-end market from the beginning, once consumers have such an inherent concept that the brand is a low-end product, it will take a lot of effort to re-enter the high-end market. Consumers may not buy it.
Therefore, since the positioning is in the mid-to-high-end market, the price naturally has to match its own positioning in order to show a compulsive.
Conversely, if you take the high-end route from the beginning and have enough energy and financial support in the future, and then create another sub-brand to seize the mid-to-low-end market, it will be much easier.
Of course, for a brand new brand, positioning the high-end and high-price route from the beginning will inevitably be a very difficult road. To be successful, it is far more difficult than low-end brands.
However, Xianzi has strong enough products as the backing, so Ji Xueqing's eyes will no longer be limited to the low-end market.
A business, ambition is an essential thing.
To be ambitious means to be aggressive enough, which is one of the fundamentals for the survival and growth of an enterprise. \u003c
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