Business Empire: There Are More Than 100 Million Black Technologies
Chapter 32 Promoting Qingfeng Wine
Deng Yalun used their previous relationship to gather a group of wine lovers to have a dinner and start tasting Qingfeng wine.
At Jinling Qingshan Hotel, Deng Yalun was chatting with the people at the dining table. He took out the Qingfeng wine like a treasure, opened the box, and poured everyone a glass of wine.
"Brother Sheng, come and try the wine I brought this time. I discovered this by accident, and it attracted me immediately." Liu Sen patted the middle-aged man sitting next to him and said.
"Haha, let's have a try. We, this group of people, have never tasted any wine. Last time, Mr. Xu got a box of wine. The taste was okay, but there was too little and it was not enough. I hope Brother Deng can change what we bring this time. Come for a surprise." Sheng Qiancheng held the cup up to his nose and smelled it. He immediately felt the fragrance was rich and didn't know how it tasted.
Everyone also raised their glasses and took a sip. They found that the entrance was smooth, and a stream of heat flowed from the mouth into the stomach. Then they felt warm all over their body, and their face and brain also felt a warmth instantly, like a breeze blowing on their faces.
"Good wine!!" After everyone drank one glass, they unconsciously exclaimed.
In an instant, everyone focused on the wine bottle, trying to see what brand of wine it was.
Because we often taste wine together, we didn’t pay much attention to it at first. After all, every time we taste wine, there are good and bad. Only if you like it, you will pay attention to what kind of wine it is.
It can be said that everyone here is a wine lover, but the wine bottles and labels I saw were not similar to any on the market, and I had never even heard of the manufacturer.
"The packaging of the wine bottle is special, the recognition is so high, and the liquid is fresh and elegant. It is indeed a rare good wine. Brother Deng, where is this produced?" Sheng Qiancheng asked after carefully evaluating it.
"This wine was researched by my brother. The factory has just been built for production. This is the first batch of wine to come out." Deng Yalun did not hide it, he pointed it out directly and said it out.
Everyone loves wine in this circle, and they are quite famous, so wine companies often contact them and offer some fees to help with wine tasting and promotion.
However, everyone will not just brag after taking the money, but will really taste it. Good is good, bad is bad. Compared with everyone, everyone is a person of status and will not lose his moral integrity just because of a small amount of money.
Therefore, when Deng Yalun began to introduce, everyone did not pay attention. Now everyone gathered around and carefully observed the wine bottle and packaging box. At this time, they suddenly discovered that this wine was actually produced in Rongcheng, next to Jinling.
I couldn't help but become more curious. At first I thought it was a new product launched by some big manufacturer, but I didn't expect it to be a product right at my doorstep.
After seeing the alcohol content of 4.2 degrees, I was also surprised. Generally, low-alcohol wine does not have much aroma, but Qingfeng wine is completely different. It has an aroma no less than that of high-alcohol wine. It is also easier to drink, smooth and delicious. .
I wouldn’t know it’s a low-alcohol wine without looking at the label.
For a while everyone was talking about this wine, its pros and cons.
In the end, they all basically have advantages. The disadvantage is that people who want to get drunk may not get drunk easily.
Soon the party ended, and everyone went back with a box of wine. Some of these people were bosses and some were company executives.
At this time, Cao Lei had already developed the company's homepage, including all the company's introductions, including Taoism, Laozi, and spring water introductions, and explained that all the wine produced by Yidian Winery is brewed using ancient methods and technological methods.
An online shopping channel has also been developed. Currently, there is only one product on the homepage of the mall, which is Qingfeng Wine.
Click on Qingfeng Wine and there will be an introduction.
Qingfeng Liquor is produced in Maoshan, which was known in ancient times as Jinling Difei Mountain and Huayang Jingtian. It is the first blessed place among the 72 blessed places in Chinese Taoism and the eighth cave among the ten great caves.
It is a famous Taoist holy place.
Maoshan Taoism has a long history. In ancient times, Emperor Ku Gaoxin’s family Zhan Shanggong practiced in Fulongdi, Juqu Mountain, nearly 5,000 years ago;
Guo Sichao, a native of the Zhou Yan Kingdom, also practiced Taoism at Yuchen Temple, and was later named Taiwei Baoguang Zhenren;
In the pre-Qin Dynasty, Master Li Ming practiced Taoism in the ancient alchemy academy, and his alchemy realm still existed. During the Han Dynasty, three brothers of the Mao family in Xianyang, Shaanxi practiced Taoism and performed good deeds at the foot of Juqu Mountain.
During the Eastern Jin Dynasty, Ge Hong, a native of Maoshan, practiced at Baopu Peak of Maoshan and wrote "Baopuzi", which is an important work on Taoist religious philosophy and primitive chemical alchemy.
Ge Hong was the master of Taoist theories since the Han and Wei dynasties, and was later called the Danding Sect.
Maoshan is the birthplace of the Shangqing sect of Taoism and a place where the Shangqing, Zhengyi and Quanzhen sects of Taoism co-cultivate and coexist.
Our company adopts a formula summarized from ancient alchemy techniques, coupled with modern high-tech brewing technology, and uses the ancient spring water from Maoshan, an ancient Taoist religion, to coexist and brew the wine through the integration of science and ancient methods.
Qingfeng wine, drinking it is like the breeze blowing on your face, soft and long aftertaste.
The name is named after a Taoist boy to illustrate the source of our company's technology and the beginning of its growth.
The unit price of Qingfeng wine is 168 yuan.
Remarks: Real liquor technology (our company has a surprise gift, technology is everywhere).
The promotion of the website is completely based on Liu Sen’s initial opinions and telling good stories.
Nowadays, people like to tell stories. Any obvious ones, such as variety shows and so on, are all a routine. Since everyone likes them, Liu Sen will tell them to everyone.
This introduction and pricing will not affect the price increase for new wine tastings launched in the future.
There is growth when there is a story. Now is the beginning. It is Taotong Qingfeng, and in the future it will be Taiqing, Shangqing, and Yuqing. The corresponding ones are big guys, and the prices are definitely not at the same level.
The first batch of 10 tons of wine produced, totaling 20,000 bottles, was sold out on the second day.
After receiving the call from Liu Sen, people in various banking and financial systems were all ordered.
In order to thank them for their help, Liu Sen gave a 20% discount, but also informed that the discount was only for one month, and a 10% discount would be given after one month.
Most of the batches ordered by the banking system will be distributed to internal staff as benefits, and some will be given to their customers.
Some of the first batch of wines from Yidian Liquor Industry, worth about 280,000 yuan, were taken out for publicity and promotion, and the remaining sales revenue was about 2.6 million yuan.
This first batch of wines is the introduction. They will bring fame and reputation to Yidian Wine Industry, and there will definitely be a big explosion in the future.
Two days later, all the machines in the winery were put into use, and the second batch of Qingfeng wine was produced, which was 100 tons.
Distributors in several nearby cities took part of it, and the rest was posted in the company's online mall.
Yidian Liquor, Liu Sen's office.
Yin Dan looked at the company's sales data and found that they were all using the same old promotion and sales methods, so he immediately said to Liu Sen.
"Brother Sen, what we lack now is fame, otherwise we won't be able to increase our online sales, and our wine is targeted at young people, so we can find a few famous grannies online to test our Qingfeng wine."
Yes, they are too conservative. Times are different now.
At present, what we are doing is through peripheral channels and recommendations from some nearby friends. If we want to increase sales across the country, we still need to promote it.
Yidian must immediately adjust its publicity and sales plan.
"You are really awesome!"
Liu Sen hugged Yin Dan and kissed him.
The strong woman in the workplace who had just been reasonable and generous just now turned red in the face, like a little woman, so charming.
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