Back to 1990

Every time Lu Feng saw Duo Duo, he was basically eating, drinking, and having fun. Of course, he also knew that being so used to a child would make her life deviate. This time, he specifically asked about her studies.

　　 Duoduo is really clever in his mind, but it’s a pity that she doesn’t have to study. Her academic performance is considered to be an upper-middle level in the entire grade, but she can always get into the top ten in exams.

　　According to what the teacher told Lu Feng, this child is a personality, and he is very proficient in meeting people and talking nonsense. She is not only the teacher in the class, but also the teachers in other classes.

　　Because she sells all kinds of things in school, she knows a lot of people. Every time before the exam, she uses her little relationship to explore what the paper might test.

Teacher 　　 said that she puts much more thought into interpersonal relations than reading.

　　 Lu Feng also said about her, but the personality of a person is natural, and the nature is hard to change, so she can only be allowed to go.

Zhu Lidong made sure that Lu Feng should take care of Veputa’s affairs, and his back was immediately hardened. Some time ago he called Skyworth’s Huang Hongsheng and tcl’s Li Dongsheng, but the market has already decided the winners and losers. .

　　 This time, Zhu Lidong is planning to show off his power, and expel the grievances that have been holding back during this period of time.

　　 After the call was connected, Li Dongsheng answered the phone and said, "Who?"

　　 "Who do you listen to me?" Zhu Lidong snorted coldly: "Mr. Li, we haven't talked for a long time!"

"Hahahaha, Mr. Zhu, what's the matter? You want to talk to me again?" Li Dongsheng leaned on the chair, and the words were full of jokes. Some time ago, the two of them called, but he was not too angry with Zhu Lidong on the phone. Said: "The sales in these two days are not good, right? I have told you that now the general environment is not good, there is no off-season and peak season."

"There is no off-season or peak season. You sell so well? Mr. Li, I just called to tell you something. Wepuda's sales were not good last month. Mr. Lu already knew about this. Mr. Lu was very angry. The consequences are serious." Zhu Lidong said solemnly.

Li Dongsheng was also taken aback when he heard this, and he pondered for a while and said, "What else does Lu Feng know? Not to mention that he is busy making communications now, even if he comes back to do it himself, what can he change? It is 1994, not 1993. , Times have changed, understand? Foreign brands are everywhere, what can he change just like Lu Feng?"

　　 "President Li is hardened. Last year he was beaten all over to find teeth. I don't know who it is? Since you dare to be so provocative, then I can tell him." Zhu Lidong looked not afraid of big things.

　　 "Although I want to see what he can do, I have another meeting, hang up!" Li Dongsheng finished speaking and hung up the phone.

　　 Zhu Lidong put down the phone, and the assistant next to him couldn't help but ask: "Mr. Zhu, telling him this matter seems to be useless, right?"

　　 "I just frightened him." Zhu Lidong was a little emboldened.

　　Because he knows what is going on in the market now, in such a situation, there is really no trick when the gods come. The only thing he hopes is that a miracle will happen to Lu Feng.

　　 The next day, after the morning meeting, Lu Feng’s first meeting was with the executives of Wipuda. Everyone in the meeting room was sitting in jeopardy, and the atmosphere was a little depressing.

　　 "What's the current market situation? Tell me, where are the difficulties and pain points?" Lu Feng asked, leaning back on his chair.

　　 "Mr. Lu, hello, I am the director in charge of Wiputa's marketing, An Dongqing, this is the first time I have reported to you, and I am very excited..."

　　 "Stop!" Lu Feng looked at the man who was 1.8 meters tall and weighed at most 130, and said, "Don't talk about it, just talk about the problem."

"Okay, Mr. Lu." He looked a little nervous, and took a deep breath: "This year's situation is very different from last year. Due to the sound industry chain and the standardization of supporting suppliers, major manufacturers will The integration of resources in the downstream industrial chain has been completed, and large-scale, mass production has been formed, so the cost and price have been reduced by 25%."

　　 "So after the beginning of the year, various types of TV sets quickly started a price war, and Changhong was the first to cut prices. Among them, the 37-inch large color TV directly cut the price by 500 yuan, and the average price was cut by 300 yuan."

"At present, major companies are well aware of the cost prices of competitors. Because the price of the industry chain is clear, everyone is locked in the final profit point. To the end, the fight is the transportation cost, that is, the factory. After the cost."

"Now we have the highest market share in Suzhou and Zhejiang. Because of the low transportation cost, rival companies can’t stand it because of the high transportation cost. The most intense competition is the control area where the major manufacturers have the lowest transportation cost. For example, Konka, tcl, and Skyworth have firmly controlled the identity markets of Guangzhou, Fujian, Guangxi, and Hunan."

"The market share we lost is mainly in the base camps of major companies. For example, in Sichuan, we are too under pressure from Changhong. As long as we do preferential activities or marketing plans, Changhong will immediately launch targeted products. The price is just lower than ours."

"Because our transportation costs are high, and the other party's transportation costs are low, people are focusing on this cost. The more we sell, the more losses. At the same time, we launched the Charger marketing plan last month, supplemented by advertising and marketing. The machine is placed at the cost price to attack the main markets of Skyworth, Konka, and tcl, and the profit model is placed on after-sales maintenance, sales of accessories, and even bundling of VCDs for sales."

　　 "But the three companies went into battle one after another, and the charge that lasted for a month ended in failure..."

The people on the scene didn’t look good after listening to these reports. Even Lu Feng’s expression was hard to look at. This year it was like this. To put it bluntly, everyone was clear. The profit point is no longer squeezed from consumers, but from consumers. Turned to industrial chain integration, transportation and other aspects.

　　 Any industry, any product, any company fights to the end, the real lore is definitely not to extract the maximum profit from consumers, but to reduce costs and still achieve profitability.

　　If you want to achieve this, you must have the right to speak in the industry chain, have the right to set prices, minimize the cost, and at the same time make a profit to the market. As long as you do it, the opponent's death is only a matter of time, and the other party can't afford it.

　　It is really tricky to hit this point. Basically, to this point, life and death have already been determined. Enterprises that should have their own industrial chain or have the right to speak in the industrial chain have now won.

These companies are still intractable, mainly because everyone has two brushes in their hands. Behind them all represent the electronic technology industry chain of a province, and no one can overwhelm the other. This has resulted in a situation in which land is king in the market. .

　　 Li Dongsheng knows the current market situation very well. The gods will have no move when they come. If they are consumed, it is equivalent to two masters fighting for their internal strength. Whoever can't hold it first will die, but he still feels a little worried.

Lu Feng made him very worried. If something really happened, it might be overwhelming. According to their communication, Wipuda’s main market is in Jiangsu and Zhejiang, with an annual sales volume of 5 or 6 million units. Ranked fifth and fourth in the industry.

　　 Weipu Dading’s goal is more than 12 million units, which is a sales volume that is close to that of the big brother Changhong.

　　 After thinking about it, Li Dongsheng still called Huang Hongsheng.

　　 "Hey, who is it?" Huang Hongsheng answered the phone and asked.

　　 "Ms. Huang, it's me, Dongsheng. Just now Zhu Lidong called me and said something." Li Dongsheng's voice was slightly worried.

"How to drop? They plan to give up Wipuda?" Huang Hongsheng quipped: "What's the matter? Make you worry? Now our market share is very stable. As long as we stay stable, we won't be afraid of the future. Jiafeng Electronics is eager to expand. We do not expand, it is him who is worried!"

　　 Huang Hongsheng said ‘we’, and Li Dongsheng knew in his heart that the main driving force for these three companies to come together was Lu Feng. Without Jiafeng Electronics, these three companies would be able to make their brains in the Guangdong and Guangxi markets.

　　 "Lu Feng has recently vacated his hands, and he is very dissatisfied with the sales of Weipu Da." Li Dongsheng said.

"Hey! I still wonder why it's the situation, let alone a Lu Feng, it's useless if Mount Everest comes. Can he solve the problem of transportation costs? It can't be solved, as long as his products come here. If you want to sell a big TV, you have to accept the plan to sell a TV and lose a small amount of money." Huang Hongsheng looked very clear and said, "Don't be scared by him~www.readwn.com~ To put it bluntly, it's a blind man. That's the tossing hairy boy."

　　 "The good news pager is really unexpected to me, let me tell Mr. Chen."

"Look at you, you don't have the guts at all. I tell you, I don't dare him at all. Now that we are invincible, what does he have? Stand up and say that Lu Lang is still the leader?" Huang Hongsheng sneered.

　　 "Hahahahaha!" Li Dongsheng couldn't help laughing.

After hanging up the phone, Li Dongsheng called Skyworth's Chen Weirong. The two people talked about it. Chen Weirong and Huang Hongsheng had similar meanings. Now it is clear that all foreign brands have died. Who has so much? The cards, everyone knows, who is afraid of whom?

As for the overseas market that Lu Feng boasted about last year, because Kevin did not expand in time, he is not far behind them now, more than 8 million yuan per month. If this little money is given to them, it will definitely be a sharp edge, but Jiafeng There are too many electronics industries, and the size of enterprises is different.

In less than one night, the news of Lu Feng's re-management of Wiputa spread throughout the industry, but everyone only thought that he was more concerned about his return. As for what substantial things could be made, they did not hold any expectations. .

　　Similarly, Lu Feng studied all day, including raw materials, suppliers, cargo transportation, terminal sales, and advertising and marketing. There was no breakthrough.

　　 The night was dim, and the air was a bit humid. Lu Feng sighed as he looked at the night scene outside. It was a bit difficult!