Back to 1990

Although some people say that Jiafeng Electronics will go bankrupt every year, no matter from the market or its own financial situation, Jiafeng Electronics is strengthening every year.

Now it is impossible for Jiafeng Electronics to collapse overnight. Even if the communication company is not going well, the bank debts are borrowed on a large scale, and relying on the market share of VCD and TV sets, Jiafeng Electronics is also an enterprise that cannot be underestimated.

When there was such news before, Zhu Lidong came to Lu Feng with a panic face. Now he is not panicking at all, instead he has replaced it with Du Guoying.

"Don't panic!" Lu Feng calmly lit a cigarette and said towards Du Guoying: "These are all small scenes. Since you are already the person in charge of an important subsidiary company of the company, don't be surprised and join our company. You have to welcome a thrilling life, let alone false, but it is true bankruptcy, how big can it be?"

"what?"

Du Guoying has never seen such a calm boss, so what if he really goes bankrupt?

"Kevin has read this report. There are a lot of detailed data in it. He analyzed it from various aspects and said that we really can't support it." Du Guoying was still a little scared because the company's legal person changed a few days ago. He is not stupid to become him, and he is very clear about the responsibilities he bears.

This report does have noses and eyes, and some of the data written in it is also true. If it is derived from the numbers, it is indeed easy to come to a result that Jiafeng Electronics is going to go bankrupt.

Kevin was very excited after reading this article seriously. It would be better for a company like this to close down earlier. He really can't afford it. If Lu Feng spends a year and a half here, he won't even go out to find a job. It's easy to find, because there is a period of vacancy in the resume.

So after reading it, he found Du Guoying excitedly and told him that Jiafeng was going bankrupt. To put it bluntly, he just wanted Du Guoying to come to Lu Feng to try it out.

Du Guoying couldn’t help being so scared no matter how many eyes he had in mind. He immediately ran over to Lu Feng and asked. Sit and wear in prison.

Lu Feng persuaded Du Guoying for a long time, so that he should not think too much, and do his work with peace of mind. He must be in line with himself, and he will be able to keep his face even if the sky collapses in the next second.

"But Mr. Lu, I don't quite understand, why... let me be a legal person?" Du Guoying whispered.

"Look at you, think about it. Actually, this is a tradition of our company. The legal person of the group company is President Wei, and the subsidiaries are also responsible persons. Zhu Lidong also serves as the secretary of the board of directors!" Lu Feng looked towards He softened his tone and said, "Actually, I did this because I wanted you to treat the company as your own business. Who created the company? Who can make the company today? It’s because of you, I’ll count it. What?"

Du Guoying was shocked when he heard this, and looked at Lu Feng in disbelief. Aren't private enterprises all owned by the boss?

"The enterprise is your enterprise. It is you who are creating, working hard, and struggling. Why should I decentralize 30% of the shares and dilute it as an incentive stock? That is 30%. The team, 10% at most, because I know that I am very small. You followed me during this period and saw that I treat the people below me very gently. There is no problem with those bosses cursing others, right?" Lu Feng looked sincere. Looked at him and asked.

Du Guoying had no objection on this point, and nodded in agreement.

Just as Lu Feng was about to continue speaking, a clerk suddenly opened the door and walked in. Lu Feng yelled at the door, "Why don't you knock on the door? Get out!"

The female clerk was taken aback, hurriedly closed the door, knocked on the door, put a document on the table and hurried out.

"Don't think too much, let me give you an example. I used to set up a food company called Jiamei Food. At that time, the general manager was Gao Zhiwei. Now he has full control of the company. In short, Letting you take responsibility is a kind of experience and expectation for you." Lu Feng said to him, "What do you think?"

Du Guoying thought for a while and felt that what he said was right. He became excited and nodded again and again, "Mr. Lu, don't worry, I will definitely work hard!"

"Pay more attention to the sales channels, and communicate with Mr. Liu more recently." Lu Feng opened the folder that he had just sent in front of him. The Dongguan factory's application for trial production has already been approved by Wei Yandan.

Lu Feng looked through it and made sure that there was no problem. He signed his name. There was still a meeting about the production ratio of the two factories.

"You collect some trends in the market, and give me a simple market analysis of the offline crowd." Lu Feng stood up and said, "I have a meeting, you will be busy with you first."

"Okay, you're busy first." Du Guoying was like a chicken blood at the moment, there was only one thought left in his mind, that is, I was struggling for myself.

Lu Feng slightly affectionately patted him on the shoulder and walked out of the office.

..................

The expansion of Bird is very fast. Franchise stores that do not require money are essentially a kind of flicker. This era is a blank piece of paper. What kind of tricks will be put on the stage, hesitating about the lack of laws and regulations, it can be said a lot Talents can play the business rules.

Since 1990, the myth of going to the sea to get rich overnight has been played out basically every day. Countless people are attracted. Not to mention opening factories, it is to pour seafood, shoes and hats, air switches, and even some buttons with nice textures from the south. Can make money.

When a person’s world is surrounded by the myth of getting rich overnight, no one can sit still. This is a very anxious era, even more anxious than the young people 20 years later, because it gives people a feeling , That’s the illusion that as long as you rush to the south with money, as long as you are brave enough, you can earn money.

Under this kind of impact, let alone ordinary people, the leaders of many agencies and units can't stand to go to the sea, and their positions are not low. The entire 1990s gave people the feeling that they were supporting the courageous and starving to death the timid.

Now Bird runs to the second-tier cities and gathers a bunch of people to promote its franchise stores. No money, no need to invest too much. Sell it for you, if you don’t sell it, it’s mine. You make a steady profit, but at most you lose. It’s just a counter fee.

Everyone knows that investment is risky, but if one day the risk drops to a very low level and the profit prospects are very good, then a bunch of people will rush forward.

For Bird, things have gone to this day and they have completely deviated from history. They don't have enough time to develop their offline channels, and the current franchise model is at least better than large wholesale.

In a short period of time, Bird's stores are fully blooming, and each store is equipped with a large billboard. This is the roadside advertising model.

After negotiation, they put forward a three-in-one strategy, including franchise stores, billboard promotion, and store marketing. Franchise stores don’t need money, but purchases require money. Faced with the market impact of Jiafeng Electronics and Motorola in the short term, they will not be crushed in the first wave.

These franchised stores are the buffer zone. When their funds are handed over to the company, a pool of funds will be formed. If the franchised store closes and return products, there is no fear, because there are people rushing in. This will form a capital turnover pool for them. Provide at least one year of room for a counterattack.

The number of franchise stores must be uniform and the requirements must be large. These brands are advertising and they save a lot of money.

The third is store marketing. They give the store a larger profit margin and can do marketing activities independently and flexibly in each area. In this way, even if a certain city market is occupied by Motorola or Jiafeng Electronics, the franchise store will also You can do activities to survive.

On the whole, this is a commercial guerrilla warfare!

After reducing the number of large-scale foreign wholesales, the number of short-term franchise stores has exceeded 1,000. With a little time, their sales channels can catch up with Jiafeng Electronics.

At the same time, Motorola's offline store opening speed has also increased. With the broadcast of advertisements, market demand has been stimulated again. As the goods arrive at the store, Motorola pagers have been directly turned over from 4,000 in a single day before. Doubled.

Knowing that it is the off-season now, the Bird pager is out of stock, and the sales volume is less than 50,000 units a month. When this data comes out, it is a surprise to many people!

On March 7, Liu Run, general manager of the Motorola branch, accepted an interview with reporters. He said that he would make a strategic investment in the mainland~www.readwn.com~ They will start to cut prices on March 8th Women’s Day. The original four thousand two hundred and ninety-nine has been reduced to three thousand nine hundred and ninety-nine yuan, and the eldest brother has dropped from the original 28,000 yuan to 25,000 yuan.

The headline published in the evening newspaper was: Motorola will push the market horizontally from tomorrow. Whether it is a waveguide or a difficult news, you can stop!

As soon as the news came out, Xu Lihua immediately called his three brothers, shared the news, and asked about the progress of the franchise stores.

"It's time to see life and death. No one knows whether franchise stores can withstand this wave of shocks. Now we can only hope that the market is not an all-you-can-eat situation, but the price differentiates users. We will make a difference with them, or else we There is no need to wait for Jiafeng Electronics' offensive." Xu Lihua's voice did not fluctuate much, but there was a bit of sadness in his heart.

A few of his friends just got a small company, and the killing with such fanfare really caused Chiyu to be caught in the fire at the city gate. He also knew very well that he was not up to the standard and that Motorola came for Jiafeng Electronics.

In the office, Lu Feng looked at the news and said that he was not worried that it was false. Then the eldest brother was overwhelmed by the behemoth. No private company in China can handle it. As long as he is in the global strategy, he faces the mainland market a little bit more. A little effort.

These companies will be run down like ants.

"Mr. Lu, they are a bit bullying. They sold more than 8,000 units in a single day and have to lower their prices. They are clearly in short supply, but they are a little bit..." Du Guoying couldn't continue.

"Why?" Lu Feng stood up and said, "Go for a walk, there is a saying that without investigation, you have no right to speak!"

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