Back to 1990

Lu Feng said all the shots. If he as a director does not know how to do it, he would just smash his head to death. It's just this content that he really didn't see.

"No problem, the film should be completed in about forty seconds, and the later production is relatively simple, and it should be completed within a week." Director Wang thought for a while and said.

"It's best to hurry up. It will be time to get the CCTV review and scheduling." Lu Feng thought for a while and said, "Three days! How about it?"

Director Wang hadn't spoken yet, and Vice President Mei, who was standing on the side, opened his mouth and said: "No problem, everyone will work overtime, and take this advertisement as the current tough task."

"Okay, I told the people in the marketing department to get the film in three days." Lu Feng glanced at the time. It was already four o'clock in the afternoon. The filming was finished. He looked at Kevin and Du Guoying, the two of them followed He stayed here for a day.

"Going back, there are still a lot of things over there."

"President Lu, I will see you off!" Vice President Mei said.

Inside the elevator, Lu Feng said, "You have also seen it. The whole process was shot with my own thoughts. You, the supervisor, have watched it for a day today. Whatever you said at the beginning, you have to count it!"

Kevin was still a little worried at first, for fear that Lu Feng would do that kind of straightforward description, put the product on it, and directly tell the user how much money, even if this kind of advertisement is unsuccessful, it will attract a large number of users, but Lu Feng wants to make use of it. Take a look at his'art cell', which makes him feel that he has stabilized.

"Don't worry, I've always counted words, I'm afraid you won't count when you speak." Kevin smiled slightly.

After Lu Feng and his party left, Director Wang sat there looking at the pile of things photographed today, his head buzzing uncomfortably, this was definitely the worst thing he had ever photographed.

Handing over the film to the later stage, he couldn't bear it, so he contacted several local commercial directors to go out for a drink.

At the dinner table, Director Wang was spitting out bitterness. He thought that Lu Feng was completely ruining Huazi, and said to the two directors of the commercials: "I tell you, the film is completely unreadable, just like a ghost cramping. , The big background is blue, yellow, and white. The girls are dressed fashionable and painted like a fashion show. They make six gestures in their hands, six hairs!"

The crowd burst into laughter, and one of the directors laughed and said: "People are rich, and they want this kind of artistic sense. As for the effect of the advertisement, who cares, don't look at the big stars, and be well-behaved in front of the rich. ."

"I used to serve a boss who was very rich, and I found something. These bosses don’t have much culture, and some don’t even know the words, but they have to pretend to be particularly competent and want to mix everything. Make up."

"It's just pretending to be forced, in order to make money, forbearance and forbearance!"

Another director sat there without speaking, thinking about the scenes that Director Wang said in his mind, and suddenly said: "I think, this advertisement might be very successful."

"It's possible? How to say?"

"Advertising, it's just advertised, in the mist, pretending to be a devil, it's also a means of propaganda!"

Everyone laughed, did not take it seriously, and continued to drink.

.............

Bird’s advertising has been outsourced, and it is estimated to be online recently. I also talked to CCTV, but the frequency of their advertising is definitely not high. The main focus is on local channels, the price is low, and the advertising can be intensively bombed.

But Motorola is different. They have ready-made advertisements, as long as they do a later dubbing. The advertisements are still internationally produced, and they have recently signed a contract.

The actions of the three companies are almost the same. The communications industry is not like the electronics industry. It will give anyone time to breathe, as if the next moment is a big battle.

Not only the three, but Ericsson was also a bit nervous by Motorola's actions recently. It once again submitted an application for network access and also applied to the headquarters for an increase in the market budget.

Since the middle of last year, after Jiafeng Electronics announced its entry into the communications field, the entire industry has been filled with dark clouds. Until now, it has been a bit tense. At the end of last year, the Post and Telecommunications Bureau issued several opinions on the development of wireless communications, focusing on the next ten years. How will the road of domestic wireless communication go?

Wireless communication is a livelihood issue, and it is also an important strategic issue. Domestic private enterprises are encouraged to increase R&D investment. At the same time, in the next ten years, they will increase the construction of signal base stations to ensure that the set goals are completed on schedule.

For a country, highways are very important, and wireless communication highways are also very important. As long as information usually makes transactions easier, it is conducive to economic development. Last year, highways between multiple provinces were opened up. It is expected that By the end of the 1990s, the highways between the major provinces of the country will be basically completed.

According to the plan, the highway link between the province and the province will be completed in the 1990s, and the highway between the city and the city will be completed from 2000 to 2010, and the north-south connection will be realized.

According to the plan, the number of wireless phone users reached one million by the end of the 1990s, and the number of users will exceed 100 million by 2010.

The reality is always surprising. These plans are based on the current development situation, and even some aggressive plans. The plan cannot keep up with the changes. This is the best portrayal of the following two decades.

Jiafeng Electronics is a good company, and Lu Feng is a person who dares to think and do. Many leaders agree on these two points. It is not easy for such a company to appear, and they don't want anything to happen.

Especially Huang Youwei, he really has feelings for Jiafeng Electronics. After all, there are not many "pure idealists" like Lu Feng.

In the provincial government office, he placed a special internal reference report paper in front of him. Just now I called some leaders in other provinces to communicate. Many people agreed that Jiafeng Electronics was really rash this time.

Four billion acquisitions of foreign laboratories, even if Jiafeng Electronics monopolizes all the domestic pagers and the big brother market, these four billion will not be easy to earn back.

Huang Youwei frowned. Because of his relationship with Lu Feng, he could not directly write Jiafeng Electronics or Lu Feng on it, and wrote with a pen:

Regarding the necessity and related risks of the development of the communications industry, the development of the communications industry in my country is now imminent. A number of outstanding private enterprises and responsible state-owned enterprises have emerged. However, while seeing radical development, we must also pay attention to risks. Compared with developed countries, the domestic telecommunications market is still weak. Related companies should not misestimate the future market potential. Local municipalities should have a bottom-line thinking, make a bottom line policy, and advise relevant practitioners........

Huang Youwei wrote a small ten thousand words, which is more like a piece of paper. It contains the development history of many developed countries' communication industries. The market demand is a steadily rising process, which is full of various data.

But after reading the whole article, I feel that it is for the leaders of Shenzhen, and I can vaguely see a few big characters behind the ten thousand words: persuade Fengzi!

If Li Zhengde finishes reading this article, I am afraid he will sneer. People you can't help but want me to persuade him?

On March 5th, the fact that Lu Feng personally directs the commercial has spread in the industry. Everyone is talking about it. Mr. Lu has really lost his money this time. Even the ad was directed by himself, and the outside world has heard about it. The commercials he shot looked like ghost cramps, and for a while, many people laughed.

At around eight o'clock in the morning, Lu Feng was sitting in the office eating breakfast, turning on the TV, and he happened to see Motorola's advertisement.

The office door was knocked open, Du Guoying opened the door and walked in, somewhat eagerly said: "Mr. Lu, Motorola's advertisement has been posted ahead of schedule."

"Isn't it broadcasting on TV!" Lu Feng looked at the TV.

The phone screen is a close-up of a pager. A foreign man in a suit and leather shoes looks at the pager in his hand with a smile. As the screen turns, another man with the appearance of a business elite is sitting on the back seat of a Mercedes-Benz with his eldest brother. On the phone.

"Made by craftsmanship, the pinnacle of technology, and communication has never been so smooth. It connects you to the world and helps you on the road to success. The new Motorola is everywhere, hello! Motorola!"

After reading it, Lu Feng didn't have any thoughts. It was nothing more than an advertisement from Europe and the United States. It was obvious that their global positioning was still business communication.

"When I get an advertisement, I just want to go. If people want to develop, I'm still pulling back?" Lu Feng asked Du Guoying, "How about the sales channels?"

"After passing through the ditch with Zhu Zong, the current offline channels will set up a separate counter to sell pagers. Mr. Zhu told me that most of the products can be completed before they go online. Coming tomorrow. UU read www.uukanshu.com" Du Guoying replied.

"Okay, are there other trends?"

"Motorola has invested a hundred new stores in first-tier cities. They are very fast. They have opened the first store today. It seems to be very hasty. They didn’t renovate much. They just changed the door and opened it. There are many in the industry. Everyone said that we put pressure on them."

Du Guoying sat down and thought for a moment: "Bird opened franchise stores on a large scale, claiming to make money by franchising. According to publicity, there are already 160 stores across the country. Is it too fast?"

"Quickly? Franchise stores, no franchise fees. It is normal to open 10,000 stores a month. It is just a wholesale change. If you can't make money within one month after joining, they will close in large numbers and they will also be forced. I'm anxious. This hasn't started yet, is everyone playing so big?" Lu Feng sighed, leaning on his chair, "It feels like he's fighting his life!"

"Mr. Lu, I’m telling you that I have recently read some science and technology newspapers, economic newspapers and so on. I feel that the war is about to break out. The media rendered it as if our three wars were unfolded, and at least two died!" Du Guoying looked a little hesitant, as if I dare not say anything.

"Just say what you want!" Lu Feng said towards him.

"I read many newspapers, saying that we are about to go bankrupt. Some newspapers say that if communication is not done, we will have a chain reaction. If the valuation fails, we will not be able to continue financing operations. There will be four at the time. The investment of hundreds of millions of yuan was lost, investors took away funds, debt thundered, banks seized factories and so on."

Lu Feng laughed when he heard this, and said: "Don't read this year's. You have to look through the newspapers of the previous few years. Every year there are newspapers saying that we have closed down."

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