Back to 1990

Originally, Zhu Lidong was very confident about the market positioning of vcd. Because Lu Feng attached great importance to it, he did a market survey on home theater early.

I have a very strong self-understanding of product positioning and marketing, so I said this in front of Lu Feng, but he didn't expect to be rejected by Lu Feng.

At this moment, Zhu Lidong started to feel a little confused. He felt instinctively that Lu Feng could not be wrong, which made him very unconfident.

"In terms of market positioning, the first thing to do is to grasp the authenticity and patent authorization. In the first stage, the brand must be established. It must be established and preemptive. Secondly, the vcd brand is the same as the previous home theater. It is called Golden Leopard! "

"In provinces and cities, with different content, we must learn to grasp the local content resources for scheduling. In addition to the content we introduced, the development of diversified content such as Errenzhuan, Errentai, Peking Opera, Pingxi, Crosstalk, etc., should be guided by local content. ."

"First, I will cooperate with a small recording studio in the local area to let these groups know about this cheap selling method and stimulate self-production in the market. But with us, we can't meet the diversified needs of the market, understand?"

Zhu Lidong kept nodding his head, fumbled around, found a book and started taking notes.

"At the same time, we must start publicity work in entertainment." Lu Feng looked at Wei Yandan and said: "This is the first time industry and entertainment have cooperated. We must do a good job in fan guidance, market promotion, and advertising endorsements. To reach the top in the first time, people’s first impression is very important."

"I have been in contact with Mr. Zhu more this week, and I will be in contact with the brand, products, and market positioning, and come up with a plan as soon as possible." Wei Yandan replied.

"Now major companies are eyeing us. I need to get their internal news, especially in terms of market positioning and price. I will release about 1,000 units of the first batch of products because of the first batch of products. , The buyers must be major companies, and they have to take them back and dismantle them."

"Therefore, the price of the first batch of products is set to be high, and one batch is one batch. At the same time, it is necessary to leave confusing loopholes in the design of the machine to buy us a certain amount of time. In short, the first batch of goods must be advertised. The effect is high and the price is high. The news will definitely pay attention when that happens. It is a wave of publicity."

The people present laughed when they heard this, and Mr. Lu started digging holes for his friends.

I talked about the market, products, content discovery, advertising, annual sales, profit points and other aspects for an afternoon.

The sky outside was dim, and Zhu Lidong's notebook was already densely packed. Feng Zhiyao sat aside and yawned. He had to admit that Lu Feng had a very good mind.

There are so many things, and the various departments are talking endlessly in the afternoon, and the richness of the content covered makes him very ashamed.

"How about finance?" Lu Feng asked towards the financial manager.

"The current large loss is mainly due to the large expenditures at the beginning of the year. From January to now, the sales volume of Wipuda has stopped, and the gross profit has fallen further. This month, however, Wipuda's loss is about 4 million, which is considered flat. , But other expenditures are too large, and this year is expected to lose 150 million yuan."

"If the vcd can make a profit and make up for the losses, the year-end accounts will look a lot better. As long as there are no major problems this year, the business will have no problems." The financial manager suddenly thought of something and said to Lu Feng: "The premise is that Mr. Lu, you don’t Tossing."

"I didn't bother, you see what you said, you are in charge of the money, I will give you all the money I get, and you will get the money out of me." Lu Feng teased with both hands.

The scene burst into laughter, and the old financial manager's face was full of wry smiles. Only Finance knows what it's like to be such an old man.

"This is a report. R&D company 100 million, VCD company spending 50 million, entertainment company, new factory construction, debt amount, and this year's profit of various products, market development expenditure."

The expenditure form is very long, as many as five pages, and the following is the usage of various expenditures. It is not that Jiafeng Electronics does not make money, but that it does not make enough money to fill in the speed of spending.

Lu Feng's expansion speed is too fast.

"I estimate that this year's turnover may exceed one billion." The financial manager said, "Among private enterprises across the country, such a high turnover is one of the largest companies."

Lu Feng flipped through the report, followed by the debt situation, and then flipped back to see that someone owed him money, and exclaimed, "What is the situation with this 18 million debt?"

"This is misappropriation. Last year, a group of TVs directly purchased by enterprises was a coal company that made internal purchases for family houses. It was because of the decline in sales at that time!" The financial manager spoke and looked at Zhu Lidong.

"I did this. The other party is a state-owned enterprise. It is not only a purchase, but several purchases, and the amount is relatively large. Because of the problem of capital turnover, a public-to-public account was made."

"It's been a few months, the money hasn't come back yet?" Lu Feng questioned Zhu Lidong.

Zhu Lidong looked embarrassed and said, "I urged many times and kept talking about the process. Because I believed them, I didn't expect to transfer the account. Another state-owned enterprise owed them money, so I moved the account to them. Now With the IOU, you will definitely be able to return it, but now the triangle debt is more fierce."

Lu Feng looked at the money and sighed, and said to Zhu Lidong, "You have been with me, an old hunter, for so long, and you let the old fox play with it? What do you think? I have a meeting with you, right? Now is the era where cash is king, and the decline in product sales is most likely to cause this kind of problem."

“I’ve been thinking about shipping all day long, and in the end the goods have gone out, and the money can’t be paid back. Isn’t that many **** cases enough?”

Zhu Lidong lowered his head, he was under great pressure from the decline in sales, and he was able to ship as much as possible.

"Mr. Lu, I will definitely get the money back." Zhu Lidong promised.

Lu Feng didn't say anything. The craziness of the triangular debt he was thinking about once hindered economic development. It was commonly known as "Bai Tiao". Under the leadership of some state-owned enterprises, they carried a pen in their jacket pocket and owed a lot of famine. Transfer the debt to a third party and ask for it yourself.

Lu Feng glanced at the time. It was already seven o'clock in the evening, and stood up and said, "That's it, let's eat."

Everything started to speed up. Mr. Jiang took the drawings to the R&D company. Within three days, the R&D company finalized the plan and began trial production. Golden Leopard vcd company was registered with a registered capital of 50 million yuan, and Jiafeng Electronics held 5%. 10. Jiang Wanmeng controls 50% of the dry shares.

This 50% of the dry shares are patent shares, with only the right to dividends and no power to participate in the management of the company.

Today, Jiafeng Electronics has more than 20 subsidiaries under its control, but Lu Feng still has no interest in forming a group company.

Because most of these companies are tax-exempt, the advantage of setting up a group company is unified management and unified reporting of account funds. For example, two factories under Jiafeng Electronics, one earns 10 million this year, and needs to pay 2 million in taxes. , Another factory loses 10 million yuan and does not need to pay taxes.

If there is no tax exemption policy, a group company is formed, the finances are managed in a unified way, and all the funds are aggregated to the group headquarters. It earns 10 million here and loses 10 million. Tax avoidance of two million.

The vcd industry is definitely the beginning of the new year. The outside world has a lot of talk about it, and there are more people who want to interview Lu Feng, but they are all blocked by Zhang Fengxia.

With the completion of the factory in Dongguan, Zhang Fengxia attended the ribbon-cutting ceremony, Zhu Lidong began to investigate the sales market prospects of vcd on the market channel, and Wei Yandan seized the time layout in terms of entertainment endorsements.

Lu Feng was busy, and Deputy Mayor Liu called in one after another, asking him what he meant, and letting himself help, but the dust had fallen to the ground, why he had no news.

Jiang Xiaoyan called. She finished a course of treatment, and Duto will start school soon. She has already booked a ticket and will return to Shenzhen tomorrow.

At the same time, Liu Cheng called and said that the overall design of the vcd has been completed, and it is currently undergoing trial adjustments. I want to let Lu Feng take a look.

Deputy Mayor Liu kept calling, and Lu Feng knew that he should go back to Shenzhen.

The news that the vcd project is about to be implemented keeps coming. People in the industry are getting nervous, and the frequency of calls during this period is getting higher and higher.

Many companies have sent people to live in places like Suzhou and Shenzhen, demanding to snap up the goods when the first batch of Jiafeng Electronics comes out.

Take things back, take a look at them, and measure them with a ruler. What they have is a way. Don't doubt the current manufacturer's ability to replicate. Their ability to'take a look' has frightened the entire world.

In an interview, Liucheng mentioned the internal itinerary of ~www.readwn.com~. The first batch of products is expected to go offline on March 10.

Mr. Zheng sits in his office smoking a cigarette, looking at the newspaper in front of him, six or seven executives are sitting opposite, everyone is very quiet, from the end of the Chinese New Year, until now, everyone is waiting for the fierce battle of small appliances.

They all took a sigh of relief and prepared to do it, but they haven't done it until now. It's just that there are some minor frictions in the terminal market. Compared with the intensity of last summer, it is not worth mentioning.

"On March 10, the market decline of Wipuda has stopped. Lu Feng's rear is basically stable. He just wants to use VCD to penetrate the market and engage in a battle to break the situation. If he loses this game, , Jiafeng Electronics is really useless."

"I don't think he can win. The cost of investing 50 million yuan is too high. Once the market does not adapt, big problems will arise." An executive thought.

"The hero is still a bear. I'll find out in a few days. I can feel it. This battle may be how many small and medium-sized enterprises will die, but there will be more small and medium-sized enterprises that will spring up like mushrooms. For me, this is an opportunity. "Zheng closed his eyes, reached out his hand to touch the pendant on his chest, and muttered: "Buddha bless!"