Back to 1990

Zhang Fengxia lay there, talking about her worries about the VCD market, mainly because of market acceptance. In the past, when new products appeared, there would be an adaptation period, which was universal.

Some products are very difficult to promote. The launch of a new product means that the market for the old product will be overthrown, which is equivalent to being an enemy of the entire market.

Take the automobile as an example. The development of automobiles was very difficult back then because it touched the interests of vehicles and horses. For example, electric lights were of course good, but the problem was that you touched the interests of selling candles.

The emergence of every new product is a reshuffle of the original market. Excellent new products can definitely be promoted. The problem is time.

Jiafeng Electronics does not have that time now, what if the investment cycle is too long?

It will really bring down Jiafeng Electronics.

Zhang Fengxia talked about risks from various aspects, and suddenly felt that the person next to her stopped talking. She turned her face and took a look, and found that Lu Feng was already asleep.

With a light sigh, Zhang Fengxia reached out and pulled the quilt over and covered him, half leaning on the bedside and muttering to herself.

“I’m an international student, I have learned so many classic business cases, international trade, and even watched the art of trading for two years. But I was beaten back to its original shape by your mud legs, and I suspected that I did it. Is it a fake school."

"Sometimes, when I’m alone, I think about the things you’ve done. Although it’s like punching the master to death, but after careful consideration, there seems to be a bit of a doorway inside, and the things I learned from me are Coincidentally."

"You said that you graduated from elementary school. I always feel that something is wrong. You can write a lot of rare and beautiful characters, but your style of doing things is reckless and reckless, like a second-rate person. You are a contradiction. "

Zhang Fengxia is not a fool. She is smarter than anyone, but she just can't understand Lu Feng. The experience of this person is completely contrary to what he did.

During the Chinese New Year, there was noisy and constant communication, and Lu Feng was indeed a little tired. When he woke up, it was still dark outside. He turned on the lights and found that it was five o'clock in the morning.

I got up and processed some hand-signed documents on the table, including approval of financial funds, personnel changes, fund approvals of various departments, approval of new projects, and a lot of applications.

These things were basically approved by Lu Feng over the phone, but the procedures that should be followed still have to go.

Lu Feng took a look at the sales of three products: tape players, radios, and home theaters. The monthly sales were less than one-fifth of those of friends, which can be described as bleak.

The best-selling one is the tape drive, which is cheap and cool in appearance, which is quite popular among young people.

At 7 o'clock in the morning, I went to the cafeteria for dinner. Today's senior management had a meal more urgently. An hour later, Mr. Lu's opening speech conference was about to begin.

At 7:30, Liucheng's car entered the factory area, and the largest conference room was organized. Because of the large number of people, there were no tables, only rows of chairs.

At around 7:40, Zhu Lidong, Zhang Fengxia, and Liucheng were already chatting at the door of the conference room. The main content of the discussion was the VCD product.

"Mr. Lu thinks it's okay, it's really okay." Zhu Lidong said, smoking a cigarette.

"I've told you so much for nothing?" Zhang Fengxia said helplessly: "From all aspects, there are still risks."

"No, no, no!" Zhu Lidong shook his head and said, "I didn't think I had a good idea about what Mr. Lu put forward in the market. I have taken it this past year."

Liu Cheng smiled and said: "Anyway, I heard that Mr. Lu is right, they didn't miss it."

"Yes, he is in my heart, he is almost like Banxian." Zhu Lidong teased, squeezing out the cigarette **** on the trash can.

Three people stepped into the meeting room.

Lu Feng changed into a suit, looked at the time and walked towards the meeting room. A clerk led him in front and asked Lu Feng if he wanted to take the speech.

"No, the company's development is pretending to be in my heart." Lu Feng said solemnly.

"By the way, Mr. Zhang prepared a red scarf for you. He said it was a good start and let you hang it." The clerk remembered, and hurriedly took out a package from his pocket, and took out a thin scarf after unpacking.

"All right, ask for a lottery." Lu Feng took it over, hung it around his neck, and walked into the conference room.

As Lu Feng stepped in, Zhu Lidong, Zhang Fengxia, and Wei Yandan in the first row stood up and took the lead in applauding, instantly applauded in the conference room.

The speech platform was covered with a red carpet and two bunches of flowers were placed next to the microphone. Lu Feng walked to the speech platform and pressed his hand to the floor and said, "Please sit down, everyone."

Everyone sat down and looked towards Lu Feng. The people sitting behind were still holding notebooks and pens in their hands. As for whether it was voluntary or the leader explained it, it was unclear.

"First of all, the new year is over, and the new year has to face new problems. Although it has just ended, my speech today will not be too polite. This is the Year of the Rooster. For Jiafeng Electronics, this year, It will be very difficult. Every company has to go through hardships. This year is the second year of our establishment."

"What I want to say is that this is a good thing. The management team needs to be tempered. After the wind and rain, the rainbow is more meaningful and honorable. If you go through the hardship earlier, you can make the team mature faster."

"At the end of last year, the internal management methods and departments were reorganized, and the management system was expanded. This was done to deal with the things that will be faced this year. Everyone knows a term called bloat. Once the enterprise expands, there will be more departments. Levels of approval are slow, and in the face of market risk changes, the ship may be difficult to turn around."

"Decentralize the powers of the heads of various departments, strengthen internal supervision, and continue to implement assessment standards. Any problems are responsible for the individual. Departmental wrangling is prohibited, the responsible person is wrangling, and nepotism is not allowed."

"At present, our company's internal reward and punishment system and promotion system have become more and more perfect. This year, we must dare to promote from below, excavate and train talents, especially R&D companies, in peripheral R&D laboratories, cooperation, external recruitment and other means, I will In a word, no matter black cat or white cat, catching mice is a good cat."

"At the same time, we must be caring about employees, enhance their sense of belonging, and form an atmosphere where the company is our home and the company is proud of, and we are proud to be a'Jiafeng People'."

"Furthermore, this year’s difficulties, funding issues, market issues, product issues, so many departments have been expanded to support R&D. We are short of money, but we are not short of money, and we will never be short of money in R&D. The expanded departments It is to take on the mission of making money."

"In this year, several new projects will be launched. We will cooperate with entertainment companies on the Hong Kong side to provide exclusive high-quality content, songs, movies, etc., and strengthen the content. Product upgrades are our pain point. We must work **** the content to make up for the shortcomings. This is the way to survive."

"At the same time, the brand promotion should be strengthened. In one year, Wipuda has covered more than 300 million people, and has formed a stereotyped brand impression. It is low-end and cheap. This year, we need to improve this aspect and upgrade the next product. , Prepare for raising the unit price of the product."

"The main content of this year is entertainment, investing in variety shows, such as "Zhengda Variety Show" and "Variety Show Grand View" to introduce stars, including but not limited to, undertaking the sale of concerts, variety shows, and low-cost movies. Investment, song sales, what to make money and what to do!"

"Do a good job of product endorsements and cultivate your own local strength. For some highly influential stars, under the combined effect of other conditions, sign endorsements at low prices to serve as a brand platform and stretch the downward trend of TV sales."

"The other product this year is VCD, which will become the company's key project, a product that will disrupt the industry, let alone the specifics."

"Let me sum it up. This year is very difficult. Be mentally prepared. Next year, it will not be easy. When Jiafeng Electronics was founded, I was thinking about turning it into an epoch-making company. Such a company is destined to be an epoch-making company. Struggling, as long as we pass through the darkness, I believe that the sun will be particularly dazzling at that time!!"

There was thunderous applause at the scene~www.readwn.com~Many people had firm eyes, and many of them had ‘little clever ghosts’ with their eyeballs spun, and they couldn’t figure out what they were thinking about.

Everyone wants to take a big boat, which is more stable, but few people know what kind of giant this boat will grow into in many years.

"Next, let Mr. Liu from the R&D company tell everyone about his work goals for this year." Lu Feng finished speaking and stepped off the stage.

Liu Cheng stepped onto the stage, first thanked Lu Feng for his trust, and then said that he would do a good job this year. He talked about specific ideas and had contact with a number of organizations. After joking, it’s good to have money. Those who are on weekdays Large institutions that don't care about it can speak better.

The heads of various departments took the stage to give speeches. Wei Yandan mainly talked about the development of the talent reserve center. A total of more than 600 "talents" have been introduced. These people are full of passion when they first come in, and want to take the helm of a large department. Own ambition dominance.

But within a month, halfway through, after the probation period, there were not even a hundred people, and then sent to various departments to take up posts, there are currently seven people left, and all of these seven people have entered the grassroots management, of which five are in Research and development company.

Years ago, relying on the company's strength, it recruited nine graduate students, half of which had already run.

Lu Feng was expecting this result. The higher the talents, the less attractive the current private economy. Fortunately, the number of colleges and universities cooperating with has increased a lot this year.

In the next few years, these colleges and universities will be forced to reduce the number of places allocated, and more and more companies like Jiafeng Electronics will cooperate. This is the general trend.

A conference started at noon. At present, the management of Jiafeng Electronics is very healthy, especially the executives, who are particularly passionate and hopeful.

Facing difficulties in this state will make Lu Feng a lot easier.