Back to 1990
Chapter 338: All means
Several meetings were held in the afternoon, and Lu Feng has decided to implement the "Three Guarantees". As long as the worries of consumers are resolved, Wipda can shine.
Immediately after the layout in the terminal market, Wipuda has assembly plants of different sizes in each city, which will also have faster repairs than other manufacturers and have more advantages.
In the evening, the people from the Commercial Department hurried out a few manuscripts. Lu Feng took a look and made sure that there was no problem. He asked them to publish them in several local newspapers.
The next day, Jiafeng Electronics invested a blockbuster fried egg in the market with three guarantees of products. The national law has always required it, but no one will do it.
In front of the major counters of Weipuda, the banner of the three guarantees policy was raised, this time it is more emboldened.
With the opening of the electrical appliance city, Wipuda's sales staff were the first to rush out to recruit people. This time, they no longer talk about product quality, but directly talk about the three guarantees policy.
"Auntie, you just mentioned other brands, do you give you this guarantee? We are all regular. You don't want it for three days after buying it back. As long as there is no artificial damage, you can get it back."
"We are a big brand..."
"If you want to change to another model in seven days, you can. If there is a problem within one year, we will return it to the factory for repair. What brand is not the brand, and the quality of the big brand is so guaranteed? Follow me........ "
Early in the morning, such conversations continued to take place in the three major provinces. TV sets are not cheap, and everyone is worried about what to do if they buy it back.
In the morning, the preliminary data gathered by the terminal market showed that Weipu Da has sold more than 5,000 units, sales have risen again, and have carried out three guarantees for all products sold before.
Other companies in the industry were dumbfounded when they saw this rushing data. The most embarrassed was Li Quanliang. He sat at his desk and asked in disbelief, "What did you say?"
"Jiafeng Electronics just announced their sales data this morning. They sold more than 5,000 units and claimed that the products were sold out again. Recently, they will speed up the industrial layout."
"Isn't there a three pack?" Li Quanliang didn't believe it: "Impossible, absolutely impossible, this is fake data!"
"Mr. Li, according to the sales feedback from the market terminal, it should be true. Wipuda sold very well in the morning, and several sales outlets were sold out."
"Vipda has been scrapped by me. The chairman of Vipda kept begging for mercy on the phone that day. It was only a matter of time before it went bankrupt..."
Li Quanliang rubbed his face with his hands. He was sore these days, telling people how good he was. He hoped he was an extremely powerful industry boss.
However, Lu Feng only delivered a three-pack, and slapped him back to his original shape with a slap in the face.
Now all companies are facing a problem, the strategy of "Three Guarantees" is to follow up or not to follow up?
Once followed up, it means investing a lot of money in after-sales. For many companies, this is a very uncomfortable thing.
Immediately afterwards, some important local newspapers published a three-guarantee policy on affirming Jiafeng Electronics at noon, indicating that Jiafeng Electronics is at the forefront of the industry in serving consumers.
Production has peaked. The commercial office has visited Panda a few times, but the talk is not very appropriate. The other party thinks he is an old factory. In the 1980s, the panda was the big brother in the TV, but it doesn't work anymore.
They are reduced to OEM for Jiafeng Electronics, which is beyond their self-esteem.
"Mr. Lu, people say it's not a matter of money. The technology is authorized to us. The original general manager has been transferred. Now the general manager is a person who wants face."
When Lu Feng heard this, he closed the folder in front of him and said, "Let's talk about it."
"Then tonight?"
"You make a place!"
After explaining to the person in charge of the Commercial Department, Lu Feng went to the Finance Department to hold a meeting. In the past few days, the company's daily turnover was as high as 30-40 million, and this month's turnover could exceed 100 million.
According to the current preliminary estimates, the sales promotion activities will reach the end of the month, and the net loss is expected to be about 15 million. With the addition of the three guarantees of the product, 20 million will be unstoppable!
In the evening, in the private room of the Supreme Hotel, Lu Feng sat there looking through the menu. Zhang Fengxia and Zhu Lidong were there, as well as the person in charge of the commercial office.
A few minutes later, the person in charge of the Commercial Department knocked on the door and walked in and said, "Mr. Lu, Mr. Hou is here."
Lu Feng stood up and saw a bald man in his fifties coming in, wearing glasses and a white shirt. Underneath were suit trousers. The waistband of the trousers was high, and a leather bag was attached to the waistband of the trousers. There is a pager inside.
This dress is definitely the dress of a successful person, especially his age, for women of the same age, it has absolute lethality.
"Mr. Hou, hello!" Lu Feng stretched out his hand.
The other party stretched out his hand and shook hands, snorted from his throat, looking a little arrogant. Lu Feng didn't care. The general manager of a state-owned enterprise was like this.
"Sit down!"
After a few polite words, they took their seats. Mr. Hou sat on the main seat. Lu Feng sat next to him and said, "Mr. Hou, what is the reason for having this meal with you today? I think you also understand."
"Impossible things. I feel very dissatisfied with the patents granted to you before. Of course, that was what the predecessor did. For an old factory like Panda, I hope to shine in my hands instead of acting as a representative. Factory." Mr. Hou said decisively.
"I know that pandas are brilliant. We just need a transition period. Hasn't it been sold out recently?"
"Impossible thing, this is the dignity of a panda!" President Hou's face changed drastically, and he stared at Lu Feng angrily: "You don't understand!"
Lu Feng looked at him and whispered in his ear, "I'll give a kickback!"
"You guy is still very kind, I just like to promote younger generations." Mr. Hou smiled, and Zhu Lidong and Zhang Fengxia were caught off guard by the rapid change of their faces.
"My junior, I really need your help!" Lu Feng picked up his wine glass and touched it. "So I'm bothering you?"
"It's okay, this..." Mr. Hou asked in a low voice, "How do I get the rebate?"
"Piece rate, you give an OEM one, we pay a certain fee, this money... understand?" Lu Feng raised his eyebrows and said, "Don't worry, whether it is in the accounts or the method of transfer. No one will know about it."
"That's good, I didn't expect you to be very open-minded at a young age!" President Hou took the wine glass and touched it, and said, "Happy cooperation!"
"Happy cooperation!"
The two of them drank in one fell swoop, and President Hou put down his stern face, and the atmosphere on the dinner table began to warm up.
After drinking, Mr. Hou also said a lot about pandas. The glory that belongs to pandas has passed. In this situation, it is very difficult to maintain profitability.
The current situation is like the seven heroes fighting for hegemony, and Jiafeng Electronics has the same feeling as the rise of Qin in the past.
..............
As night fell, the electrical appliance city was closed, and the sales data of Wipuda was released. In the case of shortage, 16,432 units were sold a day. This sales data broke the previous record maintained by Changhong. More than four thousand units.
As the data came out, the entire industry was turbulent. Everyone understood that selling so much was all because of losing money. However, in the current situation, it is also a skill to sell at a loss.
The market is a zero-sum game. Wepuda sells more, and other brands naturally decline. Changhong has dropped by 19%, and other brands have stopped.
This is no longer a competition of relative strength, but a one-sided massacre.
There are lights on in the CEO offices of more than a dozen companies, and everyone's face is full of sadness!
Li Quanliang held a few meetings in the afternoon to study how to deal with it. It turned out that the people under his hand didn't tell the truth to him at all. Just a few days after he arrived, these people were all Sun Yuanqing's veterans.
People are waiting for Mr. Sun to come back, so how can they do anything to him?
Li Quanliang also wants to launch the Three Guarantees. The problem is that once it is launched, there must be a lot of funds to support it, especially for repairs. Changhong does not have so many assembly plants.
After thinking about it, he can't help it. If Vipda is squeezed out of the domestic No. 1 throne, his position will be squeezed by others.
There is only one way for Li Quanliang to call Sun Yuanqing.
"Let me find your factory manager!"
After a while, Sun Yuanqing's voice came from the other end of the phone, but he seemed listless, losing his confidence and brilliance in the past.
"Who?"
"Mr. Sun, it's me, Li Quanliang!"
Sun Yuanqing on the other end of the phone was not surprised at Li Quanliang's call. He has been paying attention to the news of the TV industry and contacted Mr. Li.
He knows that Changhong's cash flow is relatively tight, and it is impossible to establish a three-guarantee service. Up to now, Changhong has no chance of winning in the market.
"Mr. Sun, I don't have anything to do now. Today, the sales volume of Weipu Da is soaring..."
Sun Yuanqing looked down on Li Quanliang at all. Such a person would stay in an ordinary state-owned enterprise all his life, going to work and leaving work on time.
After mixing for more than 30 years, I finally picked up my own advantage.
"Let me make a call for you!"
Sun Yuanqing hung up and called President Li.
Mr. Li's mood these few days is like a roller coaster. The last second is still rejoicing. Jiafeng Electronics seems to be playing, and the next second he feels that he is about to finish. The quick-acting heart-saving pill is always on his body for these two days.
"Mr. Sun, what's the matter?"
"Li Quanliang didn’t hire that straw bag~www.readwn.com~ I’ve already done this. I still want to keep you. After three months, I can collect the 80 million yuan, which is enough to crush Jiafeng Electronics. Does it matter? Give Tian Ying Copper some eyedrops!"
"Then do it. I am waiting for the police to come every day. Such days are really suffering." President Li sighed and said, "The times have really changed."
Sun Yuanqing on the other end of the phone didn't speak, quite a sense of sadness as a heroic twilight.
The next day, the person in charge of Tian Ying Copper called Lu Feng!
"The price of ore has risen. For Tianying Copper, it has doubled, and the cost has directly doubled."
When Lu Feng heard the news, there was not much expression on his face, he just said something I know, it seems that he has already seen everything!
At this point, they were doing everything possible. Lu Feng stood up and lit a cigarette, looked at the busy factory in the distance, and whispered in his heart!
After a few months, this drama is finally about to come to an end!
High-speed text handwriting returns to 1989 chapter list
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