Back to 1990

With the shock of the industry, this decisive battle kicked off vigorously. In the next few days, the productivity of the seven factories of Jiamei Foods was like a runaway wild horse.

The market was hit like a flood. In just a few days, sales increased by 1.9%, and some places even appeared out of stock.

Under the huge impact, it was not only the impact on Wahaha, but also some small local workshops. The total market volume remained unchanged, and the rising share of Jiamei Foods meant that other brands could not survive.

The latest data shows that Jiamei Foods has a total of nine beverages, occupying 11% of the market share in the beverage category, ranking first.

This data makes countless people have scalp numbness. The beverage category includes orange juice, milk, milk powder, etc., and some locally produced soda drinks.

Not only drinks, but small cans have officially marched towards the banquet, launching banquet versions, nutrition versions, children's versions, etc. As they began to give away, sales have skyrocketed.

For a few days in a row, the marketing manager, Gao Zhiwei, Zhang Fengxia and the others were a little numb. They didn't feel much about the data, especially when they heard that the sales volume increased by 1.9%.

As long as Lu Feng is there, nothing can’t be done, and after a few days of market squeeze, Wahaha can’t handle it anymore. It starts another bottle of special offers. At the same time, six drinks are listed in one go. Shao is very similar to Jiamei Food.

The legal affairs prosecuted at the first time, and the dual-problem battle escalated further. Gao Zhiwei held several press conferences, which was another battle of words.

Starting in April, Lu Feng began to inspect the major factories. In one month, he ran through several factories. As for the lions behind the negotiating teams, Lu Feng directly settled the accounts and left.

Of the sixteen factories originally scheduled, twelve will be discussed. Except for the scheduled Taiyuan factory, the remaining three small factories will not be discussed for the time being.

The money burns quickly, workers pay wages, suppliers check out, etc., and the products are sold in full swing. The advertising of Jiamei Foods now says that Jiamei Foods sold one billion bottles this year.

With a large amount of concessions to agents and terminal vendors, plus another bottle of concessions, Jiamei Foods has brought the profit margin to zero, or even lost money.

Fourteen million seems to be a lot, but it is placed in seven factories and burned for up to two months. However, in this state, ten million has been burned, and the remaining four million will support up to the end of May. .

As the largest market competition under the free market commercial competition after the reform, some financial institutions such as HeungKong also stared at the two, and even understood the status of the two better than the domestic media.

The Hong Kong Financial Times conducted an interview. The subject of the interview was Tiantuo Finance. The title was very bluffing, saying that Jiamei Foods, which is strong in foreign countries, will fall suddenly in a month.

The contents are all dry goods. Wahaha has a strong foundation. After more than three years of establishment, it has built a very solid family base step by step. All of its factories are bought. If it doesn't help, you can sell the factory or mortgage it to the bank to catch your breath.

Jiamei Foods is different. It is all rented without any physical capital. It grows too fast, and the follow-up funds are weak. It is all relying on a series of operations to get to this day.

This report was reprinted in newspapers in the Pearl River Delta region, with the headline being changed to "Jiamei Foods is burning its last drop of blood."

Too many financial institutions and professionals have seen the fragility of Jiamei Food. There are even some small newspapers with a very disgusting headline called Jiamei Food with Kidney Deficiency.

It has entered May, the air is a bit hot, green turf, and trees are shaded. Lu Feng has been back from the factory in Zhengzhou for a few days, and he has been hungry several times after reading the newspaper on the table.

Manager Li also asked him several times. If the funding problem cannot be solved by the end of the month, the collapse of Camry Foods is a certainty. The employees in the factory are very excited because they see their products everywhere and advertisements everywhere.

But only a few people like Manager Li, Lu Feng, Gao Zhiwei, and Zhang Fengxia know that the factory is almost unable to survive, and this money-burning war cannot be played.

With the opening of Wahaha and another bottle, market expansion will become difficult.

Zhang Fengxia walked in with the information and said, "Manager Li said, if he can't figure it out, he will leave at the end of the month. His suggestion is that you go to the Southern Market to raise funds, and the special funds can no longer be moved. We make headlines every day. Some important newspapers have publicly criticized, not against us, but against those places."

This kind of financing at this critical time, the other party is definitely the lion's big talk. Lu Feng's original plan was that after this wave of financing is over, whether it can go public or not depends on Gao Zhiwei and Du Qifeng.

"Now the financing is too bad. Calculated according to the valuation, the other party does not buy it. Based on the market value, we have lost too much." Lu Feng lifted his leg and lit a cigarette without talking.

Zhang Fengxia looked at him and asked, "You can't help it?"

"Well, no trick, you can give me a trick."

She would never believe this kind of nonsense. Since Lu Feng planned another bottle of this level of marketing, Lu Feng has an indescribable halo in Zhang Fengxia’s eyes.

Even her teacher Pete called her excitedly and kept talking about this marketing incident.

"I have to take another trip. In addition to looking for money, I am looking for money every day. Where did the original team in Taiyuan talk about it?" Lu Feng asked.

"Do you still have an idea for the investment promotion policy?" Zhang Fengxia reminded: "We are already an old man in attracting investment. Now the whole country knows that we get preferential treatment in major provinces. Those in the investment promotion office say that we are policy beggars. ."

"Beggars who can get food are not ordinary beggars. Now they are different. We are the largest company in the beverage industry and have very good development prospects. I am mixed up. I am qualified to talk to him and use Taiyuan money to block it. My hole." Lu Feng slapped his thigh and said, "After this hurdle, the master is still the master!"

"Then how much do you plan to ask Taiyuan for?"

"Why don't you have to give 20 million, and it can't be a special fund!" Lu Feng said with a confident smile on his face: "He wants to fight a price war or burn money. I will play with him. I'm afraid he can't afford it, you are ready to go on a business trip with me the day after tomorrow."

"Ah? I'm on a business trip again?" Zhang Fengxia asked a little dissatisfied.

"Our two golden partners? Besides, you have become more and more familiar with the factory recently, and you have begun to take care of some things. This is a learning process. After this is over, the group will start next year, and I will leave it to you! "

"Really?"

Lu Feng nodded, and Zhang Fengxia was indescribably excited. At her age, if she could take the lead in the grouping of a company and the integration of departments and resources, this experience and resume would be a golden name card.

Lu Feng didn't say a word, but he knew in his heart that this was a bad check. When the time came, Gao Zhiwei and Du Qifeng were the leaders, and he was more relieved that these two people were there.

In the evening, Lu Feng picked up a lot of food from the kindergarten, bought vegetables, opened the door, saw Jiang Xiaoyan sitting on the sofa, and saw the father and daughter come back and wondered: "Why is it so early today?"

"There's nothing wrong with the factory." Lu Feng handed the vegetables over and asked, "Why didn't you go out to play cards in the afternoon?"

"I won't play anymore. I lost ten yuan last time. I still feel distressed now. Before, that was my salary for washing dishes for one month."

Looking at her like this, Lu Feng might not be able to become a wealthy woman who spends her money in her life. She fiddled with a lot of dolls, the big windmill was shown on TV, and Jiang Xiaoyan's busyness came from the kitchen.

Everything around him is cordial and relaxing. Lu Feng sat on the sofa and unconsciously began to think about what he should do in the next few years. This family has already been supported.

Even if the factory collapses, Lu Feng can guarantee that their mother and daughter will lead a better life than ordinary people, but standing on the cusp of this era, it is impossible not to tickle.

The profit of food is limited. Even if it is 300% of the profit, it cannot be made into Bill Gates. Lu Feng silently calculates that even after 30 years of operation, the value of Jiamei Food is estimated to be It looks like 20 to 30 billion. This is the normal value of a first-class food group ~ www.readwn.com~ The majority accounted for 5% of the shares. Lu Feng diluted 30% to the management. He still has 100%. Sixty-five, after this period of time, there must be financing, otherwise Lu Feng can't plug the funding gap, and it is estimated that the transfer of shares will be 20 to 30%.

After a rough calculation in his heart, Lu Feng muttered, "I am worth only six to seven billion by 2020?"

As an outstanding young entrepreneur who was worth more than 2 billion in his thirties in his last life, he was a little unacceptable as a result, and he was totally sorry for his status as a rebirth.

"It's dinner!" Jiang Xiaoyan put a bowl of rice in front of Lu Feng and said, "What are you thinking about? So ecstatic?"

"It's okay, by the way, I'll have a difference in two days."

"I've been on a business trip again, isn't this just a few days ago." Jiang Xiaoyan was a bit dissatisfied. In this month, he hadn't stayed at home for ten days.

"In those few days, I inspected the factory. I haven't been there since it was built. Who knows what the people under my hands are doing? This time I went to Shanxi. It won't take a few days, just a week."

"It's enough to spend. What's the use of making so much money? You don't have to worry about food or clothes. People are busy with money every day." Jiang Xiaoyan muttered.

"You can change to a big house, you can also change to a luxury car, Big Ben, Bentley, etc." Lu Feng asked tentatively while eating, "Do you like the South? Do you like the sea?"

"Northern dry duck, why go to the south?" Jiang Xiaoyan thought for a while and said, "Feilong company knows, Li Feilong, his wife, was divorced a few days ago. He was swimming with his lover in Beidaihe, and I heard that he looked like a foreigner. A bra and panties, it's a shame."

"Hahahahaha!"

Lu Feng was amused by the gossip of her group of women from the village, and said, "We can buy a villa by the sea and play like this every day."