Back to 1990

Lu Feng entered the canteen, and several senior executives passed by and greeted him. After a meal, he sat down and asked, "Have you eaten?"

"I have eaten outside. In this situation, I think we have to show our strength like the market. The southern market cannot enter. We have to stabilize the northern market. It is right to make more products. As long as the market has confidence, 20000 Wanzhen is a trivial matter. If it doesn't work, raise funds." Gao Zhiwei knew what he wanted to do and said: "Wahaha is not Ren Qianbo, you can't do it, let's talk about it..."

"Who said I want to kill it?" Lu Feng said while eating: "You have learned a lot recently, but I don't know. We live by Wahaha now. Do you really think marketing is that simple?"

"I still think the mineral water you mentioned just now is sloppy."

"You don't understand the products, these are high-tech, don't just join in." Lu Feng ate his food.

Gao Zhiwei was always happy by him. If he hadn't seen him squatting on the ground drinking a cup, he would really believe in his evil, and he couldn't help but say, "Don't frame me."

"I don’t want to frame you. In recent months, I expect to put no less than ten beverage products on the market, carry out large-scale profit distributions, let agents push them, and make activities. We now have a gap of 20 million. , Anyway, it's all a gap."

Gao Zhiwei had a bad feeling. He stared at Lu Feng with wide eyes. His heart was shaking at this moment, and he asked, "What is meant by a gap anyway?"

"How much is lacking is not lacking? Don't talk about making money now. We are a big business. As long as we are big enough, no one dares to let us go bankrupt easily."

"The problem now is that we can't be like the profits you brought from the killing of Ren Qianbo's factory and dominating the entire market."

"Competition is good. Always remember. No matter how far you are from the first place, you will find that the companies in front of you are all dead. Only when you find an opponent, you can surpass. yourself."

For Gao Zhiwei, Lu Feng's words are a golden and jade bond, and this is also the way for a company to survive. Those who have no goals or competitors are all dead, but those who struggle to die and live are alive and stable.

In the afternoon, a meeting was held for the design department, the packaging of the three products was determined, and the raw materials were allocated for production at the first time. At the same time, it was announced that new products would be announced in the next few days.

Some small newspapers are still arguing about each other's products, propaganda, and even some rumors, but they have already dealt with the same on the surface. Some big newspapers sold nationwide have begun to notice that the two homes are selling new products on the same day.

"Wahaha has released a new product, which is suspected to replace the nutrient solution. It has not responded to Jiamei Food's specific proposal whether the nutrient solution is a medicine or a food. Jiamei Food is also deeply caught up in public opinion. In foreign laboratories, there are rumors that the other party's funding chain is tight, and some insiders even pointed out that Jiamei Foods is on the verge of bankruptcy."

Zhang Fengxia sorted out the newspaper and then read: "How did we obtain qualifications from the investment promotion offices of various places to obtain Jiamei Foods, and how much land and policies were obtained. The illegitimate child."

"It's OK!" Lu Feng hurriedly asked her to stop. He didn't expect that the current big newspapers would also make this kind of lace news for circulation, and said: "The goods will be distributed today, right?"

"Yes, Wahaha's new product is also on sale today. What is called ad calcium milk? I heard that the promotion is the same as the nutrient solution."

"Such propaganda is a pile of shit." Lu Feng sniffed.

"You keep talking about marketing, how do you plan to promote our new products? Isn't it also that old phrase, what is healthy and high-end?" Zhang Fengxia frowned and groaned for a while: "To be honest, I'm by your side. After staying for so long, I feel that you are not good at marketing, but rather talented in deceiving people."

Lu Feng laughed, stood up and took a glass of water for himself, and said, "Want to learn something real?"

"Do you have real skills?"

"Look down on me. Since you ask so, I will show you a hand and show it to you in a few days." Lu Feng sat down and said, "By the way, I can tell you a truth. No matter what marketing, the best marketing is to spend money. How to spend money is an art."

Zhang Fengxia felt that what he was talking about was somewhat metaphysical.

Wahaha has been staring at Lufeng’s new products and bought them as soon as they went online, but when people drank the Yakult products they named, only one thought appeared in their minds, isn’t this the **** AD calcium milk?

"This is plagiarism, naked plagiarism!"

"Hurry up to disassemble and call the police!"

There are a total of three products, one bottle is tap water, the remaining two bottles are ad calcium milk with a strong sweet and sour taste, and one bottle is lighter in taste.

The police came and wanted to take away all the people in the R&D department. Someone definitely leaked the secrets. They went online on the same day and were copied. This is simply an oolong incident.

After the meeting, Mr. Zong directly called the police to directly seize all the new products in the six factories of Jiamei Foods, and prohibited sales and production. At the same time, he asked Jiamei Foods to hand over the formula!

Six factory directors including Du Qifeng stepped forward and rejected the request immediately. The local police also said that they were investigating.

The news was so explosive that the atmosphere of public opinion exploded in an instant. All the media rendered it as if it were a commercial spy drama. The streets and alleys were arguing about whether Jiamei Food copied Wahaha. Some people said it was just a coincidence. .

Lu Feng didn't expect Wahaha to react so much. He held a press conference and demanded the seizure of Jiamei Foods on the spot. He even said that Jiamei Foods was purely an industry cancer and asked the entire industry to encircle it. On that day, more than 70 large and small enterprises responded , Seeing to form an industrial alliance.

Lu Feng called Du Qifeng and dispatched Gao Zhiwei to be interviewed by reporters. What was unexpected was that a bigger melon exploded.

After the interview, the reporter found that Gao Zhiwei used to work in Wahaha and his position was not low. Obviously he might be the one who stole the formula.

Wahaha has already called the police and filed a lawsuit in the local court. After receiving a call from Lu Feng, Du Qifeng told reporters that if we want to sue us, we need to go to the designated court where we are located.

In the evening, several Wahaha lawyers said that they were suing the local area and let Jiamei Foods come to Hangzhou. Jiamei Foods said that we would not go, because they had the ability to come to my site to sue me.

One afternoon, the phone and fax were busy.

What Lu Feng didn't expect was that this incident was actually on the news from 7 to 7:30. When Lu Feng was eating at home, watching the TV announcer talking about it, he couldn't laugh or cry.

"How come the news is broadcast?" Jiang Xiaoyan said in surprise: "The factory is in conflict with others again?"

"Small things, let's eat."

"It's all here, or is it a trivial matter?"

"Eat and eat!" Lu Feng didn't want to mention more.

Lu Feng didn't take it seriously, but he didn't expect Gao Zhiwei and the others to be scared to death after reading the news. Even Du Qifeng turned pale after reading the news.

This is too much trouble. It has been tossing for so long. It is no longer a matter of plagiarism and market competition. The most important thing is that the thunder of the 16 factories behind Jiamei Foods is about to explode.

Zhang Fengxia has been living in a hotel, and she has simply paid a monthly subscription. She lay on her bed and watched the news. The phone on the bedside table rang, and she answered the phone and said, "Who is it?"

"Guess who I am." There was an old voice on the other end of the phone.

"I guess it's grandma."

Grandma's laughter rang over the phone.

"Guess it!"

"Grandpa, why are you free to call me?"

"I'm not free. I just watched the news. The factory you are in has recently become a hit. Grandpa told you, don't get involved too much."

"Huh?" Zhang Fengxia sat up and was a little surprised. Grandpa is so cautious~www.readwn.com~ is really going to cause something big, she said: "Is he too jumpy, at best, it is bankruptcy and liquidation. The land and the factory are there."

"You can't just look at business issues, but also the domestic situation. It is now at a turning point in history. If he made such a big mess, it is not known whether he was a rich man or he was pulled out and shot."

Zhang Fengxia didn't expect the consequences to be so serious, so she chatted with her grandpa for a while and hung up the phone.

Early the next morning, everyone in the entire factory was panicked, and there were rumors everywhere that the factory was going to die, and everything from the plant and machinery to those factories would be confiscated.

Not to mention ordinary workers, even the top management was panicking. Lu Feng drove to the factory gate and saw people muttering in groups. He was very dissatisfied after listening briefly.

"The factory has regulations. It is forbidden to hang around outside during work. Don't spread rumors. We are not competing with Wahaha for a day or two. If we don't want to do it, we can leave." Lu Feng shouted at the door.

Everyone shut up one by one, stood up and walked towards the factory. After entering the factory, Lu Feng looked a little ugly. He walked to the production office and shouted, “The production director and production manager deduct three days’ wages.”

When passing by the finance department, he opened the door and said, “Today, the Ministry of Finance and Human Resources will ask, whoever wants to leave should be paid as soon as possible. Whether it is the management or ordinary workers, pay on the spot. As long as it is on this day, don’t Whisper to me."

Lu Feng had just entered the office on the front foot, Gao Zhiwei walked in on the back foot, and there were several senior executives.

"Mr. Lu, things seem to be out of control. Many newspapers today wrote indiscriminately, saying that I was lurking in Wahaha, as a commercial spy, and I was also prosecuted."

"Sue, you can sue, come to this city to sue, can sue here and win, I think he is great."

Zhang Fengxia stood at the door and saw Lu Feng through the crowd, wondering whether to tell him.