Back to 1990

All day long, Gao Zhiwei paid for air tickets to invite these reporters to the Shenzhen laboratory, and at the same time let the local TV station interview and film, this wave of natural and life-threatening propaganda.

At the same time, a group of reporters who missed the free air tickets to Shenzhen once again asked Wahaha about the nutrition solution. The safety of children's food became the focus of everyone again, and even interviewed the supervision of different regions.

On this day, Wahaha held several internal meetings and concluded that if the nutrient solution is classified as medicine, then sales will definitely plummet. It is necessary to launch new products within the last week, and it must be positive in the market. Fight against Camry Foods.

And to launch products similar to small cans, the most important thing is the price war, the price reduction of the terminal market, the concession to the agents, and the suspension of the advertising costs that are to be invested in CCTV. The money will be dismantled and part of it will be used Marketing advertising, marketing, etc., are partly used to promote price wars.

They calculated that Jiamei Food's capital flow was very fragile, breaking his capital chain.

The four characters of Jiamei Food have become absolute hot words in Shenzhen. Many people want to buy small cans, but unfortunately they can't buy them. This is the Pearl River Delta. There is no factory in Lufeng, and there is no place for small cans to survive.

It has been almost a month. Jiamei Food and Wahaha cannot be said to be well-known in China, but they all know that when they are mentioned, the eyes of both sides are red, and the blind can see it.

Some important media began to publish articles, the title is very intriguing, called: cooperation can win-win.

Today is March 29th. The spring breeze has blown over the earth. Thousands of trees and pear blossoms bloomed overnight. On the way back, Gao Zhiwei was rushing back. The earth was cold, and people also changed their cotton-padded clothes.

There were a lot of documents on Lu Feng’s desk. After entering the door, he made herself a cup of tea. Zhang Fengxia walked in and said; “There are a lot of things. Tomorrow the new product of Wahaha will be released, and the goods have been filled these days. There are internal sources saying that they have prepared 70 million yuan for a price war with us. In addition, our reputation has become too big recently, which has made it difficult to negotiate with the following factories. Those negotiating teams called yesterday and said that they would have to add more money. Yes, there are some points to be drawn, and..."

"Stop!" Lu Feng raised his hand to stop her from speaking. Anything made him feel tricky.

Lu Feng picked up the newspaper on the table and glanced at it. Regarding this kind of report that he wanted to be a peacemaker, he casually threw it aside, opened the folder and asked, "Where did you talk about it?"

"Taiyuan, the application was rejected on the grounds that there is a high risk." Zhang Fengxia brought a folder next to it and put it in front of Lu Feng and said: "Before the news was unclear, we pledged this factory to many places for resources. Now The trouble was so big, some newspapers reported our situation, and many called to ask."

"I have cooked rice and cooked rice. Tell them that if you want local employment and taxation, let me do it, or you can get me in." Lu Feng looked at the last few factories and thought about it: "It's really impossible to take Zhengzhou. The factory is mortgaged. If one factory fails, give them two. Anyway, there is no shortage of factories now."

Zhang Fengxia looked at him, feeling that Lu Feng was dancing on the tip of a knife, and she said, "You are playing around as monkeys. The nature of those factories are all collateral and they have been given to the bank."

"I don't mortgage the land. I mortgage the market. My factories are all running. Every month there is money. As for the teams who want to talk about money, let him go." Lu Feng looked at the contents of the file and pondered for a while. Said: "For another group of people, we must convince the other party to believe us."

"This is awful, and the finances were calculated yesterday. We should have a shortfall of 20 million yuan, which was smashed into assembly lines, office furniture, and messy things. It is almost 20 million. The six factories in the early stage and the first-stage factory cannot be pushed back. Yesterday, several factory directors said that they have also drunk the wine they should drink. They are now afraid that you will run away."

Zhang Fengxia looked at the contents of the document. If she were a local leader, she would now wish to shoot Lu Feng.

"Twenty million!" Lu Feng took a deep breath, followed by the price war. The situation is as it is now. The follow-up local policies, even if they are funds, must be special funds. This money will not be used by Lu Feng. Other places.

Zhang Fengxia knows the whole thing very well. Based on her judgment on business operations, this is a dead end. Lu Feng’s biggest advantage is that with the help of investment promotion, this factory is the basis for the pledge of the snake game, and through a factory, The next factory.

Then he went out and said that he had two factories, just like snakes, the more he ate, the longer he ate.

If it was before, he could postpone the funds of the next ten factories and embezzle them to these six factories, so much money would be enough for him to fight against Wahaha and even defeat Wahaha.

The only competitor in the market was defeated, followed by market dividends, just like when Lu Feng defeated Ren Qianbo and profits rose rapidly.

However, Wahaha is not Ren Qianbo. It can't be defeated by one thing or another. Even at the beginning, it was known all over the country. It naturally alarmed the following ten factories. All he used was information asymmetry.

A funding gap of 20 million may crippled his greedy snake.

During this period of time, Zhang Fengxia has gained so much, she even thinks that she has learned more and more practical than four years of business school, especially Lu Feng, who is a typical pragmatism, no matter what the three abuses, just use it as long as it works.

He has a very thorough understanding of the business model. What he plays is leveraging levers, eating grains, and eating all the time. If it is not such a big trouble, he can continue to eat.

Lu Feng actually used the real estate model many years later. I didn't know how many real estates made their fortunes in this way. It was common for someone to use one million to pry a piece of land and then use a piece of land to pry a real estate project of hundreds of millions of dollars.

All morning, Lu Feng was in the R&D department. It was not so much the R&D department as it was Lu Feng who said that they have 17 ingredients in total and they are very skilled in the blending of various products.

A group of people hurriedly blended various flavors, milk, and food coloring together. Lu Feng looked at the color, nodded and said, "This color is not bad, let me try it!"

Lu Feng smashed his mouth after drinking. He felt that he was almost like the lactic acid bacteria he drank in the last life. After thinking about it, he thought about it: "Add some hawthorn, the shortcomings of hawthorn flavor, and the yogurt. a little."

"Add some viscous agent, add some flavor, I will adjust it for you."

More than a dozen people in the R&D department have always been puzzled. They originally thought that going to work every day was a variety of experiments, but since they came to Jiamei Foods, they have been different.

Every time a product was developed, Mr. Lu squatted and drank it. The people present felt that he must have drunk a lot of products and described some flavors. This group of people adjusted according to the flavors he said.

At 12:30, Gao Zhiwei came back. He went to the cafeteria and couldn't find Lu Feng. After asking Zhang Fengxia, he knew that he was in the R&D department and he hurried to the R&D department.

Before entering the door, I saw Lu Feng squatting on the ground with a test tube in his hand. I don’t know what’s in it. He frowned as if he was drinking white wine. There were seventeen guys around him, watching him drink, if Putting a plate of peanuts on the ground and a plate of pork head meat mixed with cucumbers are definitely drinking scenes.

"It's too irregular." Gao Zhiwei muttered, thinking to himself that such R&D pictures must not be photographed by the people of Wahaha, otherwise the high-end advertising will be useless.

"Mr. Lu, I'm back, everything over there has been cleaned up." Gao Zhiwei walked in and said.

Lu Feng put down the test tube in his hand, nodded and handed it over, "Try it!"

Gao Zhiwei took a sip and said, "Sweet and sour. It has a taste of Wahaha nutrient solution, but it's not that strong."

Lu Feng knew that it was this thing that was researched on the other side, named AD calcium milk. Although Lu Feng did not have a formula, he found a similar taste based on his feelings. This has the advantage ~www.readwn.com~ will not infringe.

"This should be easy to sell. Is there a new product coming out?"

"Yes, the other party is going to fight a price war, have you heard?"

"I heard some, but President Li called me and said that there was a loophole of more than 20 million in our funds, and the follow-up factory..."

"Well, this is the R&D department. I don't want to talk about finances." Lu Feng looked at the people and said: "Put out the things that have been researched during this time."

All of them have been debugged, and a row of test tubes in various colors, including lactic acid bacteria, AD calcium milk, black tea, cola, and seven or eight products, such as Assam milk tea, green tea, rock sugar Sydney, etc. The taste is not right, but green tea is easy to blend. The problem is that the thing is like urine when it shakes. Lu Feng feels that people can't accept it now.

Black tea also has this problem.

"This! This!" Lu Feng pointed his finger at the lactic acid bacteria and AD calcium milk. After speaking, he felt that the two products were too few. If on-site debugging, he was lucky. It can be adjusted in three or five days. No luck, he drank it every day. Bulging belly.

Lu Feng suddenly thought of something. He picked up a test tube and ran to the faucet to pick up some water, put it together, and said, "These are the three products."

"what?"

"That tap water?"

"What tap water? Can your child speak?" Lu Feng patted the manager of the R&D department with his hand and said, "This is called mineral water. Product features, talk to the design department. I will have a meeting for them in the afternoon and have a meal first."

Gao Zhiwei watched from the side and walked out with Lu Feng silently. On the way to the cafeteria, he couldn't help but say: "Mr. Lu, the funding gap can be slowly figured out. Products must be stabilized. Once the market performs It's not good, but the whole army is wiped out!"