Back to 1990

Mr. Zong naturally understands this technique very well. The problem is that toads do not bite people, but they are disgusting. Today, I have been disgusting enough.

During the whole day, Lu Feng not only made the business community boil, but also spread to the entertainment circle. Under the effect of the fan economy, some girls who like the four kings became the first buyers of Jiamei food.

The external telephones of major Jiamei food factories kept ringing, and I don’t know how much the goods were sold. There were a lot of phone calls and all kinds of interviews came.

Lu Feng answered a lot of calls throughout the day, and all kinds of blessings were selling new products. At five o'clock in the evening, the office phone rang.

"Who is it?"

"It's Mr. Lu?" Mr. Zong's voice was on the other end of the phone.

Lu Feng raised his brows, and he was a little surprised at Zong Zong calling at this time, but he was able to wait until now, and he probably didn't have a few meetings. Lu Feng knew that today's Wahaha should be about to explode.

"It's me, who are you?"

"Me, Zong Qinghou."

"President Zong, today is really a double happiness, why are you calling me?" Lu Feng smiled.

"Mr. Lu, I'm older than you. It's okay to be your uncle. Your life is still long. Don't jump around in some gray areas. Just do business well. I'm older than you and don't want to be like you. "

"What you said is a bit heavy. Everyone is a business man, and they all rely on their means!"

"Then you are serious about advertising."

"I have no money!" Lu Feng said simply, "I have money and I will do this? Let's just open the door and say, you can't get rid of me. Now Wahaha is a famous nationwide, I don't stick to you, who should I stick to? "

On the other end of the phone, Zong Zong was a little surprised at Lu Feng's magnanimousness. After a while, he sneered and said, "You are just plain and shameless."

"I'm such a villain, it's not that easy if you want to get rid of me."

"Really? Kill you. I really need your factory in the north. Since you are forcing me to take action, don't blame me for being rude to you. To be honest, in my eyes, Jiamei Food is too weak Yes, even if you use some means to get some factories, they are still very weak. In the list of emerging food private enterprises, although you are ranked second, the gap between second and first is sometimes larger than the difference between heaven and earth. ."

"Then come and touch it."

"Okay, wait." The phone hung up.

Lu Feng pressed the hang-up button to realize that Gao Zhiwei and a group of executives didn't know when they had walked in. Obviously, he heard everything on the phone.

"Mr. Lu, are we sure we want to go with them? Besides, the endorsement of the four heavenly kings still feels unsettled." The marketing manager worried.

"If you are in a lawsuit, you will be a lawsuit. Only the four of them will be called the Four Heavenly Kings? At that time, they will say that the pictures are misplaced." Lu Feng asked, "Is the sales data available?"

"No, this kind of data is difficult to track, but the data provided by the six factories shows that the total sales volume in the past two days is 1.4 million bottles, and the total sales of other small snacks exceed 2.3 million, which is still expanding. In the market, the market department estimates that the small snack market is around 20 million, and the small canned food market is between 100 million and 500 million."

"Tomorrow, I will continue to buy newspaper pages in Hangzhou, and I will write that the sales of Jiamei Foods exceed 10 million bottles, and they can make a circle around the earth."

"Have you passed this publicity?"

"Let you do it, do it, and at the same time tell all the factories that you will accept the interview if there is a newspaper or TV station, let them remember one sentence, don't say something amazing, talk crazy." Lu Feng looked at the manager of the marketing department and said: "There are still the Four Heavenly Kings. Don’t say a word to die, just go back and forth. Today you will be like the Four Heavenly Kings, and tomorrow you will be like the Four Heavenly Kings. If you play for a few months, let’s pay him a sum of money. Understand?"

"know!"

"Building foreign products and building the four heavenly kings to eat our products implies that ordinary people, our products are special products, find a few people, put on white coats, take a group of photos in the laboratory, get some chemical symbols, and learn Using mysticism, ordinary people will not understand, he will feel high-end."

"Ok!"

This set of marketing methods used by Lu Feng is absolutely advanced now. TV commercials nowadays are all about shooting a factory, and asking someone to take the product and directly say, what to buy, is very simple.

If marketing is a simple girl now, then Lu Feng is an old hooligan.

"This canned food doesn't seem to be a good seller." Gao Zhiwei whispered. According to the sales of small snacks in the factory, the canned food is so big. Today's sales feel really average, and 1.4 million bottles have not been snapped up.

Gao Zhiwei has been with two companies, one Wahaha and one Jiamei Food. The products of these two companies are in a state of crazy selling, and there are only two companies in the country. If small cans are looted, they will sell one on the first day. Four hundred thousand bottles, it is estimated that the whole people are well off.

"Don't worry, let the advertisement fly for a while. Everything will be done tomorrow. Let's get off work early." Lu Feng stood up and packed his things.

Lu Feng estimates that the sales of small cans will be around 30 million bottles, because this year's Wahaha nutrient solution is also the same amount. Sixteen factories produce these, as well as small snacks and subsequent products developed.

The area of ​​16 factories has been fully developed, enough to support a tens of billions of food groups. Lu Feng's design for Jiamei Foods is based on the requirements thirty years later.

After 7 o'clock in the evening, the lights in the Wahaha conference room were still on. The senior management already knew that the two days were not peaceful. It seemed that it was not a market issue, but a competitor's issue.

"When the meeting is over, the marketing department will get things done and notify the agents over there to do it." Zong Zong stood up, his face was not good, and he went straight out of the office.

Everyone was whispering about it. Originally, this year's production had kept up. I didn't expect to get Cheng Yaojin halfway. I am afraid that some of them have been busy recently, especially in the marketing, public relations, and publicity departments.

Early the next morning, Lu Feng bought a newspaper on his way to the factory. He didn't see the effect of his own slaughter. Instead, he was bombed by the other party first.

City Daily, with huge headlines printed on the front page, Wahaha is here, are you ready?

Lu Feng flipped through several newspapers in the newspapers and magazines, all of them were like this. The boss smiled and smoked and said, "It's all like this today. Don't read it. You can look at the second page. These are all bought and made by the rich boss. Advertising, there is a line of small print underneath, which is quite interesting."

Lu Feng took a look, and there was a line of small characters at the bottom that read: I am here, are the local small food companies ready?

"I haven't heard of this Wahaha, this name is interesting."

"Southern enterprise, haven't you bought that nutrient solution for your grandson?"

"Does it taste good?"

"It's delicious, but the canned food of Jiamei Foods is quite delicious recently, it melts in the mouth, it's just right for children to eat."

"What does that line of small print mean?"

"What can there be, for Jiamei Foods, Mr. Jin Yong said Jianghu, what is Jianghu? Where there are people, there are rivers and lakes. There are not only people in the business world, but also interests. It is really a shadow of swords and swords, continuous dark battles, don't you buy books? , The kind with illustrations."

"I'll take a look!"

Seven or eight big men gathered in a pile, turning into curious babies one after another.

Looking at this group of people like this, Lu Feng muttered an insult to decency, threw the money in the stall and got into the car with the newspaper.

At the same time, a similar scene was staged on the streets of Hangzhou thousands of miles away, except that a group of people gathered together and muttered, what exactly is this Jiamei Food for? Why the newspaper has been published for two days in a row? As for its products , I really didn't see it.

Lu Feng went to the factory and put the newspaper on the table. After thinking about it for a while, when everyone went to work, they all called to the office.

"It's already started. The next thing we need to do is to firmly hold the local market in our hands, and then find a way to expel Wahaha." Lu Feng smashed the newspaper on the table and said solemnly: "It can't be because it is a baby, we If I don’t clean it up, if I can’t enter its market for a day, it has to get out of my market~www.readwn.com~ In the morning, I received a call from Du Qifeng. Some of their agents in Xiaoshan had problems. The product was seized, saying that it was unqualified for random inspection."

"Got it!" Lu Feng was expecting this kind of result, and the other party said that he wanted to be true, and that was to kill him.

"Report to the local bureau of industry and commerce. The investigation is necessary. Even if there is no evidence, the product will be deducted for a period of time." Lu Feng looked at the people and said, "For small cans, we must vigorously promote it locally, and the market share must increase. "

"I personally run the market, Mr. Lu can rest assured." The manager of the marketing department assured.

In the Wahaha office, newspapers are already on the table, and there is also an entertainment newspaper. The contracted company of the four kings has discovered the endorsement of Jiamei Foods, and it is said that they are preparing to sue. Because at this time, the four heavenly kings just revealed that they are going to leave the contracted company.

Some small newspapers privately said that this was the work of the Four Heavenly Kings who were taking care of themselves and taking care of themselves. Anyway, the four big characters of Jiamei Food were extremely hot.

Zong Zong looked at the newspaper. He knew what Lu Feng wanted to do. He wanted to use the lawsuit against celebrities to pull back and forth, and to keep exposure to gain popularity.

The first hand had already driven Jiamei Food out of the local area, and then it was the second hand. He had an appointment with the local newspaper in the morning, and he was able to rub the heat of the four heavenly kings with Lu Feng.

He wants to help the four kings in a lawsuit and at the same time scold an unscrupulous company like Jiamei Food.

In the morning, the marketing department went to the Bureau of Industry and Commerce to report it, but was prevaricated. Although Jiamei Food is very large in the local area, it is not as big as Wahaha in the local area, and the impact is limited.

When eating in the cafeteria at noon, Gao Zhiwei said that he should go for a run. Lu Feng stopped it, so he should take a trip by himself. He wants to make Wahaha feel pain!