Back to 1990

For the family of his mother-in-law, Lu Feng felt that way, although he was normal to Jiang Xiaoyan, but the broken bones were connected to the tendons, it was impossible not to contact them.

Moreover, Lu Feng also felt that it was time to send some money back to his family. Parents were still farming in the village and gave them some money to improve their lives.

Now Lu Feng is not well-off. Most of the money is in the company. Some money was allocated at the end of last year and it was almost spent.

"When the factory is finished, I will give out 300,000 yuan, your mother's 150,000 yuan, my mother's 150,000 yuan, as for your two brothers, it is impossible, as for my mother, you Go and give it to me, don't say that I have made a bigger factory." Lu Feng knew that there were not many relatives in his family.

Several of his uncles are not much weaker than Jiang Xiaoyan's two brothers. At this critical time, Lu Feng doesn't want to be pestered by a bunch of people.

"Be busy, I'll call my mom today." Jiang Xiaoyan saw that he was a little tired, and said: "Go to the factory, I will send Duoduo to kindergarten."

Lu Feng nodded, and went to the factory after dinner.

Everything is accelerating from today. The phone calls are non-stop every day, and the major factories are hiring people quickly. There are three to five meetings a day. Everything is within the scope of discussion. Every situation and every accident surprises many people. .

Zhang Fengxia gradually became involved, holding a bunch of documents every day, and putting on a Jiamei food work clothes on her body. She became a lot more capable, gained a lot of insights into some business matters, and also had different ideas.

The assembly line has already settled in six factories. The North and South will have a head-to-head in the first year of the 1990s. Wahaha seems to be feeling the crisis. Production capacity is breaking out and some supermarket shelves in the northern provinces are beginning to appear.

At the same time, Wahaha is contacting people from CCTV who want to give themselves a heavy blow, but the price gap is a bit big, and it may be impossible for a while.

On March 19th, spring returns to the earth. Not to mention that the south is already lush and lush, even if there are grasses in the north, the current spring style is manic, often with yellow winds.

Lu Feng rushed back from a business trip in North China. He just attended the opening ceremony of the factory and cut the ribbon. Now, except for Du Qifeng's factory, all the production lines have been opened up, from raw materials to outer packaging.

The car stopped at the entrance of the factory, and Lu Feng entered the factory. Everyone’s faces were full of exhaustion, but they were extremely excited. Lu Feng entered the office and said, “The production has already started. How is the day?"

"Product supply capacity has been up. I heard that new products will be supplied recently. I feel that our product formula has leaked." Gao Zhiwei said nervously.

"To those branches, it will definitely leak." Zhang Fengxia said on the sidelines.

"Small questions, if he dares to use it, I dare to sue, as if I can't get his nutrient solution formula, everything is ready." Lu Feng took a deep breath and said no at the moment. Excitement.

In the food industry, Wahaha was a sweeping existence in the early 1990s, even Coca-Cola was not enough to be seen in front of others. Arctic Ocean, Gao Lego, Jianlibao, etc., are now local products after all, and they have not swept all of them. As for Jianlibao, it is a later thing. child.

The food industry war started around 1995. This war has been fighting from the south to the north, competing for every inch of the market. Jinmailang Group, White Elephant Group, Wahaha Group, Master Kong Group, Uni-President Group, and some places are mixed in it. Enterprise Group.

These groups have an obvious feature. They have a long product series and a wide coverage, covering everything from instant noodles, snacks, and beverages. Wahaha did not want to make instant noodles, but was defeated.

The appearance of Lu Feng was equivalent to a blow to Wahaha who was heading up, and now this epic battle is about to detonate.

Lu Feng picked up the phone on the table and called Du Qifeng.

"Mr. Lu, what's the matter?" Du Qifeng's voice on the other end of the phone was very dull.

"Other factories have already started production, can you produce in these two days?" Lu Feng asked.

"There is no problem in two days. Sales channels are already being established. At present, agents have spread to Anhui and invaded several cities in Zhejiang."

When Lu Feng heard his progress, a smile appeared on his face, and he said, "That's good, I will start preparing for production in these two days. My request is to update the sales data in real time!"

"Ok."

After hanging up the phone, Lu Feng pondered to make sure that he thought of everything he should think of. The first step is to establish the brand. The main positioning of the small can is high-end, healthy and nutritious.

In advertising and marketing, Lu Feng focused on the small cans of tea that were marked by the first generation. First, they were used to give gifts, visit patients, and children's food.

"Mr. Gao, do you know the newspapers in Hangzhou?" Lu Feng asked.

"Know, what's the matter?"

"The day after tomorrow, Factory Manager Du will start production. We are equivalent to a full start. The day after tomorrow, we will buy me all the layouts in Hangzhou and write a few words, Jiamei Food, and redefine healthy food."

"This..." Gao Zhiwei felt Lu Feng's provocation. There are so many newspapers across the country, but they have chosen Hangzhou. This is not something to do.

"Is it too high-profile? And they didn't say anything about competing with us."

"Isn't it okay to touch porcelain for marketing?" Lu Feng smiled and said: "If I touch porcelain, we will squat with him, we will quarrel with him, and we will get angry if we quarrel, and the spokesperson will inform them, Give me the four heavenly kings' brands and stand them at the entrances of major stores to focus on publicity."

"We didn't sign the Four Heavenly Kings either!" Zhang Fengxia said embarrassedly.

"You can't hang up without a sign?" Lu Feng knew in his heart that the first shot must be fired, or else it would be choking, he must do something, even if he is accused every day.

The hot search now is the major newspapers and local news TV stations. A group of people can mutter a day after watching a newspaper. What Lu Feng has to do is to make Jiamei Foods an Internet celebrity.

"The copywriting I handed over before, what kind of imperial supplies, is just a touch with the royal family, showing nobleness."

"Don't talk about it, which country is the furthest away from us, just say which country our oranges are imported from, EU standards, and health certifications. All of them are implemented." Lu Feng suddenly thought of something, and said with a slap on his head: "Switzerland , It’s from Switzerland."

Zhang Fengxia laughed as she heard it, a broken can, from such a long distance, enough gas?

"I have only one request. I will give less money, but I have to do something bigger for me." Lu Feng took the cigarette on the table and said, "I have come to this point. We have no turning back. I am not afraid. In a lawsuit, you are not afraid of being scolded, but you are afraid that you will be gone silently."

In major provinces, some advertisements began to appear in small stores, supply and marketing cooperatives and supermarkets. At the same time, the canned food of Jiamei Foods began to be put on the shelves, and snacks began to occupy major markets.

Two days later, the billboards of the Four Heavenly Kings began to appear, saying, small cans, coming from far away.

It was also on this day that half of the Hangzhou newspaper was bought out. The gray background and the huge words read, Jiamei Food, redefines food health. Below is a line of small prints, small cans, brand new listing, next second Just go to Hangzhou.

In the early morning, in addition to a lot of newspapers, there was also a latest market research report, not only Wahaha, but also Jiamei Foods. A dozen were placed on the desk.

Mr. Zong arrived at the office at 6 o'clock in the morning. The phone at his home was almost broken this morning, and they were caught off guard.

At the same time, the front pages of the major northern provinces are all starting at the Baodi Jiamei Food Factory. It can be said that this morning, Lu Feng occupied half of China's headlines.

In the meeting room, there were a total of fifty or sixty people, and everyone looked at each other's newspapers with wide-eyed eyes.

"I ran to Xiaoshan yesterday, and it did display the Four Heavenly Kings brand. People said there was cooperation. This is a major intelligence error."

The manager of the marketing department hurriedly said: "What I have learned is that Jiamei Foods does not have much money. These factories are completely funded by investment promotion. The annual income of his factory should be about 10 million yuan~www.readwn.com~ Adding to the raw material processing plant, it counts him 20 million. Can you afford four people?"

"I can't use leverage. I heard that there are ten factories. We didn't talk about the CCTV advertisement. People want to talk about the four kings."

"Maybe it's fake, just wait for the lawsuit, and talk about this newspaper, what do you mean?"

"This person is just looking for fault. We are relatively passive now. If we respond, it seems like a big factory bullies him and doesn't respond, as if we dare not provoke him. Isn't this a rogue?"

President Zong flipped through the newspaper and said, "Okay, it doesn't make sense not to respond. His product release is considered to be a complete win. People are shameless and invincible. Let's just ignore him and hold a press conference. Said that for small northern factories like Jiamei Foods, we will take care of them in the market."

"What if it's still provocative?"

"I have the phone number of the boss of Jiamei Foods. Give him a call at night." Zong Zong stood up and said: "Be busy with yourselves, follow the steps. The northern market will be laid out as soon as possible. You can learn about Jiamei Foods to obtain land and first look for alternative factory production mode."

Zong Zong glanced at the newspaper and threw it directly into the trash can. His life was ups and downs. He had never seen any kind of person. He was not afraid of the rich, the powerful, and the rogue.

Now it seems that Lu Feng is the kind of moneyless and intractable goods. Now Wahaha is in full swing. As long as he gets in touch with himself, it is a natural advertisement.

It's like an unknown boxer who publicly provokes and insults the boxer. If the boxer fights with him, the opponent will say that I lost to the boxer if he loses. If the boxer ignores him, he can scold and say the boxer every day. It was a tortoise with a shrunken head, afraid to fight him.

Over time, the public will think of him when they think of the boxing champion. This is called Porcelain marketing and bundled marketing, which is shameless, but it is really cost-effective!