Back to 1990

Jiafeng's manufacturers have started mass production of mobile phones a few years ago. Now the warehouses of major stores are full of goods, many people enter the store to make an appointment, and many people criticize false propaganda, but more people choose to make an appointment.

It was less than 24 hours before Jiaxun’s mobile phone went on sale, and the overseas affairs did not spread out in China, and no one paid attention to the matter of Lu Feng resigning in the board of directors. Everyone just stared at Jiaxun eagerly. Peak is on sale this time.

Mobile phones are high-end products, and everyone does not recognize domestic products. If Jiafeng opens the market, other manufacturers will inevitably follow, especially Bird. They have already negotiated with the technology manufacturers of Xiangjiang. As long as Jiaxun is successful, mass production will immediately seize the market. .

Wu Ying, the importer of PHS, was very anxious. The technology introduction was already under contract. The problems he encountered were similar to those of Lu Feng. The telecom group did not cooperate with him. The traditional signal station could not accept the frequency of PHS. And the mobile branch has just ushered in a window of opportunity.

On this day, all the bosses are calling each other even at home. Whether it is a former opponent or a friend, they are all paying attention to this moment. Everyone knows what a purely domestic mobile phone means to the country in this era.

Some people are not optimistic about Lu Feng on the phone. Mobile phones are different from home appliances. Mobile phones require the cooperation of large infrastructure. At the same time, the requirements for signal chips are relatively high. As long as the signal power is poor, it is like holding a brick in hand.

For those who know inside Jiafeng, they believe that the problem of Lu Feng's failure is not in the product, but in the board of directors. Jiafeng, the sports car he told Feichi, is breaking away from Lu Feng's control and heading for dismemberment.

On this day, the Science and Technology Commission contacted the heads of a number of large state-owned enterprises and asked them to use the company's relationship to help find a full set of lithography machines that fit the model.

Lu Feng took the resignation request from the board of directors as a fart. He held six meetings in the morning, and he went over every detail, leaving the overseas affairs behind.

At 3 o'clock in the afternoon, the heads of Motorola and Nokia are paying attention to this matter. They have already noticed the competition of Jiaxun mobile phones, but the market is not big now, and consumers mainly recognize the brand power, so they are very interested in Jiaxun. The launch of the mobile phone did not feel much pressure.

In the conference room, Lu Feng said to everyone, "The sale will be officially launched tomorrow, all I want is a good start, all kinds of newspapers and TV media interviews, and publicity to keep up, not only to tap new purchasing power, but more importantly, Seize the users of such brands as Motorola, Nokia and Ericsson.”

"I won't talk about whether it sells well or not, but we must let ordinary consumers think that we sell well, and let those who have some money in their hands. Small bosses who are ready to invest believe that domestic mobile phones are very marketable."

"The market is by no means supported by the Jiafeng family. The domestic mobile phone market must benefit more people before it can grow. In the publicity of this point, we should focus on promoting in places like Huaqiangbei. Only if we can make money, then There is no shortage of smart people, and there is no shortage of powerful people, and problems will be solved one by one.”

When everyone in the conference room listened to these words, they felt that Mr. Lu didn't seem to care whether Jiaxun's mobile phone was really popular. He just hoped that everyone thought he was popular.

Zhu Lidong understood what Lu Feng wanted to do now, and asked a question: "Mr. Lu, when the mobile phone market was booming, there was still a problem, and that was communication chips. We all purchased millions of items at one time. What about the little bosses?"

"Don't worry, there is no need to worry about these issues for them. As long as there is a market and demand, someone will handle these issues. We just need to stimulate the market." Lu Feng said to the crowd, "We not only have to build our own mobile phones, but also Helping others build mobile phones, haven’t we made a lot of OEM home appliances in the past two years? Mobile phones are the same.”

What Lu Feng wants is very simple. He just wants to let the non-brand machines rush out. As long as the people in Huaqiangbei see the sweetness, the market will prosper, and the market will prosper, and a chip company can be supported.

As the meeting ended in the evening, Lu Feng walked out of the conference room a little tired, but the door was blocked by Goodley as soon as he left.

"According to the regulations of the board of directors..."

Lu Feng stared at him and said, "Do you believe that I'll find a few social people to kill you?"

"Mr. Lu, you are a business, not a gangster. Schroders Group invested so much money, it is necessary for me to represent my interests within the scope stipulated by the board of directors." Goodley stared at Lu Feng and said.

"Don't you just want me to resign? After the process of the board of directors, let me reiterate. I am not controlling the management, I am assisting the management." Lu Feng didn't want to talk nonsense with him, and strode towards the Go downstairs.

Wei Yandan also told Lu Feng yesterday that this Goodley did not rest during the Chinese New Year, and kept in touch with the middle management of the company.

If Goodley attracts enough people, it may shake the top management. After all, the representatives of the board of directors are elected by them. In the small election before the board meeting next year, Wei Yandan and this group are likely to be deprived of their positions as representatives. At that time, Lu Feng would be very passive on the board of directors.

At this moment, Lu Feng can no longer manage so much. The company is too large, and multiple forces are stirring up inside. To balance the forces of all parties, it itself requires a very high level of management.

What's more, Wall Street is always targeting, and the current situation is the best Lu Feng can do.

After dinner in the evening, he made a lot of preparations. Lu Feng just returned home at ten o'clock in the evening. After a simple wash, he fell back to sleep.

In the early morning of the next day, the flavor of the New Year in Guangzhou and Jiangsu was still strong. The traces of firecrackers could be seen on the streets and alleys. Some stores opened one after another, but they seemed relatively deserted. In comparison, there were more people at the entrance of Weipuda.

The best counter location once you enter the door originally belonged to Nokia, and now it is also assigned to Jiaxun mobile phone. Whether it is the sign at the door or the huge Jiaxun mobile phone on the inside wall, it shows that this mobile phone has an unparalleled status here.

Seven or eight men in their thirties in the store were leaning on the counter to inquire, holding Jiaxun mobile phones in their hands, all of them seemed a little hesitant.

A mobile phone is not a TV, and it is not a necessity for most people today, not to mention that the price of a mobile phone is not a little bit more expensive than a TV.

"What's the price?" one of the men asked.

"I don't know the price yet. I have to ask the head office in a while. I think this is more cost-effective than the foreign brand. It cooperates with the Posts and Telecommunications Group. After applying for network access, you can set the two numbers as intimate numbers and make calls. No money." The clerk explained.

"I've never heard of this brand. If it breaks and you run away, where can we find it?" Another man expressed his concerns.

"Hey! Take it easy, this is a big company, does Jiafeng know? All the products in this store are from other people. Nokia is a big brand, right? We can still cooperate." A woman who looked like a foreman beside him He walked over, pointed to the maintenance and after-sales booth in the store, and said, "The warranty is within three months, don't worry."

The person next to him couldn't hold back any longer, and said, "If you can buy it within 7,000 yuan, I'll buy it. I only have 7,000 yuan left now."

The female foreman was just about to continue selling when she was called by someone in the back room and said there was a phone call. She walked in a few minutes later and came out with a smile: "There is news, it will sell for 6,000!"

The price of 6,000 yuan undoubtedly surprised several people at the scene. Among them, the eldest brother with the strongest purchase willingness immediately bought one, and the rest were hesitant.

In the morning, such a scene was staged in the major stores of Jiafeng.

Lu Feng didn't arrive at the company until almost noon. The first thing he did when he arrived at the company was to call Zhu Lidong and Du Guoying over and ask, "How was the sales this morning?"

Du Guoying looked a little surprised, glanced at Zhu Lidong and said, "Mr. Zhu, tell me."

"It's not a huge amount of data. Let me also say that the data returned by the major stores over the phone this morning is not bad. There are 900 mobile phones. We have 120 stores in 34 cities in two provinces. , On average, each store sells 7.5 mobile phones, and some stores with poor geographical locations have not sold one, which is already very high compared to the shipments of Motorola and Nokia." Zhu Lidong replied.

"In other words, is it alright to sell 2,000 units today?" Lu Feng didn't express much expression about this data, he stood there for a while and said, "Let the media publicize that 2,800 mobile phones were sold in one morning. The sales exceeded 16 million, and they made 4 million in five hours."

"Mr. Lu, we were already at a loss. Now that we are making four million, will consumers feel that our products are of low value?" Du Guoying reminded ~www.readwn.com~ I don't care what consumers think, I Now I just want people to think that building a mobile phone can make money in vain. After this report goes out, Mr. Zhu, you go to various activities later, and when you meet someone, you say that we can open a full set of assembly lines for OEM. Lu Feng said to Zhu Lidong: "From product grade, shape design, built-in operating system, except for communication chips, we can do all of them. They can stick whatever brand they want, and lower the threshold a little bit. Can go to the pipeline. "

"I see!" Zhu Lidong nodded.

The communication chip has become Lu Feng's pain at the moment. If there is no problem with the lithography machine, it will take a few months for the communication chip to be produced by himself.

At that time, Jiafeng has become a company that crazily exports various grades of finished mobile phones and accessories to the society, but unfortunately it does not work.

As Zhu Lidong announced the news of Jiaxun mobile phone, it quickly attracted the attention of the industry. The sales volume of 2,800 units in one morning really surprised many people.

Many people are estimating that Jiaxun mobile phones can be sold a few hundred units on the first day.