champion professor

Chapter 312 The Choice of the Checkmark
In a commercial society, interests naturally occupy the most important position.

But relationships and contacts are also an important part of it.

It was the first time to take over this kind of sponsorship at the level of one million pounds per year, and Xiongpaoyu himself was very nervous.But when he met the other party's negotiator, Xiongpaoyu discovered that that person was also a regular customer of their Xiong's restaurant!

Originally, the two parties had the intention to cooperate, and Xiongpaoyu was familiar with each other, so the order was naturally won relatively quickly.

Therefore, Arsenal's aircraft sponsor also found a next home.

Lufthansa from Germany, their establishment time can be traced back to before World War II, and years of good brand image can also bring about a beneficial improvement for Arsenal.

Although the sponsorship fee given by German companies is lower than that of British local airlines, the club's executives still chose the order accepted by Bearpaw Fish.

As a result, when Arsenal go to the European arena again in the future, they will no longer have to troublesomely arrange a charter flight-the airline will provide a special plane for the team, and the Arsenal logo will also be printed on it.

This single business can be described as a win-win situation.

Arsenal received another sponsorship fee and saved money for charter flights to various parts of the world in the future.And Lufthansa can also use this to open up the British and East Asian markets. Arsenal are so hot now, largely because of their close ties with the East Asian market, not just the results achieved by the team led by Shao Bo.

The only regret is that most German fans only support local clubs.No matter how strong the foreign giants are, they have no interest at all.

However, with such a cooperation, even if it can only attract a small number of fans, that is enough.

Arsenal go to various parts of Europe every year to play games, in fact, they can also choose a fixed hotel as a partner.

It is nothing more than that when you live in the future, you can only stay in designated brand hotels.

But as long as the hotel's facilities and services are in place, and the brand has no black spots, why should the club give up this gold mine?
It's just because although Arsenal play the Champions League every year, their opponents are different every year.

When the team chooses a hotel, they must also accept a series of terms from the opponent, just in the midst of arguing with each other. Even if a new season is about to usher in, Arsenal has not made much progress in this regard.

It is a pity that most of Arsenal's sponsorship contracts are completed under Shao Bo's leadership.The performance of the former head of the business development department was so poor that Shao Bo was already considering replacing him.

It's just that because the Minister of Business Development belongs to Mrs. Smith, Shao Bo can't act rashly now.

At present, the ability of the Minister of Commerce is still there, and Shao Bo is also able to get so many sponsors because he comes from a later generation, has a more advanced concept, and dares to think what others dare not think.

Fortunately, at least in the negotiation of the jersey contract as a big project, they finally achieved breakthrough results!

The jersey, and the advertisement on the chest of the jersey, are the most important advertising sponsorship contracts for a club.

In the case that most teams have not sold the naming rights of the stadium, many small and medium teams need to rely on these two advertisements to survive.

After the advent of the era of televised games, when the players sweat on the pitch, the jerseys they wear will naturally attract fans to buy them, and the logos printed on them will also arouse the curiosity of people who don’t know their meanings. .

Therefore, the better the performance and the more exposure the team has, the higher the advertising revenue will be.

There was a period of time when Real Madrid's performance was obviously inferior to that of their rival Barcelona, ​​but they couldn't stand against them using the superstar policy, earning enough attention and getting more lucrative advertising contracts.

At present, the advertisement on Arsenal's chest is still MMO2, and the cooperation between them has only started for more than a year, which is not too long.

As for the jersey sponsorship, it is almost time to sign the contract.

In the United States, football is not considered a very popular sport.Although the other guy called rugby, like football, is from England, it is only because of a "Cambridge Code" that they are distinguished.

Probably Americans in the New World feel that sports that can be played with both hands and feet are wilder and more suitable for them.Most Americans like to play rugby, rather than football which is extremely popular in the world.

But since the United States also hosted a World Cup in 1994, they finally realized the charm of football.

The American Professional Football League is finally in full swing.

As the largest sporting goods company in the United States, Nike has also begun to enter the European arena and began to set foot in the football industry.

Anyone who knows football knows that even though South America has won multiple World Cups, many powerful countries, strong teams, and superstars have emerged.

However, due to the backwardness of economic development, the silence of the media, the pinnacle of world football has always been dominated by Europe.

Nike's top executives also understand that only when they gain a firm foothold in Europe can they be qualified to expand to the world!Because of this, they spent a lot of money and signed sponsorship contracts with many excellent teams.

Arsenal is one of them.

It's just that the sponsorship contracts given back then can no longer keep up with the development of today's football.

If Nike cannot significantly increase the amount of sponsorship, then it is imminent for Arsenal to break up with it!

According to the contract signed by the two parties that year, Arsenal only had the right to negotiate with other sporting goods suppliers in the last year of the contract period.

The Arsenal negotiators back then were defeated by the wily Nike.They also didn't think about how much bonus Nike should give the team if the team competes for the championship, and how much sponsorship bonus Nike should give the team if the team enters the Champions League.

These should be clearly stated and written in the contract.

As a result, Nike was catching up with Shao Bo's absence, Graham left, and Arsenal signed such a rather sloping contract when they were leaderless.

Arsenal's performance has improved by leaps and bounds over the years, but Nike has not paid even a penny more for it, which has made them suffer.

Shao Bo was naturally unwilling. Shao Bo could no longer find out if there was something tricky in the process of signing such an unfair sponsorship contract.

It's just that at least he won't let the team suffer losses during this critical period.Arsenal is a century-old club, and it will go through the next century.

Although the jersey sponsorship contract is not long, it will also affect the construction of their new stadium-this is the foundation of the century-old Arsenal!
Therefore, the negotiation of Arsenal's jersey has always been one of the most important tasks of the business development department.

At present, there are not many big brands with world-class influence that can cooperate with Arsenal.As an old partner who has cooperated with Nike for many years, it would be a good idea to continue to choose them.

After all, many people are afraid of meeting strangers and taking unknown risks.Although Nike insisted on a low offer, at least there was no major problem.

However, Shao Bo disagreed.

Now Shao Bo is not just an ordinary head coach.The head coaches of English clubs already have much more power than those in continental Europe, whether it is the sale of players, the selection of training facilities, or others.

However, no matter how powerful Ferguson is, the scope of his intervention is all on the competitive level.In terms of sports management and bringing benefits to the team, Ferguson, who is not good at dealing with people, is also very self-aware and has no contact.

Shao Bo is different. After acquiring a sufficient number of shares, he began to transform the team according to his own ideas.

Get rid of redundant and meaningless departments, streamline the club structure and so on.Such reforms naturally hurt many vested interests. They formed a group together and faintly opposed Shao Bo.

This is also an important reason why Shao Bo has not acquired the remaining shares.

If he really bites his teeth and is willing to bear some future losses, the remaining team shares with a total amount of less than 9000 million pounds can still be taken into his arms.

However, due to the obstruction of those vested interest groups, Shao Bo's acquisition has not been able to obtain approval.

The intervention of these people is also one of the reasons why the team's performance suddenly declined last season.

Shao Bo secretly hated these people, but in order not to cause turmoil in the team, he could only slowly cut off the wings of this force, and then eliminate them.

Shao Bo is also learning a lesson. It was because he had just acquired about half of the shares, and then began to reform the team wantonly. This performance of eager for quick success and instant benefits naturally easily caused others to rebound.

The methods used by the more mature Shao Bo are also more subtle, but the time required will be longer.

In view of the team's current performance, Shao Bo has been holding on to the price of 1000 million pounds.

And what about Nike?Their highest bid has not exceeded 800 million pounds.And, by the way, this contract must be signed for ten years!
ten years!Ten years later, even Tottenham Hotspur will be able to get a sponsorship contract of more than ten million pounds per year. At that time, Arsenal's worth is also at the level of 3000 million pounds per year. If they really sign such a contract with Nike , that is really a joke.

Although, according to the eyes of these people now, Nike's bid is actually quite kind.

How many clubs can get 800 million pounds in sponsorship every year?
Even Manchester United, the sponsorship contract they rely on now, can only bring them an annual income of 600 million.

Arsenal has jumped to become the number one in the Premier League, is there any dissatisfaction?

In the eyes of outsiders, this is naturally a good deal, and it can even become a classic case for other clubs to learn one after another.

But Shao Bo knows that it will not be ten years, maybe five years later, they will turn from the initial envy and hatred to mocking Arsenal, laughing at their short-sightedness.

Shao Bo, who has been deeply impressed by the changes and developments in these years, knows that even in one year, the football circle is also undergoing these extremely drastic changes.

The sponsorship fee of 800 million seems to be a lot, but if it is taken to future generations, this is the amount that the downstream teams deserve.

If Arsenal only took such a small amount of money, wouldn't it make people laugh out loud?
Not to mention that Nike has already taken advantage of the negotiations with Arsenal in the past few years. Shao Bo has not yet settled this account, so how can he let them escape easily?

Although Shao Bo's asking price is a bit high, it also includes the meaning that he wants to compensate Nike.

They really want to take advantage of Arsenal all these years?

With Shao Bo around, it's absolutely impossible!

In view of the fact that the negotiation with Nike did not make any substantive progress, seeing that Arsenal had reached the deadline for contacting other teams, Shao Bo was no longer vague and simply contacted several other sports goods suppliers.

Of course, Shao Bo is not stupid. He did not disclose the fact that "Arsenal has abandoned Nike and chose a new partner" before making substantial progress.

Otherwise, the media will continue to hype, Nike will not sign with the team, and other sports companies can also use this to lower prices, which will damage the interests of the team instead, which is inconsistent with Shao Bo's original intention.

Only after substantial progress had been made and they had already negotiated the conditions, Shao Bo announced this matter!
Arsenal give up contract extension with Nike and switch to Adidas!
The annual sponsorship amount is 900 million pounds, and the period is five years. In addition, Adidas has the priority to renew the contract.

After Shao Bo announced the news to other members of the club, many people did not understand.

900 million pounds is quite good, but why is the five-year period?It's too short!

However, how do other people understand this truth, not to mention the club personnel in the game, even outsiders don't understand why Shao Bo gave up Nike's long-term contract and chose such a short-term contract.

"Arsenal are going to change their jersey sponsors!"

In the eyes of many media, this is a big event, after all, they didn't see any sign of it before.

Even in the eyes of the media, the contract with Nike is considered very cost-effective.After all, Arsenal are now in a state of debt, and everyone knows this.

This is not a big secret, as long as you have the heart to investigate, you can probably know about the matters related to the team.

At present, Arsenal's income is not stable. In addition to the income on match days, their performance bonuses and broadcast fee sharing are all the same every year.

Just like Lazio and Leeds United, when they are strong, they can win the semi-finals of the Champions League and the championship of Serie A, but when they decline, they can only be absorbed into the brink of bankruptcy or relegated.

How much money a team can make depends largely on performance.

However, the bank cannot simply let them go by relying on Arsenal's glorious history in the past. Arsenal must also prove to the bank that they have a stable enough cash income and they have the ability to repay their debts.

Otherwise, once there is a financial problem, Arsenal may also be declared a problem team by the bank. Next, the road to bankruptcy like Leeds United and Lazio may not be far away.

Because of this, Nike's contract is actually very good.At least Arsenal have a stable cash flow, which is very helpful for them to maintain financial health.

Debt repayments are all slowly. As long as Arsenal's profitability exceeds the rate of interest growth, they should not worry about it.

Now, everyone has such a question - what is Shao Bo going to do?
It's a pity that Shao Bo can't say it out. European football will develop extremely rapidly in the future. As long as they wait for a few years, they can definitely see that Shao Bo's choice of a short-term contract is actually gaining more independent power in the future. .

Shao Bo couldn't even say these words, after all, even if he said it, no one would believe it.

What a sad story.

Nike's logo is in the shape of a tick, which has been closely associated with Arsenal for nearly a decade.

Today, under Shao Bo's insistence, the cooperation between the two parties has finally come to an end.

Shao Bo made this somewhat arbitrary decision, which was also opposed by many people.

After all, if it is only an increase of 100 million pounds, Nike can also reach it through negotiation.And five years later, Arsenal will change to a new jersey sponsor. Who can guarantee that the team will not be short of cash by then?
Maybe Shao Bo will regret his hasty decision five years later!
Seeing that many people don't understand him, Shao Bo himself doesn't have too many ideas.The feeling of "everyone is drunk but I am alone" did not bother Shao Bo.

Anyway, five years is not a long time. At that time, everyone will naturally know how correct the decision Shao Bo made now is!
Anyway, all the people who are dissatisfied with Shao Bo can't threaten his status.And once these people do something detrimental to the interests of the team, Shao Bo will expel them without hesitation!
This is the power that Shao Bo has!
It's just that because he is usually busy with the team, he pays more attention to sports issues, and Shao Bo doesn't care about general management and management.

But if someone thinks that Shao Bo is really incapable, they are really wrong!

Although Feizman and Mrs. Smith are against Shao Bo, they also know that Shao Bo is the leader of Arsenal's success today.Without him, their shares would not have appreciated so quickly.

Its significance is equivalent to that of Guy Roux for Auxerre and Ferguson for Manchester United.

Or more distantly, Sir Chapman for Arsenal.

Opposition is opposition, and conflict is resistance, but most of the decisions made by Shao Bo will be supported by the board of directors.

As for the old Hill Wood, who still held the honorary chairmanship of the club with a detached position even though he had no shares, he just took a deep breath of his cigarette after hearing about Shao Bo's decision, and did not express any opinions.

　Thirty!Happy everyone!The big chapter of 5k will start today, and I will make it up after a few days.I posted this chapter in an Internet cafe, my relatives don’t have internet access

　　
　　
　
(End of this chapter)