champion professor

Chapter 311 The Choice of the Checkmark
For Arsenal, their main income comes from tickets, commercial development and broadcast fees divided into three parts.

Tickets refer to match day income.In the past few years, there is no way, and Highbury has reached the limit of expansion. Only when the new stadium is built, can Arsenal enter a substantial growth in this regard.

The broadcast fee share is also because Arsenal's performance is currently difficult to go further and there will be no big increase.

If they want to make money in this area, Arsenal can only try their best to achieve better results.In the Premier League, Arsenal are currently sitting on second-hand. For Arsenal, who can often win championships, they have no room for improvement in this regard.

In addition to the Premier League, they only have the Champions League.

But the results of the Champions League are so easy to get?

Not to mention the domestic competition of Manchester United and Liverpool, but Arsenal still have to face the threat of Real Madrid, Bayern Munich and other strong teams on the European battlefield.

If you want to win the silver-white St. Bernard Cup under the watchful eyes of the crowd, the input and output are not the same.

Although Shao Bo hopes that the team can successfully win the trophy, he also knows that, no matter in terms of probability or other aspects, it is unlikely that Arsenal will win the Champions League.

Of the three major sources of income, two are currently difficult to improve. To obtain more income and pay off the loan for the new stadium as soon as possible, Arsenal can only work hard to improve the performance of commercial development.

In commercial development, Arsenal is currently divided into several categories of sponsors based on regions and industries.Moreover, the jersey advertisement on the chest and the jersey contract are also the bulk of the sponsorship contract.

Of course, this Highbury Stadium, which can accommodate 4 people, is also an excellent place to advertise.

It's just that Highbury's status is too detached. For Arsenal, which has a century-long history, the name Highbury has a special meaning.

The old stadium itself represents a kind of culture, bearing the memory of generations.

For the future development of the club, they have no problem building a new stadium, but if they sell the naming rights of Highbury to the sponsors.

Shao Bo believes that the opposing fans will immediately form a long line to demonstrate in front of the club the next day.And when the team is playing, I am afraid that quite a few fans will refuse to enter the stadium to show their resistance.

Therefore, they are currently only printing sponsor advertisements in front of the fans' stands, which can be regarded as a small profit.

It's just that the sale of stadium naming rights will definitely happen, and of course it will only happen to new stadiums.

After all, even if the name of the newly built stadium is named, the resistance in the hearts of fans will be much smaller, and most people will not care about the name of the new stadium.

Commercial development naturally needs to commercialize all aspects of Arsenal that can be commercialized as much as possible.Not only the naming rights of the new stadium in the future, but also other parts.

Leaving aside the issue of the new stadium, Shao Bo is now planning to sell the naming rights of their Kearney training base first.

Of course, he certainly knows that these naming rights will gradually appreciate in value over time.Every time he sells for five or ten years, if he really sells all of them, he won't be so stupid.

After selling the naming rights of the Kearney training base first, it can also be used to let the fans get used to it.

After all, a training base, a place that has only been built for four or five years, is not enough for fans to oppose the club.

And this, according to Shao Bo's conservative estimate, can also bring Arsenal an annual sponsorship fee of 500 million euros.

It's just that the people in the business development department are still making choices. They currently have three potential partners. It's just that Arsenal are making choices in terms of image conformity, sponsorship fees, and requirements.

This is a big head, and besides these, they still have a lot of places to come up with and cooperate with others.

Basic necessities of life, these four things are the most conspicuous places.

While the chest ad on their jerseys is taken over by MMO2, Arsenal's training jerseys are literally blank.

And Arsenal and Nike have no agreement related to this, these are places where Arsenal can play freely.

After all, Arsenal's sponsorship fee was lower than Manchester United's at the beginning. One big reason is that Arsenal has retained a lot of power.

Although the training uniforms don't appear on the field, they always wear this set of clothes when they usually train.

Whether it is the media shooting Arsenal's appearance during training, or the attention of fans on the sidelines, the advertisers printed on Arsenal's training uniforms can attract enough attention.

It's a pity that the clothes and shoes that the players usually wear have advertising restrictions for their own personal endorsements, and they cannot be matched with the club.

And the "food" ranked second naturally includes everything that can be eaten.

For the fans, if they can drink a glass of cool and refreshing beer while watching the game, it will be a wonderful enjoyment.

However, Arsenal's beer sponsors, but ingeniously, have two.

This is the creative way for Arsenal to divide different sponsors according to different regions and industries, so as to obtain more sponsorship contracts.

In Europe and North America, Arsenal's beer sponsor is Carlsberg, but in China, where the situation is special, it becomes Qingdao.

In East Asia, Arsenal still has a lot of commercial space to be developed, but it will take time.On the one hand, they show their achievements, on the one hand, they cultivate their popularity, and on the other hand, they have to choose the most suitable collaborators.

Wouldn't it be nice to have some snacks while drinking beer?
Even if it was a snack, Arsenal did not let it go.

Potato chips are one of the most consumed snacks.

In order to open up the European market, a potato chip food company from the United States found Arsenal.

It's very simple, shoot an advertisement and cooperate with the publicity, Arsenal will get a sponsorship fee of 200 million pounds, why not do it?
And the territory that Arsenal can develop in terms of snacks is really too broad, but in order to maintain the gold content of the brand, they can't take commercials like crazy.

This made Shao Bo a little regretful.

When traveling, Arsenal has two options - bus and plane.

Most of the domestic short-distance travel is by bus. If you want to go to the European war, you will choose a plane.

Buses and airplanes, these are great places to advertise.

What Shao Bo didn't expect was that the advertisement for the bus hadn't found a buyer yet, but the sponsor for the airplane had results first.

Moreover, it was Shao Bo's acquaintance who concluded this sponsorship contract.

Bearpaw originally hoped to become a player for Arsenal, but after several years of training, he still left the team and chose a path that was more in line with his father's expectations - going to university.

After graduating from London Business School, Bearpaw also successfully entered the commercial development department of Arsenal.When he came here, he realized that the brilliance in the past was just superficial.

In fact, the staff in the club's business development department are quite hardworking, and the funds they can handle are as high as one million pounds or tens of millions of pounds every year.

However, the wages of these staff are not as good as those of the players running on the field.The bear's paw fish can also understand this, after all, the division of labor between the two is different.

It's just that he didn't expect that behind the enviable appearance of the business development department staff is extremely hard work.

Every day they need to actively or passively contact with enterprises all over the world.

The bids are too low, and there are many companies whose style and level do not match the club. They hope to cooperate with Arsenal, but the club cannot self-depreciate and damage its own brand.

As a result, sometimes part of the staff of the business development department is like customer service, and is responsible for dispatching these small and medium-sized enterprises.

What's a little troublesome is that after Shao Bo gradually took power, he asked the business development department not to look superior when rejecting those companies.

Who knows whether those small companies that are still not in the mainstream today will rapidly develop into behemoths in a few years?
Even if you refuse, you can't make the other party feel uncomfortable and leave a bad impression on the other party.

The chance of not getting sponsorship in the future is still a trivial matter. If they target the club because of this, it will not be worth the loss.

When he first started working, Bearpaw worked until very late every day before returning home.

Although the place where he works is not too far from home, it is of course impossible for Xiongpaoyu, who has become independent, to live with his parents anymore.

This also makes the old Xiong who has been looking forward to Xiongpaoyu inheriting the restaurant that has been passed down for generations extremely depressed.

But his son is now considered a hard-working young man, so the old man will naturally not hit him.

As a "customer service" job, although it is very tiring and the salary is the lowest, Xiongpaoyu has also accumulated a lot of experience through this.

The job of "customer service" is the lowest in the entire department, but this does not mean that Arsenal discriminates against Asian immigrants-in the case that their head coaches are all Chinese, even if a few want to The guy who discriminates has long since left in despair. Can Shao Bo tolerate the existence of such a person?
This kind of work is a position that every young person who has just entered the business development department must go through. The purpose is to exercise the ability of newcomers.

Fortunately, Xiongpaoyu passed the test and accumulated a lot of experience during his rookie period.After changing positions, he also received his first official task after joining the business development department - the sponsorship of Arsenal Aircraft.

And the bear's paw fish, which is the first time to carry out this kind of sponsorship work, also handed in a satisfactory answer sheet.

　In the past few days for Chinese New Year, we can only guarantee the basic two updates every day, and what happens after the outbreak, let’s do it next year :-D
　　
　　
　
(End of this chapter)