Entertainment starts from self-media

Chapter 318 Transformers
When "Transformers" came out, in order to promote these toys through various channels, Hasbro produced a three-episode commercial cartoon for these robots, and paid for the TV station to broadcast on TV as a commercial , this is a cartoon made for toys.

When the anime aired, the manga was released simultaneously.

In the animation story setting, robots are divided into righteous Autobots and evil Decepticons. The early classification standard is that they can transform into cars and airplanes.

The same setting is taken in the comics, but the story is completely different.

Once this TV animation was broadcast, it quickly became the highest-rated cartoon in the United States at that time. For the generation in the United States at that time, after the rebellious and emancipatory trend of thought in the 70s and [-]s had just begun to fade, for this generation of ideological return For the present generation, this kind of animation and toys with novel ideas, fascinating plots but still conservative values ​​are just suitable for their needs. This is also the factor of the times that Transformers can achieve great success. Forced by the situation, Hasbro has been widely praised in animation and toys. While making money, it continues to develop new products to meet market demand. At the same time, it has to continue to make animations. The prologue has begun.

The various companies of the Shuguang Group are working together on the "Transformers" project. Animation, comics, and toys are being carried out together. When designing toys, everyone is also expressing their opinions. The plot did not go in the direction prescribed by Li Zhe, because these people's The idea is also very good, he just gave a setting, and these people are constructing the framework according to this setting, and then adding bricks and tiles to this framework.

"There must be conflict. Justice and evil are eternal opposites."

"We can divide into multiple genres, just like in the game, Zerg, Mechanic and the like can all transform."

"We can't release too many races at once. We should introduce new races through the plot. The anime can be longer. It is best to talk about two or three races in the first part."

The people of Shuguang Group brainstormed and jointly promoted this project. Slowly, the world view became more and more perfect, and the plot was slowly released.

After researching these, the rest is to make. Transforming toys are not difficult works. There are similar products on the market, but after the toy comes out, animation is needed to give it life, make it move, and let children also get moving.

The first part of Dawn's "Transformers" has a total of twelve episodes. It will be broadcast in the form of two episodes a week for a period of six weeks. During the first broadcast of the animation, toys and comics will also be broadcast. will be listed simultaneously.

Sugon is already a company that can sell toys all over the world, and its influence is also expanding step by step. In order to launch new products this time, in addition to producing cartoons to be broadcast on TV stations, it also does not hesitate to advertise offline.

Transformers advertisements appeared on buses, bus stops, and subway stations in many cities, and animation trailers of "Transformers" were also played on huge LED screens in some buildings.

As the boss of Shuguang, Li Zhe himself also went off to advertise his company's new works.

Topics related to 'Transformers' also appeared in hot searches on Weibo.

Dawn Paradise has also launched a new plan, and the "Transformers" area has been included in the development project.

Sugon Group has formed an industrial chain, animation, comics, film and television, amusement parks, and toy production, all working together, interlocking and developing together.

The animation was aired and attracted a lot of attention.

In the deepest part of the distant universe, there is a planet called Cybertron.

Tens of millions of years ago, an advanced intelligent life form developed two kinds of robots for military and civilian use for a certain purpose, but with the occurrence of various events and the continuous evolution of robots, the robots finally achieved independence and freedom.They are called Decepticons and Autobots respectively, and the two sides have launched a protracted and escalating war for the rule of Cybertron.

To this day, the energy-depleted Cybertron forced the Autobots to seek energy outside, while the Decepticons followed, and the two parties finally came to the human world.

Since then, under the leadership of Optimus Prime and Megatron, the two sides have launched a new round of competition based on the new world.The amazing shape-shifting ability, new types of fighters that are constantly being developed, and energy blocks that compete with each other.The magnificent Transformers story slowly kicked off.

Such a story is very impactful to people, because before this, no one has seen a robot with life. This is a brand new setting, giving people a brand new feeling.

On Internet-related forums, what is rare is that people gave extremely high evaluations, and the score reached 8.7 points on that day.

"It subverts the traditional thinking, and the audience has a new dream sustenance."

"It's beautiful and interesting. I watched it on TV. I originally watched it with my son, but I watched it with enthusiasm. It's a rare good work."

"Twelve episodes, I don't think it's enough to watch, but it's the first one, and there should be a follow-up work. I'm suddenly optimistic about Suguang."

"It's so cool. After reading it, I immediately went to Sugon's official website to check it out. There are indeed toys. I placed the order without hesitation. Don't ask me why. Just ask because I'm rich and willful."

"A typical boy's cartoon, not only suitable for little boys to watch, but big boys also like it. Like it, Shuguang has done a good job."

Suguang's advertisement was too crazy, and it really aroused the interest of many people, so the ratings were surprisingly high, breaking 1.5% on the first day, which is too rare for cartoons, and On the second day, it was even more powerful, and the ratings on the second day directly reached 2%. This is something that is difficult for many large-scale TV dramas to do, but "Transformers" really did it.

The animation's broadcast ratings are good, and its playback volume on the Internet is also very high. Everyone is attracted by this animation, and on the Internet and on the official Weibo, many people have begun to urge for updates.

On the market, Transformers toys also began to appear on the market. On the second day after the animation was broadcast, major toy stores were overcrowded. Even though the price of Transformers was high, they were still out of stock.

Children like this cool toy very much, and older children also like it. In a big toy store, there are many adults.

"Transformers" succeeded, not only the success of ratings, but also the success of toys.

And this kind of Transformers toy has also attracted the attention of some people. These people are toy manufacturers who were originally making transforming toys.

(End of this chapter)