Superstars start as villains

Chapter 82 High-spirited little steel cannon.

In 2003, the mainland film market almost became a cash machine for Hollywood blockbusters. As of November, the top three in the annual box office list were all Hollywood blockbusters.

Currently ranked first [Harry Potter and the Chamber of Secrets] with a box office of 5222 million, ranked second and third are [The Matrix] series [Reloaded] and [The Last Battle], which also won a box office of 4300 million. There are only four digits. It seems a bit too far-fetched to say that it is such a coincidence that the same group of people just watched these two movies.
For this situation, mainland audiences are naturally not happy. With such emotions, two Chinese-language films naturally received widespread attention, one is Zhou Xing's "Infernal Affairs 3", and the other is "Small Steel Cannon". 【cell phone】

Although Guoshi's "Hero" was scolded miserably last year, he created the box office myth of domestic movies. Investors can't wait to worship Guoshi as the god of wealth, and the limelight is unparalleled.

Of course, not everyone is convinced, and Little Steel Cannon is one of them. You know, before the National Teacher was only good at making literary films, and there was little success at the box office.

The title of "King of Lunar New Year Movies" is the title of "King of New Year's Movies" which took 6 years for Xiaogang to accumulate five movies with a box office of more than 3000 million. Not reconciled.

Therefore, this year's [mobile phone] is of great significance to Xiaogangpao. He wants to let everyone see that he is the king of commercial movies.

Speaking of which, the cast of the movie "Mobile Phone" is indeed strong. Not only did Mr. Ge and Xiaogangpao join forces again, but also Zhang Guoli joined in. It is also worth mentioning that the lead actress in this movie is Fan Bingbing, perhaps, in Wang Jinghua's view, Fan Bingbing's ceiling is higher than Li Bingbing's.

Huayi relies on small steel cannons for a living, so it naturally attaches great importance to this movie, and the promotion is also overwhelming. As far as the channels in the mainland are concerned, Media Asia and Huayi are still incomparable.

What's more, the small steel cannons are now in full bloom, and mainland movie fans are still buying it. Tickets for the premiere of "Mobile Phone" were once sold by scalpers to 300 yuan a piece. You know, the minimum wage standard in Beijing in 2003 was only 465 yuan. The monthly salary of an ordinary worker is only about 1200. A ticket is so expensive that it was almost unimaginable a few years ago.

However, such an expensive ticket was still sold out. I have to admit that the influence of Xiaogangpao is still terrible.

On the other hand, [Infernal Affairs 3] seems to be relatively calm. The 200 million publicity expenses have been spent, and the effect can only be considered good. It is still a lot worse than the overwhelming publicity of [Mobile Phone]. Word of mouth is good, and the tickets for the premiere are sold out early.

I don’t know whether Huayi is intentional or just a coincidence. The premiere of [Mobile] and [Infernal Affairs 3] are on the same day. However, Xiao Gangpao didn’t take “any opponent” seriously in the face of media interviews. Judging from it, it is not ruled out that it was deliberately arranged.

In this regard, Zhou Xing's response is also very simple: use the box office to speak.

Thanks to the fact that the mainland media are still somewhat moral, if this was placed in Xiangjiang, it is estimated that the media would have guided them to die.

[Mobile phone] Uncle Ge and Zhang Guoli's box office appeal can be imagined, and [Infernal Affairs 3] Zhou Xing and Uncle Ming are not inferior in the slightest.

However, after the premiere, the box office on the first day was released, and the gap between the two films became apparent.

[Mobile phone] Keeping up with the current hotspots, 2003 was the era of rapid development of mobile phones. The story itself is very down-to-earth, and Uncle Ge's performance close to life has made many audiences understand.

And [Infernal Affairs 3] is the most obscure part of the Infernal Affairs series. Thanks to [Infernal Affairs 1] because of piracy, the box office was not high, and most viewers watched the discs pirated from Xiangjiang. Otherwise, the plot will not be connected, and it will be a blessing in disguise.

Even so, many viewers still expressed some incomprehension.

The box office on the first day was released, [Mobile] broke 300 million on the first day, while [Infernal Affairs 3] only had a box office of 160 million.

As soon as this data came out, Huayi launched another wave of marketing, and Xiaogangpao was even more complacent in front of the media. Of course, he also has the capital to be proud. If we look at the box office on the first day, the final box office of [Mobile] should be It will exceed 5000 million, that is to say, this movie will refresh the box office record he directed.

On the other hand, for the box office of [Infernal Affairs 3] on the first day, Media Asia was actually very surprised. Originally, this was an attempt. Judging from this situation, the final box office will be at least 3000 million. Xiangjiang’s box office on the first day also exceeded 3 million, that is to say, the cumulative box office of the mainland and Xiangjiang alone can exceed 100 million.

In this way, Media Asia has a new evaluation of Zhou Xing's box office appeal. Of course, one movie is not enough to explain the problem. Zhou Xing still needs a long way to go to establish his own brand.

Time soon came to the end of December, [Mobile]'s box office exceeded 12 million in its first week, and it was almost a sure thing that the box office exceeded 2100 million. The box office reached 5000 million.

All of a sudden, Xiangjiang's media suddenly misfired, and this year's Xiangjiang film market is still in a slump. According to this situation, [Infernal Affairs 3] is likely to become a savior-like existence again.

And for the same movie, the box office of "Infernal Affairs 3" in the mainland has surpassed that of Xiangjiang. Does this prove that the mainland film market has surpassed that of Xiangjiang?

What's more, there is a movie called "Mobile Phone" in the mainland that may exceed 5000 million at the box office. With such a large market capacity, who would have imagined it in the 90s of the last century?

Then there was a very strange scene, almost all the Hong Kong media only reported the box office of "Infernal Affairs 3" in Hong Kong, but none of the media disclosed the box office data of the simultaneous release in the mainland.

Soon after New Year's Day, the box office of [Mobile] is still strong, and the cumulative box office has exceeded 20 million in 4400 days of release. However, after New Year's Day, the box office began to show a downward trend. Of course, this is also greatly affected by piracy.

The situation of [Infernal Affairs 3] is similar. The cumulative box office reached 20 million in 2800 days after its release. If this trend is followed, the final box office will be around 3500 million.

However, just after New Year's Day, the box office of "Infernal Affairs 3" showed a contrarian growth, and the box office in the fourth week actually reached 800 million, basically the same as the third week.

Media Asia was very puzzled by this, but in 2003 the Internet was not popular enough, and there was no corresponding information analysis company. Although they were puzzled, it was always a good thing, so they accepted it.

In fact, the biggest reason why the box office has risen against the trend is that colleges and universities have started their winter vacation. The popularity of "Who is Undercover" in colleges and universities has cultivated many fans for the [Infernal Affairs] series, and finally waited until it was released. It's winter vacation, and interested students naturally want to take a look at this final work of Infernal Affairs.

(End of this chapter)