My idol is myself

Chapter 137 Rescue Unhappiness

"Director Xu, do you have any ideas about the publicity plan?"

After arranging the work of various departments, Mr. Wang suddenly called Xu Wenruo's name and asked him to talk about the film promotion plan. Mr. Wang wanted to see if Xu Wenruo had any novel ideas.

"About publicity, I think you should know more than I do. I won't say more about the specific measures. If I just come up with an idea, I can try it. Let's use it as a reference for everyone."

Xu Wenruo briefly thought about it, and various marketing cases of movies appeared in his mind, but he found that there were not many suitable methods that could be applied.

"First of all, the audiences for our movie are young people, so our target audience for publicity is also these people. Once we find potential audiences, we can formulate corresponding publicity plans."

"For example, when facing young audiences, we should focus on online promotions and selectively abandon offline promotion models. Advertising offline is a thankless task and may not achieve corresponding results."

"Instead of this, it's better to go all out to promote it on the Internet, such as creating and guiding a few corresponding hot topics, or launching more promotional videos, or even finding a few well-known video bloggers to advertise."

"In addition, I also have an idea for the promotional slogan. The slogan should fully highlight the advantages of our movie, that is, it is easy and funny. For example, many young people are under great academic pressure now, so we can shout the slogan to save the unhappy."

"Aren't you happy about saving?"

The person in charge of the publicity department was surprised when he heard the slogan suggested by Xu Wenruo. This slogan is very suitable for the movie, and it perfectly fits the relaxed and funny style of the movie.

After Xu Wenruo gave this slogan, all the employees in their propaganda department would have a few more hairs on their heads, otherwise they would have to think for a long time to find a new and catchy slogan.

"This slogan is very good. We used it directly. Does Director Xu have any ideas about the hot topic of hype?"

Seeing that Xu Wenruo had a lot of good ideas in his stomach, he was very excited, so he wanted Xu Wenruo to say a few more words, so that they could save some brain cells from dying.

"Think of some topics related to the movie, such as starting a topic about embarrassing things that were pranked back then, let netizens break the news themselves, and share some interesting stories about themselves or their friends being pranked. If they are attracted by the topic, when they see the movie, It creates the desire to watch."

Xu Wenruo's method is very simple, but it is often simple routines that make more people fooled. Perhaps when the audience walks into the cinema, they don't even know that they have been hinted at by the promotional advertisements.

The most brilliant marketing method should be to let the audience get hooked invisibly. This is the highest level of marketing method. Of course, Xu Wenruo doesn't know marketing very well, he just saw such a method.

To describe it in one sentence, there are many fools on the Internet, and scammers can easily succeed. Low EQ: There are too many fools on the Internet. High EQ: Netizens are very simple.

Hearing that Xu Wenruo had come up with a good idea again, when the person in charge was about to ask again, Mr. Wang on the side waved his hand at him, indicating not to bother Xu Wenruo anymore.

"That's it for this meeting. We have less than a month to carry out publicity work. All departments must be more attentive and not delay."

Mr. Wang gave an order, and the heads of various departments walked out of the conference room one after another. Mr. Wang looked at Xu Wenruo and said a meaningful sentence.

"Director Xu, maybe the next time we meet again, it will already be a movie celebration."

"Then wait for our celebration banquet."

After returning from Xingxun Pictures, Xu Wenruo has been free for a while. Throughout this year, Xu Wenruo has been busy. In the first half of the year, he just finished the release of the first season of "Tomb Raiders" and immediately took on Mango TV's "Singer". Please take your seat".

Then, before the show was finished recording, he was very angry, and he was also in a state of semi-blocking, but Xu Wenruo did not admit defeat, but chose to finish filming the remaining four seasons of "Tomb Raider Notes" in one go.

Throughout the first half of the year, Xu Wenruo has been in the crew, forced to film the content of the four seasons, and worked intensively every day, but this also improved the director Xu Wenruo's skills a lot.

At least Xu Wenruo didn't encounter any difficulties in the filming of "The Tricky Expert". Even if he encountered a freeze, it was because the actors did not adapt to the role, which allowed the entire crew to be in a relaxed and happy atmosphere. , can reflect Xu Wenruo's increasingly powerful control.

In the second half of this year, Xu Wenruo was invited by Xingxun Video to record an entire season of "Actors Please Take Your Place." During this period, the collision between Xu Wenruo and Wang Tie was a hot topic from time to time.

The last is this "Tricky Expert". Xu Wenruo hopes that this movie can draw a successful end to the year at the end of the year.

To be honest, Xu Wenruo had a very fulfilling life this year. Most of the time, Xu Wenruo did not appear in front of fans as frequently as other idols.

This whole year, Xu Wenruo has been in a period of accumulation and precipitation. It can be said that after this year, he has made a lot of progress, not only in his directing skills, but also in his conduct as a person.

After all, he was still nominally banned. It was this experience that made Xu Wenruo understand that the previous popularity and reputation were all virtual. If a huge wave came, he would easily be unable to grasp it. .

Therefore, when the end of the year was approaching, Xu Wenruo planned to relax. After returning to the capital, Xu Wenruo didn't go out for several days. He chose to stay at home and spend time with his parents.

For this reason, Xu Wenruo turned down the invitation to Beijing Satellite TV's New Year's Eve party again. Xu Wenruo's "A Thousand Miles Away" sung at Beijing Satellite TV's Mid-Autumn Festival last time was well received, so Beijing Satellite TV invited Xu Wenruo to participate in various parties several times, but Xu Wenruo was busy. Filming, did not have the energy to write new songs, chose to reject them.

For this New Year's Eve party, Beijing Satellite TV still invited Xu Wenruo. As an official channel, they would never take a private company's ban order seriously. Even if Xu Wenruo had a conflict with Huayi, Beijing Satellite TV still didn't care.

In contrast, Mango Satellite TV seems to have no tolerance, perhaps because of their pan-entertainment strategy. Mango Entertainment cares too much about the popularity and traffic of stars, so when facing a giant like Huayi, it always wants to follow. They have a good relationship.

Faced with the gracious invitation from Beijing Satellite TV, Xu Wenruo was embarrassed to refuse again. He really didn't have time before, but now he obviously has free time, but he refused again.

Regardless of whether Beijing Satellite TV is out of self-interest or really wants to help Xu Wenruo once, he must come to accept this favor.

Xu Wenruo thought about it carefully. He didn't release many new songs this year, so many fans have already started to scold him for being a bad person. Last year he wrote more than a dozen songs, but this year he only played two or three songs. It is indeed a bit big.

Faced with the pressure from fans, Xu Wenruo could only choose to work overtime again. Fortunately, writing a song is much easier than arranging a movie. New Year's Eve.

Only young people care about the New Year's Eve party. The festival celebrated by middle-aged and elderly people is called New Year's Day, and young people call it New Year's Eve. Therefore, the New Year's Eve party also invites some celebrities, and there are no acrobatic sketches that are suitable for all ages. project.

Invite celebrities to sing and dance, and everyone will be happy together, and the job will be over. Therefore, the competition at the New Year's Eve party is the heavyweight stars invited by various satellite TVs. If there are many big-name stars, the corresponding ratings will increase.

When Xu Wenruo agreed to participate in the New Year's Eve party, Beijing Satellite TV couldn't wait to release the news. Although Xu Wenruo has not appeared in the eyes of fans for a long time this year, Xu Wenruo's popularity has not decreased but increased. After all, Xu Wenruo has many popular works. spread online.

Although there is no Xu Wenruo in the world, legends about him are spreading everywhere. Xu Wenruo is still the most popular idol singer at present, although he has proven that he belongs to a powerful group.

But just looking at Xu Wenruo's handsome face, it is difficult to classify him as a powerful singer, because as long as you see Xu Wenruo's appearance, you will feel that it is only natural for this person to rely on his face to make a living, and it is only right to rely on his talent to make a living The great rebellion.

Therefore, in the promotional page of Beijing Satellite TV, Xu Wenruo seems to occupy the C position, which means that Beijing Satellite TV recognizes that Xu Wenruo is already a big-name star in his current position.

This is undoubtedly a praise for Xu Wenruo. Although his popularity is very high, his qualifications and status are far from enough. In this circle of queuing for resources, the time of debut has a great impact on status. Xu Wenruo has only debuted for two years if he is full .

It's just that compared to Xu Wenruo's position in the center of the stars, it is a big news that Xu Wenruo will release a new song at the New Year's Eve party.

"I'm not mistaken, the goddamn Xu Wenruo has the nerve to release a new song? Do you remember that you are a singer?"

"You know what I've been through these few months? It's so hard to not have a new song every day."

"The Beijing Satellite TV is doing a great job. They were able to invite Xu Wenruo, so I will watch your New Year's Eve party this year."

"Beijing Satellite TV is awesome! If you want Xu Wenruo to write a new song in the future, I suggest you go to Jingcheng Satellite TV to urge him to do it."

"But I can't wait to hear Xu Wenruo's new song, what should I do, please hurry up."

The news of Xu Wenruo's participation in the New Year's Eve party of Beijing Satellite TV caused a lot of waves, and many fans rushed to tell each other. Xu Wenruo found out that he had prepared a new song for the New Year's Eve party. Conscience Satellite TV, just because they let Xu Wenruo write a new song, was evaluated as the conscience of the industry by netizens.

After seeing the popularity of this topic, the top management of Beijing Satellite TV is of course smiling. They have been inviting Xu Wenruo for no less than three times before. Zhuge Liang is just visiting the thatched cottage.

Therefore, seeing that just the news of Xu Wenruo's participation in the New Year's Eve party could cause such a big commotion, these high-level executives felt that their insistence on inviting Xu Wenruo was extremely correct.

This is just a news release. If Xu Wenruo sang a new song live on the day of the New Year's Eve party, what ratings would it be.

You must know that last year, when Xu Wenruo and Qin Sen sang "Thousands of Miles Away", it was the time when the entire Mid-Autumn Festival Gala had the highest ratings, even among all satellite TVs, the ranking was also the highest.

The number of rebroadcasts of that concert video is also very scary. It has been more than a year now, and the playback volume of the major video sites has exceeded 1000 million.

The executives of Beijing Satellite TV can no longer believe that Xu Wenruo, who is more popular this year, can create any achievements. At least they believe that this year's Xu Wenruo will definitely be stronger than last year's Xu Wenruo.

It's just that Xu Wenruo's overwhelming news made some stars who participated in the New Year's Eve party not very satisfied, because the New Year's Eve is a big cake, and now seeing Xu Wenruo, a newcomer, occupying the limelight that should belong to them, it is inevitable that they feel a little awkward.

In particular, some celebrities and singers who also participated in Beijing Satellite TV's New Year's Eve party were also very dissatisfied. In terms of qualifications and status, they are definitely much better than Xu Wenruo, a singer who has just debuted for two years. But now Xu Wenruo is standing in the C position. Stand on both sides.

This made some people feel very unbalanced. Looking at it this way, they are not actually serving as a foil for Xu Wenruo, a younger generation. This is definitely not possible. If things go on like this, the rules of the entertainment industry will break.

As a respected senior, he must consciously safeguard fairness and justice in the industry and must not allow such lawless things to happen. Therefore, some seniors who felt that they had a high status in the industry went to Beijing Satellite TV to question why Xu Wenruo could Stand on their heads.

The staff of Beijing Satellite TV did not talk nonsense, and directly sent the ratings data of Xu Wenruo's performance on stage last year to this old senior. It just so happened that he also participated in the Mid-Autumn Festival party that year, but the data of this and Xu Wenruo is not at all. Compare.

Logically speaking, it is normal for the ratings of the entire show to fluctuate. However, the real-time ratings of this old man are more than doubled. This cannot be explained clearly by the fluctuations in ratings. This is completely an avalanche.

Regarding this, the old senior said: The audience must have gone to the toilet after watching the show for so long. Can this be my fault?

But he didn't have the face to ask about Xu Wenruo anymore.

(End of this chapter)