My idol is myself

Chapter 136 People Have Dreams 【Ask for a monthly ticket】

The atmosphere in the conference room was a bit frozen, and Xu Wenruo ignored the vice president who clearly expressed his opposition, but looked at the silent president Wang.

Seeing Xu Wenruo's gaze, this rather kind President Wang easily understood what he wanted to express.

"If it is going to be released in the Lunar New Year file, how much confidence can Director Xu have, such as what achievements he can achieve."

After careful consideration, Mr. Wang asked a question again, but his eyes were more serious than before.

"I can't make any guarantees. It would be irresponsible to say a result casually. What I can guarantee is that this movie will never lose money. As long as the announcement and distribution can keep up, we will definitely make money. It's a matter of how much you earn."

"The more resources you invest now, the more you will gain later."

Xu Wenruo met Mr. Wang's eyes without any fear. His meaning was very obvious. Star News Pictures must work hard, and it is impossible to sit back and enjoy the benefits.

So far, "Tricky Expert" has invested a total of 3000 million in filming, as long as it can win [-] million box office, Xu Wenruo can recover the cost.

According to the previous contract, Xingxun Video Branch and Film Industry Branch will allocate a total of 2000 million for promotion and distribution, so the total announced investment amount is 5000 million.

Normal taxes and theater chain share account for about 40.00%, which means that "Tricky Expert" only needs to win [-] million box office to complete the task, and everything will be earned thereafter.

The reason why the vice president of Xingxun Films opposed the release of the film during the Lunar New Year is also very simple. Everyone knows that the Lunar New Year is a piece of fat, but not everyone can eat meat.

A few invested films can take almost [-]% to [-]% of the box office. This is a winner-take-all game. The few films that break through can eat all the fat, while the remaining films become cannon fodder.

Therefore, the vice president wants to release it in a safe way. For example, in the absence of blockbuster films in the next year, relying on the promotion and film schedule of Xingxun Film and Television, he can easily achieve good results.

It's just that the schedule after the new year is not deep, the upper limit of the box office is very low, the best result is only a few hundred million box office, and the winner of the Lunar New Year file can win at least one billion box office.

The vice president wants to make money safely. If he can win a box office of 8000 million yuan, according to the investment ratio, Xingxun Films can get a return of 2000 million yuan, and the investment of [-] million yuan will be quadrupled in three months. This rate of return is simply unbeatable.

But Xu Wenruo's idea is different. Compared with making money safely, Xu Wenruo wants to fight hard. Compared with the return on investment, Xu Wenruo wants to see the movie win a high box office.

"I see, let's study the current Lunar New Year opponents first, Mr. Zheng, please introduce the situation of the Lunar New Year to everyone."

The vice president surnamed Zheng, after hearing the meaning of President Wang's words, he was not angry, but took a sip of water very calmly, and then picked up a document from the table.

"I have done some research on the movies released during the Lunar New Year period before, so I don't agree with them being released during the Lunar New Year period, because they are very powerful. Let me introduce them to you first, and maybe you can understand."

"The Lunar New Year file bears the brunt of director Chen Cheng's "Fengshen Ji", with an investment of [-] million yuan. The luxury configuration of two movie stars and one actress, according to the current situation, is almost booked at the top of the list."

"One more thing, this "Feng Shen Ji" was filmed by Huayi Media. I don't need to say more about their publicity, at least we are completely incomparable."

After hearing that it was invested by Huayi Media, Xu Wenruo frowned slightly. He looked up at Vice President Zheng, and then asked a question.

"When did they choose to release it?"

"I didn't say the specific release date, but according to my guess, it should be the first day of the Lunar New Year. They will not let go of the golden period after the Spring Festival."

Xu Wenruo nodded, and then motioned to Vice President Zheng to continue the story. Vice President Zheng looked at Xu Wenruo with a hint of deep meaning in his eyes, but then he began to introduce other films in the Lunar New Year period.

"Flying Dragon Detective" starring kung fu superstar Fang Loon, as the most well-known kung fu superstar in China, Fang Loon is also a frequent visitor to the Lunar New Year festival. As long as his movie is released, many people will sell it, so the box office will not Too bad."

"Blue Ocean Crisis 2, filmed by cutting-edge director Zhuang Xinmin, was also announced to be released in the Lunar New Year file. Last year, the first Blue Ocean Crisis won a billion box office in the Lunar New Year file. This time the sequel was created by the original crew. Even with the east wind from above, they are also coming fiercely."

"Happy Tenants" starring actor Zhao Rui is also scheduled for the Lunar New Year file. Zhao Rui is currently the highest-grossing actor at the box office. It has already reached 89 billion, and it will soon break through 1 billion. This year's Lunar New Year file will make him the No. .[-], for the Lunar New Year box office, Zhao Rui is bound to win."

"In addition to this, there is the foreign blockbuster "Mechanical God of War 3". This is a very classic IP. Every time it is released, it can cause a frenzy of ratings. I think this time is no exception."

"There are still more than a dozen movies released in the Lunar New Year file, but compared with the above movies, these are not very competitive, so I won't describe them too much."

"Now you understand why I don't agree with the release of the Lunar New Year file. Compared with the above few movies, we have no competitiveness at all. We can only serve as cannon fodder for them. Therefore, I don't agree with the film being released in the Lunar New Year file."

After listening to Vice President Zheng's words, the conference room fell into a brief silence. No one spoke, as if they were thinking about whether Xu Wenruo's insistence on putting the film in the Lunar New Year file was the right decision.

"The titles of these movies do sound very powerful, as if each of them has the strength to win the top spot in the Lunar New Year file, but if a movie is not judged by the audience, it can be distinguished by the investment and celebrity status. If it’s negative, then there’s no need for it to be shown, and a direct comparison will do.”

"I don't think we should belittle ourselves. Compared with investment and celebrity status, we are indeed inferior. But in the end, it is the audience's choice that determines the performance of the film. I believe that the quality of this film will definitely achieve good results."

"Indeed, it's very safe to put the schedule later, but if we choose to hit the Lunar New Year schedule and succeed, then our gains will be huge. Don't you really want to compete with those blockbuster movies?"

"If a person has no dreams, how is it different from a salted fish?"

After Xu Wenruo finished speaking, the conference room was still very silent. Everyone made their own decisions in their minds. After a while, Mr. Wang, who had been silent for a long time, became much firmer in his eyes.

"I agree with Director Xu's decision. We really need to work hard. Even if there is little hope, we can't give up. Where there is a will, there is a way. We haven't made any efforts yet, so why give up so easily."

"First of all, let's discuss it. If the movie is put on the Lunar New Year file, then it is more appropriate to choose that day to release it."

In the end, Mr. Wang made the decision to release it in the Lunar New Year file. Compared with making money from safe investment, he is more inclined to achieve results. After all, the establishment of a film and television branch of Star Group is definitely not just for the small money in front of him.

The main business of Xingxun Pictures is to help the parent company expand its influence, deploy various industries in advance, and enhance the group's ability to resist risks. Making money is only the second priority.

Even if it is to make money, long-term interests must also be considered. Short-term investment returns are somewhat irrelevant to a giant company like Starlink Group.

Xingxun Pictures has spent a lot of money in the past two years, but in order to lay the foundation, the head office chose to pay the bill, but the investment is not a bottomless investment. The head office definitely wants to see results.
At the previous annual meeting, Mr. Wang was criticized by the executives of the group, hoping to see the results as soon as possible. Now that a movie that can achieve results is placed in front of him, how can Mr. Wang not cherish it.

"I definitely put it on Xiaonian's day. The prime time for Lunar New Year's stalls must be after the Spring Festival, but during this time there must be more monks and less meat, so it's very good to choose Xiaonian as the second choice."

"The competition on Xiaonian will also be fierce, but generally blockbuster movies will compete for the prime time, and movies that are selected in advance to be released in Xiaonian will not be so strong."

"It's not like we don't have a chance. To avoid a few super blockbusters, our strength is definitely not bad. As long as we can carry out a wave of violent publicity topics, we will definitely achieve unexpected results."

"And the most important point is that we chose to release it early on New Year's Eve, which is to use our strengths and avoid weaknesses. What we are most worried about right now is the amount of film schedule. Especially under the premise of confronting several blockbusters, the weight of the film we get will definitely be minimal."

"Since this is the case, we might as well give the choice to the audience and let the audience choose which movie to watch. Everything speaks with strength. Once it is released, our box office will achieve good results, even if we face the impact of several blockbuster movies later. , and can keep a certain amount of box office, after all, theaters will definitely not be troubled by money."

After Xu Wenruo finished speaking, Mr. Wang's eyes gradually filled with light. After hearing Xu Wenruo's analysis, he now felt that if it was released during the Lunar New Year, he might really be able to achieve something.

"Okay, that's well said. Director Xu is very considerate. Even if you choose to fight, we will stay with you until the end."

""The Tricky Expert" is scheduled for the New Year's Eve, and it will premiere on the eve of the Lunar New Year's Eve. In the next period of time, all departments will act immediately, especially the publicity department will have to work overtime to sort out a publicity plan."

"In addition, the distribution department has to start public relations, and try its best to win over every cinema. My bottom line is that every cooperating cinema should not be less than 30.00% of the film schedule, and the number of screenings must be selected."

"Do you understand?"

Mr. Wang instantly became vigorous and resolute. His eyes were fixed on several department heads attending the meeting. These people had all fallen into silence when Xu Wenruo and Vice President Zheng were arguing. Now when they heard Mr. Wang With the general instructions, they instantly became angry.

After all, who doesn't like to challenge the Lunar New Year stalls? They just didn't have the opportunity to participate in the competition for the Lunar New Year stalls before. Now that Xu Wenruo gave this opportunity, the heads of these departments are still very excited.

If "The Trickster" can achieve good results in the Lunar New Year, they will also feel very honored. After all, the success of the movie is inseparable from their efforts.

On the contrary, Vice President Zheng's decision has little to do with them. Making money safely is the company's business. The company's income has little to do with these wage earners. If they achieve normal results, they will not get too many bonuses.

Instead, they compete for the Lunar New Year stalls. Once the box office explodes, every participating staff will not only feel honored, but also receive a large bonus. At this moment worth celebrating, the company is generally not too stingy.

Therefore, the directors of these departments of Xingxun Pictures actually agreed with Xu Wenruo's decision very much. They also wanted to hit the Lunar New Year file, but because of Vice President Zheng's face, they dared not object publicly.

So when they heard Mr. Wang's order, they responded immediately, and it was not hard to hear from everyone's tone that each of them was full of energy.

"Don't worry, Mr. Wang, we will definitely come up with a promotion plan that satisfies you."

"I started contacting the major theaters when I got back. I will definitely not hold you back. If it is the golden time of the Spring Festival, I am really not sure, but I still have some confidence in the young year."

Looking at the high-spirited employees below, Mr. Wang's face became a little relieved. He now felt that he had indeed made a very correct decision. Even the middle-level leaders below knew very well that Xingxun Film It's time for a big move.

Xingxun Films is a big company, and the previous small troubles have almost worn down the morale of the employees. The company's previous actions are completely inconsistent with the company's identity.

One must know that Xingxun Films has been established for two years, and it has not even participated in a movie with an investment of hundreds of millions. Xu Wenruo's film is already considered a very large investment.

In the past, Xingxun Pictures either cooperated with first-line big companies, invested a little money to gain experience, or invested in low-budget movies, hoping to discover some talents from them.

There is no big problem with this development strategy. It will develop steadily and steadily, and there will be no major mistakes, such as investing a lot of money in a movie, and then losing everything.

But this kind of correct strategy is very exhausting. In the past two years, no matter whether it is the high-level staff of Xingxun Group who are a little dissatisfied, even the hearts of the employees below have become much more decadent.

But this time is different, they can finally do a big job, hit the Lunar New Year file, that is, when they first joined the company, these employees will think so. The actions of the company in the past two years have made them gradually recognize the reality, but They have finally waited for the opportunity, the opportunity to show their strengths, and they also want to prove that they are not weaker than others, but they have never had the opportunity to perform.

(End of this chapter)