Genius Game Planning

Chapter 293 Sales Forecast

Meeting.

Liu Neng, Xie Chunjiao, and a few people from Feiliu Creative Entertainment who are in charge of operations and marketing, Zhu Peng and the others.

The theme of the meeting was to discuss how to operate abroad in the next step.

Although this game is stand-alone, you can also build a server.But in essence, it is still a stand-alone game.Because the game does not charge for in-app purchases, but uses a buyout system.

But there is also the saying of game operation.

On the one hand, it is necessary to continuously obtain feedback from players to adjust and improve the game development plan; on the other hand, it is necessary to expose the game on a large scale at the right time and opportunity.

It has been two weeks since the game was launched, with a total sales volume of more than 190 million, and it is only a matter of the last day to surpass 200 million.The problem is that more than 75% of sales come from domestic contributions, and foreign contributions are limited, with sales of less than 50.In everyone's opinion, this is almost something that shouldn't happen.

You know, this 50 sales volume is not just the English-speaking area, but the total sales volume of all other language areas.

Everyone knows the quality of the game.That's why I feel that foreign sales are just like this and shouldn't appear.

"There are two topics we are discussing today. One is about foreign operations and how to increase sales; the second is about our charging strategy for the next step." Zhu Peng said, "I have information about today's You can take a look at some plans for the topic.”

Liu Neng frowned slightly, and asked aloud, "What is the next charging strategy? Isn't the game a buyout system?"

Zhu Peng smiled, "Yes, it is indeed a buyout system, but we can also profit from more aspects. We all know the quality of the game, which is very high. From the current point of view, players like it very much. For differentiated Players also have needs. So I want to start from these aspects and make more market-oriented efforts.”

Liu Neng held his chest and looked at him, "For example?"

"I have studied Boss Liu's previous game operation strategy, and I think skin charging is a great design. Since we have an official server, we can naturally add this charging strategy."

Liu Neng nodded, "This is possible. But don't be too radical, the price should be lower, and the nature of the ticket. In addition, there will be more free skins. I hope that players can imagine the game without financial pressure."

Zhu Peng nodded, "This is natural. In addition, we also support players to open private servers, and we can rent our servers to players, and then charge server rental fees."

Liu Neng kept tapping on the table with his fingers, thinking for a long time, "No, even if you lease the server to players, don't make any profit from it. You can even give some rewards and incentives."

Zhu Peng let out an "ah". After so many years of operation and marketing, it's the first time he's seen such a charitable game maker. "But, wouldn't that be a loss?"

Liu Neng said, "Let's talk about this for now. In addition, how do you plan to operate the foreign market?"

"Advertising, selling media praise. We plan to start with these two..."

Liu Neng touched his chin, "It seems that this is quite expensive, why don't you forget it?"

Xie Chunjiao went up and gave him a shudder on his mind, "Have a serious meeting and don't mess around."

Liu Neng said a little aggrieved, "I'm telling the truth..."

"Just now I want to send money to players, but now I want to advertise, and I think it's too expensive. Why do you have so many things?" This is clearly a double-standard dog.

"Can these two be the same?" Liu Neng said, "But to be reasonable, it's useless. It's better to take out the money and give bonuses to our employees."

"What is useless? Stimulate sales growth. If you spend 100 yuan, you can only earn 100 yuan. This is called useless; but in the market, you don't use 100 yuan to earn 100 yuan, but to earn a thousand yuan." Even [-]. This is meaningful." Xie Chunjiao said.

"Guys, I would like to ask, what do you think the price of this game, "Minecraft" is? Oh, by the way, the overseas price is US$26.99, and the domestic price is 99. Everyone thinks this price is reasonable. Or is it cheaper?" Liu Neng suddenly changed the subject and asked.

"This... At first, when I saw this game, especially this style of game, I thought the price was really expensive. But now, I think it's okay, it's a good deal, it's really a good deal." Zhu Peng said.

"Correct!"

"That's good." Liu Neng cleared his throat, "If this game never goes on sale, how much do you think will be sold in the end?"

"It's hard for you to say, what kind of games have the final sales?" Xie Chunjiao immediately answered.

"Estimate, we will use ten years as the final settlement standard, roughly how many players do you think will buy?"

"This..." Xie Chunjiao looked at Zhu Peng, "It's hard to predict, I guess, it will reach 500 million in the end?" She said without confidence, "If the operation is done properly, it may even sell for 2000 million. share."

Liu Neng turned to look at Zhu Peng, "What do you think?"

"My estimate is about the same as that of Sister Xie." In the end, I may feel that it is not convincing enough. "Now in the game industry, the top genuine sales of this kind of buyout game are only at this sales level." It means, "Minecraft "Although it is very interesting, the game is very fun, and the quality is quite good, but after all, it is a personal work, and there is still a big difference from those 3A masterpieces that sell tens of millions of copies.

Moreover, the price is indeed a bit high.

"I think your sales forecast for this game is still too conservative." Liu Neng laughed, obviously not agreeing with the statement that only more than 2000 million copies could be sold.

"Then how much do you think the sales volume will be? 3000 million copies?" Xie Chunjiao asked.

Liu Neng shook his head, "In ten years, we will definitely sell [-] million copies." What he said was very decisive, which made people feel very confident.

Several people present at the meeting gasped in disbelief, [-] million copies, what is that concept?This is absolutely impossible!I have never heard of any game that has sold over [-] million, let alone doubled on this basis.

"I admit that this game is indeed very good and very good, but you say that the sales volume exceeds [-] million, I think you are still too confident." Xie Chunjiao is different from Zhu Peng, she and Liu Neng have known each other for a long time, and Li Lizhen With the relationship between girlfriends, Liu Neng can be attacked unscrupulously.

Although Zhu Peng on the other side absolutely didn't believe it, he didn't dare to say it.

"It's not over [-] million sales, but over [-] million. In the future, this game will not be outdated. At present, we also need to do follow-up optimization, version update, and open player community mod factory for this game, etc. etc. So, in my opinion, for this game, the so-called marketing promotion and the so-called operational strategy are not that important. Time will tell!"

(End of this chapter)