I contracted the entertainment industry

Chapter 158 Shock in the advertising industry (fourth update)

The advertisement of Izu Milk Tea was like a storm, which quickly swept across the country. At the same time, it also caused huge turmoil in the advertising industry.

Many people in the industry are meeting to study this advertisement, and analyze its techniques and methods bit by bit, so as to learn and learn from it better.

There is no way, Izu's advertisement has been too successful, it is no exaggeration to say that it has turned the tide, but as a fellow practitioner, it is impossible not to analyze it.

……

The advertising planning department of a certain group company!

A group of young people in professional attire were sitting together, staring intently at the projection in front of them.

After a while, the projection was turned off, the curtains were drawn, and the dark room was brightened again.

"Who knows how many times we've seen this ad from the beginning to the present?" A person sitting at the front, probably in his thirties, suddenly asked.

The people below looked at each other in blank dismay, almost shaking their heads, expressing that they didn't remember at all, anyway, many times.

"67 times!"

Just when everyone remained silent, a girl with short hair replied firmly.

"Very good! You have watched it 67 times, have you seen any tricks?"

As soon as these words came out, there was another silence.

"Are you all dumb? After watching it 67 times, don't you feel anything at all?"

Still no one answered, which is embarrassing.

"Manman, tell me what you think after watching it so many times."

The "Manman" in this population is the short-haired girl who answered 67 times just now.

"Minister, I just feel good, I really don't know about the rest." Man Man said with a blushing face.

"Nonsense, everyone knows it's good, if it's not good, we waste so much time watching what it does."

"But... But I really don't know what's so good about it, Minister, I just feel it's very magical, and I like its advertisement."

Manman felt a little wronged, she just came to the company as an intern, she didn't have a lot of experience, and she didn't know anything about it except knowing how to do it well.

"Forget it, look at each of you, come to work in a daze all day, can you bring some brains? Come on, cheer up, let me talk about the highlights of this advertisement."

……

A well-known advertising school!
"Okay, students, today we will talk about a case, the advertisement of Izu milk tea. First, let me ask, is there anyone who doesn't know about this advertisement?"

"Teacher, I don't know!"

"Well, you don't know, do you? Well, it doesn't matter, I will allow you to put on the earphones and watch this advertisement twenty times first, and then write some impressions, no less than [-] words. You don't want to listen to this class Alright, I'll give you a little treat after class."

"..."

"Teacher, I was wrong! You may not believe it. I was just joking."

"Stop talking, hurry up and read, hurry up and write. What about the rest of you, is there anything you don't know? If not, let's move on."

……

An advertising creative company!
"Izu Milk Tea's advertisement has two outstanding highlights, one is the novelty of creativity, and the other is the brainwashing of the advertising words. In fact, based on our professional advertising knowledge, its level is really average. However, it is this ordinary advertisement that saves Surviving the Izu Company has given Lemei Milk Tea, which was originally a dominant company, a sense of crisis, and there are many things worthy of our consideration.”

"Yes, we are all professionals in advertising. An ordinary advertisement in our opinion has created a miracle. Why? Is our thinking too rigid, or the market positioning is wrong, or modern people's aesthetics Has something changed?"

"Probably all of them. The advertisement of Izu milk tea can achieve such a huge social response. There must be merits. We should learn from it, but we cannot deny the knowledge we have learned in school."

"I heard that the director of the Izu Planning Department is Ding Kun, he is your college classmate, Lao Zhang, what's the matter, don't you say a few words?"

"Hey, I don't have much to say, but there is one thing, this ad is definitely not made by him, the master must be someone else."

"That's right, the circle of advertising is very small. Everyone knows the basics. If he can plan such an advertisement, I wouldn't believe it."

……

night.

seven o'clock.

Enmi Izu Planning Department is still brightly lit.

"Minister, today's sales report is statistic. The sales volume has increased by more than 300% compared with yesterday, and all parts of the country are out of stock. Otherwise, this number may be even higher."

Listening to this person's report, Ding Kun snatched the sales report from him, read it for a long time, and then said with a smile: "Okay, okay, we made the right bet this time!"

"Minister, is our company overcoming the difficulties this time?"

"Of course, don't worry, I promised you before that as long as the company can tide over the difficulties this time, I will give you a week off with pay, and I will never break my promise." Ding Kun said happily.

"Hey, the minister is wise! Oh, by the way, many companies called me today to ask about the advertisement. I didn't know how to reply, so they all hung up."

Ding Kun narrowed his eyes and said: "Hmph, are those guys unable to sit still so quickly? Let's investigate, they can investigate as they please, you just need to keep your mouth shut."

"But Minister, there is no impenetrable wall in the world, and this circle is so small, they will know sooner or later, right?"

"So what if you know? Mu Feng signed a contract with us a long time ago, and he can't do advertising planning for the same type of products within one year. This year is enough for us to breathe a sigh of relief."

Of course Ding Kun knew that this matter could not be concealed. When they found Mu Feng, they also found out about it from Yida. Then, in turn, others would naturally know about Mu Feng from them.

But it doesn't matter, as long as Mu Feng doesn't plan for the same type of products, he can do whatever he likes, anyway, it's not them who are the scourge.

And watching the fun is not afraid of big things. If Mu Feng can muddy the water in the advertising industry, he has no objection.

"Minister, don't you worry that Le Mei will ask Mu Feng for help at a sky-high price? On the surface, he dare not do anything, but saying a few words in private is a big trouble."

Ding Kun smiled and said: "Of course the situation you mentioned exists. If it is someone else, I am really worried, but Mu Feng is different. I believe him without any reason."

"This……"

"Okay, you go out first and tell everyone that you won't work overtime today. Let's go out to have a dinner later. I'll treat you to dinner. I haven't been this happy for a long time." Ding Kun patted the man on the shoulder and said.

"Really? Minister, you have to pay for it yourself? We did such a good job this time, and the company didn't say anything about rewards?"

"You kid, you're a good boy. I paid for it myself. As for whether the company will reward you or not, I don't care about it. If it doesn't work, I can only give you a few more days off."

Ding Kun shrugged helplessly, he can't be in charge of rewards, it can only depend on the mood of the boss.

(End of this chapter)