I contracted the entertainment industry

Chapter 156 Izu is Out of Stock (Part [-])

night.

07: 30.

Night falls.

This is a rather special time. During the so-called prime time on TV, a lot of advertisers want to advertise at this time. Unfortunately, 90.00% of the companies cannot afford the money.

And tonight at 30:[-] is the commercial time for Izu Milk Tea, played three times in a row, each time for [-] seconds, a total of one and a half minutes.

This time does not sound long, but it is not as big as a few million, so let's wash up and sleep. It can be seen that Yuanwei Izu Company has indeed spent a lot of money.

At this moment, not only Ding Kun and the others, but even Mu Feng are paying attention to this matter nervously.

Three days ago, under the authorization of the company, Ding Kun negotiated a contract with Jiangsu and Zhejiang Satellite TV, so the first round of advertisements was placed on Jiangsu and Zhejiang Satellite TV.

Jiangsu-Zhejiang Satellite TV is the propaganda window of Jiangsu and Zhejiang Province. Among all the TV stations in China, it can definitely be ranked in the top five.

Speaking of Jiangsu and Zhejiang Satellite TV, it can be said that it has a long history, dating back as far as the early days of the founding of the People's Republic of China. Later, it underwent several major reforms and reorganizations, and finally formed what it is today.

The programs of Jiangsu and Zhejiang Satellite TV are very interesting. Many classic TV dramas and variety shows have been broadcast, and many loyal fans have been accumulated, so the overall ratings are quite high.

It is not without reason that Ding Kun chose to launch the first counterattack on Jiangsu and Zhejiang Satellite TV.

……

Yuanwei Izu Milk Tea headquarters.

Ding Kun stared excitedly at the LCD TV in front of him, clapping his hands, even his knuckles turned white.

"There is 1 minute left, winning or losing in one fell swoop."

……

Nanjiang Radio Station.

Mu Feng crossed his hands and put them on his chest. Although he looked relaxed, he was actually a little nervous deep inside.

"God bless, don't have any accidents, or you will die."

……

Goldwind Cultural and Creative Company.

Liu Hai sat in his office, staring at the computer screen without blinking, the most exciting moment finally arrived.

Whether Mu Feng can continue to create miracles, whether Izu milk tea can survive from adversity, and whether the advertising industry can produce another classic case depends on the following 1 minute.

……

night.

Seven forty.

The weather forecast has just been released.

The advertisement of Izu Milk Tea appeared as scheduled.

"Izu milk tea sells more than 3 million cups a year, and the cups can circle the world when connected. It has been the leader in sales for eight consecutive years. It tastes good, and of course it is more popular."

"Izu milk tea, the choice of family, the choice of lovers, the choice of friends, my choice, your choice, the choice of all of us."

again!
Twice!

Three times!

……

"I'm going, Izu milk tea is going to die, this advertisement is a fortress."

"We sell more than 3 million cups a year. If we don't brag, we are still good friends."

"What the hell, the cups can go around the earth when connected together? It's a scam, right?"

"It's a nonsense advertisement. The Izu milk tea brand has only been around for eight years this year. How come it has led in sales for eight consecutive years?"

"It's absolutely false propaganda. If you don't believe it, you can circle the earth. How did you get it?"

"To be honest, no matter whether the content of the ad is true or not, the guy who wrote this planning case is definitely a talent."

"I feel that Izu milk tea is going to be popular. This advertisement is poisonous. I was actually brainwashed."

……

Once the advertisement of Izu milk tea was broadcast on Jiangsu and Zhejiang Satellite TV, it immediately became popular all over the Internet.

All major forums, QQ groups, post bars, spaces, blogs and other places where chatting and farting are all forwarding comments.

The number of video playbacks has risen linearly, and it has increased geometrically.

One hour, 20.

Two hours, 60.

Three hours, 120 million.

Until the early hours of the morning, the total number of views of the video exceeded 150 million, which was a stunned result.

what's the situation?
Are you crazy?

How could an ad be so popular?

Many netizens who didn't know the truth took a look at it with a curious attitude, but they were almost completely brainwashed in the end.

Poisonous!
This ad is simply poisonous!
The next day, in the morning.

Izu milk tea has been on Weibo's hot search, and the search index is still increasing.

After a night of fermentation, coupled with Yuanwei's own hype, the brand of Izu milk tea has become completely popular.

……

A neighborhood breakfast shop.

"Honey, go buy me a cup of milk tea."

"Okay, you wait."

"I don't drink this."

"What's the matter? Don't you drink this brand all the time?"

"For a change today, you can go buy another cup, I want Izu milk tea, hurry up."

……

A university cafeteria.

"Boss, bring me a cup of milk tea."

"Okay, what brand do you want? Lemei milk tea has been selling very well recently."

"No, I want that."

"This? Izu milk tea?"

"Yes, yes, I want it, how much?"

……

a company office.

"Xiao Zhang, are you here to deliver milk tea to Nannan again?"

"Hey, Miss Wang made you laugh!"

"Hey, the brand has changed? You're so non-specific, why did you change to Izu today? Wasn't it all Lemei before?"

"Sister Wang, Izu is the lover's choice."

……

A large supermarket.

"What's going on? The Lemei milk tea was out of stock last time, why is there no Izu milk tea today?"

"I'm really sorry. I just opened the door today and the Izu milk tea was sold out. We don't know what happened."

"So do you still have any inventory?"

"It's gone! It was all bought by a gentleman, and we just called the supplier to ask for the goods."

……

Enmi Izu company headquarters.

Ding Kun was restless and kept pacing back and forth in the office. Last night's advertisement received a good response. Although many people accused them of false advertising, no matter what, the Izu brand has indeed become popular.

And next, it depends on whether the sales will increase and how much it will increase. This is the key.

Looking at the comments on the Internet and the relevant news pushed by major portals, Ding Kun was in a state of turmoil, not knowing whether to laugh or cry.

To be honest, he really didn't expect that an advertisement would cause such a big commotion and directly push them to the forefront.

There are people to support them.

Some people scolded them.

Some people just sit and watch.

Half an hour later, Ding Kun was just about to call to inquire about today's sales, but suddenly there was a knock on his office door.

Ding Kun frowned, and after hesitating for a moment, he put down the phone he was holding and said "Come in".

It was a young man in his twenties who knocked on the door. The first thing he said when he came in was: "Minister, good news!"

Ding Kun's heart trembled suddenly, and he couldn't wait to ask: "What good news, tell me quickly."

"Just now the sales department called. Our products are out of stock all over the country. The suppliers below are urging the goods. The company has ordered the production department to step up production and work overtime. During this period of time, the wages are doubled. .”

"Is there a sales report?" Ding Kun asked excitedly.

"Not yet. It is estimated that the statistics will not be available until the evening, but judging from the current situation, sales have at least doubled."

(End of this chapter)