Football Junior Growth

Chapter 51 Brand
The changes in China's local brands and the market have greatly impacted Li Ning's position as the leader of China's sports brands.

In addition, Li Ning has repositioned its own brand positioning. When "90 Li Ning" was launched, and when "90 Li Ning" made all-round changes in LOGO, company slogan, etc., it was further diluted. Li Ning's own influence.

When the brand "Li-Ning" can't support the two brands of "Li-Ning" and "90 Li-Ning" at the same time, it is almost doomed that the era of Li-Ning's popularity in the country and ordering the world is gone forever.

When domestic brands started to fight in chaos, there was no longer a brand that could carry the banner of Huaxia sports brand.

As for Nike and Adidas, it is hard to find a rival in China, and the original "black triangle of sports brands" has almost collapsed.

Although the current status of "Li Ning" is still very high, Chen Xiaojian did not choose "Li Ning".

One is the issue of "brand influence". No matter how you say it, Li Ning still cannot compare with Nike and Adidas in terms of brand itself.

And there is also a very important point, that is, Li Ning is far from being able to compare with Nike and Adidas in terms of professionalism in football equipment.

Based on these two points, Chen Xiaojian decisively ranked Li Ning's sequence in third place.

As for other domestic brands, they are more willing to cultivate the field of basketball, and football is almost out of the question.

Chen Xiaojian has done his homework before, knowing that starting from this session, the main sponsor of the high school league will be Adidas, so the high school league is also called the "Adidas Cup".

Originally, there was not much difference between Nike and Adidas. Now that Adidas has the home field advantage, it is natural that Chen Xiaojian must first consider Adidas.

If the team can really reach the final at that time, if the opponents they meet at that time are wearing non-Adidas brands, Chen Xiaojian and the others are likely to have a "home court advantage".

Don't underestimate the influence of sponsors on competitive games.

Many famous football coaches in the world have said a similar sentence, "Many times, the result of a game is decided before the game starts."

Although this sentence is not necessarily completely correct, and the preparation before the game is exaggerated, but this sentence also reflects the importance of preparation before the game.

If Chen Xiaojian wants to achieve good results, he naturally has to consider all the details. Many seemingly insignificant details are often the key to the outcome of a game.

Chen Xiaojian went straight to the Adidas store.

There are still a lot of customers in the specialty store, and the shopping guides are so busy that there is a sound of checking goods and quotations from time to time.

As soon as Chen Xiaojian came in, a female shopping guide followed him immediately.

Chen Xiaojian took a look. The shopping guide was wearing Adidas uniform blue overalls and light makeup. He looked like he was in his early 20s. His hair was combed into a ponytail behind his head. Live youthful energy.

The shopping guide showed a professional smile and said, "Hello, what kind of clothes do you want to see?"

Chen Xiaojian smiled and said, "I want to see the football jersey."

The shopping guide said: "Okay, follow me, over here." He said and made a guiding action to walk in front.

Chen Xiaojian followed the shopping guide to the football area.

The shopping guide pointed to the football area and said, "This is our football area. You can take a look at it. If you like it, you can try it."

The entire football area is very neatly arranged, with sets of jerseys hanging on the shelves.

The jerseys and training uniforms of the world's richest teams and well-known domestic teams sponsored by Adidas are neatly arranged, as well as ordinary jerseys and training uniforms without any logos. Pairs of football shoes are placed on the shoe rack, and other Some scattered football equipment such as socks, shin pads, goalkeeper gloves, etc. are placed on the shelves in the corner.

Chen Xiaojian was very satisfied after looking at it, everything was very complete.

Chen Xiaojian nodded and said, "Is your store manager or manager there?"

The shopping guide looked at Chen Xiaojian suspiciously, and said, "Yes, what's the matter with you?"

Chen Xiaojian said, "It's nothing, I just want to talk to them about some things."

The shopping guide said: "Oh, our store manager is here." Then, as if he was afraid that Chen Xiaojian would complain about her, he asked, "You don't want to complain about me, do you? I didn't do anything."

Chen Xiaojian shook his head with a quick smile, and said, "No, no, don't get me wrong, I just want to talk to him about sponsorship."

Although there are relatively few sponsorships, it is not uncommon, so the shopping guide did not suspect anything after hearing what Chen Xiaojian said, nodded and said: "Oh, ok. Then wait here for a while, I will call us The store manager is here."

Chen Xiaojian saw that the shopping guide went to call their store manager, so he just looked at the jersey casually.

Chen Xiaojian was looking at some scattered clothes at the corner, when he heard a voice behind him saying: "Hi sir, I am the store manager of this store, what can you do for me?"

Chen Xiaojian turned around and saw a woman about 25 years old standing behind him, who should be their store manager.

The store manager also wears the same work clothes as the shopping guide, with long hair draped over her shoulders, and a name tag symbolizing her identity as the store manager pinned to her chest.

The title and name are written on the name tag: store manager Xie Zhuangya.

Chen Xiaojian stretched out his hand with a smile and said, "Hi, thank you manager."

Seeing Chen Xiaojian reaching out, Xie Zhuangya naturally reached out to shake Chen Xiaojian's hand, and said, "Hello."

Chen Xiaojian shook his hand politely, then withdrew his hand, and said, "My name is Chen Xiaojian, and I want to talk to you about sponsorship. Is it convenient to thank the store manager?"

It's not the first time Xie Zhuangya has received sponsors, and it certainly won't be the last time. She said, "Okay, Mr. Chen. Please come with me. There is some noise in the store. Let's talk to the office."

Chen Xiaojian said hello, and followed Xie Zhuangya to her office.

Xie Zhuangya's office is small and simple, with only a desk and two chairs inside.

Xie Zhuangya asked Chen Xiaojian to take a seat, then gathered the folders on the table and put them in his hand, and poured another glass of water for Chen Xiaojian.

Only then did Xie Zhuangya sit down opposite Chen Xiaojian and said, "Mr. Chen, please be specific."

Chen Xiaojian thanked him and said, "That's right, I'm a high school student."

Chen Xiaojian just said this, but was interrupted by Xie Zhuangya with a "Yeah", Xie Zhuangya said in surprise: "You said you are a high school student?"

(End of this chapter)