I really don't want to get rich

Chapter 38 Business district plan
"Yes, it's hunger marketing!" Wang Fei nodded, very satisfied with Liu Yang's subordinate.

“After triggering the popularity of market vendors, we took a high profile and selected only a few merchants in each market that we thought were most suitable for our Guntuan.com.

In this way, other merchants who failed to enter our website will definitely complain, complaining that we are rich and not making money!
However, this will not affect our reputation!

You know, most people want it the more they don’t get it!

If they can't get it, they will discuss it, and if they discuss it, it will spread!

Here, we must be clear that the world is big, but it is also small!According to the theory of six degrees of separation, no more than six people can separate two strangers!That is to say, you can know any stranger through at most six people.

So once the news spreads, it will definitely reach the ears of merchants who do not do business in the wet market. In this way, we can carry out the next plan! "

"As for the next step plan, I now have a fairly mature idea, and I named this plan-the business circle plan!"

"What is a business district? A business district refers to the radiation range where a store is centered on its location and extends along a certain direction and distance to attract customers. Simply put, it is the area where customers who come to the store live.

Regardless of large shopping malls or small stores, their sales always have a certain geographical range.This geographical range is centered on the mall and radiates around to the place where consumers who may come to the store to buy live.

The business circle is composed of core business circle, secondary business circle and fringe business circle.

The core business circle is the place closest to the store and has the highest customer density, accounting for about 50%-80% of the store's customers.

The secondary commercial district refers to the commercial district located on the periphery of the core commercial district, and the radiation radius is generally about 3-5 kilometers. It can attract 15%-25% of the total daily consumption in the secondary business district, and the customers in this business district are relatively scattered.

The fringe business circle refers to the outermost edge of the business circle. 5%-10% of the consumption in the radiation business circle will be realized in this business district. The customers in the business circle are the least and the most scattered.

The essential elements of a commercial district include consumer groups, effective operators, effective business management, reasonable development prospects and government support, as well as the image, function, architectural form and construction cost of the commercial district. "

"Having said so much, I just want to explain the importance of the business district!
Before our work, we were a little blind, that is, everyone went to the street, no matter where we went, and it was only one merchant, but this still didn’t work in the end!
In the early days, it worked, but after some easily persuaded merchants settled in, it definitely wouldn't work!This kind of blind and random working method is extremely inefficient and will seriously hinder our market expansion!And we are not the only one in this market!
The other competitors are all watching with eager eyes!
Therefore, we must promote it with a plan and purpose!
Take the present as an example, the vegetable market is a kind of business circle. Of course, this kind of business circle is relatively low-level, but we can't just look at the vegetable market blindly!

We want to see other places!We need to move higher and farther toward a broader market!
Think about it!

The commercial area is divided into commercial area, residential area, cultural and educational area, office area, industrial area, and mixed area.

The commercial district is characterized by a large business circle, a large floating population, various shops, and prosperity.Their consumption habits are fast, popular, entertaining, impulsive buying and relatively high consumption.

Residential areas must have at least 1000 households.Their consumption habits are stable consumption group, they pay attention to convenience and intimacy, and they have a high purchase rate of household products.

There are one or more schools in the vicinity of the cultural and educational area, among which private schools and cram schools are more ideal.Most of the consumers in this area are students, and the consumption amount is generally not high, but the purchase rate of fruit juice drinks is high.

Office area refers to the area where there are many office buildings.Their consumption habits are convenience, a large number of people eating out, and a high level of consumption.

Consumers in industrial zones are generally part-time workers, with a relatively low level of consumption, but a relatively large total consumption.

The mixed area is divided into residential and commercial mixed, residential and educational mixed, and industrial and commercial mixed.Mixed areas have the consumption characteristics of a single business district, and a business district often contains multiple types of business districts, which belong to diversified consumption habits.

According to these economic principles, the vegetable market can at most be divided into residential areas or mixed areas!

In order to avoid the vicious circle of more wolves and less meat, we control the number of merchants in the vegetable market to settle in our rolling group network, which reduces our income!
However, we can expand our goals!Expand to other business districts in residential areas and mixed areas, and expand to business districts in commercial districts, cultural and educational districts, office districts, and industrial districts!

In this way, it is much better than we are limited to the vegetable market circle and do not control the number of merchants in the vegetable market!

In the future, when the number of our consumer users increases, we can also gradually increase similar merchants to maintain healthy competition among merchants on our platform!
The most important thing is that with this business circle plan, our next work will no longer be a blind scurry, we can plan and carry out purposefully! "

Shao Wenhuai was stunned by what Wang Fei said about the business circle plan. He never thought that Wang Fei was so talented and far-sighted, what he said was so good!

The work of the previous month really made Shao Wenhuai feel a little blind. He just went out and ran around aimlessly every day without a goal. It didn't matter where he went. Now he has a plan and a goal!
"Mr. Li really has a keen eye! I can tell at a glance that Brother Wang has this talent, so I set up the marketing department for Brother Wang! It's amazing! It seems that I have to work hard, and I must have something I haven't discovered yet. , but Mr. Li has discovered the advantage!"

Liu Yang was also convinced, and sighed from the bottom of his heart: "Brother Wang is really amazing, I am ashamed of myself!"

In fact, the business circle plan has been brewing in Wang Fei's mind for a long time, because he is very low-key and doesn't want to steal Ning Mo's limelight, so he didn't make his plan public!
Now that he has become the manager of the marketing department, he doesn't need to steal anyone's limelight, so he took the opportunity of being able to tell the plan, and fully revealed the business district plan that he had already thought up!
He has already planned that the next job of the marketing department is to divide the various business districts in Hongcheng City, and then hand them over to the local promotion team to break through one by one!

Of course, the opportunity in the vegetable market circle must be seized!Although the hunger marketing plan was thought up by him on the spur of the moment, it was a breakthrough that was extremely conducive to work!
Li Yu didn't know, he transferred Ning Mo away, but mentioned a person who was more powerful than Ning Mo.

This is Mr. Li pushing himself into the pit!

Of course, Mr. Li still doesn't know that he has been pushed into the pit by himself, and he won't even know for a long time to come, because he is addicted to games and the Two-dimensional world, and hates being disturbed by others; Because he hid in the small building to form a unified body, regardless of spring, summer and winter or autumn.

He dug a hole for himself, and jumped into it without knowing it!

And Wang Fei is very low-key and doesn't know how to take credit, so he didn't intend to report to Mr. Li. After all, this is an internal matter of the marketing department, and there is no need to involve other departments.He thought, when the results are made, Mr. Li will naturally see them.

(End of this chapter)