I really don't want to get rich

Chapter 13 "Ghost" Li Yu's "Perverse Plan"
"Next, let me say that the rate is very high."

Having said this, Li Yu picked up the tea brewed from Longjing on the conference table and took a sip to moisten his throat before continuing:

“Many platforms, when inviting merchants to join, say it’s free.

But when the merchants start to do business, produce commercial activities, and make profits, they start to squeeze the wool hard, and they will adjust the commission very high, more than ten percent, 20.00%, it is really scary!

This compresses the profit margins of merchants to a great extent!
As a result, the cost of merchants has skyrocketed!

Wool comes from sheep.

The cost of the merchants skyrocketed, and then they began to increase the prices of the products sold on the platform. In the end, part of the cost, or even the entire cost, and even the cost plus profit were placed on consumers!
This is very undesirable behavior!

This kind of behavior makes businesses and consumers unhappy!

Seriously affect their experience of the platform!
The final result of this approach, I can predict, is that the platform will eventually be cast aside by merchants and consumers at the same time!

Therefore, the rates are very high, which cannot be had on our platform!
Moreover, we cannot have such items as rates.

Since we have charged merchants an annual entry fee of 3650 yuan, we can no longer make commissions from their sales.

Our company, no matter now or in the future, the commission for merchants will be 0 rate! "

On this point, Li Yu is talking nonsense again!
It is impossible to spurn!Once the consumption habit is formed, many consumers don't care even if they spend a few extra dollars, because it is convenient and easy to use!
For example, Li Yu's love for Meituan Food Delivery.

Before Meituan Waimai was revised in the world, the fee rate in Yangcheng area was about 21%. well done!He also made the former giant, Ele.me, dizzy and half dead!
And Li Yu, after being modified by the rule modifier, found that the Meituan takeaway was gone, and shed tears of sadness!

So, how could it be spurned?

As for merchants, if there is money to be made, then what a waste of money!

Except for Mr. Li who is only thinking about how to lose money, who would choose to cast aside a lot of money without making money?

Li Yu was talking so nonsense, of course it was just in case.

He is worried that if the group buying website is really launched, there will definitely be a large number of merchants at that time. Once the rate is commissioned, then this income will make him feel so heartbroken that he can't breathe!
"About selling ads for a fee!

A webpage is only so big, if any merchant can occupy a position on the homepage, it will be very, very beneficial to them!

Therefore, the platform takes advantage of this, and in order to increase revenue, it starts to collect money from merchants to help them get into a better position.

This is similar to Qiandu's PPC.I won’t go into details here, as you don’t understand it, so you can find out after the meeting is over.

What I want to say is that our company's platform is not only the group buying website, but also the food delivery website that is under preparation, and other platforms that will be built in the future. They will not charge for selling advertisements!
Our company is going to be bigger and stronger, and to be bigger and stronger we have to endure the pain in the early stage of development!Resist the temptation of money!
In order to have a good user experience on the platform, we put an end to this behavior of selling ads for a fee.

In the future, our company's platform will use big data for analysis, and according to the user's habits, push him his favorite merchants, instead of collecting money to sell advertisements, and inserting advertisements into these pushes. "

Of course, Mr. Li would not do such things as selling advertisements for a fee and bidding for rankings. This will greatly increase the income of group buying websites!

Don't you see those search sites, the bulk of their income comes from bidding rankings.

Never do anything that seriously affects your loss-making plan!

"President Li, wait a minute, I have a few questions about what you said,"

In the conference room, Zhou Qian, who was taking notes carefully, suddenly raised her head.

"Speak." Li Yu didn't mind Zhou Qian interrupting his speech.

"Mr. Li, why don't I know about the food delivery website you just mentioned?

Also, is the big data analysis you are talking about the 5V data analysis that was just proposed recently? "

"What 5V data analysis?"

The so-called 5V data analysis is because big data can be summarized as 5 V, large data volume (Volume), fast speed (Velocity), multiple types (Variety), value (Value), and authenticity (Veracity). Therefore, big data Analysis is called 5V data analysis in the eyes of some people.

But Li Yu didn't understand these things. All he knew about big data analysis was the analysis of huge data.

Of course, if you don't understand Li Yu, you can only think in your heart. He can't show it. He can only pretend to understand, nod to Zhou Qian, and then answer:

"Well, it's the 5V data analysis you mentioned. In addition, the food delivery website is the next step of our company's development plan. I haven't made relevant work plans yet, so I didn't inform you."

"Oh." Zhou Qian nodded slightly, expressing her understanding, but then she felt a sense of urgency in her heart, thinking: "This company is indeed a dragon with a potential abyss, and even the advanced concept of 5V data analysis has been included The work is planned, and I have only been exposed to this aspect of knowledge with my mentor."

Because this was 2008, not many people knew the concept of big data analysis.

"Put aside the food delivery website and big data analysis for now, and we'll talk about it later! Let's talk about the group buying website again. Last but not least, we will never do it offline."

Li Yu took a sip of the fine Longjing tea, cleared his throat, and continued the previous meeting topic.

"In my opinion, it is also a very outdated business philosophy to never do offline business.

You know, we are a platform. If there are no offline experience stores, how can consumers know the excellence of our platform?
For offline business, we have excellent offline stores, so that we can influence from offline to online and make our platform bigger and stronger!

I call this concept the integration of offline and online, that is, O2O, that is, Online To Offline. If you pay attention to the frontier of the Internet, you will find that someone in the United States has already proposed this concept. "

The O2O model, food delivery is the representative of this model, and Meituan Food Delivery has not opened an offline store, and it is still bigger and stronger. Li Yu is obviously talking nonsense again!
He took out O2O, and deliberately misinterpreted this concept, narrowing the scope of this concept, and the purpose is still to lose money!
Doing offline is very expensive, far more expensive than doing promotion and buying users!
Instead of burning money for promotion and buying users, Li Yu decided to spend money here!Because in his opinion, more money can be burned here, and the ability to attract users is far less than burning money for promotion and spending money to buy users. Therefore, it can be said that it is a blessing in disguise!
Lost sesame seeds, we can pick up watermelon!
Burning more money, acquiring fewer users, the valuation of the platform has also been suppressed, and the data of [Company Account] may plummet!

The loss-making plan has been further improved!

perfect!

Li Yule happily imagined the bright future of a skyrocketing personal account after losing money: buying a few buildings, working as a renter, playing games, and eating takeout, how wonderful!
Employees such as Zhou Qian, who have been exposed to the cutting-edge knowledge of the Internet, are also imagining the bright future of the company:
The founder of the company is a visionary and wise man. If we are one step ahead of others, we can occupy a good position in the middle of the road. In the future, when the company becomes bigger and stronger, we veterans will also be able to achieve success and success. Life is at its peak!

that's nice!

(End of this chapter)