I really don't want to get rich

Chapter 12 "Ghost" Li Yu's "Perverse Plan"
Li Yu cleared his throat, and began to talk about his "retrograde" level "loss plan".

"There are already a lot of group buying websites on the market, such as comments, happy group buying, etc. Anyway, there are many."

"I have carefully studied their business strategy. It is nothing more than burning money for promotion, spending money to buy users, attracting merchants for free, low review threshold, very high rate, selling advertisements for a fee, and never doing offline points."

"In view of their model, I thought about it carefully and decided! We don't want to learn these!"

"why?"

"First, burn money for promotion.

Burning money for promotion, my understanding is to spend a lot of money on advertising to attract traffic!

Although our company has some money, everyone knows that I can't spend unlimited money to burn it. Moreover, regarding our group buying website, I am not considering financing for the time being. In this way, we can't burn others. money, so don't do it. "

In fact, Li Yu was worried that if he really started to burn money for promotion, then he would have a big head.

Because he discovered that the [company account] data did not refer to the money on his company's account, but his worth!

Worth!
You know, the valuations of those websites that have been built are very high, so if they burn money for promotion and succeed, what will happen to the [company account] at that time!

He needs to suppress the company's group buying website, so he is determined not to promote it. He can only wait for word of mouth to ferment in a Buddhist manner.

Of course, this cannot be fermented.

Li Yu thought so.

“Then there is this spending money to buy users.

My understanding of spending money to buy users is that users can get cash, coupons and other rewards for registering, thereby increasing their user base.

I found out that the users bought with money are not reliable, and I don’t know if you have discovered that there are a lot of wool parties in the society.These people all run away after collecting their wool. It's not worth spending money on them, because they can't be kept!

The result of not being able to keep it is that we spent money, but only bought a "dead account" that was only registered and used once.

It doesn't make much sense.

In order to curb this phenomenon, we cannot spend money to buy users.

As long as we do a good job in our service, users will naturally flock to the door.

You don’t need to tell me, I know the questions in your mind.

I know, you will think, Mr. Li, our company neither burns money for promotion nor spends money to buy users. Isn’t that too stingy? How can such a company have a future?

Don't think too much about this. If I were stingy, would you have such a good working environment?
Anyway, we will not do these two points for the time being, and whether we do it in the future depends on the situation.

You just need to do your own work well, and I have my own solutions for the promotion of the website. "

"Go away" The company's employees, there are too many newcomers, basically no work experience.

Under this situation, they are basically still in a state of doing whatever the boss says. Therefore, when Li Yu says this, they will not raise any objections.

As for Wen Nuan, the only person who can be considered as having more work experience, Li Yu asked her not to question her decision long before joining the job.

Therefore, even if Wen Nuan had any doubts in his heart at this time, he would not say it out, let alone refute Mr. Li in front of everyone, to save Mr. Li's face, and say it openly.

And Li Yu's sinister intentions in making this decision are because he knows that spending money to buy users is not just some nonsense that he ran away after collecting wool, but also the retention rate of users who spend money to buy users is very high!
Don’t you see that before the revision of the world, did Alipay, Didi, Meituan Waimai, and Ele.me all spend money like crazy to buy users?Finally, they all did it successfully!
It can be seen that the retention rate of users who spend money to buy users is still quite high!
If the user retention rate is high, of course Mr. Li will not do it, otherwise the valuation of the group buying website will increase, and the [company account] on his personal information panel will have to increase again.

It is better to be a Buddhist, let it grow wildly, and finally make it be wiped out by other "old farmers" as weeds!

most!
“Then there’s this free business promotion.

It is absolutely not advisable to attract merchants to settle in for free!This is a very unhealthy business model!

We do group buying websites, website construction and maintenance need money!The server wants money!Give you wages and ask for money!The rent of the company's office space needs money!

These all cost money!

Since it costs money, why not have a free policy?

We help their merchants increase their income, but free them to settle in, this is not acceptable!

We can't work for nothing!
Therefore, when merchants settle in, we need to charge a handling fee. For the handling fee, I will set it at 3650 yuan/year!The average price is 10 yuan a day, which is much cheaper than their rent, and we count it as a conscience.

So, that’s it, 3650 yuan/year. If you don’t pay this amount, don’t even think about joining our platform. "

Li Yu thought, now that his platform has no reputation and no traffic, but he raises the entry threshold for merchants so high, in this way, there must be no merchants willing to enter.

After all, they are not fools, they will also evaluate the value of your platform, and they have to be just right!

You are not Tmall, you have a very considerable user traffic, you charge 10,000+ a year, and there are still merchants joining one after another.

And if there are no merchants to settle in, the valuation of the platform will not rise, the valuation will not rise, and the [company account] will not rise either!
perfect!

"Then the review threshold is low!

Everyone must pay great attention to this point!
Our company is determined to become bigger and stronger, so we must abide by the laws of the country. For those businesses that operate without a license, we will not allow them to settle in!If the documents are not complete, we will not allow you to settle in!

This is not only to be responsible for the legal responsibility of our company, but also for the reputation of our platform, but also for the safety of consumers!

Because everyone knows that group buying websites are nothing more than eating, drinking and having fun!In these projects, safety is always the first priority.

Those who operate without a license, or whose certificates are not complete, will definitely pose a safety hazard, and we must not accept them! "

On this point, Li Yu has a bit of conscience, and he really thinks this way. Businesses operating without a license and with incomplete documents have potential safety hazards, which will pose a threat to the safety of consumers.

Although we dream of closing the company, we still have to do a good job in safety issues.You can cheat your own company, but you can't cheat others!

To be a human being, you must have a conscience!

Of course, if the review is stricter, there will be fewer merchants to settle in. The valuation of the platform will be suppressed by Mr. Li again, and the rise of the [company account] may be curbed.

Let conscience and suppression go hand in hand!
This is great!

(End of this chapter)