Stall setting starts from Malatang

267 Chapter 267, Dismal Takeaway 2
"It is based on the idea of ​​​​wechat business."

Lin Xiaojian stroked his chin and said that he had some insights and actions about this. Every day in the circle of friends, he posted a dynamic brush about Malatang, which borrowed from the idea of ​​​​Wechat Business’s daily business people.

In other words, this is the self-media thinking in the current Internet age.Not only the media can do it, individuals or businesses can operate their own personalities.The most common one is overseas purchasing agents. They do not have official business qualifications. How can they maintain the trust of customers?It is to post a video of shopping at the spot every day, so that everyone believes that they are really carrying the goods back in the flesh, rather than placing orders in domestic workshops.

"Ding! Tong Bin's reputation with you has increased by 1500 points, and the current reverence is 314/12000."

After some brainstorming between the two, Tong Bin gradually accepted Lin Xiaojian's opinion, and decided to show his face when he went back, and put all the groups that could be watered.When he made up his mind, a system prompt sounded in Lin Xiaojian's mind.

"Ding, you have completed the achievement [Reputation Master], and you will get 1 chance to draw a lottery."

[Prestige Master: To gain a guest's respect from the heart, you need to reach revered reputation points]

【Current progress: 1/10】

"Yo? Prestige reverence also has hidden achievements? Then it seems that there will also be worship?"

A considerable part of Lin Xiaojian's selfishness in helping Tong Bin is for his own mission.Although he felt that with Tong Bin's personal ability, even if he did not go to school and work full-time, he would not be able to complete the task.

[King of Takeaway] The task requirement is that the cumulative number of takeaway orders on both platforms and the transaction volume rank first in the county for three consecutive days (the unit price of a customer must not be lower than 1/2 of the average level of the peers, and it must not be lower than the average dine-in meal of the store for the whole year. 1/2 of the level), there are requirements on the amount and quantity, which prevents him from having the possibility of asking someone to help him order a takeaway order of several thousand yuan to get enough transaction volume.

The number one takeaway merchant in the county can sell at least 100 orders, right?Xiaolin Malatang may not be able to make 100 orders for dine-in at present, let alone takeaway.If there is no accident, he will not add up to 100 takeaway orders throughout the year.

"Okay, I've sent it to all the groups. Boss Xiaolin, please help me post it in various groups. I'll charge your delivery fee starting from 1 yuan in the future."

Tong Bin buried his head in fiddling with the phone for a long time, then raised his head and said.

"Huh? Okay, thanks."

Hearing this, Lin Xiaojian let go of thinking about the task, and readily agreed that helping him is helping himself.

However, the only ones he can post are colleagues from the New Oriental Plastic Factory and the work group from Beishan Night Market. These people are not potential users of takeaway food, so they are better than nothing.

If Meituan only charges 1 yuan per order, that would be a great thing. The commission of 4 yuan is a heavy mountain for businesses with a unit price of only a dozen yuan. Zhong Lingling heard some noodle and snack shop owners complain that the promotion activities held during the New Year and holidays, after deducting the discount red envelope and commission , The income per order is less than 10 yuan, which is really a loss.

It doesn't matter if you don't do it usually, but if you don't do it during the holidays, the sales will drop sharply, and the result will be ranked outside the dozens of intelligent recommendations of the system.Unless the user deliberately looks for it, they will not see the merchants in the back at all.

"Takeaway? Xiaobin, eating too much of this stuff is not healthy, so you have to eat less."

"What's delicious at Beishan Night Market? They're all food for outsiders. Is there any takeaway from the town?"

"Your main task now is to study hard and don't engage in these crooked things."

……

After posting the ad to more than a dozen groups, Takeout No. 1 has added three or five WeChat friends, but most of them didn't understand or support it, which made Tong Bin feel a little uncomfortable.

"Tomorrow I will print hundreds of small advertisements and stick them on the telephone poles!"

He said viciously, if there was a bit of playfulness about doing takeaway before, now he is completely on the fence with this matter, breaking the can and breaking it.

"what?"

Originally, Lin Xiaojian wanted to praise him for the wolfish spirit that is necessary to engage in the Internet, but when he heard that he even used the trick of psoriasis advertisements, he dared not provoke him any more.

After sending Tong Bin away, Lin Xiaojian closed the stall half an hour earlier as usual to go to Yu Zitong's appointment.The colleague who was making supper at the side gradually realized that something was wrong with him, and closed the stall early every now and then, not knowing what to do.

When the time came to the weekend, after Tong Bin's unscrupulous publicity and promotion, his takeaway influence finally spread gradually.On Saturday, I received a total of 10 orders and achieved a double-digit breakthrough. Among them, 3 orders were from Xiaolin Malatang, and the remaining [-] orders belonged to different merchants.

"congratulations!"

It was delivered to more than 9 o'clock, and after the day's business was over, Tong Bin dragged his tired body to Lin Xiaojian's place to order Malatang.After eating a large bowl of Malatang, there is still money in his pocket, and labor makes him feel fulfilled and happy.

"Invite you to drink, celebrate the breakthrough of ten, and try to break through one hundred... fifty orders before the summer vacation. I guess you can't finish delivering one hundred orders by yourself."

Lin Xiaojian sat in front of Tong Bin, picked up a can of Budweiser, snapped open the lid and handed it over.

"It would be great if it was all orders from you. It's too far to go back and forth in the town. I'm afraid I don't make enough money to charge the battery car."

Tong Bin took the beer and drank half of the bottle in one go, belched refreshingly and said.

His ideal plan is to only take out food from the Beishan Night Market, but there are few merchants in the Beishan Night Market, and they only serve dinner and supper. For the country people, the demand for takeaway during lunch is actually stronger than that for dinner, so they have to work hard to do it in the town. The takeaway is out.

For example, if Tong Bin's parents had work to do, they would have lunch at the construction site at noon, and they would go home to cook at night unless they were rushing to work.

It's just that in this way, he became a running errand, and it took more than half an hour to go back and forth to the town. Even if the price was increased, it would only cost four or five yuan.Before the scale effect is formed, the earnings are not enough to compensate for their own labor costs.I really want to work part-time, download a crowdsourcing app, and earn a lot more than this.

The businesses in the town are scattered and spread over an area of ​​several square kilometers. Many businesses do not know how to use WeChat and have to place orders by phone, unlike Beishan Night Market, which is concentrated together. Ideally, a trip can deliver several orders.Some merchants are unwilling to cooperate with him and do not pay delivery fees. Faced with this kind of situation, he can only charge more money from users-he can’t deliver at a loss by himself, this is his bottom line.

Tong Bin earns 5 yuan for an order in the town, the merchant charges 2 yuan, and the user charges 3 yuan.According to his oral survey through surrounding samples, no matter how much, users are unwilling to bear it.Unless it is a merchant that does not pay the delivery fee, the user will be asked to add 2 yuan to bear the full cost.

If it is an order with a large amount and a large quantity, the fee will be increased accordingly, and the maximum will not exceed 10 yuan. In short, it is more cost-effective than running errands.

(End of this chapter)