Stall setting starts from Malatang

259 Chapter 259, Takeaway 3
What should I do if there is no food delivery platform but customers have a demand for food delivery?Some shops with good business keep their own delivery staff and pay a fixed salary on a monthly basis.Generally, this kind of store has a relatively high unit price per customer, tens or hundreds, otherwise the profit is not enough for delivery costs, and there are very few in Beishan Town who have this strength.

The next level is for several merchants to work together to keep warm. The threshold is not low. They are usually several merchants that have been open for a long time and have complementary business types.A customer calls your house to buy two steamed buns. By the way, please go to the store on the left and bring half a catty of beef, and the store on the right with a box of bonus items.Everyone takes care of each other.

Or just call for errands, 12 yuan per order, the farther the distance, the more expensive the price.

Anyway, before the popularity of takeout platforms, it was not easy for ordinary people to get hot takeout at home without leaving home.Merchants that provide takeout services have very high starting prices. It’s not cost-effective to eat alone, and there are very few options.

Although Lin Xiaojian has never experienced such a life because he was young, he knows that the emergence of food delivery platforms has definitely made the lives of most people easier, and has also provided riders with a high-paying position.Not long ago, he came across a piece of news on Douyin about the sudden death of a food delivery rider. The first popular comment asked the government to shut down the food delivery platform and protect the rights of riders, which made him laugh.

"You are from Fengzhou College, right? Then you can only do it for two months, and classes will start in September."

Ignoring Tong Bin's knowledgeable eyes, Lin Xiaojian focused on issues other than business.

The company was running well but went bankrupt due to personal problems of the boss. There are countless cases like this.

"Yes, yes."

Tong Bin didn't expect that Boss Xiao Lin had such a good memory. He had eaten it a few times and recognized him. Although he was happy, he felt a little guilty, fearing that he would not support him because of this.

"I mainly want to do a summer internship and accumulate work experience. Anyway, you can't do takeout now. If you can deliver for two months, it's two months. If you think the delivery fee is too high, we can negotiate for 1 yuan..."

Seeing Boss Xiaolin frowning slightly, Tong Bin hastily explained.

Xiaolin Malatang is the first cooperative merchant he chooses. The boss Xiaolin is a young man with active thinking and can understand his ideas.If even he doesn't support himself, there's no need to try to convince those conservative middle-aged merchants.

"Of course it doesn't matter, I'm just asking casually."

Seeing Tong Bin's frightened expression, Lin Xiaojian smiled kindly.Although the two are about the same age, due to professional reasons, the other party behaved relatively immature in front of him, asking himself for advice from his predecessors.

If he is free, he can pick up food through his WeChat.Now there are more than 200 people on it, most of them are young people, and there must be some people who need takeaway.

"Then you can add me on WeChat, and I will send you a menu later. The delivery starts at 16 yuan, and you can give me 14 yuan."

"If you have any questions, please contact us in time."

"Okay, I'll talk to other merchants and try to prepare the materials and the first draft of the business plan within two days."

After Tong Bin left, Lin Xiaojian immediately purchased two boxes of packing boxes and one box of tableware online.

In the past, the only takeaway tableware he provided was disposable chopsticks. Recently, he found that he could buy that kind of tableware bag for an extra dime. In addition to chopsticks, there are also plastic spoons, toothpicks and paper towels. The customer experience is much better.

There is a factory producing plastic packaging boxes in Beishan, but they are all wholesalers, sending out hundreds of thousands of sets, and don't even bother to look at orders of one or two hundred sets.If Xia Xiaoshuang was still working in the factory, you could ask her to bring back a few boxes at the ex-factory price, which was much more cost-effective than buying online.

Looking at the growth task [King of Delivery] that has been lying in the task interface for several months, perhaps the breakthrough lies in this ambitious young man. Thinking that Zhong Lingling is more concerned about things in her hometown, Lin Xiaojian sent her a WeChat message:

"Just now, a junior from your Fengyuan came to me and said that he wanted to set up a takeaway WeChat during the summer vacation, help the merchants in the Beishan Market to deliver food, and deliver food by himself as a part-time job. What do you think?"

"Oh? It's a good thing. With the takeaway, we can expand the sales radius, but it only lasts two months. I'm afraid it's too late to promote it, right?"

Zhong Lingling quickly grasped the key to this matter.

In the Internet age, traffic is the source of all business models.Now that the material conditions are good, everyone has needs. It depends on whether you can guide them to consumption.

The essence of Wechat business is to realize the flow of your circle of friends. It seems that there is no cost, but you are overdrawing your invisible and intangible personal credit (here we are talking about the kind of products that are seriously unbalanced in cost performance and purely rely on deception).Credit is priceless, and those friends who blacklisted micro-businesses may have become a drop of money when they fell into poverty due to illness, or a stepping stone when they missed a key high school.

Merchants and customers in Beishan Night Market have takeaway needs, but why has no one discovered its commercial value?The fundamental reason is that this scale cannot support a delivery team.

If a business project looks like it's going to pay off, someone will jump into it right away.If even a layman can see that this project is unreliable, don't expect to fool the insider.

For example, there are more and more vendors in Beishan Night Market.

Even if Tong Bin delivers the food by himself, in a sense, there is no need to spend labor costs, but how to attract traffic in the early stage?How to cultivate the habit of ordering takeaway in customers?Maybe after the takeaway WeChat has a little fan base, he will go back to school.

If so, this round of experimentation is more like a business practice than a full-fledged business behavior.

"Give me his contact information, and I'll talk to him and see if there's anything I can do to help."

Zhong Lingling said as Lin Xiaojian expected.

Previously, she helped Xiaolin Malatang do a round of omni-channel promotion at cost price. The situation was similar to the current situation. The two were not familiar with each other. The main purpose was to promote their hometown.

Of course, doing so is not completely beneficial to Zhong Lingling personally. Yu Gong, who operates an online celebrity brand like Hermès in Malatang, will also have a feedback effect on the media of Flavor Fengzhou.Personally, Boss Xiao Lin is a friend worth making, which is the unanimous opinion of most people who have come into contact with him.

The difference between an entrepreneur and a boss is that the latter only considers their own interests, while the former allows most partners to achieve a win-win situation.Zhong Lingling's age and company scale are not large, and this way of thinking was cultivated by her father through precepts and deeds since she was a child.

Lin Xiaojian can now understand Zhong Lingling's philosophy, and seeing Tong Bin's decision to start from scratch in food delivery, he also has an idea of ​​wanting to help.

If Tong Bin's project is implemented, it will of course be beneficial to Xiaolin Malatang, and it will not be completely in vain.

(End of this chapter)