Stall setting starts from Malatang
Chapter 22 Chapter 22, new product launch
Chapter 22 Chapter 22, new product launch
"It doesn't matter, my business is good now, and I will definitely sell it out overnight."
Lin Xiaojian said with a slightly proud tone, what he said was correct, he had the best business in this market these days, and he could sell seven or eight vegetables in one night.
"Business is good and it's not such a toss. You can't guarantee how many copies of this kind of dish will be sold today! It may be that the business is not good today but the shells are sold well, and it may be that the business is good tomorrow but the shells are sold less. possible."
"And your business is good, so you must prepare more vegetables, right? The corresponding loss is even greater. If you sell 20 shells every day, and you just sell them out, you will definitely want to buy more goods to sell, right? Then go today I prepared 25 copies, but only sold 10 copies because of the rain, the city management, and the mess. If the remaining 15 copies are preserved, there will be 10 copies tomorrow. If the preservation is not good, there will be no leftovers. The final result It’s more profitable than bad!”
Lao Liu said earnestly, Lao Zhang doesn't like nagging, and after a few glances, he went back to his booth. Whether others listen to persuasion is his own business.
"Thank you, Mr. Liu!"
Hearing this, Lin Xiaojian suddenly realized, he didn't expect this.He just thought that he only needs to prepare a similar portion, and it is best to sell out the vegetables every day.But in reality, there is no such a perfect thing. Maybe you prepare 20 copies every day, sell 10 copies today, and sell 30 copies tomorrow, and 10 customers will not be able to eat, and the money that should be earned has not been earned.
Preserving dishes properly is an important way to save costs. Because of the super crisper, he didn't think so deeply.
"Hey, you can figure it out for yourself. You'll know after a few days of selling it. My old man says it's useless no matter how much you say."
Lao Liu shook his head, and while it was still early, he lay back on the recliner and squinted his eyes.
Lin Xiaojian took his advice to the bottom of his heart, first set up all the dishes, and waited for the first wave of diners at 5 o'clock in the evening rush after get off work.
There are so many factories in the industrial area, and the off-duty time is not uniform, from 5 o'clock to 6 o'clock, this time is the busiest time of this market.After 6:[-], Beishan Avenue is sparsely populated, and the number of orders that can be made after that is entirely dependent on luck.
"Boss, are there no eggplants today?"
After a while, the big guy from Northeast China, who had been frequenting for a while, was the first to come to the stall again. Looking at the dazzling array of dishes, he greeted Lin Xiaojian.
This eldest brother seems to be a key figure in the factory. It was just before 5 o'clock, and he went out to eat. He changed to an ordinary worker, and he was definitely not so willful.
He ate eggplant once at the recommendation of Lin Xiaojian, and fell in love with the soft and tender taste, and ordered it every time he came.
"Oh, unfortunately today, I didn't buy eggplant, why don't you try my new dish, flower clams? Razor clams? Fish fillets? Prawns?"
Lin Xiaojian enthusiastically introduced other dishes to him, embedding flowers and trees is a necessary skill for qualified vendors.
"Ah... eh?"
Hearing that there was no eggplant, the big man sighed, feeling that tonight's Malatang had lost its soul, and had the urge to eat a box lunch.It's just that when he heard the names of the next few dishes, he was stunned, opened his eyes wide and looked around, and finally saw this ordinary plastic box.
"Seafood? Once you sell Malatang, you can also sell seafood?!"
He let out a surprise, and was instantly aroused in interest.Seafood is considered a high-end food by most people, while Malatang is a low-end food. Can these two be mixed together?
"Yes, there are clams, razor clams, fish fillets, and prawns. Would you like to try some?"
Lin Xiaojian introduced amiably, repeating his trump card dish.
"Okay, give me one of each. If you don't tell me, I have forgotten that I haven't eaten seafood for a long time. No wonder my eyes are a little blurry recently."
The big man seemed to be a master of money, and said with high fives.In the opinion of the inland people, eating seafood regularly can help improve eyesight. Why are coastal people richer than inland people?It's because they eat too much sea fish and their vision is accurate.
"Good Le!"
Hearing the big guy's bold tone, Lin Xiaojian suddenly got excited, opened the lid of the box, and took out a handful of clams, a few razor clams, a few fish fillets, and two frozen shrimps. Put it in a pot and heat it up.
"Yo, you're still fresh!"
Seeing the clams slowly opening and closing their shells and spraying water everywhere, the big man said happily.
Although he ordered seafood, he didn't have much hope for the quality of the roadside stall.The seafood in the restaurant is all raised with an oxygen pump, and the last time it was placed under a large block of ice. How can it be stored in a box like this boss, can it be fresh?
Out of trust in the boss' previous craftsmanship, the big guy didn't refuse his sales because of the crude fresh-keeping environment, but chose to try.In terms of food, he is relatively willing to spend money. Generally, migrant workers only need to eat enough. A large plate of carbon water is sprinkled with vinegar, sesame oil, soy sauce, chopped green onion, minced garlic, and chili noodles, and mixed with shredded cucumber and soybean sprouts. Enough to make a living.
"Zi..."
The spoonful of all-purpose soup toppings after cooking has become Lin Xiaojian's practice makes perfect. After a few days, he can fine-tune the amount of toppings according to the amount of dishes in Malatang.After pouring it on, the flavor substances in the broth and seafood quickly produce a wonderful chemical reaction, fully stimulating the umami taste inside, and you can smell the tangy aroma from one or two meters away.
"Wow, it smells so good!"
The big man looked at the bowl of mala tang, smelled the umami in the air, and suddenly moved his index finger!He found that this little boss is simply a treasure boy, and whenever he feels a little loss of appetite, it will bring him a new surprise.Who would have thought that he, a big man in the Northeast, would eat four meals of Malatang in five days?
"This razor clam is so tender and fresh!"
Gently use chopsticks to tear off the black tendons on the surface of the razor clam, wash it in the soup, and bring it to your mouth. The flavor substances activated by the universal broth explode instantly on the tip of the tongue, and the taste buds are immediately overwhelmed by the huge amount of umami , delivering the ultimate delicacy to the brain unreservedly.
The delicacy pouring in like a tide almost made the brain freeze, and the teeth forgot to chew. The big guy just felt that time was almost at a standstill at this moment. It is constantly coming, breaking through the lock of time.
"His..."
"This taste... so delicious!"
Just one razor clam gave him a feeling of ascending to a fantasy land of bliss. He couldn't help wondering whether it was because he hadn't eaten seafood for a long time, or the taste of the boss's concoction was too good, or the quality of the dishes was too good.
"How is it? Is this seafood still fresh?"
At this moment, the rush to get off work has not yet arrived. After ironing a bowl, Lin Xiaojian still has time to go to the big man to ask and listen to the opinions of customers.Although he is introverted, he still does market research.
"good very good!"
"It's very fresh, even fresher than the Xiaowang seafood in the town!"
The big man gave a thumbs up and said full of praise.
Seafood with small nets is a common and traditional fishing method on the coast of the East China Sea. Usually, individual fishermen drive small boats out to the sea to lower their nets, and collect their nets back to the port within a few hours, pursuing the ultimate freshness.Large and medium-sized fishing boats go out to sea for at least a few hundred kilometers, and it takes more than three to five days to return. The seafood caught in the early stage will inevitably be affected, and the quality is uneven.
However, the Xiaowang seafood signs displayed in many shops are just a gimmick, selling dog meat under the guise of a sheep, but in fact they buy the goods from the vegetable market.Nowadays, refrigeration technology is more and more developed, and non-professional gourmets can't tell the difference between the vegetable market and the dock.
"That's right! You don't look at my seafood, all of them are alive and kicking."
Hearing the compliments from the guests, Lin Xiaojian burst into a smile, which is the simplest sense of professional accomplishment.
"Boss, how do you sell this seafood?"
At this time, workers who clocked in and got off work on time began to pass by the market, and those who were too lazy to cook their own food wandered around, looking around, looking for cheap and high-quality food. Plastic plates:
"New dishes (in bold): Seafood is on the market, 8% off!"
"Clams! Razor clams! Prawns! Fish fillets! They all cost 3 yuan a piece, but only 8 yuan a piece! New products are now available at a 8% discount, so they all cost [-]% off!"
Seeing someone patronizing, he hurriedly yelled.When someone asks a question, he responds and solicits business without feeling embarrassed, and shouts very naturally.
After struggling for a whole day, Lin Xiaojian finally decided to set the price of the new dish at 3 yuan a piece. At worst, the portion would be smaller, at least the price seemed affordable and attractive.If a customer thinks it’s not enough to eat, it is suggested that he order two servings. For 6 yuan, he can eat a small serving of meat dishes in a fast food restaurant. He can eat two servings of seafood, which is definitely not expensive in comparison.
After all, he was a wage earner who was struggling a month ago, and he thought he had a better understanding of the consumption concepts of his peers.Moreover, the promotion of new product discounts is also a relatively rare sales method in the market.Usually, only the professional-looking stores with storefronts have the pressure to clear the inventory, and will carry out such profit-sharing activities as discounts and promotions.
If it is stir-frying, it will be troublesome if the portion is too small.But Malatang cooking is simple, whether you have seafood, vegetables or meat dishes, they are all stewed in one pot.
"3 yuan, 8% off, is it only 2 yuan and 4 for one serving? How many clams are there for one serving?"
A small and exquisite post-00 factory girl blinked her eyes and asked carefully.
"A serving of 10!"
Lin Xiaojian replied straightforwardly, grabbed ten clams from the super crisper, threw them into the net pocket, stared at the little girl openly and asked, "Do you want another one?"
"Ten, ten? Let's have one."
The little girl was a little embarrassed to be stared at by Lin Xiaojian, seeing that he had chosen everything, she quickly agreed.
Since they all ordered clams, of course I was ashamed not to order frozen vegetables and staple food. She picked out a portion of vermicelli and a few vegetables at random, handed the plate to Lin Xiaojian, and went to sit on the seat.As Lin Xiaojian took over the stainless steel plate, the task information displayed by the system became:
【Current task: expand the variety of dishes】
【任务进度:花蛤2/3、巴沙鱼片1/3、蛏子1/3、冻虾1/3……】
(End of this chapter)
"It doesn't matter, my business is good now, and I will definitely sell it out overnight."
Lin Xiaojian said with a slightly proud tone, what he said was correct, he had the best business in this market these days, and he could sell seven or eight vegetables in one night.
"Business is good and it's not such a toss. You can't guarantee how many copies of this kind of dish will be sold today! It may be that the business is not good today but the shells are sold well, and it may be that the business is good tomorrow but the shells are sold less. possible."
"And your business is good, so you must prepare more vegetables, right? The corresponding loss is even greater. If you sell 20 shells every day, and you just sell them out, you will definitely want to buy more goods to sell, right? Then go today I prepared 25 copies, but only sold 10 copies because of the rain, the city management, and the mess. If the remaining 15 copies are preserved, there will be 10 copies tomorrow. If the preservation is not good, there will be no leftovers. The final result It’s more profitable than bad!”
Lao Liu said earnestly, Lao Zhang doesn't like nagging, and after a few glances, he went back to his booth. Whether others listen to persuasion is his own business.
"Thank you, Mr. Liu!"
Hearing this, Lin Xiaojian suddenly realized, he didn't expect this.He just thought that he only needs to prepare a similar portion, and it is best to sell out the vegetables every day.But in reality, there is no such a perfect thing. Maybe you prepare 20 copies every day, sell 10 copies today, and sell 30 copies tomorrow, and 10 customers will not be able to eat, and the money that should be earned has not been earned.
Preserving dishes properly is an important way to save costs. Because of the super crisper, he didn't think so deeply.
"Hey, you can figure it out for yourself. You'll know after a few days of selling it. My old man says it's useless no matter how much you say."
Lao Liu shook his head, and while it was still early, he lay back on the recliner and squinted his eyes.
Lin Xiaojian took his advice to the bottom of his heart, first set up all the dishes, and waited for the first wave of diners at 5 o'clock in the evening rush after get off work.
There are so many factories in the industrial area, and the off-duty time is not uniform, from 5 o'clock to 6 o'clock, this time is the busiest time of this market.After 6:[-], Beishan Avenue is sparsely populated, and the number of orders that can be made after that is entirely dependent on luck.
"Boss, are there no eggplants today?"
After a while, the big guy from Northeast China, who had been frequenting for a while, was the first to come to the stall again. Looking at the dazzling array of dishes, he greeted Lin Xiaojian.
This eldest brother seems to be a key figure in the factory. It was just before 5 o'clock, and he went out to eat. He changed to an ordinary worker, and he was definitely not so willful.
He ate eggplant once at the recommendation of Lin Xiaojian, and fell in love with the soft and tender taste, and ordered it every time he came.
"Oh, unfortunately today, I didn't buy eggplant, why don't you try my new dish, flower clams? Razor clams? Fish fillets? Prawns?"
Lin Xiaojian enthusiastically introduced other dishes to him, embedding flowers and trees is a necessary skill for qualified vendors.
"Ah... eh?"
Hearing that there was no eggplant, the big man sighed, feeling that tonight's Malatang had lost its soul, and had the urge to eat a box lunch.It's just that when he heard the names of the next few dishes, he was stunned, opened his eyes wide and looked around, and finally saw this ordinary plastic box.
"Seafood? Once you sell Malatang, you can also sell seafood?!"
He let out a surprise, and was instantly aroused in interest.Seafood is considered a high-end food by most people, while Malatang is a low-end food. Can these two be mixed together?
"Yes, there are clams, razor clams, fish fillets, and prawns. Would you like to try some?"
Lin Xiaojian introduced amiably, repeating his trump card dish.
"Okay, give me one of each. If you don't tell me, I have forgotten that I haven't eaten seafood for a long time. No wonder my eyes are a little blurry recently."
The big man seemed to be a master of money, and said with high fives.In the opinion of the inland people, eating seafood regularly can help improve eyesight. Why are coastal people richer than inland people?It's because they eat too much sea fish and their vision is accurate.
"Good Le!"
Hearing the big guy's bold tone, Lin Xiaojian suddenly got excited, opened the lid of the box, and took out a handful of clams, a few razor clams, a few fish fillets, and two frozen shrimps. Put it in a pot and heat it up.
"Yo, you're still fresh!"
Seeing the clams slowly opening and closing their shells and spraying water everywhere, the big man said happily.
Although he ordered seafood, he didn't have much hope for the quality of the roadside stall.The seafood in the restaurant is all raised with an oxygen pump, and the last time it was placed under a large block of ice. How can it be stored in a box like this boss, can it be fresh?
Out of trust in the boss' previous craftsmanship, the big guy didn't refuse his sales because of the crude fresh-keeping environment, but chose to try.In terms of food, he is relatively willing to spend money. Generally, migrant workers only need to eat enough. A large plate of carbon water is sprinkled with vinegar, sesame oil, soy sauce, chopped green onion, minced garlic, and chili noodles, and mixed with shredded cucumber and soybean sprouts. Enough to make a living.
"Zi..."
The spoonful of all-purpose soup toppings after cooking has become Lin Xiaojian's practice makes perfect. After a few days, he can fine-tune the amount of toppings according to the amount of dishes in Malatang.After pouring it on, the flavor substances in the broth and seafood quickly produce a wonderful chemical reaction, fully stimulating the umami taste inside, and you can smell the tangy aroma from one or two meters away.
"Wow, it smells so good!"
The big man looked at the bowl of mala tang, smelled the umami in the air, and suddenly moved his index finger!He found that this little boss is simply a treasure boy, and whenever he feels a little loss of appetite, it will bring him a new surprise.Who would have thought that he, a big man in the Northeast, would eat four meals of Malatang in five days?
"This razor clam is so tender and fresh!"
Gently use chopsticks to tear off the black tendons on the surface of the razor clam, wash it in the soup, and bring it to your mouth. The flavor substances activated by the universal broth explode instantly on the tip of the tongue, and the taste buds are immediately overwhelmed by the huge amount of umami , delivering the ultimate delicacy to the brain unreservedly.
The delicacy pouring in like a tide almost made the brain freeze, and the teeth forgot to chew. The big guy just felt that time was almost at a standstill at this moment. It is constantly coming, breaking through the lock of time.
"His..."
"This taste... so delicious!"
Just one razor clam gave him a feeling of ascending to a fantasy land of bliss. He couldn't help wondering whether it was because he hadn't eaten seafood for a long time, or the taste of the boss's concoction was too good, or the quality of the dishes was too good.
"How is it? Is this seafood still fresh?"
At this moment, the rush to get off work has not yet arrived. After ironing a bowl, Lin Xiaojian still has time to go to the big man to ask and listen to the opinions of customers.Although he is introverted, he still does market research.
"good very good!"
"It's very fresh, even fresher than the Xiaowang seafood in the town!"
The big man gave a thumbs up and said full of praise.
Seafood with small nets is a common and traditional fishing method on the coast of the East China Sea. Usually, individual fishermen drive small boats out to the sea to lower their nets, and collect their nets back to the port within a few hours, pursuing the ultimate freshness.Large and medium-sized fishing boats go out to sea for at least a few hundred kilometers, and it takes more than three to five days to return. The seafood caught in the early stage will inevitably be affected, and the quality is uneven.
However, the Xiaowang seafood signs displayed in many shops are just a gimmick, selling dog meat under the guise of a sheep, but in fact they buy the goods from the vegetable market.Nowadays, refrigeration technology is more and more developed, and non-professional gourmets can't tell the difference between the vegetable market and the dock.
"That's right! You don't look at my seafood, all of them are alive and kicking."
Hearing the compliments from the guests, Lin Xiaojian burst into a smile, which is the simplest sense of professional accomplishment.
"Boss, how do you sell this seafood?"
At this time, workers who clocked in and got off work on time began to pass by the market, and those who were too lazy to cook their own food wandered around, looking around, looking for cheap and high-quality food. Plastic plates:
"New dishes (in bold): Seafood is on the market, 8% off!"
"Clams! Razor clams! Prawns! Fish fillets! They all cost 3 yuan a piece, but only 8 yuan a piece! New products are now available at a 8% discount, so they all cost [-]% off!"
Seeing someone patronizing, he hurriedly yelled.When someone asks a question, he responds and solicits business without feeling embarrassed, and shouts very naturally.
After struggling for a whole day, Lin Xiaojian finally decided to set the price of the new dish at 3 yuan a piece. At worst, the portion would be smaller, at least the price seemed affordable and attractive.If a customer thinks it’s not enough to eat, it is suggested that he order two servings. For 6 yuan, he can eat a small serving of meat dishes in a fast food restaurant. He can eat two servings of seafood, which is definitely not expensive in comparison.
After all, he was a wage earner who was struggling a month ago, and he thought he had a better understanding of the consumption concepts of his peers.Moreover, the promotion of new product discounts is also a relatively rare sales method in the market.Usually, only the professional-looking stores with storefronts have the pressure to clear the inventory, and will carry out such profit-sharing activities as discounts and promotions.
If it is stir-frying, it will be troublesome if the portion is too small.But Malatang cooking is simple, whether you have seafood, vegetables or meat dishes, they are all stewed in one pot.
"3 yuan, 8% off, is it only 2 yuan and 4 for one serving? How many clams are there for one serving?"
A small and exquisite post-00 factory girl blinked her eyes and asked carefully.
"A serving of 10!"
Lin Xiaojian replied straightforwardly, grabbed ten clams from the super crisper, threw them into the net pocket, stared at the little girl openly and asked, "Do you want another one?"
"Ten, ten? Let's have one."
The little girl was a little embarrassed to be stared at by Lin Xiaojian, seeing that he had chosen everything, she quickly agreed.
Since they all ordered clams, of course I was ashamed not to order frozen vegetables and staple food. She picked out a portion of vermicelli and a few vegetables at random, handed the plate to Lin Xiaojian, and went to sit on the seat.As Lin Xiaojian took over the stainless steel plate, the task information displayed by the system became:
【Current task: expand the variety of dishes】
【任务进度:花蛤2/3、巴沙鱼片1/3、蛏子1/3、冻虾1/3……】
(End of this chapter)
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