Dashi Shenhao

Chapter 114 Actually, Everyone Knows What's Going On
"Brother Bi, do you think that the entire case of those advertising companies, public relations companies, and even those marketing companies can catch the pain points of Party A like you?"

Pain points, Qin Shuai's new vocabulary.

No matter how others understand it, Qin Shuai understands it as the reason why consumers have to "pay".

The marketing plan or advertising plan is what he wants to sum up with Liankanjia.

Because what he hates the most is actually advertising.

The second is the soft manuscript.

As for the event, at least there will be some excitement, right...

Hearing Qin Shuai's question, Bi Xuewen really laughed.

I'm afraid this young man has found the true meaning of the market.

He organized his language and replied, "Actually, no matter if it's a plan from an advertising company, a public relations company, or a marketing company, they are both useful and useless."

This answer was tantamount to no answer, and Qin Shuai was taken aback.

Bi Xuewen continued to explain: "These plans, in the past, have actually had a huge effect."

"Because there are few channels, right?" Qin Shuai interjected.

"Yes, but it's incomplete." Bi Xuewen showed an appreciative look.

"In the past, the channels were TV, newspapers, and magazines. If it is exhausted, there will be an additional billboard at the roadside bus stop. There are few channels, and people have seen few things. People who can access these media companies will automatically associate with the media itself. status.

Even if the company is actually a leather bag company, as long as it can be featured in high-quality media, it can sell things, and there are many. "

Qin Shuai looked thoughtful, and Bi Xuewen continued:

"Later, four or five years before you were born, there was the Internet. It seized part of the advertising resources, and it was fierce.

Because the office environment has changed, computers are no longer a luxury, and basically many companies have begun to use computers for office work.

This is because of the high efficiency, but also because of the price drop of the computer itself. "

"clear."

"Later, with the mobile Internet, people who bowed their heads became a common phenomenon, and the influence of TV and paper media was greatly reduced.

Since there is a mobile information platform.

Even many traditional paper media have disappeared. "

After finishing speaking, Bi Xuewen seemed to think of something, and added: "The mobile information platform I am talking about includes all APPs that can be used externally. For example..."

"Weibo?"

Qin Shuai didn't mention Toutiao today, nor Dianping.com.

As long as those two have brains, they will know that they are information platforms.

Weibo has been interpreted as a social platform by many public figures.

But Qin Shuai felt that it had become increasingly irrelevant to socializing.

"Correct."

Bi Xuewen gave Qin Shuai an affirmative answer.

"How is this related to the function of the plan itself?"

This is a question that Qin Shuai is quite puzzled about.

Bi Xuewen said a lot.

But it's all about the channel.

But it is not very related to the original question.

"It's because there are more channels for users to receive information, and the cost of speaking out is lower, but those companies themselves don't have anything new in communication."

"Always use the old one?"

Qin Shuai doesn't quite understand this. It's impossible for all companies to use a few sets of things in turn, right?
Even when he used the Shenhao Training Base to see the sponsorship plans, he saw many different plans.

"It's not always using the old solution, but always using the old idea."

"Please tell me in detail."

Qin Shuai doggedly peeled a candied garlic and put it on Bi Xuewen's plate.

This investment is very expensive.

Because the candied garlic is the best one in the whole head...

Bi Xuewen was amused, and instead of answering Qin Shuai's question, he asked:

"Have you read Ogilvy's Confessions of an Advertising Man?"

Qin Shuai nodded and replied, "I've seen it."

It is impossible not to have read it. Those who study marketing, advertising, and even journalism, many people regard that book as one of the must-read books.

"Have you read Integrated Marketing Communications?"

It must have been seen, and it was watched with a time amplifier.

Although I don't know much about it, although I only read half of it because I found the problem, but logically everything said in the book is correct.

Just not practical.

Said the master was wrong?

For the time being, Qin Shuai doesn't have this knowledge reserve.

So he replied shamelessly: "I have seen it."

"All of these, after you work, you will find that they are only references, but not practical."

Well, Qin Shuai became even more confused when he heard this sentence, and his face was full of confusion.

"Because everything is judged on the premise of assumptions."

That's right.

Just as I thought.

Qin Shuai suddenly felt that he was still very handsome.

But it didn't show on the face.

The necessary modesty is still needed, otherwise you will become the kind of person who dangles when a bottle is full and half full.

simply say,

That is,

shallow……

"So all plans are judged on the premise of assumptions?"

"Basically, most of them are like this. Let me give you an example, such as an activity plan. The most important thing in it is the theme, and the least important thing is still the theme."

Before Qin Shuai could ask, Bi Xuewen continued consciously this time: "The theme comes from the product promotion appeal in the Brief, or it can be interpreted as customer appeal.

Suppliers of public relations activities determine a 'theme' according to the appeal, so that the theme can solve the appeal. "

After a pause, he shook his head, with some disdain on his face, "It's just a logical appeal."

"Then, according to this appeal, put the so-called concept in the activity."

"Are all companies like this?"

"Ah."

"Then why doesn't the company build a department similar to this kind of supplier?"

"Yes, but in fact there is not much difference between building and not building, mainly in two aspects,
One is that costs will not be reduced.

The second is that the effect will be worse. "

Well, I don’t understand, but fortunately Bi Xuewen explained, “Because the general marketing department does marketing activities, including advertisements, the person who reports, or is called responsible for, is the boss.

In the general environment where the effect cannot be accurately fed back, it is enough to play out the momentum, make the scene beautiful, and be able to do business for the boss.

In the end, if the sales volume is not good, it can also be a joke. "

As Bi Xuewen said, he turned into a performance artist, "Look, my event has such a big scene, and your sales department can't sell things, you are really rubbish.

Don't make trouble, is it because we can't sell it?It's because you didn't find the target audience. You organized a national square dance competition, with a bigger scene, would it work?

Pooh. "

Bi Xuewen spoke so vividly that Qin Shuai was amused.

The two raised their glasses and clinked wine, raised their necks, and took a big gulp.

Why not kill it?

It seems that the drinking capacity of two people does not support the showy operation of Baijiu 2 for two sips.

Music is music, drinking is drinking, there must be one question to ask.

After all, this can be regarded as a free "Shenhao training base".

(End of this chapter)