Shenhao UP Lord

Chapter 280

In the past, there were boys and girls in the fan circle who made money for their idols, and later there was a fund manager’s support club that opened up. The fan circle, which was originally a small circle, has completely broken the circle in the past few years, and rampant under the eyes of the mainstream public opinion. It also breaks the binary relationship between idol fans.

On the one hand, in the era of social media, traffic has become the universal currency of the Internet’s attention economy, and fans are sparing no effort to create top traffic one after another.

On the other hand, the psychology of groups and individuals is also changing: behind the new emotional consumption equation of emotion=money=labor=data=flow, are people reaching more consensus, or colliding with more serious differences?
Reconstructed data labor: When the fan circle logic spreads to different industries, what new features does this new type of fan labor present?
Quantified fans' emotions: What new logics of emotional communication are reflected in fans' emotional appeals?

The detonated fan circle battle: Under the coupling of social networks, technical power, and commercial capital, why do individuals start a traffic war while reporting to groups and circles?
The data labor of fan circle reconstruction, that is, the new type of fan labor, here free has two meanings: the dissemination of first fan works is free; second fans can modify, rework, remake and remix texts in other ways, and No need to worry about legal action, or interference from other copyright holders.

Fanquan is built on such a labor relationship, which also gave birth to entertainment and collectivism, making this group practice a common value pursuit among groups.

With the help of social media, the new fan labor has clearer indicators: investment, fundraising, and review control. In the turbulent traffic boom, data has become a visual reference for measuring fan loyalty, and emotional consumption has also been quantified as idols. Super talk ranking, word-of-mouth ranking and commercial value ranking.

First of all, fan chasing is dominated by data.The fundamental appeal of Fanquan is very simple, to make idols seen by more people.In the field of social media, the most obvious definition of "being seen" is being on trending searches and headlines.

The criteria for the hot search depends on how many clicks, how many views, how many marketing accounts retweet the topic words, and how many reposts and likes are generated.

Compared with previous meet-and-greets and concerts that required a lot of effort to support idols, creating a scene of offline prosperity where tickets were hard to come by, this way of being seen is too direct.

Secondly, it is driven by the goal and generates data behavior.Some people say that fan labor is the completion of KPI, but it is more accurate to use OKR to describe it, because like the composition of OKR, the daily operation of fans is not only goal-oriented, but also the key results are very clear.

According to the functional classification, the fan circle can be clearly divided into voting group, data group, subtitle group, anti-gangster group, etc. Everyone performs their duties and acts quickly.

In different social media workshops, the operation paths of fans are different. For example, in the star power list, fans are responsible for browsing the idol’s Weibo homepage and blog content every day, ensuring that each time is more than 15 seconds, and repeatedly Repost celebrity Weibo to hit the list.

Another example is in Chaohua, the contribution of fans is divided into one after another fine data behavior: continuous visits, Chaohua sign-in, Chaohua posts, comments on other people's posts.
In the end, the scores of each item will be added up and contributed to the idol's super talk.

Girls in the fan circle often laugh at themselves as female data workers for this, but the fan circle does not only exist in the entertainment circle.In other industries in today's society, the trend of data supremacy is becoming more and more obvious, as data becomes the invisible elephant in the room.

It has evolved into a kind of convention. Under the strong will of oneself and the stimulation of public platforms and brand owners, data labor is endless and full of productivity in the generalization of boundaries.

Chasing stars seems to give fans endless rights to choose whether to follow or not?
In fact, for those people who have already entered the fandom with one foot, star chasing has immediately evolved into an action that is difficult for the subject to refuse and distinguish.Their right to choose how and to what extent to participate in star chasing has long been weakened or even deprived by the "socially constructed" power of online strangers in social media.

By constructing a complete and attractive set of game rules, platform capital stimulates the cultivation and competitive psychology of fans, and encourages them to form teams to participate in rankings and brushing traffic, and keeps chasing in a cyberspace completely separated from reality. immaterial elements.

Empty bottles, washing squares, patrolling squares, black cards, relying on data to drown out the real voices of netizens, even complaints can only be abbreviated...

The motivation that was originally used to create happiness has been reduced from a purpose to a tool, from the main result to an accessory, and the value of the subject is hidden in the rules of the game that do not know where it came from and whether it is really effective.

Pipeline operation is a prominent feature of fan data labor: the quality of the content created is not the first priority. The key is to be able to continuously produce effective massive data with specific keywords that can be identified and calculated by big data.

The most typical example is the control and evaluation, where the words of the control and evaluation are unified, and everyone is of the same mind, fighting with each other.From the perspective of a die-hard fan, start with "Ahhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhh" and flexibly use adjectives such as "good singing and dancing," "extremely gentle," "domineering and uninhibited" to strengthen the meaning of beauty.

Fans use this method to create prosperity and achieve scale, which is certainly a strong proof of the positive image of idols, but mass production of praise, mass opposition to criticism, and the hidden danger of polarizing the expression of opinions in the fan circle are self-evident.

Another relatively negative impact is for outsiders. For example, some netizens in the game circle said that a new game is full of critics. Over time, they are willing to analyze the posts that a certain game is not good enough. Even less, who is willing to bother, just blow it up and it's over.

In the past, loyal fans were those who knew the works of their idols and memorized the lyrics fluently.In today's fan group, individuals rely more on data and monetary contributions to achieve level transitions.

From playing songs to beat sales, birthday fundraising to buy gifts, and audition fundraising to send debuts, the invisible krypton demand in the fan circle makes it impossible for many fans to generate electricity only with love, and the identification of the same kind does not only depend on the common love for idols.

Compared with other groups, Fanquan is more extroverted and active. Members of the group not only pursue the scattered relationships of interest and exchange, but also form a clear condensation nucleus and organizational structure, and constantly strive to occupy more voice in public opinion , Let your idol out of the circle.

This also coincides with the demands of the entertainment industry: fans frequently push idols to centralized channels on social media, such as hot searches, which is the process of converting public attention into data traffic.

If the core element of creating traffic stars today is to obtain realizable public data influence, then the fan circle is undoubtedly a powerful starting point for promoting stars to the altar of traffic.

In the Internet age, fans provide free cultural and technical labor on social media. This kind of data labor-style chasing stars is the core of our discussion. Then, when the logic of fan circles spreads to different industries, what new features does this new type of fan labor present?

If you love it, please vote, hit the list, and comment.

This logic becomes a must for most fans.Just like the self-deprecating female data worker, who is not a tool person?

(End of this chapter)