Shenhao UP Lord

Chapter 279 Who Is The Savior

Ding Xu found that since last year, the traffic in the fan circle has shown more and more water can overwhelm the boat. The upstream and downstream of the star chasing industry are also trying to make adjustments. Fans choose to give up support...

Nowadays, in the face of a new round of rectification, some people offer advice and suggestions for rebuilding the fan circle, and some people have already resisted the original sin of the fan circle.Obviously last year, girls in fan circles were still boasting about donating money and materials for the epidemic, but this year everyone shouted and beat them?

The fan circle is just a circle culture, a form of gathering of young people, and there is no good or evil.But right now, the masses are indeed tired, the fans are tired, and the platform has long been tired.

Where should the rice circle be rectified?
Who will come forward?

How does it look like?

Don't be afraid of making noise, but be afraid of being silent!

Fans always criticize unscrupulous marketing accounts, but they are led by them again and again, and it’s the same this time.

Every time there is a fan battle, ordinary people will have to walk around the ruins of the Internet created by it for many days.This time Weibo struck out with a heavy blow, and it's rare that his ears were cleared so quickly.

Of course, it is estimated that it will be clean for a while.We have seen too many forced palace dramas. If the fans of this family don't make trouble, it will be the turn of the next family soon.

Some career fans in the name of love, want to control as much as the old mother of chicken baby.As long as the lesions in the rice circle are not cured, they will make a comeback and let the same plot repeat itself.

It is also a kind of inertia out of control for fans to boycott idols' new films.The prevalence of this trend has to start with the birth of traffic idols.This new Internet star-making model has fundamentally impacted the entertainment industry.

In the star-making model in the early years, celebrities first attracted public attention through their works, and then cooperated with topic marketing.The traffic star model is: first gather fans on the Internet by virtue of appearance or personality, and fans play the role of promoting idols, and finally attract the attention of the media and the public.

This is a very participatory cultivating star chasing, which is itself excessive.Fans generate popularity for idols with strong organization and discipline. They participate in production while consuming, and are increasingly relied on by brokerage companies.

If things go on like this, the brokerage company will also use various explicit or covert guidance to make fans believe that their efforts will directly affect the fate of the idol.Fan groups are forced to take on part of the public relations and publicity functions, until they participate in planning and even directly interfere in the decision-making of cooperative companies in the form of tearing up fan positions, rivals, and resources.

Once fans get into the game, it's hard to get out.Today, the fan circle has long been a mode of thinking and behavior, engulfing all front-stage workers such as traffic idols, powerful entertainers, and national drama players, and has fully invaded various circles of culture such as animation, cross talk, and e-sports.

To put it bluntly, it is a set of methods to amplify local public opinion through various tools.The typical chaotic phenomena of supporting and hitting the rankings, controlling and criticizing anti-criminals, and pulling and stepping on opponents are all such routines.The sad thing is that once those extreme fans succeed in tearing it up, they will gain a sense of sublime that is difficult to achieve in daily life, and this sense of gain makes them unconsciously throw themselves into new battles.

It takes time to withdraw from this kind of addictive pleasure. Many intractable diseases can be cured during the long-term rectification of the sick fan circle.After being corrected by the official media, guided by the platform, and ridiculed by the crowd, many people have actually gradually given up controlling reviews, grabbing rankings, making data, and becoming free people again.

Loose powder chasing stars, happy and easy!
The greatest value is not to let marketing accounts and extreme fans with no lower limit taste the bitter fruit, but to release a key signal: the trick of assigning according to the noise has failed, everyone should relearn to speak well, right?

Who can save the fan circle?

There are too many things about fan behavior and idols paying the bills, and celebrities and brokerage companies are actually having a headache.But why until today, they have not come up with an effective coping strategy in the face of fans who have crossed the line?

On the one hand, procrastination is a common crisis public relations method in the Internet age.As long as you speak, it is tantamount to giving new material to the outside world, it is better to simply pretend to be dead.

Anyway, new hot spots are born every day, and people's attention can only be focused on a certain major event.Procrastinating and procrastinating, maybe it will pass.

On the other hand, celebrities, especially traffic, rely too much on popularity. Brokerage companies are wary. No matter how radical the fans' remarks are, it is for the sake of idols. How can they discourage their enthusiasm?
For a long time, how to gather fans and at the same time prevent the risks brought by fans has been a problem that each company is walking a tightrope.Lehua Entertainment, Wa Chi Chi Wa, and Jiaxing are always on the cusp.

Various cases now have proved that evasion is not only shameful but also unable to solve the problem.When celebrities and brokerage companies lose their voices in case of trouble, they are actually handing over power to others.

We must know that the patience of fans is low, and usually a trivial matter can be torn apart, not to mention that idols are facing a public relations crisis and must charge forward.

After seeing the destructiveness of fans out of control, the brokerage company also began to try to participate in the operation of the support club and data group.Therefore, if there is a certain space for dialogue among the stars, fans, and the agency, many things can be resolved internally.

Everything is put on the field of public opinion to be torn up and debated, and the more people fish in troubled waters, the more difficult it is to solve the problem, and the situation will become more complicated.

The entire meal circle and fan burden reduction are also requiring social media and star chasing products to make adjustments.The platform needs to rebuild a more secure and comfortable ecology to cater to the mainstream demands and make progress while maintaining stability.

Douban shut down a group of entertainment groups that maliciously harassed and provoked war, and deleted tens of thousands of bad information.

Weibo has made a series of positive attempts. The platform first held a special offline symposium on fan circle governance, convening more than 20 brokerage companies and artist studios to discuss strategies for maintaining a good fan circle ecology, guiding and protecting the entertainment industry healthy growth.

Directly take the star power list offline, cancel the star super chat point boosting mechanism, and make adjustments from the star-chasing infrastructure, so that fans will no longer be crazy about rankings and blind consumption.

But Ding Xu understands that the problem in the fan circle is not with fans, but with the industry.During the epidemic, hundreds of support clubs launched activities to help the frontline on Weibo. Didn't the spectacular scene receive rave reviews?

When more and more people are frustrated by the deterioration of the public opinion environment, salvation will spontaneously emerge from the danger.At the very least, now I can guarantee that I will not control comments, make rankings, or cross-circle law enforcement.Even if you don't understand some demands and preferences, you are willing to tolerate them.

Fan support activities as a whole are in a multi-point gathering state, and this point is the fan support club and a station.The support club usually has direct contact with the artist team, the source of information is accurate and fast, and the scale of participation in activities is generally the largest. It is a bridge between fans and idol teams.

While the semi-official nature gives the support club more power and voice than other fan organizations, it also makes it bear higher risks.

On the one hand, this risk comes from the fans: the fan club represents the face of the idol. Once the support activities are not satisfactory, the fans will question the ability of the fan club. In the past few years, there have been many examples of fans tearing the fan club to the management for a big change.

On the other hand, when it is not appropriate for the studio or the idol to come forward, the fan club should take responsibility and express its attitude.In the eyes of fans, idols cannot make mistakes. The studio has many concerns, and fans cannot be offended. Therefore, a semi-official fan club is undoubtedly a good choice to take the blame?

(End of this chapter)