Shenhao UP Lord

Chapter 276

Back in the days when the brand side was stupid and naive, the number of retweets and fans would determine the artist's business quotation.

As for now?

It all depends on the actual purchase volume of fans.

The normal business cooperation fee is 200 million at a time.Now advertisers are asking for this: I will give you 100 million, and the next 100 million will depend on the purchase volume of your fans.

When traditional brands select artists, the data is just a reference.However, e-commerce companies generated by the Internet ecology can't wait to bet against artists in terms of performance.The cooperation between brands and artists, and the strong binding of fans is a kind of conventional marketing.

This is also the market's new requirement for popular artists: not only must they fully develop and mobilize the emotions and energy of the fan base, but also make them extremely fanatical and die-hard when needed, with efficient appeal and action. When it is time, precisely guide, control, and even extinguish it.

Is it really a feeling that water can carry a boat and capsize it?

There has never been an era like today, when stars and industries need fans so much.In the words of the artist to promote An Jinjin, no matter what the star must not anger the fans.All you can do is keep silent, keep the fans satisfied, happy, keep them.

It’s not just traffic-type idols who need data, there are many actors who are troubled by data among the customers of data companies.They do not lack acting skills, and they do not have much ambition for the market, but in recent years, film producers, including theaters, have also paid attention to data.The demand for traffic is sent back and forth in the industrial chain one after another, and transmitted to the eyes of the artists.

Traffic artists with data female workers charge forward, non-traffic and not well-known artists can only rely on buying.Data maintenance fees are a fixed cost of artist promotion efforts.

The battle to defend the pinnacle of data prosperity is the competition for hot search spots.The marketing company always meets one or two customers every month and asks to write the number of popular searches into the contract?
I heard that before the broadcast of Sister Riding the Wind and Waves 2, a young lady born in the 70s stayed away from the front line of the entertainment industry for many years, but recently followed the trend and fell into a frantic pursuit of hot searches.She doesn't intend to pay for all the hot search channel fees listed by Zhang Xiaochang, but the demand is unshakable: she desperately wants the top three most searched!

On the first day of the show, all 30 sisters were searching for it, but when Hua Chenyu was exposed that day, the hot search list became extremely difficult.

The data of professional data companies is not impeccable, so a trump card is to crack the list, separate the weight of each data indicator, and then refresh the list in a targeted manner.After constant trial and error, he came to the conclusion that Tieba data was the key to a certain data company’s list.

In the world of data, data companies can be referees or end players.And all of this, at least for now, lacks supervision and can only rely on the conscience of practitioners.

Fans are an important labor force here. Under the leadership and operation of fans, they help artists generate data.Data can also be used for crisis communication.Because of the exposure of an artist's love affair, the endorsement brand's microblog was full of deceitful abuse.

The agent found the brand's public relations and used a lot of data to lobby the other party: Although there was a scandal, but you can see that he was on the hot search again, the popularity has reached the peak, and the number of fans has increased. Is this not a good thing for us?
This system of 10 Arabic numerals can kill an artist.The most well-known example is that after a stalemate between fans and anti-fans of a certain battle, someone fired a shot at the data of a certain battle.

This is a revenge in the name of fake data: a fan of a certain war made me unhappy, so I will use the data to kill your idol.She hopes to use data to prove that there are no passers-by in a certain battle, only fans?
This report is confusing. If you are just a passerby and cannot understand the data report, and someone tells me that a data guru wrote a report telling you that a certain battle is confused, you may believe it.Because many people can't read or understand the report, they only read the conclusion.

In order to fight back against opponents and demonstrate that idols are still full of strength, fans of a certain battle also launched data analysis on Weibo.On both sides of the opposition, some people use data reports to demonstrate the collapse of artists, and some use sales of hundreds of millions of albums to prove that artists can still play.

No one tried to object, but instead used data as a new means to bring down an artist after moral and political attacks.

As part of the creation of cultural capital, the fate of artists is highly precarious.Supply exceeding demand is the basic operating logic of this industry. The success of a few people masks the embarrassment of the majority.

系统每天记录艺人的粉丝活跃度：5个、10个、30个、100个、3000个……

With so many people, you may not know what he is like, but after a month, you will find that it has become 2 or 10, and new fans are constantly appearing, and the old ones have not been lost. You will know that this artist will definitely rise .

Even such a high-speed operating system, and the constant creation and disappearance of beings made him panic: because you find out that you don’t know anyone, and you just met, and after three months, he has no voice, and this thing starts to happen frequently.

Smartphones make people no longer need to use text messages to vote, traffic has become easier to obtain, marketing costs have doubled, and artists' career cycles have become shorter and shorter.

The draft machine will bring hundreds of fresh faces to the market every year, and industry competition and elimination are more brutal than ever before. This is where the survival space of data companies lies.

When there are only a stable 50 people to choose from, you don't need too complicated analysis, because no matter how you choose, you can't be too wrong. When there are suddenly 500 people, you will definitely use data.

But we must also remain vigilant. A person who says that data can do nothing is not far from death.A person who says that data is omnipotent is not far from death.

The data itself is the reference, it lets you know the truth, or maybe something close to the truth.But judgment can never be industrialized, it depends on emotion and IQ. "

Data cannot predict birth, old age, sickness and death, emotions, six desires, when a person will make a mistake, or even prevent an artist from losing weight or gaining weight.

Artists who have no hope of debuting are becoming increasingly depressed. They do not reply to WeChat messages for a long time, do not take the initiative to post on Weibo, and do not care about data competition.I am getting too lazy to go to practice sessions.The agent scolded me several times and refused to continue.

They are in a state of giving up on each other. Ordinary people rarely understand that these artists in their early 20s have to face the reality of hopeless career at a young age?

I heard that this artist has not been sold so far?

Because no company wants to take over.

Everyone is tired of this deal, including himself.Only the data system runs at high speed without stopping, grabbing and recording every move of everyone in it without any emotion, even if they have been abandoned by the market.

For a long time, the fandom culture in the entertainment industry and the values ​​that traffic is king have led to bad money driving out good money in the entertainment industry. The capital that controls traffic has long occupied an important voice in the entertainment industry, and small fresh meat artists and minors are used as tools for profit. …

Will this governance be able to force the showbiz to return to its true nature?

A good work ushers in the dawn?
(End of this chapter)