Shenhao UP Lord

Chapter 275

What I heard today made Ding Xu lament that 30 artists in the entertainment industry are being monitored by various data every day!

Here their lives are another form: data is flesh and blood, and lists are limbs.Each number is the most basic and delicate cell, used to quantify and detect the vitality of each artist?
You can't use one or two sentences to describe how popular an artist is during this period and whether he has worked hard enough, but data can: it uses hot searches, clicks, number of works, various indices, rankings, and fan base. and activity to outline the portraits of celebrities, announcing their value in the simplest and most direct way.

After a monthly popularity screening, the data of the best 30 people among the 2.8 people will be updated in real time by a number of entertainment data companies every day, and will be released in people's field of vision with rankings, pie charts, and coordinate axes. The way.

The rise or fall of each ranking, the rise or fall of each curve, all show the flourishing or shrinking of the artist's vitality.The fuller the flesh and blood, the stronger the limbs, or it can also be described as being able to fight.

In the list of active fans, a certain Zhan surpassed Yibo to become the most capable artist; in the list of commercial value, Qianxi, Yibo, and so on were the most valuable artists; in the list of movie actors, they disappeared at the top of the list, Instead, these days are Jia Ling and Zhang Xiaofei.

Even the late artist Yixiang, his life is still continuing at this moment?

Of course, there are also people who suddenly disappear, such as a certain cool, the page shows no query results and try another name.The data of the movies, TV series and variety shows she starred in also disappeared.

After being defined as a bad artist, the data company closed the front-end interface of her data query, and declared the end of her artist's life in the form of data death.

No one can say No to such a verdict.In this world, data is the absolute authority. It is the will and actions of people to do everything possible to try to integrate artists and entertainment into the industrialized system.As the artist being monitored, he can only accept this logic in its entirety, without any right to challenge it.

With the rise and development of the traffic economy, celebrities are becoming more and more stratified, and it is difficult to have well-known celebrities appear. New small fresh meat, such as the products on the shelves of 711, change every few months.

At the same time, the budget of the advertising industry is growing year by year.There is a chasm caused by information asymmetry between celebrities, the public, and brands. At this time, entertainment data analysis has exploded again in the form of celebrity credit rating agencies, becoming a new force in the entertainment industry, affecting the way artists live. It also changes the way people see them.

Buying an account for 5 yuan can unlock an artist's life report, believe it or not?
The pervasive data network measures the value of artists in real time 7×24 hours, and also tries to lead people's awareness.This data product is divided into seven main lines, which are: public opinion monitoring, risk analysis, fan operation, commercial value, fan combat effectiveness (discussion volume on the whole network), proportion of invalid voice volume (commonly known as water army data), and proportion of effective voice volume (also called dehydration data).

It can be more vertical if it is vertical, and it needs to be subdivided after subdivision.Commercial value is defined as determined by popularity, word-of-mouth, professionalism, and endorsement, and popularity is composed of fans, media-produced content, and user-produced content on the entire network.

Use an Internet product logic to re-understand the relationship between fans and artists-fans are users, and artists are products.Die fans, regular fans, and passer-by fans, these three types of users log in and use artists as products at different cycles and frequencies.

An artist can have the highest bonus points when appearing on central and official media, followed by portal websites; among user-generated content, Weibo has the highest weight, followed by Zhihu and Douban...

Every click you make for an artist, every post he replies on the forum, and every like you leave on Weibo is a user's use of this product.How many times an artist is searched on what channel and how many times he is mentioned where is the composition of his popularity.

This system also introduces more and more concepts. If you want to know whether an artist’s fan structure is healthy, you can use fan retention analysis.

In addition to consulting themselves, it is also common for artists to pay for data on competing products and opponents.Star data occupying the top of the list is always eager to buy.

Provide timely services to artists.They are called escorts for popular artists, because the most popular thing is that they are worried that something will happen to them?

The one provided to second-tier artists is called Pilot, and their appeal is often how can I return to the first-line?
The analysis of unknown artists is called navigation. For example, a trainee has no name in the entertainment industry, but I want to see how the top stream became popular back then?

Risk can be divided into political risk, legal risk, commercial risk and moral hazard.The business risk is the lightest, because this person has all kinds of criticisms, which makes his business impossible to perform normally.The most untouchable are political and legal risks.

The data is related to the fate of the artist, as well as the brand endorsed by the artist.The parents of data companies are not celebrities themselves, but major commercial brands.

Even more than 80% of their company's revenue comes from major brands.Before the artists know it, their data is already in front of the brand.

After all, there are as many entertainers in the entertainment industry as crucian carp crossing the river. Brands used to rely on experience and physical sense to find spokespersons, but now whether a star, a TV series, or a song is popular, different groups of people have completely different physical senses.

Whether the personal traits match the brand, whether there are hidden risks, the degree of overlap between fans and buyers, how much customer acquisition cost will be brought, and how much promotion cost will be saved...

I have to say that data is the safest reference scale!
Every piece of data from the data company, in the brokerage company, points to the employee's KPI.Whenever an artist is on the hot search, he must keep an eye on it in real time and keep refreshing.

转评赞要找水军公司。100个转发的单价通常在2元至3元之间浮动。行规是转发量3000，加上评论和赞，差不多1万的数据。

A single is about 2000 yuan.

The navy company provides fan replies at high, medium and low price points.An entertainer with a limited budget and careful budget will usually buy the most cost-effective package.First put high-quality real account replies at the front, and then use poorer content to fill in the volume.

Shuijun is the worker with the highest execution ability in this huge data system. They clearly mark the price and provide various packages of high-level fans, intermediate fans, and low-level fans. There are more than 500 yuan per 100 fans, and low-level fans are also available at more than [-] yuan per [-] fans. .

In addition to fans and staff, the self-esteem of stars themselves also needs data blessing.How can I, a star of "Ou Lian", be under the pressure of a star of "Green You"?

The number of fans, reposts, likes, hot searches... The meaning of these data ultimately leads to star value, and the ultimate manifestation of star value is the ability to drive consumption.

The brand's regular requirement for artists is to post a Weibo with a link to the official e-commerce store, and then they can check from the backstage of the store how many people come in through this channel.

Now no one is being taken advantage of!
(End of this chapter)