Rebirth of the Almighty Internet Celebrity

Chapter 410 Family
Therefore, other colleagues don’t know about Zhong Ren’s method of promoting advertising. Even if they take a step back and say they know it, it will be difficult for them to “imitate” it.

There is no other reason, just because other colleagues cannot have as many "connections" as Zhong Ren.Occasionally, even if some colleagues have certain "connections", they may not have as good a "platform" as Zhong Ren.

Even if he has "connections" and a "platform", he may not be able to come up with all kinds of strange tricks to attract advertisements and sponsorships like Zhong Ren.

Like the "connector" in the education system, his old acquaintances in the newspaper office may not be the only one Zhong Ren.He is familiar with many of the "social committee members" of the newspaper.But other "community committees" may not allow him to help come up with such "educational topics".After all, it costs 30 yuan in advertising fees. Even the first brother in the education line is unwilling to use public money indiscriminately to leave someone with a clue.

But Zhong Ren successfully obtained 30 yuan from the other party to produce more than a dozen pages of "educational topics."

On the one hand, Zhong Ren has a good relationship with the other party, but the more important point is that the 30 yuan in advertising and sponsorship given by the other party does not really need to be reported to "Finance" by the other party.

It is "shared" by the various schools under its jurisdiction. The expenditure of 30 yuan is a large amount of money for a single school.But if the expenses are shared among dozens of schools, and each school can get as much as ten thousand yuan or as little as several thousand yuan, then everything will be OK.

Basically every school can afford the money.

However, if there had been no words from above, the school would not have rushed to spend the money to "sponsor" an irrelevant newspaper and media.But when the superiors speak, they must be taken seriously and completed as a task assigned by the superiors.

And from the perspective of the "connections" on the "education line", just by using words and mobilizing the schools below, Zhong Ren can return a huge favor.There was nothing too difficult for him.After all, this is where my friendship with Zhong Ren comes from.Not even helping with such a "little favor" would be a bit unjustifiable.

Zhong Ren's "network" is extremely broad. After all, he has been working at the grassroots level for so long and in newspapers. He is also the kind of person who writes articles very diligently and is very willing to give the articles he writes to his "network" as "favors". Therefore, it is not wrong at all to say that Zhong Ren has as many friends in the government.

With more friends, there are more roads.Zhong Ren is also an enterprising person with a good brain, and he can come up with various ideas to attract advertisements and sponsorships in order to earn more "advertising commissions".

The "special advertisement" of the "education line" was finished, and Zhong Ren made the idea of ​​the various cities below.

Zhong Ren also knows all the top leaders in the city below.But not all friendships are so deep.Among them, there are about 4 people who have the deepest friendship.

Therefore, Zhong Ren first contacted those "connections" with strong connections one by one, and wanted to do a special promotion for the city he was in charge of.

With previous experience, Zhong Ren does not want the "connections" in various cities to directly "draw funds" (of course, it would be better if he could directly allocate funds for advertising. But most of the "connections" pay attention to "not telling the truth" "Prudent style, basically will not directly withdraw funds).Zhong Ren asked those "connections" to help, that is, the next document, or face-to-face called the lower-level counties and districts under the jurisdiction of "connections", on the "special promotion" page of the "sub-news", also for his own county or district, Do some publicity.

This publicity has been done, and of course the money for "sponsoring" the sub-newsletter cannot be saved.

Anyone who has a good relationship with Zhong Ren will sell face to Zhong Ren, and help him mobilize the units under his jurisdiction to go to the "zibao" to do publicity, highlighting the achievements he has made over the years.

This is a good thing, and the higher-ups have spoken, and the people in charge of the counties and districts below must of course take it as a task to complete and implement it.

In this way, Zhong Ren can get at least 30 advertising sponsorships in each city under the jurisdiction of the "connection".He himself earned 3 to 4 advertising royalties from it.

Moreover, Zhong Ren is not limited to attracting advertising sponsorship from the four prefectures where his "connections" are in charge. He also actively solicits advertising for those prefectures where his less familiar friends are the "top leaders".

Regarding the prefectures and cities governed by these unfamiliar friends, Zhong Ren mainly "adopted" two tactics. You are so happy, if your city does not follow up to promote it, how can the higher authorities see your achievements?

That is the so-called "comparison effect".

Another one is that on New Year's Day, the newspaper had an "exclusive interview" with a brother from this province.The content of the interview, of course, was to talk about the work arrangements and various goals and tasks for the new year.The other reporters were a little frightened because they had never seen such a big official.Generally, this kind of high-level "exclusive interview" is completed by the department head of the newspaper.

There are as many as 2 to 30 people in charge of the department of the newspaper.In this year, Zhong Ren won this "important task" with the newspaper president.

After the article about Zhong Ren's exclusive interview with top leaders is published, Zhong Ren will "take advantage of the situation" and go down to the lower cities to solicit advertising sponsorship from some friends in the administrative regions who are not so familiar with him, knowingly or unknowingly. Reveal the "truth" that he is very familiar with and has a close friendship with the "top leaders" above.

So the ordinary friends below who were the "top leaders" in the prefecture and city were taken in by Zhong Ren's background.I also want to have a good relationship with Zhong Ren.

In this case, the other party only asks you to spend 30 yuan to do some special publicity on the "sub-newsletter". What's the embarrassment? !
Anyway, four prefectures and cities have promoted our unit like this before, and they also spent a large amount of advertising sponsorship.So doing something like this and giving a favor is nothing.

In this way, Zhong Ren pulled advertising sponsorships, and there were successful cases almost every month that year.

Therefore, for a period of time, Zhong Ren's monthly income was tens of thousands.

How can his eldest son and younger son compare with his ability to make money? !

Of course, a prefecture-level city can attract more than 30 yuan in advertising sponsorship, but there are only a dozen prefecture-level cities in this province.Even if Zhong Ren used up all his "connections", he would only be able to get more than 400 million advertising sponsorships.For his personal part, he can "commission" 4 to 50 yuan.

But a few million is a huge amount of advertising expenses for "this newspaper", and it is estimated that this newspaper's advertising revenue in a year is only this amount.

But for the "sub-newspapers" with "rich and powerful", the increase in advertising revenue of several million will not affect the overall situation.After all, the "sub-newsletter" can earn tens of millions of dollars just because of the annual "contracting rights" for renting out "central advertising".

Therefore, if a newspaper really enters into a business model and truly “makes money” by relying on market share, it will definitely win (perhaps “crushing” is more accurate) some newspapers that can only rely on “connections” to attract advertising sponsorship of.

You know, "Zibao" is now a "super gold-sucking household" with more than 2 million in advertising revenue in one year.A few million more advertising revenue is not too much, and a few million less advertising revenue is not too small.

"Zibao" is no longer affected by millions of "profits".

But for Zhong Ren personally, relying on "connections" to get advertising sponsorship can greatly relieve the financial pressure on his family.

The "eldest son of the Zhou family" was seriously injured and bankrupt, and he was also burdened with debts. Relying on his father Zhong Ren's terrifying ability to make money, he was able to greatly ease the financial pressure.

As for the "Children of the Zhou family"?It is also because after getting married, I need to pay off the "mortgage loans" of two houses, which puts great financial pressure on me.

Even, because his wife (the female nurse) was eager to live in the big house that "Zhong's children" had raised funds from the "Yongcheng Evening News", they borrowed another 15 yuan to renovate the house.

All of a sudden, the family of "Zhong's Xiaoer" had to bear three debts at the same time.

However, the sum of the principal and interest of the three debts that need to be repaid every month is only a little over 3.

The "monthly payment" of more than 4 yuan, if you simply rely on the couple "Zhong's children" to repay, the pressure is actually quite high.After all, in addition to this "monthly payment", the two of them also have two sons to raise, and the living expenses of the whole family are indispensable.

The sons of the "Zhong's Children" couple have already been sent to kindergarten.

The cost of this kindergarten is really expensive.A child's "teaching expenses" and "food expenses" every semester cost tens of thousands of yuan.In addition, there are "interest classes", "reading classes" and the like, which are charged separately.

That is the price level of the so-called "second-tier cities".There are not as many employment opportunities as the real "second-tier cities" along the coast, but the consumption level has already "matched".This kind of development with "distortion" is only deeply experienced by people who make a living in this city.

In short, according to the general fee standard for kindergartens in this city, the total fees for the two sons of "Zhong's Children" for one semester are more than 2 yuan.There are two semesters a year, and his family has two sons, so they have to prepare 2 yuan for them to go to kindergarten.

This is just the cost of going to kindergarten for 2 sons.

From this, it can be seen that the financial pressure on the "Zhong family's children" couple is really not light.Fortunately, there is a capable father.Thanks to Zhong Ren's explosive money making and continuous "subsidy" to their small family, the life of the "Zhong family's children" and his wife gradually returned to the right track from the difficult situation.

And "Zhong's son" is very clear about his father's "making money" mode (Zhong Ren can't hide it from his son), he also works in a newspaper, and he also holds a certain amount of real power, so " For a period of time, Zhong's children also tried their best to imitate their father's "pull advertising" money-making model.

However, the imitation of "painting the ladle according to the gourd" did not achieve the desired effect in the end.In other words, the achievements of "Zhong's Children" in advertising sponsorship are far inferior to that of Naifu.The result, of course, is that his ability to make money is still not as good as his father's.

Even if you just "copy" some stuff, it's still unknown whether they will sell face to you if they hold the real power.

But more or less occasionally, it can be "published" and pull one or two editions of favor "advertisements", and the "commissions" obtained can somewhat play the role of "subsidizing" the household.

Zhong Ren also looks after his two sons and provides more financial support whenever they encounter difficulties.After the younger son's life stabilized, he began to "think" more about his older son.

After all, after the eldest son recovered from his serious injury, he had to plan to start a business and pay off his debts.But his kid is active enough to do business, and he is not afraid of hard work, but he just lacks some "luck of wealth".

The business items have changed a lot, but they have not been able to make a lot of money.At least he can't make a lot of money to satisfy him.

"The eldest son of the Zhong family" has contracted mountain forests and wants to plant "fast-growing eucalyptus" to sell to paper companies. However, even if the eucalyptus trees grow quickly, it will take several years to become a forest and see results.

But seeing that the issue of "environmental protection" is very emphasized now, I don't know if eucalyptus trees that cause ecological soil erosion will be "restricted in planting" in the future? !
I feel that the investment in this business is not small, but the risks are high, and there are huge uncertainties in the benefits.

"The eldest son of the Zhong family" also engaged in breeding, mainly "raising chickens".Large-scale chicken farming.But that year, "Bird Flu" happened again, and the business lost that time because "the eldest son of the Zhong family" looked ashen.

It feels like doing the same business, so the business will encounter difficulties.

But the "eldest son of the Zhong family" still has a very strong fighting spirit. After all, he is already 40 years old. If he doesn't work hard, he will not be able to marry a wife and will be a bachelor for the rest of his life. That would be a joke to his relatives and friends.

He fiddled with the wholesale business of "sour materials" again.

After all, he is proficient in driving, and because he wants to "avoid debts", he moved his "hukou" in the "second-tier city" newspaper office back to his hometown in a small mountain village.Back at my uncle's house in the countryside, there is also a lot of open space for him to make all kinds of "sour materials".

"Sour materials" are not expensive in the first place, and it takes "small profits but quick turnover" to make a lot of money.

Therefore, the amount of "sour material" pickled in the countryside is really amazing.The whole big floor of my hometown is full of "acid materials" as big as water tanks.

As long as there are "sour ingredients" that are easy to sell in the market, "the eldest son of the Zhong family" is not afraid of hard work to marinate. He has been engaged in this business for a long time, and almost "stained" a sour smell on his body.It feels like it can't be washed off.

However, relying on this kind of "sour material" that doesn't seem to have much "profit" per catty, "The eldest son of the Zhong family" also solved the problem of the source of daily expenses.

Even, he can slowly start to pay off his debts.

In a word, you can still make some money in the wholesale business of "acid materials".As long as he is willing to endure hardships and is not afraid of "embarrassment", he can go around the streets to go to "sour food" stores in various places and establish contact with them. Not only can he deliver the goods to his door, but also the price of each "sour food" is higher than the price of each "sour food". It's cheaper to "purchase" elsewhere.

Relying on this advantage of "high quality and low price", the "eldest son of the Zhong family" has slowly cultivated his own "market".

Until this time, he was able to breathe a little bit of relief.You can start to really "implement" the major events in his life.

That is to say, "the eldest son of the Zhong family" is finally ready to get married when he is 40 years old.

(End of this chapter)