Rebirth of the Almighty Internet Celebrity

Chapter 409 Ginger is still old and spicy

Encountered such a thing, how to deal with it?In fact, it is not difficult at all, but it requires some experience.

This kind of thing is not uncommon after staying in a public unit for a long time.

It can even be said that in the era when there were "welfare housing", the above-mentioned things actually existed in every unit.

The boss of the newspaper office has a good relationship with the "Children of the Zhong family", and he just turned a blind eye to the above-mentioned matters.After all, there are quite a lot of people in the newspaper office, both husband and wife, each "raising funds" in their own units to buy a house.

However, in order to "leave no excuses" for others, the "Zhong's children" couple "surprise" divorced on the eve of "Zhong's children" buying a fund-raising house.

It was not until the newspaper's "fund-raising house" was bought, handed over, and the real estate certificate completed that the Zhong family's youngest son remarried with his "ex-wife".

Once done like this, it is completely tenable.No one can say that there is a problem with his family wanting two sets of welfare housing.Because that is another suite that was requested during the "divorce".

They are all "divorced" and have no house to live in. Shouldn't people be allowed to buy another "fund-raising house" to make people "homeless"?

Of course, later they "remarried" again. That was because both husband and wife "could not leave behind" their children.In order to give their young children a better space to grow in the future, the "Zhong Family Children" couple chose to "remarry" - this is also a situation that many families have experienced.No fuss.

As long as there is no "handle" left behind in doing things, the "Zhong family's children" don't care so much about whether they look good or not.

In this way, the "Zhong's Xiaoer" couple only need to invest 55 yuan to own two properties in "second-tier cities".The area of ​​a set is 2 square meters, and the investment is 60.One set has an area of ​​30 square meters and an investment of 130 yuan.

With a total investment of 55 yuan, couples like "Zhong's children" are not people who live frugally.In addition, after getting married, I had two children (a boy and a girl) in three years, and the family's expenses suddenly increased by N times, almost paying off the "mortgage" of the two suites every month, and some miscellaneous expenses are necessary for the family Expenditures (including the things that female nurses who are keen on "online shopping" buy regularly every month), the monthly income of two people, there is nothing left.

There were even months when there was really no money to spend, so the "Zhong Family's Children" and his wife used the two "Bai" money.

In short, the youngest son and his wife purchased two real estate properties, which led to a severe lack of family expenses in the near future. On the other hand, it is also trying to "lighten the burden" for the youngest son.

At that time, because of the matter of the eldest son, the savings of Zhong Ren and his wife were also "disappeared". At this time, he actually had no "spare money" to help the younger son.

But editor-in-chief Zhong's "combat power" is still extremely strong. If he has no savings, he can save as much money as he can earn every month. After deducting the necessary living expenses of his two old couples, he can save 1 taels If it's ten thousand, save it for the youngest son.

After saving about 10 yuan, I gave it to my younger son and asked him to "pay off" part of the bank loan in advance.

Every time the loan is repaid in advance, the monthly "monthly payment" of the "Zhong family's children" couple can directly save the next part.

For example, before the couple took out a 25-year "mortgage" loan.Under normal circumstances, the monthly repayment amount is about 3.But after repaying the 10 "loan" in advance, the monthly "mortgage" will be reduced by about 500.

This amount of money does not seem to be too much for the high-income group.But with no debt, spending an extra $500 is easy.If the family expenses have reached the "limit", if you add a few hundred more expenses, the pressure will be "doubled".

At that time, Zhong Ren was under great financial pressure and could not directly spend a large amount of money to support his younger son's "mortgage" repayment. He could only scrape together 10 to "subsidize" him again.

It has to be said that his father Zhong Ren's ability to "earn money" is better than that of his two sons.Too powerful.

Moreover, when Zhong Ren made money, he also grasped a principle, that is, the money he earned was money that could stand the "investigation", and he would not touch it if he couldn't stand it.

In short, there is absolutely no such thing as Zhong Ren running a "sub-newspaper" with a profit of hundreds of millions, and it is possible to enrich his own pockets through disgraceful means.The various methods used by Zhong Ren have completely passed the test.

For example, if you advertise for a "newspaper office", you can get a generous "commission".This is completely "equal treatment" for both internal employees and external advertisers.Under this regulation, it is your own ability to attract a large number of advertisements and earn a high "commission".No one will think that your money is not clean.

Zhong Ren faced huge "financial pressure" from his family members, and his way of "making money" at the time could be described as "relatively simple."There is no other way. What he is best at, apart from "writing", is to attract advertisements and sponsorships through the "connections" accumulated over the years.

In normal times, Zhong Ren can live a more nourished life by pulling up 10 and 8 advertisements every month.

However, when the eldest son had an accident and the younger son had to bear the "mortgage", he simply posted ads on pages 10 and 8 every month. The "commission" from these ads seemed to be no longer enough to support the family's "huge expenses". "Yes.

Under such circumstances, Zhong Ren finally "suffocated" and came up with a "big move" - ​​that is, to organize a series of "advertising special issues" in the "sub-newsletter" led by him.

Of course, it cannot be called an "advertising special issue" directly on the bright side. This kind of name makes people feel a bit too "lower".

But in essence, your company pays for it, and I create a "special issue" to publicize your achievements. In essence, it is an "advertising issue."

Zhong Ren is also shrewd, he didn't plan to do "advertising special" on the "newspaper" side of the newspaper.Because the advertising fee of "this newspaper" is too high, even if Zhong Ren's "acquaintances" in various units are willing to pay for advertising, they cannot afford the high advertising fee of "this newspaper".

That is a "newspaper" that dares to charge you 1 yuan for one page.Although the number of people who actually "subscribe" spontaneously is pitifully small, and the number of advertisements published every month is also pitifully small, but as a "big newspaper", the "shelf" has never fallen!
So to be honest, it costs 10 yuan to publish a page of advertisements in "This Newspaper" (even if there is a discount, it is impossible to get too much discount), so how many pages are needed to make a "special issue"? !
Many of the "connections" that Zhong Ren knew were the heads of a certain unit.It is of course welcome to help other people's units to "publicize" their work and achievements.But it would be too embarrassing for others to pull out too high funds!

People would rather not "publish advertisements".After all, spending in some areas is too unusual, and it is also a big taboo!It is easy to be suspicious.

Zhong Ren is also sophisticated and good at considering issues from the other side's point of view.Therefore, he felt that he could draw on familiar "connections" to create a "special issue" on the "sub-newspaper".

The page size of this "sub-newspaper" is not as big as "this newspaper", only about half of the page size of "this newspaper".Moreover, the page advertisement pricing of the "sub-newsletter" is relatively reasonable.If according to the advertising fee standard of "this newspaper", one page of this "sub-newspaper" is only half the size of "this newspaper", then the advertising fee for one page of "sub-newspaper" should be set at 1 yuan.

But "Zibao" usually advertises for major businesses, and the advertising fee for the first page is about 1 yuan.

It is this kind of "small profits but quick turnover" that makes the "sub-newsletter" have as many as 20 to 30 advertising pages every day.When it is less, it will not be less than 10 pages of advertising revenue.

Let’s take the intermediate data, assuming that 20 pages of “advertisements” can be drawn every day, the cost of each page of advertisements is 3 yuan, and the average advertising revenue on that day can reach 60 yuan.

1天60万广告收入，1年360天啊，这就有2亿1千多万的广告收入了。

Moreover, the "advertisement in the center" of the "sub-newspaper" was contracted out, and there were tens of millions of "contracting fees" in revenue.

Besides, the cost of "advertising" and "sub-newspapers" is actually very low.Suppose, a commodity (such as a bag of rice) is priced at 100 yuan.The cost of this bag of rice from planting to harvesting, as well as the "freight" for transportation, accounted for more than 100 of the 70 yuan.Your "profit" from selling a bag of rice may only be 20 yuan.

But for this advertisement, it costs 1 yuan to publish one page, so how high can the printing cost of one extra page be?Even if the "human cost" of personnel is added, compared to the data of "advertising expenses", it is relatively small.

For example, the annual advertising fee of a newspaper office is "stable" at around 2 million yuan. The real cost here is actually only tens of millions.Therefore, the profit margins are staggering.

Zhong Ren took the huge influence and momentum of the "Zibao" with him to create a "propaganda special issue" for his familiar "connections". As long as the cost was not too high, the "connections" would still give him face. .

The first thing Zhong Ren lobbied for was his "connections" in education.The other party happened to be the director of education in this "second-tier city" who was young and promising.

钟任计划给对方提供15个版面来做“专题宣传”。这15个版面中，其中有10个版面是要对方出钱的，1个版面需要3万块的广告费，10个版面那就是30万块钱。

There are also 5 "sub-newsletter" pages, which also publish some themed articles about educational achievements.

It is equivalent to asking the other party to pay 30 yuan, and then publish 15 pages of "advertisements" for the other party.There are very big benefits to give away.

However, the idea of ​​"connections" is to publicize the "achievements" of the department.But the extra cost of 30 (if the name of the advertisement "truthfully reflects", it will definitely be criticized for spending money indiscriminately), the "connections" in education may not be able to go through the "financial and political" channels, Take out such a sum of money.

But Zhong Ren's mind is quick in this regard.

As soon as the "connections" in the education system figured out his "difficulties", Zhong Ren thought of a "good trick" to advise the other party on how to adopt proper channels to make up the 30 advertising fees? !

The "tricks" given by Zhong Ren are practical, simple and easy to implement.

The personnel in the education system are allocated funds and salaries by the financial, political, and administrative departments at all levels.Therefore, even if he is the person in charge of the education system, he does not have much business to build a "small treasury".Well, it is true that all units in the education system have no money.But it has an "advantage" that is incomparable to individual units, that is, the education system governs schools without counting base numbers.

Going to university, going down to elementary school, kindergarten, and the schools under the "second-tier cities", there are at least a few thousand schools.

In this case, Zhong Ren suggested that the "connections" of the education system should send an official document to schools at all levels, so that if they want to "promote" their school's performance, they can pay as much advertising fee (depending on your The number of words in the promotional manuscript occupies the size of the "sub-newsletter" page. If it takes up more space, it will pay more advertising fees, and if it takes up less space, it will pay less advertising fees).

In this way, it is equivalent to apportioning the 30 advertising fees that the education system needs to pay to the schools that want to advertise and publicize their grades.

And the principals of those schools also looked at Zhong Ren's "connections" in the education system.Zhong Ren's "connections" in the education system are equivalent to the "superior boss" of many school principals.

The superiors have issued a document asking everyone to actively publish articles in a certain issue of "Special Publicity on Education" that the "Zibao" is about to publish. Of course, many schools will respond positively.

With some schools "covering the bottom line", in fact, the 30 advertising costs were borne by many schools below.None of the schools found it too difficult.As for Zhong Ren's "connections" in the education system, it was relatively easy to help Zhong Ren.It can be regarded as a big "favor" from Zhong Ren.

And what about Zhong Ren?He is equivalent to getting out such a so-called "special advertisement" and directly pulling 30 advertisements for the "sub-news".

According to the advertisement commission regulations of the newspaper, about 30% of the 3 yuan can be commissioned, that is, [-] yuan can be "justified" into Zhong Ren's pocket.That's what he can get according to regulations.

Coupled with the other income of the month, when Zhong Ren is more, he can have an income of about 5 a month.

With this kind of income, one needs to save a considerable amount of money, whether it is used to support the "eldest son who is spending a lot of money in recovery" or the younger son who is burdened with a huge "mortgage".

Zhong Ren also looked at which son was more eager to spend money at the time, so he "funded" who first.

Therefore, Zhong Ren's ability to earn serious money is much better than that of his two sons.

It can be said that the combined ability of the two sons to make money is not as strong as their father.

On this point, the two sons of the Zhong family have no "objection" at all.Especially after accepting the father's "subsidy" again and again, the "financial pressure" of the two sons was greatly relieved immediately, and the two sons admired their father's ability to "make money" even more.

There is nothing unconvinced at all!
Greatly convinced!
(End of this chapter)